Tag: Comedy

Russian Roulette Sunday: Advertising Take II

Hi! Marc here again. Last week, as you may recall, we blew our entire advertising budget on a film by Pearl & Dean. To be honest, we were a bit disappointed by it. We were so disappointed, in fact, that we thought we could probably do better ourselves. We reasoned that with my capacity for historical perspective and Jon’s talent for understatement and his innate modesty, it wouldn’t be too difficult to put together a simple and cheap – yet memorable – advert for our website. Here it is:

7 Reasons Advert II

So, in conclusion, please send donations to:

The 7 Reasons Advertising Fund

7 Reasons Towers

London

W12 7RJ

May 9, 2010
7 Reasons It Takes 7 Songs To Tell You Who You Are

I’m a bit weird. I thought you should know. Sometimes I sit on the tube and listen to music. Nothing weird there I admit, but sometimes I sit on the tube, listen to music and decide to play a game. I switch on the shuffle function and decide that the next three songs will tell me what sort of person I am. So for example, Billy Joel’s Piano Man would tell me I am a musical instrument engineer. Now, the more observant of you will have noted that I am not. Which is why Piano Man never has been in the first three. It really is that accurate. So today, here are the first seven songs that emanated from my speakers after I had clicked shuffle. They tell you exactly the kind of person I am. That’s right. Weird.

Dancing In The Dark – Bruce Springsteen. I can’t dance. Switching the light off is always my first move. Admittedly this looks stupid at three in the afternoon and gets me in trouble when I am out clubbing*, but needs must.

Wings Of A Dove – Madness. That’s right, I’m vain. I don’t have wings, but I do have arms. I also find the sensual properties of Dove for Men Wing Lotion particularly welcoming.

No Words – Neil Diamond. This is generally what happens when my girlfriend asks me what I am thinking. Well, she got fed up with hearing the word, ‘Nothing’.

The Sun Ain’t Gonna Shine Anymore – Robson & Jerome. Believe me, if your iTunes shuffled to Robson & Jerome while you were writing a piece entitled 7 Reasons It Takes 7 Songs To Tell You Who You Are, you would be hoping the sun ain’t gonna shine anymore. In fact you’d be hoping the world was going to end. Sharpish.

Yes – Coldplay. I’m a Yes man. In general, I’ll say yes more times than I say no. It creates opportunities and gives you new things to do with your life. Like thinking up 7 Reasons posts. Like writing 7 Reasons posts. Like editing 7 Reasons posts. Like getting annoyed because the 7 Reasons post you have just thought up, written and edited is actually rubbish. Like sticking pins into your Marc Fearns voodoo doll because you said yes to him last October.

Sussex By The Sea – Horsham Borough Brass Band. I am good at geography. To be honest I didn’t need the Horsham Borough Brass Band to give hints as to which Sussex they meant. But like them I like to clarify things. Like England By France. Or in a dream England Bye France. Or in an even better dream England Buy France, England Sell The French, England Send Gordon Brown, Germaine Greer and Janet Street-Porter Through The Channel Tunnel, Lock The Door And Melt The Key. Epic.

Waiting For A Star To Fall – Boy Meets Girl. Yes, I’m naïve. I also think the sky is going to fall on my head and Steven Gerrard is going to learn the words to the National Anthem before the World Cup starts in June.

*Yes, I have been known to go clubbing. I’m not all about tea and crumpets.

April 1, 2010
Russian Roulette Sunday: How To Write A 7 Reasons Post

Since the inception of 7 Reasons, we have – as often as possible – given our Saturdays over to one of you. It helps mix it up and I am sure it’s always good to have a different tone of voice to enjoy your breakfast with. However, the feedback we always get from our guest writers is, ‘it was really hard to think of 7 reasons’. The answer we usually get from people we approach to write for us is, ‘no, I won’t be able to think of 7 reasons for anything’. Well by way of an education, this is my attempt at showing you how it can be done.

1. Everything is a possible subject. Wherever you are, look around you. (Though come back to the screen in 10 seconds because I still require your attention). Whatever you can see could be a subject. A vase. A chair. A window. A packet of chocolate digestives. Just pick one.

