Category: Posts

7 Reasons It’s At Times Like This I Wish I Was Spanish

For as long as I can remember, 7 Reasons has been on the receiving end of the below email. It’s in Spanish. I speak English. And a little French. And basic business Latin. As a result this email goes straight in the recycle bin. But, just like a Boomerang or Jim Davidson, if you even dare think you’ve got rid of it, it comes back again. And again. And again. Yesterday, I snapped. No longer could I ignore it. I took the time and effort to translate it. Having done so though, I can’t help but think a lot has been lost in Google Translation.

1. Welcome. That is what Bienvenidos means. Or at least that is what Google Translate suggests it means. Is this a Spanish thing? Welcoming you into an email? I thought a welcome was reserved for when you entered a shop or a hotel. I have never once received a letter from Barclays welcoming me. Which is a shame really, I imagine I’d have taken out more loans had they done so. Anyway, from this point on, I am suspicious of this email. And the Spanish in general. Not that the latter takes much, I have been suspicious of the Spanish since the Armada.

2. We have new and updated database of Spanish companies. That’s nice. Shall I reply and tell them about my collection of Wisdens?

3. We invite you to our solutions for effective advertising campaigns. Where are your solutions based I ask myself. Admittedly, it would probably help more if I asked them. As with many things in life it comes down to location, location, location. Yes, all three of them. I dare say if it was Barcelona based, Marc and I would be only too happy to visit the solutions. Sadly though, I suspect Google Translate has missed out the word ‘view’ from between ‘to’ and ‘our’. But this is only guess work. If I could speak Spanish I may well have been supping the delights of various solutions on the Spanish Riviera some eighteen months ago.

4. Offer databases of companies active in the Spanish market would gladly be interested in your products to establish permanent cooperation lines. Oh dear, you’ve lost me again. Something about opening a Co-Op store? Weird people.

5. The effectiveness of our products is guaranteed by the evidence of a growing list of satisfied companies, quickly been able to reach with your offer to new customers. While this is obviously nonsense, I can’t help but applaud the rather brilliant thought process going on here. So brilliant is it that I wish to adopt it for 7 Reasons. From now on the daily brilliance of 7 Reasons is guaranteed by the number of readers we have. For those of you struggling to grasp this concept, don’t worry. I am just addressing the Spanish in their language.

6. The database is updated every three months. In addition, every customer purchasing our database of Companies provide free the first update. See, I told you there was something dodgy about this email. If I purchase the database I then have to give them an update for free. No chance, not on your nelly. Or, not on your Hernán Cortés as they say over there.

7. We will send the product in electronic format and on CD-ROM. I have long held the belief that a CD-ROM is an electronic format, but this news excites me. I’m going to whack my copy of Revolver in a bagel and listen to it on the train to Tunbridge Wells.

March 11, 2011
7 Reasons To Love The Statesman!

Apart from waking up to the news that it is both International Women’s Day and Pancake Day, you may have also heard that 28,000 Police jobs are – in all likelihood – going to be cut. If your reaction to this news is one of fear, you need not worry. A new crime fighting force is out there. The UK’s answer to Kick-Ass is a real-life superhero. Let me introduce you to… The Statesman!

This powerhouse of a man is out there, right now – in Birmingham – protecting us. Protecting us all. Do we need 7 Reasons to love him? Of course we don’t. Are we going to give you 7 Reasons anyway? Well, obviously. Here they are:

1. Costume. The last person to try and spread a little love by wearing a Union Jack outfit was Geri Halliwell. The Statesman, though, has the eye mask to go with it. Which in my opinion makes all the difference. Everyone likes a superhero who can effectively combine fierce loyalty to his country with a bit of camp mystery.

2. Utility Belt. Savlon? Check. Plasters? Check. Maglite? Check. Swiss Army Knife from that Christmas cracker? Check. Let’s be honest, Superman was great, but he never took a strip of Elastoplast with him. The Statesman does. And a tube of Berocca to help the inebriated among us.

3. Moustache. The last time I saw something like this it was Movember 2009 and I was looking in the mirror. I scared people that month. Which only leads me to believe that The Statesman must scare baddies 24/7/365. Awesome man, just awesome!

4. Persuasive. Until the identity of The Statesman was splashed all over The Sun, his girlfriend thought he was off playing poker every night. Whether she ever questioned his choice of attire is, at present, unknown, but I suspect she did. I can only conclude therefore that The Statesman is a very persuasive chap. And let’s be clear about this, when you are faced with two bad men, each with a crowbar, the best way of unarming them is the mighty skill of persuasion.

