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7 Reasons We’re Delighted By This 7 Reasons Analysis

Posted on February 21, 2011 in Posts | 0 comments

This morning I was completely devoid of inspiration. Initially I was going to attack a 10 year-old girl. Not literally obviously. I wasn’t bored. And it would be wrong. I mean literately. I was going to question why the girl – whose design has been chosen as the emblem for the Queen’s Diamond Jubilee – couldn’t be bothered to use a ruler. Or indeed colour between lines. But as I was writing, I felt a deep sense of shame. It is not in my nature to pick on 10 year-old girls, so I stopped. Instead I googled ‘7 Reasons’ and, lo, what did I find? This beautiful analysis of all that is good about 7 Reasons. I was delighted. Here’s why:

7 Reasons1.  Backed By FIRA. It’s news to us, but we are delighted to be backed by the capital city of Santorini. And, having looked it up on wikipedia, we are pleased to say that we reciprocate. Go to FIRA. You’ll love it. Especially the Santorini Archeological Museum.

2.  Exceptional Performance. It is highly unlikely that this refers to our web hosts so we can only assume it is a compliment aimed at the robotic manner in which both of us knock out 7 Reasons posts day after day after day. We are just short of 500 posts now, or 3,500 reasons if you prefer. Quite an achievement given that one of us thought we’d struggle to get past 14. (Reasons).

3.  Experts That Live And Breathe Furniture. Okay, so the use of the word ‘experts’ my have been somewhat over the top, but we happily accept that the 7 Reasons sofa is a thing of beauty.  And this is not by luck, but by design. We took great care when sawing the original sofas in half and even more care when we staple-gunned the two required halves together. The fact that it has lasted eighteen months is testament to our expertise. In fact the only thing we bemoan is the number of lemons that keep falling down the back of the cushions. Along with the cat.

4.  Understanding & Insights. I am a little surprised this isn’t Reason One. After all, understanding the world around us and providing insight into a variety of topics is our bread and butter. Without this attitude you wouldn’t now be the proud owner of an orange door, you’d probably still be thinking about dating a polar bear and you’d own The American on DVD.

5.  Leading Edge Infrastructure. This is very much Marc’s domain so he deserves the applause. From day one he has only been too happy to tinker with the back-end of stuff and he has done a marvelous job. The fact that none of you (or I) have ever noticed any improvements just goes to show how deep into the back-end Marc has gone. The result is a thing of beauty. When it works.

6.  UK & Eire Coverage. We are glad this impresses people and it vindicates our original decision. Jon was very keen to prevent anyone outside of the British Isles having the ability to read the British humour website, but Marc muttered something about ‘impossible to do’, ‘xenophobia’ and ‘write about cricket and we’ll get loads of India-based readers’. That was enough. The website has always had Eire coverage. And the rest of the World too.

7.  Partnership Approach. One of the seven reasons that 7 Reasons continues to astound the internet is because of this thing they call a partnership. When one of us can’t be bothered to write anything, we don’t. Instead we watch the football knowing the other will eventually crack around 5pm and rapidly write something about winning a country. It’s probably a flawed plan, but it works. For me.

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