Tag: seven reasons

7 Reasons To Have A Second Birthday. Today!

It turns out that today is the perfect day to have your second birthday. Here are seven reasons that you should.

1. Because You Can. You might not think you can have a second birthday on June 10th, but you can. You probably think that only the Queen can have two birthdays, but you’re wrong. The Queen doesn’t have two birthdays, she has three. She has her birthday, her official birthday and today, in the Solomon Islands – but nowhere else – it’s the Queen’s official birthday there. Is it really fair that the Queen should have three times as many birthdays as the rest of us? Of course not. No one would mind if you had a second birthday on June 10th, least of all the Queen who’d still be one better than the rest of us.

2. Because The Weather’s Right For It. The date of June 10th falls during the month of June, you may not be surprised to learn. This means that the weather is guaranteed. Because on any birthday in June, it will rain. This will make the weather on your actual birthday – unless that too, falls in June – seem positively glorious in comparison.

3. Because It Can Only Improve Your Day. Today, I was woken at 5:30am by my wife announcing that our son had wet the bed. “Never mind”, I said, “you can put him in our bed for a couple of hours”. “I can’t”, she replied, “it’s our bed that he’s wet”. You need a second birthday to get over that sort of news. I’m sure that many of you have also woken up to similarly bad news or had unfortunate experiences today (possibly involving rain). It’s not too late to have a second birthday. Have it now, you deserve it.

4. Because Tomorrow Is World Gin Day. Tomorrow, in its infinite wisdom, the world – or gin – has decided that it’s World Gin Day. If you have your second birthday today and request gin, tonic, limes, Angostora bitters, ice and glasses (because receptacles are important), you’ll be perfectly equipped for tomorrow’s festivities. And you’ll have got the cake-eating out of the way, because if there’s one thing that gin doesn’t go with it’s cake*. Have your cake today. And eat it.

5. Because Something Good Needs To Happen On June 10th. Sometimes, when writing about a particular day we do actual research via the medium of Google. Having researched June 10th, I can confirm that it’s one of the dullest days in history and can disclose that the two events with the most humour potential from this date are that the first public zoo was opened in France in 1794 and Elizabeth Hurley was born in 1965. It’s not just that you need June 10th for your second birthday. June 10th needs you.

6. Because It’s The Right Time Of Year. If you have a birthday in February or November, you probably lose out presents-wise because of your special day’s proximity to Christmas. That’s right, Jesus was born too and he’s far more important than you. June 10th is almost in the middle of the year and is as far away from Christmas as you can hope to get**. So, with your second birthday on June 10th, you’ll get better presents and you’ll foil Jesus. It’s all win.

7. Because It’s Jon’s Birthday. Today, June 10th, is my writing partner Jonathan Lee’s birthday. If everyone else had a second birthday today then he would age at half the speed of the rest of us (though anyone that saw yesterday’s post might say he’s making rather a good fist of that already***). We’d all become world-weary and cynical and while, in the Autumn of our lives, our minds had closed to fun, tomfoolery and japery, Jon would still be merrily frolicking away, committing acts of piracy in his garden. The world’s a much better place for that. Happy birthday Jon.

*If there are two things that gin doesn’t go with they’re cake and cycling.

**Except for Mecca.

***He wrote, in his glass house.

June 10, 2011
7 Reasons Windowgate Is Baffling

If you’re at all interested in cricket or windows, then you can’t have failed to have noticed that, in a tale that came to be known as Windowgate, a window in the England dressing room got broken by Matt Prior at Lord’s yesterday. This story then snowballed taking many unexpected twists and turns along the way. I was listening as events unfolded. Here are seven reasons that the story is baffling.

1. The Explanation. The ECB’s initial explanation for the incident was that “the glass had been broken after Prior’s gloves ricocheted off a kit bag and knocked the bats, resting on the window pane.” This seemed almost entirely plausible. To the abjectly mad. People who have no concept of the relative mass and density of gloves and bats might also be misled by this statement. I, as an owner of both gloves and bats, however, am not taken in by what we can only call the Magic Glove theory. I can categorically state that in over thirty years of glove ownership, I have never seen one ricochet.

2. The Withdrawal Of The Explanation. By the time the explanation was withdrawn, my speculation had become fevered. So if it wasn’t a Magic Glove, what was it? Was a lone glove-man in the England dressing room hurling gloves at bats from a grassy knoll? Were bats being hurled from book depositories? Were books being hurled from bat depositories? Was there a shadowy third glove-hurler in the showers? Oh, they’ve withdrawn the explanation now. Wait! That makes it seem even more sinister and mysterious.