5. Allies. That’s right, he has friends. Possibly in high places. Possibly in phone boxes. Possibly in the back of the Satesmobile. It doesn’t really matter where they are, the fact is they are out there. Fighting. Fighting for us. So go out, wear your bling, leave your car doors open, nothing bad will ever happen.

6. Weapons. There’s no gun, taser or baton sticking out of The Statesman’s trousers. He is unarmed. Well, except for his quick wit and boxing mitts. Given that gangs have ready access to a variety of kitchen utensil you have to applaud The Statesman’s ‘no violence’ approach. If only wars were fought in such a way.

7. Heart. Many superheroes are pre-occupied with fighting, not The Statesman though. If there is no crime to be fought, he’ll happily help the drunk across the road or give a blanket to a homeless person. A clever villain would probably try and use such a scenario as a diversion tactic, but I just have a sneaking suspicion that The Statesman will be ready for such an eventuality. He’s a superhero after all.

March 8, 2011
7 Reasons To Act Like A Lion (Today)

I doubt it has escaped your notice, but if it has, let me be the first to tell you that it is now March. Well done us. We made it. And to celebrate I feel it would be appropriate to adhere to the idiom that states, ‘March comes in like a lion and goes out like a lamb’. Or at least the first part of it. I think we can all agree that it would be impractical to go out like a lamb before one has even attempted to come in like a lion. So today, and only today (and all subsequent March 1sts) I urge you to act like a lion. Here’s why:

1. Roaring. Everyone has times when they just want to roar in the face of someone. We have held back though because it is not correct etiquette. But what if you were acting like a lion? When a lion gets annoyed he roars or eats you. I have consulted the 7 Reasons lawyers and apparently we could find ourselves in trouble if we advocate – even humorously – Hannibal-style activity. Roaring is fine though. So this is your excuse. If there is someone out there who annoys you, walk up to them quietly and then roar in their face. It doesn’t even matter if you spray a little saliva. That is what lions do.

2. No Cooking Required. Lions eat raw meat. I need not explain this further.

3. Hair. No doubt someone will comment on this post in the many months to come and tell me that I haven’t done my research and in fact lions take great pride in their appearance. Until that eventuality occurs however, I will categorically state that lions are not in the least bit vein. They are quite happy to let their hair grow long and wild. So today, you don’t need to use that comb. Or that razor. Or that waxing strip. Just let it all hang out.

4. Sponsorship. If you don’t tell anyone the reason you are acting like a lion – and they haven’t read this post (a very strong possibility) – you could be in the money. If I see someone wandering around the office acting like a lion, I immediately assume they are doing it for charity. In theory this should probably be my second thought after, ‘what the bloody hell is that person doing in my lounge?’, but anyway, we’ll ignore that. So, if someone offers you 50p, don’t refuse and tell them about 7 Reasons, just take it. I reckon you could earn £20 just by roaring every half hour. Easy money.*

5. Economy. I know this is a regular theme in my posts, but it is a serious matter. We must find a way to stimulate the economy. Given that none of you assisted Marc and I in our bid to trick or treat our way out of the recession last year, I can only hope you will finally see sense and help us ‘lion’ our way out of the mess we currently find ourselves in. It’s a novel approach I admit, but desperate times call for innovative thinking. Hire a lion outfit for the day. It’ll only cost you £12 and more than likely keep you warm and snug for a full twenty-four hours. The fancy-dress market will receive a massive boost of £372,000,000 overnight which they can use to increase costume manufacture. Increased costume manufacture means more jobs. More jobs means more people with disposable income. More disposable income means more fancy dress outfit hires. It’s a beautiful circle. So let’s do this. Go to your local fancy-dress shop and hire that outfit. For the love of Britain, please.

6. Wales. Today is St. David’s Day in the Principality and what better way to celebrate than by acting like a lion, an animal that features on both the Royal Coat of Arms of England and Scotland? Exactly

7. In The Jungle Flash Mob. I’m not a fan of flash mobs especially when I get stuck in the middle of them in Trafalgar Square and end up singing along to Hey Jude, but I do feel a mass flash mob where we are all dressed as lions and perform In The Jungle could be particularly good for the soul. Something like this. Without the animated Hippo and Dog obviously. Or maybe with. TBC.

