7 Reasons

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  • 7 Reasons To Celebrate The Royal Wedding With A Commemorative Pizza

    7 Reasons To Celebrate The Royal Wedding With A Commemorative Pizza

    Tomorrow, people up and down the land will be watching and ignoring the Royal Wedding in equal measure. I’ll probably be in the former category as I’ve been invited. Not officially you understand, but I’m assisting the photographer, Clayton Bennett. I’m holding his tripod or something. Clayton and I aren’t invited to the Wedding Breakfast but we will be hiding behind a curtain with this beauty.
    7 Reasons To Celebrate The Royal Wedding With A Commemorative Pizza
    Here are seven reasons you should join us and celebrate with a commemorative pizza from Pappa Johns:

    1.   God Save The Queen. If, like me, you are a royalist but not monarchist then you’ll probably have an interest in the wedding even if you are not caught up in all the hyperbole. Eating a commemorative pizza says, ‘Congratulations Will and Kate, I wish you the best of luck for the future,’ without going over the top. If you are a monarchist you’re probably from a generation that doesn’t eat pizza.

    2.  Elizabeth Who? If, on the other hand, you are an anti-royalist and/or a republican – like that Welsh girl who is now Prime Minister of Australia, Julia Gillard – you can rid some of that anger by biting the King presumptive on the neck. Given that you’ll probably also be giving the world snide commentary on twitter, a pizza is the perfect accompaniment to keep you fuelled.

    3.  It’s Loaded. Some people will be having street parties tomorrow. It’s not really my type of thing, but food certainly is. And, if I were going or heaven-forbid put in charge of organising such an event, I would certainly turn to the commemorative pizza. Why provide various plates of salami, pepperoni, cheese, pepper, ham, sweetcorn, onion, olive, mushroom and jalapeno when I can have it all on the same one? Mixed in. On a doughy base. I would save a lot of time, a trip to Tesco and hours of washing up.

    4.  Sharing. A pizza, unlike a sausage for instance, is ideal for sharing. I hope we all agree that we could never share a sausage. Especially a cocktail sausage. A pizza though, loathed as I would be to do it, can be shared. And that’s what the Royal Wedding is all about. At least according to Big Dave. We’re all supposed to share in this happy day according to him. And if Dav’s sharing his pizza then I think we should all follow in his example. No double dip for us.*

    5.  USA! USA! I like Americans. I like Americans because they like our Queen. And Princes. And assorted others. And they like them more than we do. I also like them because they adhere to the maxim that when it comes to food ‘quantity beats quality’. While paying £10 for a mushroom on a stick of celery is okay once in a decade, I would much rather a stack of nachos for $5. Anyway, the point is that the company selling the commemorative pizza is Pappa John’s. An American company. So there you go. You know your royal wedding pizza is coming from a team who love royal weddings and you know it’s going to be huge.

    6.  It’s Free! Assuming enough of us buy it that is. Imagine if we all ordered a commemorative pizza. Pappa John’s would be inundated and unable to cope. They would never deliver it within forty minutes which means we get it free. All we have to do is whack it in the oven for ten minutes and it’ll be as good as new. Obviously we don’t want too many people ordering because if they do we probably won’t get the pizza until June. And it’s too hot to eat pizza in June.

    7.  Mystery. That’s right, you don’t have to eat the pizza. You can keep it. In the loft. Then, in many years time, when you have grandchildren and you are searching for an old train set, you’ll find it. Once the mould is scraped off you can put it on the kitchen table and stare at it. And then you’ll wonder who the hell these two people are. That Kate girl looks a bit like Queen Catherine, but who’s the bloke? He looks like Walter from the Beano.

    *A recession double dip I mean. Obviously we’d get the garlic dip.

  • 7 Reasons That Bins Shouldn’t Have Passports

    7 Reasons That Bins Shouldn’t Have Passports

    Terrible news, 7 Reasons readers.  According to the UK’s Identity and Passport Service, 10,000 passports per year are thrown in bins.  Probably.  This – if their apparently baseless supposition – is to be believed, is an awful development.  At 7 Reasons we are firmly object to bins with passports and are wholly opposed to the internationally travelling bin.  Here are eight reasons why.*

    A metal bin on a plain white background

    1.  Relationships.  We don’t have wholly idyllic relationships with our bins, it has to be said.  They’re generally old, ugly and a bit smelly.  That aside, they don’t seem to have any great expectations of us and are generally quite happy to take any old rubbish from us (except glass, paper, cardboard, plastics, aluminium, more glass and compostables).  If our bins had passports and were suddenly free to leave, we would miss them, and our gardens would probably look like this, assuming that they don’t already.  In fact, hoping to god that they don’t already.