3. The Explanation For The Withdrawal Of The Explanation. On withdrawing his initial explanation, England spokesman James Avery said that he “had been working from second-hand information”. He failed to mention that not only was the information second-hand, it was also implausible gibberish. After all, second-hand information isn’t intrinsically bad. I didn’t find out about the sinking of the Titanic first-hand, and I’m fairly sure that you didn’t either. I’m confident that it happened though, and in the manner that it was told to me. To blame the implausibility and inaccuracy of a laughably shoddily fabricated account on it being second-hand is preposterous. What he should have done is blame it on an idiot, because there’s definitely one involved there somewhere.

4. The All-New Explanation. The ECB then had another go at explaining the breakage. “Prior had his bat on the ledge where the wall met the window of the dressing room. The bat handle bounced off the wall onto the glass and the glass broke.” Ah, this sounds more plausible (as most things do when there isn’t a magic glove involved). This account of events is far more believable than the first, unless, that is, you’re an exponent of that arcane and little-known (to the ECB) science, physics. Newton’s law states that “to every action there is always an equal and opposite reaction”, and that holds true in this case. In my over thirty years of bat-ownership, I’ve never seen one move of its own accord. I also believe that if England possessed a magic or sentient bat, Straussy would have been using it in the second innings, so we can be certain that this is a conventional cricket bat. This means that for it to have bounced off the wall, there must have been an action to which the bat was reacting. In this case, the only possible explanation is that the England dressing room at Lord’s has a twitching wall; a wall that twitched and caused the bat handle to bounce onto the glass, which then shattered. In the interests of research I googled “Lord’s twitching wall” and found no account of it, which is strange for a cricket ground with such a well-documented history. I smelled a rat.* The second explanation was no better than the first.

5. Just What Are They Trying To Keep From Us? So if neither of those explanations are to be believed, what could possibly have happened in that dressing room that would cause the ECB to go to such lengths to cover it up? Some sort of second Roswell incident? Was Glen Miller in there? The Loch Ness Monster? All the ECB seem to have achieved with their accounts of the incident is to fuel much conjecture, discussion, speculation and publicity.

6. I Have A Theory Of My Own. Some may call it fanciful, some may call it far-fetched, some may call it pie-in-the-sky, but here’s what might – in my mind – have happened. Competitive sportsman Matt Prior, who was, according to an eye-witness, “…cursing and muttering when he walked up the stairs to the pavilion”, furious at being run out, entered the dressing room and angrily hurled his bat to the floor. It then ricocheted off the floor and struck the window, causing it to break. This theory of mine is unsubstantiated, unlike the Twitching Wall theory, which has been endorsed by Andrew Strauss (though he was on the balcony at the time and didn’t see it himself), but it does have some advantages over either of the explanations offered by the ECB: It’s plausible, it’s physically possible, it doesn’t involve a magic glove, it doesn’t involve a twitching wall, and James Avery didn’t say it.

7. The Biggest Mystery Of All. If my theory were, in fact, true, no one would have batted an eyelid at that course of events. No one was badly hurt and Prior apologised and was fined. We would all have put it down to a bit natural frustration and moved on. The ECB seem to have taken what was a very unremarkable incident and have turned it into Windowgate: An epic tale of ineptitude, implausibility, bullshit and chicanery. Quite why they did this is the most baffling thing of all.

*Figuratively.

June 8, 2011
7 Reasons I Won’t Be Using The Self-Checkout Machines At My Local Supermarket

I’m not totally against self-checkout machines or progress, but the ones at my local supermarket have turned shopping into a living hell*. Here’s why I won’t be using them.

1. They’re Confusing. Now I’m not a man easily confused by technology. I can put together websites that almost work and look good; I can write HTML and CSS code and I can do things to the inside of PCs too. And given that the self-checkout systems are supposed to be a user-friendly interface that are accessible to people with little tech-savvy or confidence, you might expect that I’d be able to use them easily. But they’re bewildering. Not in and of themselves, but because they are located in a packed group of self-checkouts in a very small space going through different stages of the transaction but bellowing instructions at their customer in the same identical voice. “Please scan your first item”. Wait, what! I’m on my third. “Please replace the item in the bagging area”. What! I haven’t removed the item from the bagging area. “Please wait for assistance.” Assistance? To scan a jar of cloves? How daft do I look? Having a row of three machines with only one voice is idiotic. It’s like having a third member of Jedward.