Make sure you come back on March 31st to read, ’7 Reasons To Act Like A Lamb’.

*Just a friendly reminder that our cut is 15%.

March 1, 2011
7 Reasons That It’s Right To Allow The Use Of the Elbow In Football

Great news, psychopaths. As of today, elbowing people in the head is now acceptable in football, thanks to referee Mark Clattenberg’s new and liberal interpretation of what constitutes acceptable behaviour on the field of play. We’d like to applaud Clattenberg for his bold and innovative stance and suggest that allowing the use of the elbow to the head will improve the game greatly. Here are seven reasons that it will.

1. There Will Be Less Emphasis Placed On Skill And Application. Let’s look at Carlos Tevez (not too closely though, you may want to sleep again). He’s an amazing, mesmeric player that simultaneously terrifies the opposing team’s defence, midfield, and young supporters in the stands. Most teams find him almost unplayable and it seems almost impossible for opposing managers to concoct a tactic to negate his influence on the game. With the new relaxation on the rules governing assault occasioning actual bodily harm on the football pitch, however, there’ll finally be a way to stop him. You can have as much talent as you like, you can’t play through concussion.

2. Or Maybe You Can. We’ll see way more incidents of concussion in the game now that players can cranially assault each other on the pitch. And concussion, in some cases might actually improve players. Who can forget what (then Partick Thistle manager) John Lambie said on being told that one of his strikers was concussed? He said, “That’s great, tell him he’s Pele and get him back on.” Obviously concussion won’t always lead to improvement; most of my team’s squad seem to have been concussed since December and we – if our home stadium was called the Paper Bag Arena – would be there today, still playing out our Christmas fixtures. Still, seeing them elbowed in the head would make me feel better about things so it’s still a win.

3. It’ll Be More Popular. Now that players can elbow each other in the chops football’s popularity could be further increased. Look at the rise in popularity of cage-fighting, a sport with a laissez-faire to the rules of etiquette. It’s growing far faster than its more traditional, staid and rule-bound cousin, boxing, and football attendance could increase similarly with the relaxation of the tiresome convention of not being allowed to inflict brain damage on your opponent with your elbow. It could bring some of the excitement that we associate with the gladiators of ancient Rome to the sport. In fact, I’ve seen Gladiator and it’ll be great: There’ll be blood; there’ll be whooshing and crunching noises; there’ll be names like Roonicus Maximus, Torresicus Uselecus, Carrollicus Howmuchicus and Coleicus Twaticus; there might be lions. How cool will that be?

4. It’s Civilising. Allowing the elbow may well actually make football more civilised. This might seem somewhat counter-intuitive, but it could work. Look at the touching way that Mark Clattenberg put his arm around Wayne Rooney after Saturday’s elbowing incident. It made a lovely change to see a player and a referee getting on so famously, because usually when players are interacting with the referee they’re barracking and abusing him*, so if allowing players to half-kill each other on the pitch brings more touching and harmonious moments like this it can only be a good thing: Practitioners of football will finally become the role-models that we always hoped they would be; setting a good example of decorous, respectful and appropriate behaviour for children. And they’ll get to see them belt the living shit out of each other too! Brilliant.

5. It Benefits The United Kingdom. Elbowing another person in the head is not merely the simple, uncomplicated act of thuggery that you might suppose, as there are some fundamental laws of physics that cannot be overcome. The act of elbowing someone in the head requires the elbower (or defendant, as non-F.A. types have traditionally referred to them) to be able to reach the elbowee(victim)’s head with their elbow. This means that Shaun Wright-Phillips (5’4”) would have little chance of elbowing Peter Crouch (9’3”) in the head. So taller players will have a natural advantage. And this, in international football, will benefit teams from the United Kingdom, as we’re the twenty-second tallest nation in the world (and Luxembourg, Iceland and Estonia are ahead of us on that list and we should be able to beat them using old-fashioned skill**). U.K. teams will, therefore, have a greater chance of winning the world cup than they do presently. So there you go, in the future, when elbowing opponents in the head is a legitimate tactic, England will be improved by not selecting Shaun Wright-Phillips. What a revelation.