2. Question Time. Ask yourself questions about your chosen subject. Let’s say it’s a vase. (I haven’t thought about this before. I am writing it as I go. If it goes horribly wrong I’ll rewrite using biscuits, but that won’t happen because I have faith in my ability to write about vases). a) What would I do to that vase to make it better? b) Why is it made out of glass? c) What else could it be used for?

3. Answer your questions. a) Make it bigger. Make it stronger. Paint it a different colour. b) Because cardboard would get damp. Because that’s what glassmakers make things out of. c) Holding pencils. Carrying water. Carrying petrol. Knocking a robber over the head.

4. Analysis. Which answers do you like better? Which do you feel you could write most confidentally about? Which answers did you enjoy writing more. For me, it was probably the answer to ‘c)’.

5. Conclusion. Work out what you’ve written. In this instance I have written down four uses for a vase. Well I can’t do, 7 Uses For a Vase, the poxy website is called 7 Reasons. How am I going to get reasons in there? Play around with it. Make different words the subject of your title. 7 Reasons To Use A Vase. 7 Reasons A Vase Is Useful. 7 Reasons To Own A Vase. And there it is. 7 Reasons To Own A Vase.

6. Expand. You already have four reasons for this. Okay so carrying water and carrying petrol are very similar so maybe that’s one reason. You need four more. What’s the obvious reason? To put flowers in. At this point you’re probably thinking that’s not funny. That’s because it’s not. So twist it. What would happen if you didn’t have a vase and someone bought you flowers? Where would you put them? In the plug hole? Probably not. That’ll be a nuisance when doing the dishes. In a glass? A cocktail umbrella is probably better. That’s four reasons. What else could you use it as? Again look around. It’s sunny. You could use it to magnify the suns rays and make a small fire. That chair, the leg is a bit wobbly. Put the shorter leg in the vase. Look at the vase. The shape of it. It makes your face look a funny shape. A bit like those funny mirrors at fairgrounds. What a great way to keep the children entertained. And for free! I don’t have children? So what? We don’t mind lies. This isn’t the Chilcott enquiry.

7. Shape It. Suddenly you have your 7 reasons. Write them out. Keep them short(ish). Decide an order. The more obvious reasons first, the wild ones later. Above all though, be you and be your writing style. Then send it to us. Done.

And that is all there is to it. You want a go now don’t you? Good. We’ll look forward to reading it. (Oh, and if you want to use us to plug your business/blog/twitter account, well Jon is quite happy to take payment, write your reasons and put your name on it. Just don’t tell Marc).

March 7, 2010
Guest Post: 7 Reasons Women Are Better Than Men

A few weeks ago we had Emily Clifford on our sofa showing us how it is done. Her post on reasons why men and women shouldn’t converse proved very popular – with women. Because we like women we thought we’d invite Emily back. Unfortunately she has gone AWOL in the Blue Mountains this weekend. Before she went though, she left a note for us under one of the sofa cushions. Jon’s side. It said if we wanted to continue the theme of making women feel superior to men we should speak to her sister. Well one thing led to another and before we knew where we were we found Natalie Clifford clawing at the sofa. We’ve allowed her to stay for the day in exchange for a hugely popular post about the brilliance of man. This is her effort. Oh dear.

1. Looks. It’s not my job to say who designed man and woman, but whoever it was clearly had a deadline and spent 97% of their time on the female body. And they have done a pretty good job with it. As for the man, well it looks as if they had a few left over bits and just cobbled it together. That penis thing. I don’t get how it could have gone so wrong.

2. Communication. Women are good at this as they can put words together to form sentences. Men are useless. Their favourite word is, “nothing”. As in, “What are you thinking about?”

3. Leaders. Men may like to think they are the head of the family but if they were why do they have to ask the woman to do something?

4. Multi-tasking. Men think multi-tasking is watching the football, drinking beer and looking after the remote control. In fact it is doing the ironing while cooking the dinner while helping son number one with his homework while telling son number two off for pulling daughter number one’s hair while she was asking mother if she could have a friend to play.

5. Better friends. When a man starts dating a woman, whose friends do they hang out with more? Yes, the woman’s. And when they get married, whose friends do they stay in contact with? Yes, the woman’s. Half the time a man’s friends don’t even know he has got married. They just think he went to the pub toilet five years ago and didn’t come back.