2. Buying Alcohol Becomes Difficult. Occasionally** I like to buy some beer or wine. This is not a straightforward purchase at the self-checkout because a light suddenly flashes above your machine (sadly no klaxon) and a member of staff has to come over to approve your purchase. I have no problem with that whatsoever (except that I haven’t been asked for ID for about two years now); I hold a personal licence to sell alcohol myself. I have a problem with the amount of time it wastes when I’m shopping in a small store. Both mine, and that of the person who has to verify that I’m over eighteen. Because at my local shop…

3. When You Need Assistance Everything Comes To A Halt. In my local supermarket, no matter how busy it gets, the staff working at the manned tills are the ones that have to come over to verify age, remove security tags or deal with the halfwit that’s wondering where the barcode is on a lime, at the self-checkout. They have to abandon their tills – once they’ve finished dealing with their current customer – leaving you waiting for them to do that, and while they’re dealing with you, there’s a queue of people waiting for the staff member to come back to deal with them. This annoys everyone. This means that far from being an efficient system that eases the burden on the staff, they end up spending much of their time travelling between the checkout and the self-checkout and when they are dealing with customers, those customers are ill-tempered. Essentially their working lives are spent rushing around placating a mob. They aren’t even equipped with truncheons or tall hats.

4. The Machine Tells You Off If You Move Anything. This is annoying at any self-checkout but, when added to the other frustrations in a small store it becomes infuriating. The bagging area is tiny and the chances are that you’re probably buying more than one thing. But if – during your game of bagging area jenga – you move anything in the bagging area, the checkout (or possibly the one next to it, who knows?) bellows at you to replace it. I don’t go to a supermarket to play a game in which I am forced to balance an assortment of dissonantly shaped objects on a small space while being bellowed at by a robot. If I wanted to play that game, I’d go to a Japanese television studio.

5. The Machine Is Patronising. Once all the “fun” is over and you’ve paid for everything you were able to balance successfully in the bagging area and you’ve received your receipt (and twelve others), you start taking your items. And, at some point while you’re doing that, the machine will bellow “please take your items” at you. But you don’t need to be asked to do this because firstly, you’re already doing it and secondly – unless you’ve been kidnapped by a band of Gododdin tribesman and held prisoner for the past 1500 years or so – you’ll be aware of how the concept of a shopping transaction works and you’ll already know that once you’ve paid for your items you should take them with you. And that’s probably when you’ll snap.

6. Other Shoppers Will Look At You Strangely When You Argue With It. “I know! I bloody know! Of course I’m going to take my sodding items you authoritarian automaton! That’s what I came here for! I didn’t come here to give you money and then just leave my goods, that would be cretinous! I wholly understand that if I leave this lime here with you then when I get home there will be no lime in my gin and tonic. I get that! I want the lime!” It’s much like the modern tradition of arguing with the sat-nav in the car, except that in the car there isn’t a line of slack-jawed people backing away from you and shielding their children from Disproportionately-Angry-Man. Or if there is, you’re a bus driver.

7. Human interaction. I just like people. I want to deal with a person: Not an exhausted, defensive person whose shift has been spent in the service of an infernal machine and in placating the bewildered, the angry and the truculent but a person that is relaxed and at ease in their environs and with their customers. But I can’t because of the machines. I miss the happy people that the self-checkout machines have turned into the dejected and the unsmiling. After all, if I wanted to be scowled at and resented I could just stay at home.

*Okay, an unpleasant experience.

**On almost every occasion.

June 6, 2011
7 Reasons According To Them

Everywhere you go, celebrities are endorsing something or other. Now it’s our turn.*

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"7 Reasons wanted to stop me. They failed. Now I'm going to crush them in my giant hand."

"We will be judged by 7 Reasons. When they want to inflict great pain on the world they will stop writing."

"I've bought a komodo dragon, a cross-eyed opossum, a Kim Jong Il and I've urinated in a policeman's helmet. Thank you 7 Reasons."

"I adore 7 Reasons; it's an absolute joy to read every day. It's an essential lifestyle guide that has taught me so much about cats and biscuits. Both of the team seem lovely, but I especially like the tall, grumpy one with the spell-check facility. And thanks to the other one, I'm planning a trip to Whitstable."

"I'm a devotee of 7 Reasons and can categorically state that it is NOT a cult. Not even close."

"The 7 Reasons Marc Fearns picture book gets me hyped."