6. It Uses Existing Skill. The new relaxation of the rules will tap into the existing skill-sets of football players and will allow them to practice on the field what they often practice as amateur-hobbyists off it. Assaulting people. And while it will be somewhat of a change from the traditional practice of punching people in nightclubs and takeaways – or shooting people at the training ground – it will be something that they won’t require too much additional training to adapt to. And it would make nightclubs safer places for the rest of us to conduct the activities traditionally associated with them. Mostly vomiting and being sexually/physically assaulted (delete as appropriate) by middle-aged men in short sleeved shirts.

7. It Puts Football Back At The Cutting Edge. By allowing elbowing, football is flying in the face of convention and bucking tradition. And, on a day when the sport is being overshadowed by a cricketer coming out and revealing that he is gay, it’s important that football is seen to be embracing new ideas. After all, cricket is merely blazing a trail today by embracing very old ideas, which means that – with its new attitude toward our silly, outdated notions of what constitutes assault – football is doing something far newer and more libertarian. So move over cricket, football is now the unparalleled bastion of cutting edge liberalism in sport. How truly enlightening.

*I would include female referees in this, but I quite fancy a career in radio.

**This may be fanciful.

February 28, 2011
7 Reasons Robert George Dylan Willis MBE Scares Me

Last week we gave you seven compelling reasons not to watch the Cricket World Cup. How many of you listened to us? Probably not many. And I don’t blame you. I mean, I didn’t even listen to myself. I’ve watched every game so far. But that’s not because I am addicted to the sport, it’s because it constitutes research. It was suggested by Marc that we could write about the Cricket World Cup every Friday. It wasn’t a bad idea – every time we write about cricket we send shockwaves through India. So I agreed. Apart from the dodgy fielding, the one-sided nature of the games and the sparse crowds, the one constant has been former England paceman, Bob Willis. For seven days now he has been sat on the red sofa at Sky Sports scaring the hell out of me. Here’s why:

Don’t Let The Smile Fool You. The Real Bob Willis Never Smiles.

1. Focus. It’s a frightening sight. When the producer whispers, ‘Camera one Mr Willis’, in Bob’s ear, the robotic state is initiated. His head turns sharply to the camera. Like a Tyrannosaurus Rex who has just spotted his prey, Bob doesn’t even…

2. Blink. His eyes are wide as he stares down the camera lens. Deep, deep, deep into your lounge goes his glare. Deep, deep, deep into your soul. And then, his lips begin to move. In his…

3. Monotone voice, his monologue begins. His ability to maintain an unwavering pitch for so long is a remarkable feat of endurance. Though for a robotic devil fairly standard I imagine. On and on he drones. No matter whether he is impressed or furious, it’s the same tone. It’s hypnotic in its powers. I know what he’s trying to do. He’s trying to put me to…

4. Sleep. He wants my soul. He wants to sell it on eBay. “I must stay awake,” I tell myself. “Bob Willis must not be allowed to submit a fake bid for my soul in oder to bump up the price.” My eyelids are heavy, I try and reach for the remote control but I am not not going to make it. I’m drifting! I’m drifting! Then, suddenly, a saving grace. The shot zooms out. The vision of Robert Croft and Michael Holding is momentary relief. But then I notice the…

5. Giant of a man to their right. Bob Willis is huge! He looks like the BFG sitting on that Sky Sports sofa. I know he’s a giant because his knees are higher than his coccyx. He looks comfortable in his own uncomfortableness. This only scares me more. I can’t help but imagine him standing up. His head would be on the second floor. It’s the only time I hunger for a zoomed-in shot of Bob’s face. I don’t hunger for long, the producer adheres to my cries for mercy. Round two begins. He still wants my soul. I’m immediately drawn to his…

6. Lips. Not in a sexual way. In the way I would watch a goldfish open and close his mouth. And then I actually start listening to what he is saying. And I find myself agreeing with him. Bob is right. You just can’t afford to make that kind of mistake at this level. Oh good gracious me! Bob Willis is making…

7. Sense. And this is the scariest thing of all. Already this year I have found myself agreeing with Boycott. What is happening to me? Am I becoming their bitch?