    A very messy garden

    2.  The Bins Might Go Somewhere Nice.  Possibly Nice.  Or Marseilles.  And why wouldn’t bins want to go to somewhere exotic? This could lead to the world’s most popular beauty spots looking something like this.**

    3.  Postcards.  People are rubbish at writing postcards.   They’re usually bland, dull, slapdash affairs that convey little.  Who’s to believe that bins would make a better job of it?

    4.  Bin-men.  And what about bin-men?  They become apoplectic with rage and petulantly start hurling rubbish and bin lids about if our bins are three feet away from where they expect to find them, let alone if they’re nine thousand miles to the left of the back gate gambling in Las Vegas or hiking in Peru.  They’d be livid if they had to cross an ocean to fetch them.

    I started searching Google Images for pictures of angry bin-men, then a bout of existential despair overtook me and I started looking for other, happier images. Please imagine an angry bin-man. I’m sure it won’t be too difficult.

    5.  Air travel.  Airports will be even more hellish – if this is at all possible – if bins travel internationally.  The queues at check-in and at Wetherspoon’s will be swelled by their ranks, and as for security…

    A throng of tourists at an airport
    Just a couple of bins at the metal detectors could cause this.

    6.  Mystery.  And what if all the bins left Blackpool?  How long would it be before anyone noticed?  Years, probably.

    Rubbish in Blackpool

    7.  Terrorism.  If bins had their own passports, it could be possible for fugitives to secrete themselves within them and use them as international transportation.  That could have all sorts of consequences.  Could we see sights like this?

    Osama Laden Bin!

     

    7 Reasons will return tomorrow before going on holiday again for a few days.  We will not be taking our bins.

    *No, of course not.  Only a fool would expect anything other than seven.

    **Half of the 7 Reasons team thinks that Paris already looks like this.

     

  • 7 Reasons To Take Your Lady To A Spar

    7 Reasons To Take Your Lady To A Spar

    Today it is my lady’s birthday. ‘My’ being me, Jon, and ‘lady’ being Claire. In the midst of discussing what she would like to do for her big day, I discovered that she’d really like to go to Bath Spar. My initial reaction was one of questioning. ‘Really?’ I thought, ‘You want to go to a Spar for your birthday?’ And then it dawned on me. She didn’t mean a Spar, she meant a spa. I thought about it. I did some research. I tried my swimming trunks on. And in the end I came to the conclusion that taking your lady to a Spar is so much better than taking her to a spa. Here’s why.

    7 Reasons To Take Your Lady To A Spar

    1.  Types Of Water. Bath Spa offers warm water. Spar offers natural still water, spring water, purified water, mineral water, sparkling water, elderflower water, tonic water, isotonic water and loads of other waters that I really can’t be bothered to look up. That doesn’t matter though, I have offered enough. For variety take your lady to Spar. For tepid results take her to a spa.

    2.  Products. In a Spar you can purchase a vast range of suncreams, fake tans, cosmetics and plasters. All are new and nicely packaged. In a spa, while they may be free, these products are certainly not new. They are all mixed together along with hairs and dead skin cells and happily float about on top of the water. Who in their right mind would wish to expose their loved one to such an environment on their birthday?

    3.  Dressing Gowns. A spa is a fantastic place hiding place for people who have escaped from hospital. They’ll blend in seamlessly. You’ll have absolutely no idea which dressing gown adorned visitor is healthy, ill or dangerous. At least if you see someone in a Spar attired in just their dressing gown you know they’ll be recaptured very soon. Or they’ll head back to their halls of residence.

    4.  Sights. Let’s be honest, there are some people who perhaps don’t look after themselves as well as they should. As a result they are fatties. Fatties with clothes on the majority of us can just about bear, but fatties with no clothes on are a sight we wish we never have to witness. Spar, being a decent public service provider, have a rule. ‘Shoppers must wear clothes’. A spa of course just lets anyone and anything in.

    5.  Boredom. I have never been to a spa before but from what I hear there is a lot of sitting around in water doing not very much. A bit like when you fall asleep after Sunday lunch. I have, however, been to many a Spar. And many a Spar sells magazines and newspapers and even the occasional DVD. So the choice is simple. Take my lady to a spa so she’ll be bored for two hours or take her to a Spar where she can relax with a film, magazine and six hundred bottles of wine? I’m not an idiot.