"I read 7 Reasons and now I'd give my right arm to beat the French. At anything."

*Only words and pictures have been altered and fabricated in the making of this post. Everything else is real.

June 5, 2011
Two Posts On A Friday?! What’s Going On?!

My Lords, Ladies, gentlemen and uncategorised people that aren’t covered in the first three, prepare to be astonished! Prepare to be amazed! Prepare to gaze upon something new in wonderment and with awe! We have something to announce and it’s big news. Here we go.

When we opened the 7 Reasons Emporium, we got all the products designed and ready and then we realised that we had nowhere to sell them and the shop got put together as a bit of an afterthought. We tried to make it work as a part of our website’s theme (and failed) so we had to build a new site for it and we modified an existing theme to make it work. Neither of the team were thrilled with the look or functionality of this theme and, as people that pride themselves on their eye(s) for design and general web savviness, that hurt.

We realised that we had to redesign the Emporium for the sake of our own self-respect. It got to the stage that we didn’t like to look at even. We weren’t sure when we were going to be able to fit a redesign in (we’ve only just redone the main website) but then one of the team (we won’t mention which one) had a brilliant idea. “Jon”, he said, “I’ve found the time to redesign our emporium. I’ve calculated that we waste at least six hours every day just lying in the dark*. Let’s use those wasted hours to set up a new site and build a new emporium.” So that’s what we’ve been doing for the last ten days or so.

Now, the 7 Reasons Emporium 2.0 is here. It’s new, it’s shiny, it’s got stuff that moves, it looks absolutely bloody lovely and it’s got giant lemons. We’re so happy with it that we grin like idiots whenever we look at it and feel dizzy whenever we stand up**. We’d like to encourage you to visit it, to click on things and to generally gaze at it (and buy stuff). We’re even offering 10% off the price of all t-shirts this weekend to celebrate the relaunch. We’d love to hear your feedback and product ideas, which can be directed to this email address. We hope you enjoy the new emporium,

Marc and Jon.

*Separately.

**That may be fatigue.***

***Or gin.

June 3, 2011
7 Reasons That Kim Jong Il Is The Ideal Pet

Hello dear reader! At 7 Reasons, we’re not afraid to admit when we’re wrong and today, we do just that. Once, we were of the opinion that the Komodo dragon was the ideal pet but, though that would be amazing, we’ve realised that there is a superior one. It’s Kim Jong Il. Here’s why.

1. Kim Jong Il Comes In Many Colours. Whatever your interior colour scheme; whatever hue and shade your decor, there’s a Kim Jong Il to blend in perfectly with it. Even if it’s beige.

2. Kim Jong Il Is Independent. Don’t want a needy pet that requires you to take it out for walks or let it in and out five times per hour? Kim Jong Il is ideal: He comes with his own man-flap.

3. Kim Jong Il Annoys The Neighbours. All the best pets annoy the neighbours, whether it’s next-door’s dog barking at all hours, next-door’s cat pooing in your flower bed or next door’s snake being a snake in close proximity to you. Kim Jong Il does this too.

4. Kim Jong Il Is Loved By Women. That’s important in a pet. After all, they’re usually the ones that end up looking after them once the children grow tired of the responsibility. Surely there isn’t a woman alive that wouldn’t jump at the chance to care for Kim Jong Il.

5. Kim Jong Il Is Good With Children. This is an important consideration when choosing a pet. You need a pet that can help teach them social skills and engender a sense of playfulness in them. That pet is Kim Jong Il.

6. Kim Jong Il Makes Everyone Happy. Everyone loves the warm, fuzzy joy of pet-ownership (it’s one of the reasons we have them). They bring delight and wonder into our lives and spread happiness and warmth wherever they go. So does Kim Jong Il.

7. Kim Jong Il Is Easy To Feed. While other pets have special dietary requirements and often need to be fed expensive and exotic foodstuffs, Kim Jong Il prefers a simple diet of radishes.*

So there you go. Kim Jong Il is the ideal pet. The only drawback is that you might occasionally have to see this.

Seems a small price to pay. So let’s all go out and get a Kim Jong Il. Is a home really a home without one?

*Or sometimes fresh lobsters that he has airlifted to his train whenever he’s away travelling.