February 25, 2011
7 Reasons We’re Delighted By This 7 Reasons Analysis

This morning I was completely devoid of inspiration. Initially I was going to attack a 10 year-old girl. Not literally obviously. I wasn’t bored. And it would be wrong. I mean literately. I was going to question why the girl – whose design has been chosen as the emblem for the Queen’s Diamond Jubilee – couldn’t be bothered to use a ruler. Or indeed colour between lines. But as I was writing, I felt a deep sense of shame. It is not in my nature to pick on 10 year-old girls, so I stopped. Instead I googled ‘7 Reasons’ and, lo, what did I find? This beautiful analysis of all that is good about 7 Reasons. I was delighted. Here’s why:

1. Backed By FIRA. It’s news to us, but we are delighted to be backed by the capital city of Santorini. And, having looked it up on wikipedia, we are pleased to say that we reciprocate. Go to FIRA. You’ll love it. Especially the Santorini Archeological Museum.

2. Exceptional Performance. It is highly unlikely that this refers to our web hosts so we can only assume it is a compliment aimed at the robotic manner in which both of us knock out 7 Reasons posts day after day after day. We are just short of 500 posts now, or 3,500 reasons if you prefer. Quite an achievement given that one of us thought we’d struggle to get past 14. (Reasons).

3. Experts That Live And Breathe Furniture. Okay, so the use of the word ‘experts’ my have been somewhat over the top, but we happily accept that the 7 Reasons sofa is a thing of beauty. And this is not by luck, but by design. We took great care when sawing the original sofas in half and even more care when we staple-gunned the two required halves together. The fact that it has lasted eighteen months is testament to our expertise. In fact the only thing we bemoan is the number of lemons that keep falling down the back of the cushions. Along with the cat.

4. Understanding & Insights. I am a little surprised this isn’t Reason One. After all, understanding the world around us and providing insight into a variety of topics is our bread and butter. Without this attitude you wouldn’t now be the proud owner of an orange door, you’d probably still be thinking about dating a polar bear and you’d own The American on DVD.

5. Leading Edge Infrastructure. This is very much Marc’s domain so he deserves the applause. From day one he has only been too happy to tinker with the back-end of stuff and he has done a marvelous job. The fact that none of you (or I) have ever noticed any improvements just goes to show how deep into the back-end Marc has gone. The result is a thing of beauty. When it works.

6. UK & Eire Coverage. We are glad this impresses people and it vindicates our original decision. Jon was very keen to prevent anyone outside of the British Isles having the ability to read the British humour website, but Marc muttered something about ‘impossible to do’, ‘xenophobia’ and ‘write about cricket and we’ll get loads of India-based readers’. That was enough. The website has always had Eire coverage. And the rest of the World too.

7. Partnership Approach. One of the seven reasons that 7 Reasons continues to astound the internet is because of this thing they call a partnership. When one of us can’t be bothered to write anything, we don’t. Instead we watch the football knowing the other will eventually crack around 5pm and rapidly write something about winning a country. It’s probably a flawed plan, but it works. For me.

February 21, 2011
7 Reasons Not to Watch The Cricket World Cup

It’s Friday the 18th of February, 2011, and after all the build-up and anticipation, the Cricket World Cup starts today. As you can probably imagine, we’re very excited about that here at 7 Reasons and…well, you will have to imagine that, because we’re not. Here are 7 Reasons not to watch the bloody thing.

1. Australia. It’s not so much how good Australia are – they aren’t – it’s more whether anyone can be bothered to beat them. In 1999, South Africa should have beaten them in the semi-final, but Lance Klusener lost the plot and with it the match. And as for the final, well Pakistan didn’t turn up for it and were comprehensively thumped. In 2003, England should have beaten them in the final group game, but decided to let Andy Bichel have his one and only great day in an Aussie shirt and in doing so managed to lose from an impossible position. And as for the final, well India did turn up, but only to watch Sourav Ganguly toss the coin. After that they were comprehensively thumped. In 2007, well, only Australia turned up. They comprehensively thumped everyone. Which leads us to today. Or tomorrow. The 2011 World Cup promises to be the best yet. I reckon you could make strong arguments for six teams winning it. But that would be futile wouldn’t it? Because the script has long been written. Thumpings of the most comprehensive kind shall soon be scattered across the sub-continent. What’s the point in watching that?

2. Length. Now we love our cricket, but this thing goes on for a month and a half. Just imagine what you could get done in a month and a half if you weren’t watching the cricket. You could fly around the world 40 times. You could cook everything in Delia’s Complete Cookery Course. Twice. You could solve the international sudoku problem. You could build a tree house, dismantle it and build it again. You could even write us a guest post. By not watching the cricket World Cup you could achieve so much. The World Cup is your oyster.