    6. Entry Fee. For a two-hour session at the Bath Spa it costs £25 per person. For a two-hour session at a Spar (not necessarily in Bath) it is free. This should be enough to persuade you, but should you need further evidence keep reading. If you don’t like the Spar, you can leave. You need not feel guilty about doing so and no one will ask you why. If you don’t like the spa however, what do you do? Well you’ll probably pretend that you do like it for a start. And then you’ll stay for the whole two hours so you get your money’s worth. There’s a complete logic fail in there somewhere. A massive one.

    7.  Associated Costs. So you’ve been in the spa. Now you’ve got to dry yourself and re-apply any make-up, hair wax or fake nails you may have lost. Then, when you get home, you have to use electricity to wash and dry your swimsuit and towel. This is all costing you money. When was the last time you went to a Spar and had to wash your towel because of it? Exactly, never. I’m not making my lady do unnecessary washing on her birthday. And neither should you.

    *Happy Birthday Claire. Have a great day.

  • 7 Reasons That 7 Reasons is Going on Holiday.

    7 Reasons That 7 Reasons is Going on Holiday.

    The 7 Reasons team are going on holiday for a few days!  Here are seven reasons why.

    1.  Jon.  Jonathan Lee is often thought to be self-obsessed.  In no way do we want to add to the Jonathan Lee narcissism rumours here, but he does need some repairs doing to his computer keyboard and the keys affected are – in no particular order – J,O,N,A,T,H,L,E and the space bar.  The time off will enable him to get it fixed (the computer, not the self-love) and to spend some time with his fiancé.  They have a wedding to plan.*

    They're getting married!

    2.  Marc.  Marc Fearns has just had a child.  He seems to have forgotten to take any time off though; he just learned to type with one hand.  He’s had a really sick cat too.  He has had a good night’s sleep recently (sadly, spread over the course of a fortnight) and is now so confused that he gave the vet his son’s name on arrival at the surgery the other day.  If he doesn’t take some time off soon, he may end up enrolling his cat in the local baby group and training his child to chase ping pong balls.  That would be considered bad parenting.  He wants to spend more time with his child.  And his cat.

     

    I want to spend time with my daddy. No, with the owl. I prefer the owl.

    3.  Other People.  Other people take time off, and we want to too.  We love what we do here – that’s why we do it – but we looked at other people taking holidays and paternity leave and sick days and whatnot and thought, we’d quite like to try that.  That looks like fun.  Look at those relaxed, happy people that have seen the sun in the past year and didn’t get their tans from a computer screen.  Wouldn’t it be nice to be them? So for the next few days, we will be.  We might even become nudists.  It’s going to be great.

    4.  Creativity.  Because we’re creative people.  And time off means that we have more time in which to have ideas.  And then when we come back, we’ll act on those ideas.  It will keep things fresh and interesting for us, and for you.  Who knows what we’ll think of?**

    5.  Tinkering. The absolute best thing about taking time away from writing and making things is that Marc gets to tinker with the website.  And that’s what traditionally happens when 7 Reasons takes a holiday.  Marc breaks the website and has to spend days trying to repair it while Jon swears at him from Kent, or sometimes from Sussex.  If you visit it while we’re away, who knows what you may witness?  It could be the regular 7 Reasons website, you could end up witnessing one man’s epic struggle against the combined evils of CSS, HTML and the bloody jQuery Colourbox plugin, or there may be a repeat of the most memorable incident and you might see a horse again.  Anything could happen.

    6.  Scheduling.  Because we’ve scheduled it really well.  We’re only going to take the two bank holiday weekends off and will be back on May 3rd.  So we will be posting next Tuesday, Wednesday and Thursday.  It’ll be like we haven’t been away at all, except that we will have.  So the disruption will be minimal, which is the absolute best form of disruption.  Which means that we’re really spoiling you with this disruption.  You’re welcome.

    7.  We’ll Still be Here.  Other than there’ll be fewer new posts over the next fortnight, 7 Reasons will remain (except for any calamity resulting from Marc’s tinkering) unaffected.  The 7 Reasons Emporium will remain open, selling yellow t-shirts in many new and surprising shades of yellow, and all of your favourite posts will still be here.  We’ll also be tweeting from our archive while we’re away.  Feel free to come and visit.

    We hope you have a lovely bank holiday weekend, whatever you’re doing, and we look forward to seeing you again soon,

    Marc and Jon.

     

    *Claire has a wedding to plan.

    **If you do know please get in touch, it will save us a lot of time and effort.

  • 7 Reasons We Like Birthday Cards

    7 Reasons We Like Birthday Cards

    Last year we provided you with seven of the finest World War propaganda posters that the world had never seen. They now exist in a very pleasant postcard collection. Today we thought we’d do the same with birthday cards. It’s a fascinating collection displaying the very finest in 7 Reasons style, humour and photoshop. Well, mostly.