6. Memory. A woman can remember things like dates. And phone numbers. And names. And ages. And what school the children go to. And what the children’s names are. Men can’t even remember whether they wear glasses or not.

7. Vision. I am not sure what it is about men and their inability to see dust. I don’t adhere to the belief that they just can’t be bothered to clean, I honestly believe they are blind to dirt. Unless it’s on their shirt. In which case they give it to the woman to clean.

March 6, 2010
7 Reasons Australians Shouldn’t Make Television

1. The Weather. It must be quite easy to present the weather in Australia, it’s always “nice” there, so you probably don’t have to be too bright to do it. That would explain this weatherman being outwitted by a pelican then.

2. Wipeout Australia. In Britain, we have Total Wipeout, a programme in which pudgy, potato-faced middle-managers from Droitwich lumber around a ridiculous assault course. Wipeout Australia uses the same course, except everything is harder and the machines go at about five times the speed. The people they send around don’t seem any leaner or sportier though, that wouldn’t be any fun.

3. Skippy. In Britain in the ’60s, men whistled at attractive young women in mini-skirts. In Australia in the ’60s, they whistled at kangaroos. Still, they seem quite happy.

4. Advert. Halfway through, so it’s time for a break. Would you like one of these? It’s undetectable, you know.

5. Soaps. The bush, mushrooms, a mysterious pig, a flaming hand – it has to be a soap opera. Obvious, really.

6. Marriage. This sort of thing never happened on Richard and Judy.

7. The dream. Okay, you knew it had to turn up somewhere didn’t you? That classic Neighbours dream sequence which came out of left-field and astonished the audience. No, not that one, this one. The accents are spot on, by the way.

Okay, it’s time for an admission. I was wrong. All of this stuff is awful, yet somehow brilliant. I’ve had so much fun putting this post together that I’ve become convinced that Australians should make more television – perhaps even all of it. As long as I don’t have to watch Paul Hogan again I’d be quite happy. I might even buy a hairpiece.

March 2, 2010
7 Reasons The Cassette Is Better Than The CD

1. CD Case Design Flaw: Part A. Whichever genius designed the CD case was/is not a genius. A genius would not have made the breadth of the case so bloody tiny that the name of the artist/album is impossible to see unless you have your nose pressed up against it. The breadth of the cassette case was ideal. Perfectly readable from a sensible distance and far less risk of adding a plastic splinter to your face.

2. CD Case Design Flaw: Part B. One for the environmentalists among you. The CD case uses three parts. The cassette case uses two. It isn’t difficult to work out where Global Warming came from is it?

3. Double-sided. When you bought an album on tape, you were in fact getting two mini albums. And A-side and a B-side. Musicians actually took this into account when putting the track listing together. And it made a huge difference. Oasis’ Definitely Maybe and What’s The Story (Morning Glory?) were both released on tape. Standing On The Shoulders Of Giants was not. Coincidence?

4. Sturdiness. A cassette is to a hammer what a HobNob is a to a cup of tea. The CD is a rich tea finger. Pathetic.

5. Write Protection Override. In the good old days when cassettes appeared on every shelf in Our Price, you could go to bed on a Sunday night happy in the knowledge that you wouldn’t ever have to set foot in that store. That is because you’d just used a bit of masking tape on your father’s copy of Born In The USA and recorded that week’s Top 20 over it.

6. Manual Rewind. Sticking your little finger into a cassette and giving it a turn one way or the other made you feel in control of your music collection. Sticking your little finger through the middle of a CD and spinning it makes you look like a prick. And you’ll get a knuckle cut.

7. Labeling. It was so easy to write on a cassette. Usually it came with specially designed labels anyway. All you had to do was get out the biro. With a CD though, you need a special pen. Does a special pen come with a blank CD? Does it hell. You have to go and find a branch of bloody Hobby Craft. And of course that is miles away. On an industrial estate. Next to a Wickes and Charlies Car Wash and a burger van.

February 23, 2010
7 Reasons Owl City’s Fireflies Is Nonsense

1. “You would not believe your eyes, if ten million fireflies, lit up the world as I fell asleep.” Ten million fireflies? Seriously? Do you know how difficult that would be to organise?