3. Timing. I’m in England and the Cricket World Cup is not. It’s taking place far away, over the sea. But I’ve looked at the fixture list and, apart from the odd game that starts at 4am, the times of the matches actually seem reasonable. For the most part, they seem to be occurring during working hours. During working hours!? What’s the bloody point in that? Where’s my epic struggle to stay awake during matches? Where’s my opportunity to complain, bleary-eyed, the day after an important match, to all and sundry that the World Cup is going to kill me? You know how to spot a fellow cricket aficionado while England are on tour? You’ll hear them yawning and/or snoring and find them slumped on their desks/a bus seat/your left shoulder of an afternoon. Now, throughout the tournament, confused England fans will spend their time mistakenly bothering the exhausted parents of new-born children to discuss the batting of Kevin Pietersen, the bowling of Graeme Swann or the point of Billy Bowden. That’s no fun for anyone. Especially for cricket fans who’ll end up learning all sorts of nonsense about nappies and breast-pumps that they’d really rather not hear about. If watching cricket isn’t a challenge, it’s just not as good.

4. It’s Just Not Cricket. Is the ball red? No. Are the kits tasteful and pleasing to the eye? No. Are some of the spectators grey, dusty and possibly suffering from rigor mortis? No. Can each match last for an entire working week? No. Are England any good at it? No. In that case, it isn’t cricket at all; it’s merely baseball for the civilised.

5. National Anthems. I do love a good rendition of ‘God Save The Queen’. But only if it’s at Twickenham or I’m in the shower. Only in these environments do people actually appear as if they want to sing. Anthems just don’t seem to work at cricket. I feel a bit awkward watching them. It’s a bit like chapel at school. No one really wants to be there. The problem is that when the anthems are over, half the players go back to the changing rooms to play cards while the rest hang around for ten minutes until the Umpires check to see if the light is okay. By which time the parts of you that were pumped up are now deflated. And that’s when Straussy loses his off-stump. So, unless we are sadists we should not be watching.

6. Because You Support England. And by “you support England”, what I mean is that I support England; the surest route to heartbreak and despair in all of international sport (outside of betting on Audley Harrison or being Jermaine Jenas). I was pushing my luck by watching the Ashes, so watching the Cricket World Cup can only lead to disillusionment and despondency. Much better to avoid it and stick to watching films about the war. Not the second Anglo-Dutch War, obviously, that would be equally depressing.

The 2011 World Cup Cricket trophy pictured on Horsell Common.

7. It’s Misleading. It’s called the World Cup. But I’ve seen the trophy and it doesn’t resemble a cup in the least. It looks like a Martian tripod from H.G. Wells’ War of the Worlds standing in the classical ballet stance, en pointe. Can you drink tea from it? No. Can it perform a quick pas de bourrée before killing you with its heat-ray? Undoubtedly. So it’s not the Cricket World Cup at all. It’s the Cricket World Martian Ballet Tripod. If they’d called it that, more people would be watching. And if they had a few of those at the stadia, I would watch.

February 18, 2011
7 Reasons You Need To Improve Your Scamming Technique

I never once felt sorry for Bernadette. I probably should have done. After all, her Dad had just died in a plane crash leaving Bernadette to live with her evil mother. A mother she then ran away from and found safety in a run down orphanage. An orphanage without running water, electricity and warm bedding. In fact the only thing that kept the likes of Bernadette going was the super-fast BT Broadband connection. The truth is though, I didn’t care about any of this. I was much more interested in the money. Bernadette was offering me a lot of it. Millions of pounds worth. That was a lot of tea bags. Which is why I gave her my bank details. That was two years ago. He’s still borrowing my money now. That’s right, ‘he’. Bernadette turned out to be a bloke called Alfonso. I am now partly responsible for Nigeria’s heroin addiction and at least thirty-five murders. The only way I can get out of this mess is by winning the lottery. That way I can pay Alfonso the £1 Million he is now demanding and I get to keep my fingers. No wonder I got very excited the other day when this email arrived in the 7Reasons inbox:

Your Email ID won!
EuroMillion Lottery Intl. Program
FOREIGN SERVICE SECTION BARCELONA.
REFERENCE NUMBER: SOXW/HAWIR
BATCH NUMBER: 2011/149 /BMQ

OFFICIAL WINNING NOTIFICATION.

We are pleased to inform you of the released results of the EuroMillions Corporations Sweepstakes Promotion in conjunction with foundations for the promotion of software products organized for Software users.