    1.  Eyechart. Remember the good old days when your Dad could read? Yes, so do I. This card humorously reminds them that they are aging very quickly. Don’t worry, they wont find it insulting. By the time they have found their glasses they’ll have forgotten what they needed them for.

    7 Reasons We Love Birthday Cards

    2.  I Like This. Are you on facebook? Yes, of course you are. The only person who isn’t is my Mum. And good for her. It means she has more time to bake cakes and stuff. It also means she has real friends. That’s in stark contrast to the rest of us who have never actually met at least 20% of our ‘friends’. This card is ideal therefore for the social media nut in your life. It would also help if they have watched Notting Hill. And they’re a boy. You need to be a girl too. Or a male lesbian.  

    7 Reasons We Like Birthday Cards

    3.  Copper Letters. This is our minimalist card. It wasn’t intentional, it’s just that these were all the letters we found down the side of the 7 Reasons sofa. Luckily for those among us who have birthdays, all the letters required to spell ‘Happy Birthday’ were present. Unfortunately we could only find a number zero and a number six. Which means this card is only really suitable for the six or sixty year-old in your life. At least you can reuse it though. Just hang on to it for fifty-four years.

    7 Reasons We Like Birthday Cards

    4.  White.  Then we realised that our minimalist card wasn’t minimal enough.  So this is our ist card (it’s so minimal that we could only make it more minimal by dispensing with the word minimal).  Have we said “minimal” enough now?  Good, we’ll stop then.  This card recognises that the best cards in the shop are always the ones in which the interior is “left blank for your message” and contains the message “exterior left blank for your image” within.  Printed in white.  Which makes it appear even more…er…even less maximal.

    A blank birthday card.

    5.  Chess With Death.  This birthday card designed specifically for the film buff references the Ingmar Bergman classic The Seventh Seal, in which an ailing knight plays a chess match against Death to prolong his life.  It’s a card which accurately represents how most people over the age of thirty view birthday cards anyway, except that most people don’t even get the fun of a chess match on their “special” day.  This is not a card for birthday fans.

    A Birthday Card depicting the chess with Death scene from Ingmar Bergman's The Seventh Seal

    6.   Happy___Birthday.  This is the only card you’ll ever need (which is something of a shame, as there’s one more to go).  If you keep a stock of these at home you’re all set for every eventuality.  Can’t find a card with the right age on it?  No problem, there’s space for you to fill it in (to the day).  Forgot the birthday and you’re sending it late?  No problem, you can just tell them you meant to send it as a happy-sixty-fourth-plus-two-days card.  Know someone who hates birthdays and want to stick the knife in?  No problem, just send it with their age plus a hundred and eighty days, half a year after their birthday.  They won’t be expecting that!

    Happy___Birthday plus___days.

    7.  Deforestation. We’ve just designed a lot of cards. Well six. That’s a lot if you’ve only got five fingers. It’s also a lot of paper and, as we should all know by now, paper comes from trees. Our seventh card therefore highlights the plight of our rainforests. A greeting card that urges people to save the trees is a brilliant contradiction and one we hope will appeal to the hypocrites among you.

    7 Reasons We Like Birthday Cards

  • 7 Reasons To Celebrate The 50th Anniversary Of Yuri Gagarin’s Flight Into Space

    7 Reasons To Celebrate The 50th Anniversary Of Yuri Gagarin’s Flight Into Space

    On 12th April 1961, Yuri Gagarin became the first man in space. To celebrate his achievement there are a variety of events happening all over the world, but here at 7 Reasons we thought we’d give him our own homage.

    7 Reasons To Celebrate The 50th Anniversary Of Yuri Gagarin's Flight Into Space

    1.  You’re Hired! Way before Mark Burnett invented The Apprentice, Sergei Korolev invented the The Spaceman. It wasn’t actually called that, but it should have been. The premise of The Spaceman was simple, find the world’s first spaceman. After weeks of tasks – that may or may not have included filming an advert for a brand of CCCP cereal – the final came down to a battle between Yuri Gagarin and Gherman Titov. Right up until the last minute it looked liked Titov was going to get the nod. Then Korolev found out Titov was the son of a teacher and Gagarin was the son of a peasant. The decision was made. One wonders why he didn’t read the applications properly at the beginning. He could have saved a lot of bother.