2. “’Cause they’d fill the open air, and leave teardrops everywhere.” Erm…if a firefly cried it would just put itself out. In fact it would probably drown itself. Logic fail and animal cruelty in one sentence. Classy.

3. “It’s hard to say, that I’d rather stay,  awake when I’m asleep.” Well of course it bloody is. Even the most accomplished of sleep-talkers struggle to say what they want when they are asleep. Most of them talk about cows.

4. “’Cause I’d get a thousand hugs, from ten thousand lightning bugs, as they tried to teach me how to dance.” No, no and no again. So that’s one hug from every ten bugs is it? How exactly does that work then? And what the hell happened to the other 9,990,000 fireflies? Oh, that’s right. They died in a teardrop suicide pact.

5. “A foxtrot above my head, a sock hop beneath my bed, a disco ball is just hanging by a thread.” What? What the hell is a sock hop? Is that the thing a newly pubescent boy uses eight times a night?

6. “To ten million fireflies, I’m weird ’cause I hate goodbyes, I got misty eyes as they said farewell.” Yeah, not just weird to fireflies buddy. Now stop being a big tart and grow a pair.

7. “But I’ll know where several are, if my dreams get real bizarre, ’cause I saved a few and I keep them in a jar.” What is wrong with you man? You keep fireflies in a jar? Can’t you afford a lava lamp?

February 13, 2010
7 Reasons To Use A Phone Box

1. You’re A Superhero. This only applies to people called Clark, Peter or Jonathan, but even so. It is fully acceptable to pull red pants over your blue lycra body suit in a phone box, providing you have one of these names and are in some way associated with a newspaper. You could be a journalist, a photographer or pick up a copy of the Evening Standard on the way home each day.

2. You Need Shelter. Rain. Snow. Hail. Nuclear Bomb. Get in a phone box and wait until it has passed. If you are in flip-flops make sure you watch out for the syringes.

3. You’re Foreign. If there is one thing you need to do as a visitor to Great Britain it is to have your photo taken next to or in one of our red phone boxes. I am not sure why you have a such a fascination with them, they pretty much do the same job as a grey phone box, but I am not going to stand in your way. Most of the people in this country have moved onto mobile phones these days so it is nice to see someone using them.

4. You Need To Promote Your Business. Phone boxes are perfect if you want to stick up a flyer or business card. The main advantage of using a phone box is that it’s free, the disadvantage is that you will have a lot of competition. The best way of standing out from the crowd is to reduce your ridiculously high hourly rates.

5. You Don’t Own A Mobile. This may sound obvious, but I have lost count of the number of times someone has walked up to me and said, “Sorry mate, I have forgotten my phone. Can I borrow yours for a minute?” Don’t ask me for my phone. The chances are you are going to run off with it. Go and try and steal a phone box instead. And make sure you bend your knees. They are bloody heavy.

6. You Are Embarrassed To Make That Call At Home. I speak from personal experience here. When I was younger I used to ask girls out with frightening regularity. Not because I was very, very horny, but because the vast majority rejected me so I just had to move on to the next one. The idea of asking a girl out in earshot of my parents terrified me though, so I used to walk down to the local phone box with 10p in my hand (yes, it was that long ago) and then spend twenty minutes building up the courage to call my latest crush. Two minutes later I walked home poorer and heartbroken.

7. You Need To Get Your Hat Back. It’s such a bore when you are walking along the road and suddenly someone flies by, grabs your hat and chucks it atop the nearest phone box. Five minutes later the Police have pulled up and are asking you to get down from its roof. This also applies to bus stops.

January 14, 2010
7 Reasons The World Needs Hoverboards

1. Transport. There are a lot of cars where I live – that’s on Earth. Whenever I am in a car I always end up getting stuck. A journey that should take ten minutes, invariably takes twelve. Half the time I think it would be quicker to walk. The other half I think it would be quicker to hover. On both occasions I am right. Walking, though, tends to be a bit boring and I blister easily. I wouldn’t get blisters hovering though and I certainly wouldn’t get bored. Weaving in and out and over cars. I imagine the adrenaline rush to be something like sky-diving with a handkerchief.