**For fans of looking at Kim Jong Il looking at things, this is the place to go.

June 2, 2011
7 Reasons That The UK Should Ban Carlsberg

1. Retaliation. Relations between the UK and Denmark have long been difficult.   From the eighth to the eleventh centuries they invaded us; in the nineteenth century we confiscated their navy, and in the twenty-first century they sent Nicklas Bendtner to lumber around our football fields and sulk like a moon-faced twelve year old girl. A giant moon-faced twelve year old girl. Now, however, they’ve gone too far. They’ve banned that quintessentially British spreadable yeast extract, Marmite from their country. The time to act is now and we need to ban something in return. We can’t ban bacon, because half of the 7 Reasons team will cry and we can’t ban Lego for exactly the same reason. The only thing left is Carlsberg.

2. Strength. The standard Carlsberg is an okay and quite drinkable lager (for a mass-manufactured one). Sadly, however, we don’t get that in the UK. We get an insipid watery thing brewed specially for us. It’s horrible and pointless. If you wanted to get drunk, you’d have to consume so much of it that your bladder would swell to the size of a small hatchback before you felt the teeniest bit light-headed. And that’s the moment that your small hatchback would probably be involved in an accident. With a boat.

3. Taste. The flavour of the UK Carlsberg lager is…well…in there somewhere. You can definitely tell that you’re drinking something that was once in the same country as some malt and some hops. Briefly. But going on an epic search to find the flavour in the beverage that you’re drinking is frustrating and pointless. And we already have a drink like it in the UK, it’s called water. It’s cheaper (unless you’re a family with a meter) and you don’t have to go out and buy it, it’s already there in your own home; in the taps. And it might already have been drunk by a celebrity like Elton John or Ryan Giggs, so it carries a greater celebrity cachet.

4. It Comes In A Green Tin. And I don’t like green tins. I just don’t. Never have, never will. I’m perfectly within my rights to dislike green tins and it’s not at all irrational. After all, we live in a country where it’s considered perfectly normal behaviour to dislike otherwise perfectly good people because of what vehicle they choose to commute in/on, what football team they support and the brand of shoe they choose to wear. So my hatred of green tins is far more rational than the cultural norm. Let’s get rid of the little green tins.

5. Because It’s Bad For You. Marmite was banned from Denmark because it contains additives: It’s unnaturally potent. But are the parks and playgrounds and municipal seating areas of Copenhagen littered with – often apparently lifeless – ruddy-faced and dishevelled men clutching half full* jars of Marmite in their limp, grimy hands? No. Those men are over in the UK, clutching cans of Carlsberg Special Brew**.    Because that too is unnaturally potent and unlike Marmite, which is good for you, it seems to be quite detrimental to the health.

6. Because They Keep The Good Stuff To Themselves. For Carlsberg make an amazing beer: a strong, rich, malty lager-beer with brilliant sharp hoppy notes. It’s called Elephant – named after one of the gates to their Copenhagen brewery – and can I get hold of it in the UK? Can I buggery. It would be easier to get hold of an actual elephant, and possibly more fun too. I could keep it in the garden and train it to stand on my next-door-neighbour’s car. If we banned Carlsberg, my frustrating and usually fruitless search for Elephant would come to an end.

7. Because Of The Adverts. Carlsberg’s advertising is brilliant. It’s high-budget, has consistently great production values and is usually very, very memorable.   But if we have to suffer every last epically dull and unoriginal bore mindlessly parroting, “Carlsberg don’t do *****(those asterisks are to suggest blankness, we’re not subject to a superinjunction)…but if they did….”, every time they see something they’re enthused by, because they believe it passes for original wit, that’s too high a price to pay for it. Let’s ban Carlsberg: We’d get revenge, lose crap beer, drink more water, rid ourselves of green tins, have healthier tramps and I’d be able to ride an elephant to the pub, where I wouldn’t be tempted to punch a dullard. You know it makes sense. Sort of.

*Or half empty, you decide.

**As manufactured by Chaka Khan.

May 25, 2011
Guest Post: 7 Reasons Cash Peters is Awesome

It’s Saturday and, as is traditional at the weekend, the 7 Reasons team are off somewhere avoiding DIY and trying not to see the inside of a shoe shop. So, sitting up straight in an immaculately pressed dinner jacket on the 7 Reasons sofa today poised to inform, educate and entertain us, is regular guest poster, Dr Simon Percy Jennifer Best. Take it away Simon.

Many of you won’t have heard of Cash Peters. If you are one of these people, you’re missing out. He is awesome. Here’s why.