    2.  Infinity And Beyond! Due to the length of time The Spaceman would have to spend alone in his shuttle, part of the training process included long stays in an isolation chamber. When each cosmonaut left the chamber they were asked what they did. Titov recited poetry, Popovich sang Ukraniane folk songs, the rest thought about their past. It was only Gagarin who thought of the future. Korolev liked this. He wanted a man who thought he would come back. (Do bear in mind that this was a good few years before the introduction of iPhones and Angry Birds).

    3.  Clothing. Look what he’s wearing! Just look! Yuri Gagarin went around the earth in a thin orange jump suit! I wear more protective clothing when I use the hob.

    4.  Humour. Throughout his flight, Gagarin referred to Korolev as ‘Dawn’. What a brilliant way of getting back at the guy who has made you risk your life. In every single transcript of the flight it’s full of Gagarin talking to this mystery character called Dawn. In fairness to Korolev he played along. To be honest, I think they were flirting by the end.

    5.  Polite. Can you imagine John Terry walking into a press conference and giving the journalists a standing ovation? I doubt it. But that’s exactly what Gagarin did when he attended a British press conference in July 1961. He also brought them flowers. What a nice chap.

    6.  The Spacewoman. Seeing his new found popularity as an opportunity, Gagarin began his own search to find a woman to send into space. As you can see, there were plenty of candidates. Personally I’d have gone for the woman in the top right hand corner. She looks like she could do with some G-forces.*

    7 Reasons To Celebrate the 50th Anniversary Of Yuri Gagarin's Flight Into Space

    7.  Serious. At 7 Reasons we don’t like doing serious very often. Serious isn’t funny. Just for today though, I am. I urge you to watch some of the videos here, spend 100 minutes watching this and following as-live coverage of the flight on twitter. It’s all fascinating. Really, really fascinating.**

    *This reason may or may not be true.

    **I’ve spent so long writing this that Gagarin’s already parachuting into a Russian field. Sorry about that. Worth playing catch up though.

  • 7 Reasons Not To Buy The Canadian Mint’s Royal Wedding Coins

    7 Reasons Not To Buy The Canadian Mint’s Royal Wedding Coins

    7 Reasons readers, news has reached us – a mere week after it reached the rest of the world – that Canada has decided to commemorate the wedding of Kate and William by minting (never let it be said that we don’t know technical terms here at 7 Reasons) some commemorative coins.  Here they are below these words (or above them if your internet is on the blink), and here are seven reasons not to buy them.

    Commemorative coins celebrating William and Kate's royal marriage, 2011

    1.  Because You Have Eyes.  Right about now, you’re probably going through the same thought process that I went through earlier.  Oh.  My.  God.  How have I never noticed this before?  My monitor has a sapphire stuck to it.  But I bought it from a respectable electrical retailer, not from the JJB Poundworld House of Crap.  It wasn’t there yesterday.  Has Kerry Katona snuck in and accessorised my screen in the night?  My God, what if the neighbours see it?  Or my in-laws?  They’d point at me in the street! I must get it off before people in shell-suits start complimenting me on the bloody thing…but wait…it’s not stuck to the screen at all.  It’s on the coin!  They’ve stuck it to the groom! The Canadian Mint have pimped Prince William and Pimp-Daddy Wills, he ballin’; he cash-money baby fo’ sho’. Move over, Fiddy Cent, His Royal Highness Twenny Dollars is in da house and all you bitches can suck his bad royal ass.

    2.  Because It’s Weird.  I have been unable to find a satisfactory explanation as to why Canada have taken it upon themselves to pimp Prince William.  According to the BBC, the sapphire is there to “symbolise the bride’s engagement ring”.  Now, I’m a married man, and my wife has a sapphire engagement ring, but we’re not royal, and, while I appreciate that they do things a little differently to the rest of us, at no point during our engagement did I have to wear a giant version of my wife’s (then fiancé’s) engagement ring affixed to my tie.  This is just as well, as women should never marry men who dress like Liberace’s gaudier cousin.  Nor should men.  Nor should anyone.

    3.  Because (if you haven’t poked them out while looking at the $20 coin) You Still Have Eyes. The bejewelled coin is gaudy, but the twenty-five cent coin seems to have come straight from the section of the Canadian Mint marked Argos.  It’s got a photo of the happy couple on it.  A coin.  With a photo stuck to it.  Because engraving a second coin would apparently be too much trouble for an organisation that works in the field of coin manufacture.  I don’t know what things are like in Canada, but where I live, if you find a picture stuck to your coin it’s an advert for a minicab firm, or for a bar with a drinks promotion involving WKD or Carling.  Canada: Coins are not photograph albums, and nor are they pieces of jewellery.  Coins are coins*.