This Program was held on 16th February , 2011, in Barcelona- Spain. Wherein your email address emerged as one of the online Winning emails in the 1st category and therefore attracted a cash award of EUR1,500,000.00 (One Million Five Hundred Thousand Euros) and an Apple laptop. Your laptop, certificate of winnings and your cheque of (EUR1 500,000.00 Euros) will be sent to your contact address in your location.

Please take note, lucky winners will pay for their courier services delivery. EuroMillions corporations only provides lucky winners with a laptop and the sum of (EUR1 500,000.00 Euros) only. To file for claims of the release of your winnings, Contact the Customer Service Officer with the information below:

1.FULL NAMES:
2.ADDRESS:
3.SEX:
4.AGE:
5.MARITAL STATUS:
6.OCCUPATION:
7.TELEPHONE NUMBER:
8.COUNTRY
9)BATCH NUMBER
10) REFERENCE NUMBER

Email: [email protected]
Tel: +34 634 105 921
Contact Person: Manuel Borreria [CSO]

This Email Lottery is sponsored by Software development firms a Software Engineering Resource Consortium Companies. This internet E-mail draw is held periodically and is organized to encourage the use of the Internet products and promote computer literacy worldwide.

Congratulations!!

Sincerely,
Mrs. Eva Lopez
Online Coordinator

For thirty seconds I got very excited and flexed my fingers in delight. But then I read it again and I realised a few things. This email was a scam! A scam! And it was so easy to spot. Here’s why the scammers drastically need to improve their technique:

1. The Prize. I have won €1,500,000 and an Apple laptop. Obviously Mrs Eva Lopez is trying to stand out from the crowd here. She is trying to differentiate herself from her rivals by offering an incentive to claim the €1,500,000. In an already saturated market place it is a nice idea, but she lets herself down on the terminology. There is no such thing as an Apple laptop. It’s called a MacBook or a MacBook Pro. An understandable, but ultimately telling mistake.

2. The Address. Barcelona. That is far too nice a place to have your winnings sent from. Look at the base of any cereal packet and I guarantee you that the address you have to write to claim your prize is an industrial estate in Uckfield, East Sussex. That’s the way these things work. The scammers have failed by trying to be too exotic.

3. The Reference Number. SOXW/HAWIR. I’m not falling for that. This has quite clearly been copied from Mrs Eva Lopez’s to-do list, ‘Sort Out Xanthium Watering/Help A Witch In Rio’. It’s nothing short of laziness.

4. Courier Services. That’s right, I – the winner may I remind you – has to pay to get the money from somewhere in Barcelona to my lounge. This would never happen in the Lotto. If you win the Lotto Myleene Klass knocks on your door with a massive novelty sized cheque, a bottle of cheap fizz and a camera crew. It might be tacky, but it’s genuine.

5. Personal. The details they request are really rather prying. Take the third request for example, ‘sex’. What do I put here? ‘If I’ve been a good boy I earn the right to have a discussion about the possibility at a later date’? This is private information that should not be shared with anyone else. And quite frankly I don’t think my sexual prowess should stand in the way of €1,500,000. It never has before so why should Lopez think differently?

6. The Aim. As you will note from the bottom of this email, the mission behind the E-Mail Lottery is to promote computer literacy. While this is to be applauded surely Lopez would be better off sending the email to someone who doesn’t really know about computers and thus more susceptible to falling victim to scam emails. That way they may actually try and claim their winnings. Obvious really.

7. Repetition. I had the same email last November. Only a scammer would think that because they caught me out once they can do it again. Idiots.

February 17, 2011
7 Reasons That Anatidaephobia Must be Awful
Anatidaephobia is the fear that wherever you are, whatever you’re doing, a duck is watching you. While some people might see this debilitating condition as funny, we do not. We realise that it must be bloody awful, here are seven reasons why.

1. It’s Not Taken Seriously. People are often crass, insensitive and immature. While they would shy away from mocking the sufferers of other phobias they think nothing of making fun of anatidaephobes, solely for their own puerile entertainment and amusement. Well at 7 Reasons, we’re bigger and cleverer than that. We know what not to show an anatidaephobe.

This is what not to show an anatidaephobe.