1. Television Reviews One of Cash’s jobs is reviewing US television for the BBC Radio 5 Live programme, Up All Night, though sometimes reviews appear to be an afterthought during his weekly twenty five minute slot. He talks about a seemingly random assortment of stuff including; the neighbours he suspected of being in a witness protection programme, burying a lady’s dog behind his garage, the ghost in his house, celebrity encounters in LA, the space shuttle and Idaho. But it is when reviewing television that he is at his best. He described Downton Abbey as “Upstairs Downstairs with a bit more upstairs” and the ABC show Skating with the Stars as “Rather like Dancing with the Stars, except with no dancing and no stars”. He has also managed to mock Piers Morgan about the slump in his ratings. Cash Peters is awesome because his TV reviews are laugh out loud funny.

2. Longevity. Cash’s regular BBC 5 live slot has been running for thirteen years. This is an impressively long time for any radio feature where things generally last for a few weeks or, if they’re really special, about a year before being dropped. The only other slot that has been running this long on late night radio is Dotun Adebayo’s Virtual Bookshelf.* Despite this Wogan-esque longevity Cash still has all his own hair, has never worn a cardigan, and the slot still feels fresh and interesting. Cash Peters is awesome because his slot – though long lasting – remains vibrant.

3. Location, Location, Location. Cash is probably most famous, worldwide, for his all-too-short-lived travel show: Stranded with Cash Peters. In this show, he travelled to lots of exotic locations and basically lived rough. However, that isn’t why he’s is awesome, it’s his radio broadcasting that marks him out. After using a studio in LA for years (where he was basically squatting) he switched to broadcasting from home. At first he did this from inside his sauna, until it was discovered that this made him sound like he was talking from inside a small wooden box.** He now broadcasts from his living room floor surrounded by cables and his laptop. He has to put up with numerous technical difficulties but despite this he always entertains. Cash Peters is awesome: He is his own sound engineer, producer and studio manager.

4. Timing. Cash’s slot on BBC Radio 5 Live is broadcast on a Tuesday night/Wednesday morning at 2:35 am. This is not exactly a prime time slot. It is, however, the prime slot for insomniacs, lorry drivers, shift workers and milkmen. All you get on TV at this time is Quiz Call, reruns of Bergerac and Countryfile with sign language. However, the fact that he is on in the middle of the night and doesn’t get the recognition or listenership that he deserves doesn’t diminish his enthusiasm or the originality of his material. Cash Peters is awesome because he’s brilliant on radio when the rest of the world is asleep.

5. Diet. Cash Peters likes cake. “Big deal” you might say, “So do I”. Cash eats a lot of cake: Then every so often he does a liver flush or a master cleanse, which is basically a two week regime of torturing your body to discover you have been walking around with a conga eel, a vat of grease and a sizeable quantity of Inca gold in your gut. Cash purges himself, blogs about it, and tells you how healthy he feels as a result. He’s so evangelistic and compelling on the subject that he gets right up to the point of making you think it is a good idea, before he returns to the cake, hamburgers and buffet food, which makes everyone else feel better despite not having been through a liver flush. Cash Peters is awesome because, unlike other celebrities, he is not on a constant guilt inducing diet.

6. Travel. Cash is also a travel writer and broadcaster (or rather he was, he’s now given it up for life in LA with his partner, his cats and his ex-ghost***). He has authored two books, Gullible’s Travels and Naked in Dangerous Places. The second is connected with the TV series Stranded with Cash Peters (currently showing on Discovery Travel and on Living at 5 am and 5:30 am respectively (see what I mean about a milkman’s prime time viewing?)). In these books Cash went to such enticing places as the Museum of Dirt, the Precious Moments Chapel and even further afield to Vanuatu and Alaska. He says on the cover of one book that he eats little and is allergic to just about everything, but still he went and, what is more, he wrote about going. I don’t think he features on the Solvang, California tourist board’s Christmas card list but that is a small price to pay. Cash Peters is awesome because he visited lots of inhospitable, godforsaken and frankly boring places so that you and I don’t have to.

7. Listener Engagement. Cash often jokes with Rhod Sharp (the venerable presenter of Up All Night) that, given the timing, their slot only gets fifteen listeners. This isn’t false modesty but their genuine belief. Sort of. One day Cash set out to find these 15. Not only did he find them (via the medium of Twitter) but he assigned them numbers and established a list. Unsurprisingly the list grew beyond the original 15. Cash has promised to use these listeners to storm town hall meetings, picket book-signings by celebrities, or just to disrupt a taping of Strictly Come Dancing. I for one am looking forward to going for Craig Revel Horwood with a pitchfork. So what if you’re not on the list? Well this is just an example of how Cash engages with his listeners . He’s responds to those fans who tweet him and write into the show. Last year a listener – Brit Homes – wrote to Rhod complaining about the “rubbish programmes” Cash reviews. Did Cash listen to her points and respond in a calm and reasoned manner? Not a bit of it. Cash’s response was the withering: “Well Brit, you clearly have no taste”. Cash Peters is awesome because he engages with his listeners, both positively and negatively but always to the benefit of those he interacts with and always in an entertaining manner****.