    4.  The Free Market.  Don’t just take my judgement on these coins.  Well, you can, it will save you time if you just choose to agree with me as you won’t have to read the rest of this reason (the more sceptical amongst you will still have to) but the market has spoken.  According to the BBC, the twenty dollar coin – the one on the right – will cost you a hundred and five dollars.  But its value is still only twenty dollars.  So it costs eighty-five dollars more than it’s worth.  Or a hundred and five dollars more than it’s worth if you buy it with the lights on.  The market has spoken.

    5.  Because You Can’t Dry Your Royal Wedding Mug With Them.  In order to have longevity, a royal souvenir has to have a practical application.  In that way, the event is kept in the popular consciousness for a very long time.  I’m sure we all have great aunts and grandparents who still regularly dry their coronation mugs with royal wedding tea-towels and many of us learned about modern royal history by seeing those items as children.  The only practical application these coins have is that we will learn never to go to Canada (in case they pimp us too) and we’ll probably be able to purchase spinning wheel trims for a Vauxhall Cavalier with them, or one of those singing fish picture things.

    6.  Because I Beseech You.  Don’t buy these coins because – despite the random stones and pictures stuck to them – they’re still coins.  And where do all coins end up?  Yes, in my house down the back of the sofa.  Absolutely all coins end up in that sofa, and we don’t want them.  We have an innocent child in the house that we’re trying to protect from seeing such things.  Please, please don’t buy them!

    7.  What! Why are you still here?  Do you really need a seventh reason?  Fine, in that case, go back to the top of the page and look at them again then!  O Canada, what have you done?

     

    *To coin a phrase.

     

  • 7 Reasons to Shop With 7 Reasons

    7 Reasons to Shop With 7 Reasons

    You’ve laughed with us, you’ve cried with us, you’ve watched us, you’ve read us, you’ve heard us, you’ve written for us, you’ve tweeted with us, you’ve got engaged with us, you’ve had a baby with us and probably other stuff too.  And now, in a new and exciting development, you can shop with 7 Reasons.  And here are seven reasons that you should.

    The online shop of the humour website, 7Reasons.org

    1. Be Unique.  Everyone wants to feel distinctive, unique and a bit special.  And, if you purchase a 7 Reasons t-shirt, the chances are very high that it will actually be unique.  After all, how many people are you likely to bump into in your local pub wearing the same Haystack Poking Patrol t-shirt as you?  And even in the unlikely event that you did meet someone else in a pub wearing that same t-shirt, you could just say, “Hello Marc” and I’d probably buy you a beer.  You’ll be unique or you’ll get beer.  That sounds like a good deal.

    2.  To Marvel At The Emporium.  The 7 Reasons team have (amongst other things) expertise in web design and the retail sector.  You might think that this would make putting together an online shop easy.  But you’d be wrong.  Because in typical 7 Reasons style, the one with the retail background did the web design and the one with the web design background is in charge of the retail side of things (and did everything else).  So if it does crash or start randomly giving away free merchandise you’ll be there to witness/benefit.

    3.  Because Our Wares Are Really Jolly Good.  I didn’t have anything to do with the design of the lemon t-shirt (God or Darwin, depending on your viewpoint, designed the lemon and Jonathan Lee did the rest), so I can say this.  It’s bloody brilliant.  Look at it!  Just look at it!  It’s really a beautiful piece of design.  It’s a pop-art pie-chart in lemon.  Who wouldn’t want to wear that, other than the abjectly wrong and gits?  No one.

    A t-shirt from 7 Reasons (.org)

    4.  Innovation. Because the product range will grow as we think of more things to add.  We’re already looking into producing 7 Reasons Inspirational Beer-Mats, calendars and fridge-magnets, so you’ll never know what you might find there:  A 7 Reasons horse; a 7 Reasons handbag; a 7 Reasons his and his voodoo doll set; a replica 7 Reasons sofa.  Anything.  Or if you don’t find what you want, you might eventually, because…

    5.  We’re interactive.  We can’t think of everything.  We’ve tried and have gotten distracted by girls and tiramisu and things.  But we love great ideas and, if you’ve thought of something you’d like to see in the 7 Reasons shop that isn’t there, you can email us and, if we think it’s a good idea, we’ll look into making it.  And we’ll probably put your name on it too, unless it’s something really small – or embarrassing – in which case we won’t.  Or if you have a really long name like Bartholomew Constantine Washington Penderghast the third, we might not. But if you’re called Jennifer Aniston we definitely will, and that’s a promise.