2. Evolution. The bicycle is a great mode of transport, but while it remains popular in it’s current form it has also evolved into a motorbike. Another great mode of transport is the skateboard. Unlike the bicycle though, the skateboard has not evolved. And in my opinion it’s getting left behind. Everything else evolves, it’s time for the skateboard to step up to the plate.

3. My Generation. Apart from being Friday, today is also referred to as the age of the ‘Playstation Generation’ (though other computer video gaming consoles are available). People get fat playing on the Playstation. They also end up with square eyes. The best cure for both these ailments is to get outside. I guarantee Hoverboards would do this. The youngsters of today would switch off their consoles, get on their board and hover about all over the place. Or maybe they’ll just go down to KFC.

4. Literature. If WH Smith lacks one thing on its shelves, it is Hoverboard Monthly. Or the more youth-orientated Pimp My Hoverboard Bitch!

5. No More Snow Chaos. If you look outside today, you will notice that there is snow on the ground. This white stuff is treacherous to walk on or drive over. So the best thing to do is stay in, or, if your journey is unavoidable, get on a hoverboard. And if you fall off, at least you’ll land on something soft.

6. Reputations. There is a great film trilogy called Back To The Future. Well, I say a ‘great trilogy’, the third one was a bit random if you ask me, but that is irrelevant until next week’s 7 Reasons The Third Back To The Future Film Was A Bit Random. What is relevant now though, is that they had hoverboards in BTTF II. In the year 2015. We’re not far off. If we don’t get them soon the credibility of the trilogy is going to plummet.

7. Sport. I think just about every sport out there would be improved by the addition of a hoverboard. Especially if they are remote control hoverboards and controlled by random spectators. It would be a bit like…erm…using a Playstation.

January 8, 2010
7 Reasons To Holiday At The Airport

1. Anticipation. Getting on a plane is quite exciting. (Unless you’re going on a business trip to the middle of Russia. But let’s assume you are not). Let’s assume you are supposedly going somewhere nice. Kingston, Jamaica for example. That really is quite exciting. The thought of spending time on a beach and hanging around with people who say, ‘No problum marn’ a lot, is very exciting. Holiday-ing at an airport means you can experience this anticipation every minute of everyday.

2. Duty-Free. The airport is full of it. You can stock up on so many gifts. And let’s face it, no one can have too many AAA sized batteries or an adaptor for the electrical system in Outer Mongolia.

3. Joy. There probably aren’t many more wonderful places than the arrivals gate at an airport. Unless it’s in an airport in the middle of Russia and you are on a business trip. But you’re not are you? You are on holiday in Heathrow Terminal 5. Here you witness thousands upon thousands of people being reunited with family and friends. It’s a beautiful sight. One that makes you feel up warm and fuzzy inside. Incidentally, it is also a hotspot for the exchange of boomerangs, sombreros and ushankas.

4. Cheap Thrills. Apparently it’s actually illegal to holiday in an airport. Which makes it all the more fun to try and do it. The thrill of hiding in a cupboard in Sunglasses Hut hoping that no one will find you has no equal. I imagine it’s like having sex in a lift. But I wouldn’t know. I have always worried about what the other people in the lift would think. Especially the girl’s boyfriend.

5. Get A Job. Obviously you’d struggle to get a job in McDonald’s as you left your P45 at home, but, as Tom Hanks showed in The Terminal, there is always a bit of building work that needs doing. It’s cash-in-hand and you get to meet Catherine Zeta-Jones. Bonus.

6. Get On TV. People are always filming at airports. If they aren’t filming Paris Hilton then they will be filming a real man’s man in the form of Jeremy Spake. All you need to do is wander onto the wrong plane and suddenly he’s all over you. He could make you a star. Or make you go home. He’s like marmite.

7. Comedy. The queue for check-in is a remarkable place. On average people have to queue up for ten minutes. And in those ten minutes they check they have their passport about 40 times. Then they check their watch 50 times before looking anxiously at the departures board. Then they make sure the padlock on their suitcase is locked about 72 times. Then they get to the check-in desk and realise their passport expired three weeks ago. Oh, the look on their sorry little faces is a picture. Enjoy it.

December 10, 2009