*Actually it’s only be going for about six months it just feels like it’s been running since Jimmy Young was on the BBC home service.

** This shouldn’t have come as a surprise. He was doing exactly that.

*** They don’t have a ghost anymore, they had their house cleansed.

****Yes Brit I do believe that you needed to be told you have bad taste.

May 14, 2011
7 Reasons The News of the World Should Hack My Phone

Breaking News: Sienna Miller has received a payout of £100,000 in damages from the News of the World as compensation for hacking her phone. This seems like a nice bit of business for her, but not such a good deal for them. But I have a better one. I would like to propose that the News of the World hack my phone as I believe it would be a mutually beneficial arrangement. Here are seven reasons why.

1. It Would Be Easier. I don’t mind the News of the World hacking my phone. I’ll quite happily consent to it (on my terms). That means that you’ll have to spend a lot less time and money on skulduggery and post-hacking legal fees. Sure, there’ll be less exposure if it’s legal, but the savings will more than offset the loss of free publicity. And the News of the World will be able to stop reporting on the goings on at the News of the World every week, so your staff would be able to get out of the office and get some fresh air. They’d like that. You’d have a happier, healthier work force.

2. It Would Be Different. The tabloid papers are full of stories telling us what celebrities are wearing on the beach and it’s always a bikini that reveals super sizzlin’ so and so’s superb post-baby beach bod/frumpy formerly fab actresses new-found flab/supermodel’s cellulite horror! (delete as appropriate). I don’t own a bikini and display none of those things on the beach so would be a genuine point of difference for your paper. Surely there are people out there that would rather see pictures of a man on a beach dressed in a shirt, jeans and a sensible pair of brogues cavorting with a bag of chips or pointing at a donkey. I also make sandcastles.

3. It Would Benefit My Friends And Family. And that’s important. As a fellow practitioner of the Jonathan-Lee-Method-of-Telephonic-Acknowledgement, I too ignore the phone a lot, as I’m usually busy doing something else; often something to do with writing, babies or writing about babies. This means that I can be quite hard to get hold of. If you hacked my phone then everyone that calls me for information would be able to keep up with what I’m doing in your newspaper and there’d be fewer calls for me to ignore. That would greatly benefit both my friends and the woman with the monotone voice that tells me how many messages I have. She must be quite tired of it.

4. It Would Benefit Me. I often don’t know what I’m supposed to be doing or where I’m supposed to be on any given day and my life seems to be an endless whirl of almost-missed appointments and sudden changes of plan. If my phone was hacked, I could read about what I was supposed to be doing that day in the morning paper. That would be a big help. That would save me from buying the diary that I never use once a year and it would save my wife from leaving notes stuck to the espresso machine for me to find in the morning.

5. It Would Be Interesting. I’ll level with you: I know almost nothing about Sienna Miller. She probably spends her time swanning about* in yachts and near red carpets in a gown; I just don’t care enough to find out. I do, however, know loads about myself so it stands to reason** that I’m more interesting than Sienna Miller. Who wouldn’t prefer to find out about the lifestyle of a York-based, tiramisu-obsessed father and humourist? I visit quilt museums and send texts about the war. That’s the sort of stuff that will really shift papers.

6. It Would Generate An Additional Revenue Stream. About 60%*** of my voicemails are from people asking where I am, usually because I’m late or in the wrong place or forgot I was supposed to be somewhere because I didn’t write it down/have time to make a coffee. With phone location and Google Maps though, it would be possible for a live Marc-location to be streamed on the News of the World website. At any given moment readers could find out where I was. I could find out where I was. And where I’d been too. I could also pretend to be a glamorous international gadabout by posting my phone to friends overseas. I’d like that, and the subscribers to the Marc-Locator, the Map-o-Marc, the Marc-o-Loco-Tron (I’ll work on the name) would doubtless find it thrilling. I’d definitely subscribe.