    6.  Incentive.  Has any other website ever encouraged you to invade a country?  Yes, probably, but only evil ones.  We’re nice chaps though, and we’d like to encourage a more benign, civilised, conquest: So the first five readers that are photographed standing atop the Eiffel Tower waving a Union Flag and wearing one of our France Invasion t-shirts will get the money they spent on the t-shirt refunded.*

    7.  Because We’re Very Excited.   So excited, in fact, that we spent a couple of hours putting this post together about our shop and forgot to include a link to it.  So here it is (this is the link).  Now go and shop till you drop!  Or at least until your arms are very full and you feel a little faint.**

    *We can sometimes tell the difference between the Blackpool and Eiffel towers and we’re also quite good at spotting things that have been photoshopped so no tomfoolery, please.

    **I – Marc – would like to thank my colleague Jonathan Lee for all of the effort that he put into the shop and the merchandise (and for fielding slightly ranty emails about World War Two font styles and spacing without ever losing his cool).  Never let it be said that he doesn’t work very, very hard indeed.

  • 7 Reasons to Replace the Horse With the Cow

    7 Reasons to Replace the Horse With the Cow

    Great news from Germany!  The horse is obsolete.  A fifteen year old girl has trained a cow to show-jump because her parents refused to buy her a horse.  At 7 Reasons, we love this sort of defiant ingenuity so, in honour of the quite brilliant Regina Meyer, here are seven reasons to replace the horse with the cow.

    A no horse riding road (traffic) sign

    1.  The Grand National.  Or, The Festival of Horse-Death – as it’s called in my house – with its high fences and terrifying leaps is dangerous for both riders and horses.  If we replaced the horses with cows though, imagine how much better it would be.  Would cows even attempt to hurdle over Canal Turn or Becher’s Brook?  No, of course they wouldn’t, they’d just amble round them, perhaps pausing to nibble at the racecourse (or grass, as it’s known to laymen).  There’d be no injuries to jockeys, no innocent animals would be shot and there’d be fresh milk for everyone at the finish.  Or – if the race had been ridden at a quick pace – milkshakes.  Even if cows did get injured and required shooting it would still be better.  If you shoot a horse, you get a dead horse.  If you shoot a cow, you get a nice sofa or a handbag.  Or a steak.

     

    2.  Food.  Strange as it may seem, there are people out there that eat horses.  They’re called The French.  But French cuisine is awful.  After all, if it was any good, French chefs would stay there and cook it, wouldn’t they?  But they don’t, they’re all over here in Britain, cooking food that doesn’t contain horses; making hors d’oeuvres rather than horse d’oeuvres.  Is France teeming with British chefs?  No.  That’s because horseless cuisine is better and they want to stay.  If France replaced the horse with the cow, their chefs wouldn’t leave in their droves.

     

    3.  Milk.  The phrase, “get off your horse and drink your milk”, is often attributed to John Wayne.  But if we were to follow Wayne’s suggestion, and get off our horse and drink our milk, we’d still have to find a cow because drinking horse-milk would just be weird.  And would you fancy trying to milk a horse?  I certainly wouldn’t.  So if you had a horse, you’d still need a cow.  If you rode a cow though, you’d only need one animal – your cow – and rather than getting off it to drink your milk, you could probably construct some sort of straw/hose milking-device to deliver your beverage to you in situ.  Call yourself a cowboy, John Wayne?  Too bloody right you were.

     

    4.  Society.  Cows aren’t horses.  They aren’t evil, terrifying, flighty and they don’t chase me round the dining room in my dreams.  The world would just be a nicer place with fewer horses.  What happens in a society where there are lots of horses?  I’ll tell you.  The streets of Edwardian Britain were riddled with the infernal beasts running amok, terrorising women in corsets and babies in perambulators just because they’d heard a backfiring omnibus or been startled by an oncoming charabang.  Would cows have reacted in such a dangerous fashion?  Nay.

     

    5.  The Future.  You can predict future events just by looking at animals.  If you look at a horse, you can tell that something bad will happen, and if you see a cow, you can apparently tell what the weather will be, just by whether it’s sitting-down or standing-up.  And there’s an old piece of country wisdom which goes, “pink cow at night, Angel Delight”.  Cows tell you stuff about the future and horses just give you the heebie-geebies.

     

    6.  India.  In India, cows are sacred and roam free and many drivers will swerve into almost anything to avoid a collision with them.  It stands to reason, therefore, that the safest place to be in India, is on a cow.  Cars and trucks would actually go out of their way to avoid you.  Brilliant.  It would be safer than riding a horse and safer even than riding an elephant.  And cows aren’t governed by speed limits, traffic lights or contraflow systems.  They can go anywhere.  Usually to moo at things.

