7 Reasons

Tag: Video

  • 7 Reasons Up The Stairs Is Amazing

    7 Reasons Up The Stairs Is Amazing

    Not so long ago I discovered a clip from a game-show on the internet. A game-show from Japan – home of everything utterly mad – called Up The Stairs. Knowing from having seen many other Japanese game-shows that this would probably be both awesome and impenetrable, I decided to concentrate hard on this clip and try to make some sense of it. I was right on both counts. Here are seven reasons that Up The Stairs Is Amazing.

    1.  It Looks Abominably Cruel. They’re sending a little old lady up the stairs. That’s what they’re doing, and the stairs look slippery. And there are men at the top wearing only pants; they don’t look very friendly. She looks particularly doddery, and the stairs look particularly slippery. What manner of fiendishness is this?

    2.  Oh My God! Now look what’s happened! The old lady’s fallen down the slippery stairs and has plummeted headlong into a pool. There’s an elderly lady drowning! Oh, the indignity! Oh, the horror! Oh, the humanity!

    3.  Help Is At Hand. But it’s not as cruel as I thought, because at least there are people helping her out. There’s a young woman, an old man, a baseball player, another old woman, a businessman and a dustman(?). What the hell are they all doing there? Is this the Japanese version of the Village People? And now the plucky old girl’s having another go! Now she’s running back up the stairs! No…she’s plummeting down the stairs and headlong into the pool again. But undeterred, she’s getting up again, a little breathlessly. But now something amazing’s happening. In a brilliant show of teamwork and solidarity, some other members of the Village People are going up the stairs with her. Now the old lady, the old man, the businessman and the baseball player are storming up the stairs. But the men in pants are hurling water-balloons at them! They score a direct hit on the old lady! She’s skidding down the stairs again. And oh, no! Her dress has come open. Aaaarrggghh!!!!

    4.  Wait! Thank God! That’s No Old Lady! That’s a younger man dressed as an old lady. I’ve seldom been this relieved to discover that a woman is, in fact, a man dressed as a woman. If ever. The charge up the stairs isn’t going well though. The businessman (who could well be an old lady dressed as a businessman. It’s that weird) soon follows the old lady in her descent down the slippery staircase, immediately followed by the old man (awesome direct hit by balloon to face)and the baseball player (hit on the hand, making him look like a bit of a banana). But then something truly amazing happens.

    5.  A Hero Emerges. The businessman has gone berserk. He’s already bounded halfway up the stairs and has stopped to make gestures (he could be summoning a giant squid from the moon. He could be exhorting a man on a bicycle to ejaculate a pancake. It’s that mad). Then he strikes. A man-in-his-pants throws a huge water-balloon at him. He ducks it. A second man-in-his-pants throws a second huge water balloon at him. It hits him square on the face and he plummets down the stairs. Soon he is followed by the old man and a new man-in-his-pants (that may formerly have been the old lady). But he doesn’t give up hope. Now the businessman’s as mad as hell and he’s not going to take it any more (Ironically, a bit like the Michael Douglas character in Falling Down). Suddenly he’s back near the top again. A man-in-his-pants throws a bucket of water at him. Then another one does. Then they start throwing stuffed red cuboids at him. Then a man-in-his-pants hits him with one. Suddenly, the businessman grabs one of the men in pants and hurls him over his shoulder and down the stairs. Then he does the same to another one! Go, you crazy Japanese businessman! Then he hurls a man in a t-shirt and pants down the stairs. And two more men in pants with a stuffed red cuboid. Chuck Norris and Bruce Lee combined wouldn’t be doing this well, not least because one is 71 and the other is dead. Suddenly the businessman is alone at the top except for an old person (I’m not playing guess the sex again) lying on some pillows on the floor. He celebrates. He grabs the old person and tries to drag them down the stairs. Yes! This must be the point of the game! To help the infirm down the stairs. But no! Now there are loads of people at the top of the stairs. There are men in pants; there’s a man in trousers; there are more men in pants. And now they’re all sliding down the stairs with the businessman and the old person except for one man-in-his-pants ascending the stairs with a stuffed red cuboid. This. Is. Amazing. And just when I didn’t think it could get any better…

    6.  3:41. Interrobang! An interrobang! IT’S AN INTERROBANG!

    7.  Wait! How Does It Work Then? The man-in-his-pants has reached the top with his red stuffed cuboid. He raises it above his head. He roars. Everyone applauds. He roars some more. He seems to like roaring. Then, with his red stuffed cuboid still held above his head, the apparently triumphant man-in-his-pants begins – cautiously – to descend the slippery stairs. Then – somewhat predictably – after a couple of wobbles he loses his footing and slides to the bottom, followed by his red stuffed cuboid. Then everyone laughs at him. Then the dustman makes some sort of pronouncement. Then everyone cheers and some men in pants wave. I don’t know what the hell just happened there, but it was amazing. Amazing. Seriously, any ideas?

  • 7 Reasons That I Hate The Mayor Of Vilnius

    7 Reasons That I Hate The Mayor Of Vilnius

    Unless you have been on the moon for the past few days (and perhaps even if you have) you will have seen this video of the mayor of Vilnius keeping the cycle lanes clear in his city by crushing illegally parked vehicles with a tank. This video has been everywhere.  And it’s annoyed me.  A lot.  Here are 7 Reasons that I hate the mayor of Vilnius.