7. I’m Cheaper Than Sienna Miller. I’d quite happily settle for £50,000 to have my phone hacked by Rupert Murdoch. For that, he can have the voicemails, the text messages, the live GPS location, the conversations with my sister about how to dismantle a travel cot and the pictures my wife takes of the cat when I foolishly leave my phone unattended. At £50,000, I’m a bargain. Hack me!

*Free bonus link!

**If we don’t subject this statement to a rigorous analysis.

***Made up figure: I’m not so dull that I spend my time cataloguing and categorising my voicemail messages.

May 13, 2011
7 Reasons Blackout Blinds Are Surprisingly Effective

My wife and I are trying to train our child to recognise the difference between day and night at the moment and the latest weapon in our armoury is a blackout blind: a blind which prevents any light coming through the window. This, we not unreasonably thought, would prevent our six-week old son waking up at 5am when sunlight streams through our East facing bedroom window and would help him get into a settled routine of sleeping at night. So far, it has proved effective (after a fashion).

1. Fitting. As the member of the 7 Reasons team that is competent at DIY I envisaged that there would be no problems installing our blind, and I was almost correct. It was incredibly simple to fit, with only a bit of light drilling required. And it was simple right up until the moment – while I was balanced precariously atop a step-ladder – that everything went dark. Not just dim, you should understand, but dark. Preternaturally dark. Darker than spending a dark night in the darkest room of the Prince of Darkness wearing a sleeping mask. Darker than anything ever. There was no light. “Help!” “Help!” I called until my wife came up the stairs and opened the door, flooding the room with light from the hallway. “It all went dark”, I explained to a sceptical wife who couldn’t comprehend – or didn’t believe – that something as insubstantial as a piece of material could block out all light. I climbed down from the ladder with my reputation for DIY prowess, if not my dignity, intact.

2. Baby’s Bedtime. In the evening our son fell asleep before we expected him to and, rather than look a gift horse (or a sleeping baby, which is a very similar creature to a gift horse) in the mouth, we decided we would put him to bed right then. We gingerly carried him up the stairs and swaddled him in his cot. We began to sneak out of the room and paused to close the blind on the way. Everything went black. We couldn’t see a thing. We partially raised the blind again so that we could find the light switch and turned on the light so that we could see the door and find our way out. This woke the baby. Bugger.

3. Mummy’s Bedtime. Eventually, we were able to get our son back to sleep and, quite soon after, my wife snuck up to bed. I have little idea what happened, but after a couple of minutes, from my position in the room below, I heard a loud bang, followed about thirty seconds later by the noise of the baby crying. Then I heard the sound of my wife trying to placate the crying baby with a cuddly toy, before my parental selective deafness kicked in and I returned to what I was doing.

4. Daddy’s Bedtime. Eventually, the baby became quiet again and, having spent the remainder of a fascinating evening reconfiguring the 7 Reasons W3 Total Cache plugin and our email servers*, it was time for me to go to bed. I went up the stairs and changed in another room, so as not to disturb anyone. Then I snuck across the landing into the bedroom and closed the door noiselessly behind me. Where once there would have had been some residual light filtering through the blind to aid my navigation across the room, now there was none. I knew roughly where the bed was though, and I took several tentative steps toward it before stumbling over something and letting out an involuntary scream as I lost my balance and landed in a heap on the bed.

5. “AAAAARRRRRRRRGGGGGGHHHHHHHHHHH!!!!!” Shrieked a lump in the bed from beneath me as, in the pitch darkness, a screaming and unknown assailant pounced on her. I groped around for the switch to the bedside light and, finding it quickly, turned it on. I looked behind me to see what was on the floor. “Are you drunk?”, the now slightly calmer lump in the bed enquired. “I fell over an owl,” I replied.

6. “WWWWAAAAAHHHHH!!!!!!!” Said a tiny voice from the other side of the room reacting to the sudden light. Eventually we were able to get him back to sleep.

7. Sleep. I was unaware of what occurred during the remainder of the night. I have since been told that the usual cycle of the baby waking up and requiring feeding and changing carried on unaltered by the loss of the light. I was told that this morning when, after what I can only describe as the most blissfully tranquil sleep of my life, my rather tired looking wife shook me awake and informed me it was 11am and that we were going to be late for our lunch appointment. “But it can’t be”, I replied, “It’s still pitch black”.

So there you have it. Blackout blinds do work, and you can use them to lull the unsuspecting into sleeping longer and later. They just don’t work on babies.

*I had hoped to watch a couple of episodes of Bergerac. We sacrifice a lot for 7 Reasons.

May 11, 2011