     

    7.  My Family History.  My late father was a horse. Not all the time, you should understand, but occasionally.  I believe he was a horse twice during his lifetime.  Or rather, half a horse.  As a part of Manchester University’s rag week in the late 1950s, he and two friends competed in the 2:10 at Lingfield one Saturday.  He (front half of horse) and his friends (back half and jockey) hid behind one of the fences during a rare – in those days – televised meeting and waited.  When the other horses approached and jumped the fence, my father and his friends sprung from their hiding place and galloped down the course in pursuit of them.  Despite a great deal of exertion over the following couple of furlongs, they were unable to make up much ground and soon began to tire.  Their race concluded early when they were chased away by an angry policeman.  That was the highlight of my father’s sporting career.  In fact, it’s the biggest sporting accomplishment in our entire family history.  But if those horses had been cows, my dad could have won that race.  And then we could have put him out to stud.  He’d have liked that.

     

  • 7 Reasons Not To Elbow Someone Whilst Sleeping

    7 Reasons Not To Elbow Someone Whilst Sleeping

    Last week you found out that my girlfriend and I discuss potatoes in bed, well today you are going to discover that she elbows me in the neck whilst sleeping. But this post is not so much for the benefit of her as it is for everyone. The simple fact is this: elbowing people whilst sleeping is bad. Here’s why:7 Reasons Not To Elbow Someone Whilst Sleeping

    1.  Sides. Like most couples, my girlfriend and I have dedicated sides of the bed. I am on the left with 80% of the duvet, Claire is on the right shivering. Now, if like me you never venture from your side of the bed, it means your fellow sleep partner must be breaking bed protocol if her (or his) elbow is making contact with your neck. In such situations you do have to wonder why you had to nominate sides in the first place.

    2.  Damage. Of course, before you wonder about why you agreed to nominate sides, you need to inspect your injuries. In my case I had to check I was still breathing. Thankfully I was, but an elbow protruding into my trachea made it much harder than it usually is. Still, I am one of the lucky ones. Other injuries you may suffer from being elbowed in bed include: a black eye, a broken nose, a fat lip, a dislocated jaw and a wobbly tooth. And that’s just on your face. If you sleep upside down it could be a whole lot worse.

    3.  Reflex. Generally when people feel pain, their first reaction is to react. This probably isn’t news. If you are asleep and someone disturbs you by elbowing you it would be very natural for you to instinctively punch them in the face. Satisfying, yes. Sensible, not really. Especially when you consider that a reflex of being punched in the face is to kick out. You could quite easily end up having a pillow fight. Without the pillows.

    4.  Retaliation. Maybe you manage to avoid reacting instinctively though. Possibly because you are already awake. You can’t let your partner get away with it! They’ve just whacked you in the face. This is when you start turning to dark places. (Unless you switched the light on to work out what the bloody hell just took your head off.) Thoughts turn to revenge. Should you kick them? Knee them? Pinch them? Poke them? Slap them? Chances are you won’t do any of them, but thanks to your partner you stay awake all night thinking nasty thoughts. Then you’re cranky all day. You snap at people. You argue with people. You put salt in people’s coffee. Then, come 6pm, you have no friends left. And all because the lady loves Milk Tray elbowed you up the nostril.

    5.  Moving. In something of a design flaw, when someone elbows you whilst they are asleep, they rarely move their arm back to its rightful place. As a result you have to move it for them. Which is not as easy as it sounds. Joints were only designed to move in certain directions and usually the only direction it wants to go is further into your eye socket. Generally speaking, the only solution here is for you to move. Probably downstairs to the sofa bed.

    6.  Dreams. As I do on most nights, I was dreaming in my sleep. Last night’s adventure was particularly exciting as I was unbeaten on 245 and Shane Watson had just pulled a hamstring. It was a pleasant change to his usual trick where he pulls a hamster from a Tesco carrier bag. So there I was watching Shaun Tait jog in from the Michael Jackson Statue End (we were playing in Fulham) when I lost sight of the ball. Next thing I knew it had smacked me in the throat. Which is when I woke up with a start and realised that not only had I been dreaming, but Claire had been the one to spoil my moment with a viciously placed elbow. Pathetic.*

    7.  Petty. If you have an issue with someone, elbow them in the face when you are awake. That way they’ll know exactly how you feel. Doing it while you are ‘asleep’ is childish and, as detailed above, helps no one.

    *When I did get back to sleep, Janet Street-Porter yorked me first ball. One of us were also naked. That’s the stuff nightmares are made of.