2. At Home. Anatidaephobes must find it terribly difficult to cope at home. After all, they’ll believe that when they’re there a duck is watching them. And how is anyone supposed to relax with a duck watching them? And how are they supposed to tell if a duck is watching them or not when they’re suffering from snow-blindness? Or soft-furnishing-induced vomiting.

3. Escape. So they’ve got a duck staring at them at home. What to do? What to do? Get away from it all, that’s what. Get away from the daily grind, the endless plates and pitchers, the white stuff all over the place, the searing pain in their eyes, the duck that may or may not be there staring at them and head off on holiday. To somewhere far, far away from the many, many cups and saucers and the sinister duck.

4. Having A Lovely Time, Wish You Were…Oh…You Are. Well, apparently to anatidaephobes, flying isn’t a barrel of laughs either. But a journey in an aircraft is a temporary annoyance – unless it plummets from the sky in a fiery ball and hurtles at several hundred miles an hour into a mountain, in which case it’s a more permanent irritation – and, having escaped the duck at the aeroplane window, the travelling anatidaephobe can finally emerge from the aircraft all set to begin their relaxing holiday in Osaka.

5. Look On The Bright Side. Well okay, Osaka may not be as relaxing at they’d hoped. But sufferers of anatidaephobia can console themselves with the thought that the big yellow duck isn’t real, and it’s not like ducks hang around in large gangs. That would be terrifying.

Yes. This would be terrifying.

6. It’s Still Not Being Taken Seriously. Well it seems we’ve been rumbled. There does appear to be a series of images in this post that would be terrifying to anyone with a fear of ducks and, if you’re an anatidaephobe that’s made it this far down the page, we apologise for our silliness and can reassure you that there are absolutely no more photos of ducks in this post. It’s all just text from now on.
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7. Comparison. Okay, that was a cheap shot (which is great as there’s a global recession) and, you might reasonably ask, would we make fun of people who suffer from other debilitating ailments; people that are scared of the dark, for example, or the morbidly obese? And the answer is no, we probably wouldn’t. A series of pictures of the dark would be very dull indeed, and a post full of pictures of fat would be totally disgusting and would put everyone off their sandwiches. The good news, however, is that unlike the fear of the dark – or fat people – anatidaephobia isn’t real. It was made up by Gary Larson – he of The Far Side fame – so we can all relax now. Unless you’ve ever claimed to be an anatidaephobe or have been reading this piece through the gaps between your fingers, in which case you’re a simpering nitwit and we can heartily recommend this fine web page.
February 16, 2011
7 Reasons To Buy A Military Icon

Rather disappointingly, Valentine’s Day 2011 went without hitch. I say disappointingly because no doubt you were expecting a tale of pure muppetry featuring me, a lasagna and a cactus. Sadly, such a disaster did not occur. Instead we are going to take a look at some of the UK government’s cuts. You may have seen on the news that a number of military vehicles and paraphernalia are now up for sale. And guess what? You could own them! Here are seven reasons to buy a piece of military history.

1. Chieftain Tank. Fed up with junk mail and Jehovah Witnesses? The Chieftain Tank comes with it’s own 12.7mm ranging gun meaning those front door stalkers won’t ever get within 2,600 yards again. Yours from only £15000.

2. Ejector Seat. At £1000, this is the perfect addition to anyone’s lounge. Especially if you don’t want to watch American Idol, but do want a skylight.

3. Ferret Scout Car. A fairly niche market we admit, but for all you boy scouts out there this is the ideal ferret chasing device. Prices start from £5000.

4. Tornado Nose Cone. For just £500 you could play absolute havoc with the local roadworks. Or you could have a very big ice-cream. The choice is yours!

5. Harrier Jump Jet. The ultimate dinner-party antidote can now be yours with this little beauty. Impress your contemporaries with tales of heroism. Like the time you moved the jet from your garage into the back garden and only just missed the rhododendrons. From £19,999 (exc engines and weapons).

6. FV432 Armoured Personnel Carrier. Are you fat, ginger, bespectacled and spotty? If so, this is for you! Don’t let the bullies get to you, hide in your own armored personnel carrier! With room for ten of your friends (yes, we know, what friends? Haha) this is the most accomplished hideout vehicle on the market and yours from only £3000.

7. Warrant Officer. Want your own bodyguard? Recently sacked by email, these men have a lot of anger in them and are the ideal accompaniment to any war-torn location. Only thirty-eight left. Please note, these men have put their lives on the line and are currently priceless.

February 15, 2011