    1.  The Mayor Of Vilnius Is A Liar.  The message in the video is that if you park in the cycle lane, the mayor of Vilnius will crush your car with a tank.  But he doesn’t have a tank.  Look at it.  Look at it!  It’s got wheels and there’s a distinctive lack of a huge gun at the front to shoot things with, tracks and other tank-y accoutrements that are the universally acknowledged signifiers that the vehicle is a tank.  That means that it’s not a tank. What it is, is an armoured personnel carrier.  What it is not, is a tank.  The mayor of Vilnius is fibbing.

    2.  The Mayor Of Vilnius Is In The Least Convincing Video Ever.  I have seen theatre sets that look less staged than this video.  I have seen ham actors less hammy than the acting in this video.  In fact, I’ve seen entire pig farms less hammy than the acting this video.  The man that gets “his” car crushed is the single worst actor that I have ever seen, and I’ve seen Piers Brosnan.  The video wouldn’t be less believable if it was narrated by Jeffrey Archer.  No it would.  But still, it’s not a convincing video.

    3.  The Mayor Of Vilnius Hates The Poor.  During the video, there are three examples of illegal parking.  In the first two, a Rolls-Royce and a Ferrari are illegally parked and are not run over by the mayor of Vilnius in an armoured personnel carrier.  A third illegally parked car (a knackered old Mercedes worth almost nothing) is run over by the mayor of Vilnius in an armoured personnel carrier.  What sort of message does this send?  Poor people of Vilnius: The mayor of Vilnius is after your cars.  Run (drive?) for your lives, he’s got a grudge against the impoverished and an armoured personnel carrier and he’s not afraid to use it!  The message it sends out to the wealthy is somewhat different though.  Rich people of Vilnius: Feel free to park wherever you like.  Sit back, relax, and eat a diamond or two while you enjoy the spectacle of a man menacing the poor with a “tank”.  This is not a nice message to send out.

    4.  The Mayor Of Vilnius Is The Wrong Man For The Job.  People like to have sensible, solid, reliable citizens as their mayors.  Qualities that they don’t like in a mayor are publicity-hunger and buffoonery.  The evidence for that is clear:  The population of the world is 7 billion people and the population of London is 7.7 million people.  This means that by far the vast majority of the planet’s population choose to live in the world, which is outside London.  If they wanted a buffoon for a mayor, they’d live in London where, incidentally, everything within in the cycle lane is mown down by taxis.  The people have spoken and we don’t want buffoons.

    5.  The Mayor Of Vilnius Is Missing The Point.  Why does it even matter if people are parking in the cycle lanes there?  Judging by the film, it would appear that Vilnius is the world’s emptiest city.  The mayor of Vilnius seems to be some sort of latter day Omega Man cruising the deserted streets in his armoured personnel carrier desperately searching for signs of life.  The only person using the cycle lanes in Vilnius is the mayor of Vilnius.  Why not use the empty road?  No one will ever know.

    6.  The Mayor Of Vilnius Isn’t Even A Proper Mayor.  He’s obviously the mayor by default because he’s the only citizen of Vilnius.  Look what happens after he crushes the Mercedes:  He has to stop and clean up the glass.  He’s the parking enforcement officer, the military, the mayor and the street cleaner all rolled into one.  If the mayor of Vilnius became embroiled in a corruption scandal – a quite common occurrence in local government – he’d end up having to arrest himself, but that would be okay, because he’d be able to pay himself a bribe and get the whole thing swept under the carpet.  Then he’d be free to win the next mayoral election by a margin of one.  Again.  Doesn’t the man have any ambition?  Why doesn’t he enact a constitutional monarchy and appoint himself King of Vilnius?  Emperor?  God of Vilnius!  If you’re self-appointed, think big!

    7.  It All Boils Down To Envy.  It looks like fun.  I want a go.

  • 7 Reasons Sepp Blatter Must Go (Now)

    7 Reasons Sepp Blatter Must Go (Now)

    Today, Sepp Blatter will be re-elected as FIFA President. That is all kinds of wrong. As this video aptly demonstrates.

  • 7 Reasons Manu Tuilagi Should Be Embarrassed

    7 Reasons Manu Tuilagi Should Be Embarrassed

    On Saturday afternoon, the country had two choices. They could either watch a bunch of tarts or a bunch of thugs. Being someone who lacks a passion for theatrical performance this choice didn’t apply to me. My radar featured solely the Leicester v Northampton Premiership semi-final. The FA Cup Final only appeared on nancy boy’s radars. And Ricky Hatton’s. My choice, as happens regularly with my choices, was the correct one and I was treated to a terrific sporting occasion. However, it wasn’t all savoury. During the first half there was an off the ball incident between Leicester’s Manu Tuilagi and Northampton’s Chris Ashton. For those who didn’t watch it, this is what happened. Manu Tuilagi attempts something resembling a tackle on Chris Ashton. Unfortunately, Ashton didn’t have the ball. And in rugby, tackling someone without the ball is frowned upon. So, Ashton gives Tuilagi a shove to say, “Excuse me ol’chap, I am without ball. That’s terribly unsportsmanlike conduct.” To which Tuilagi replies, “No it ******* well isn’t! This is!” Although he replaced the words with three punches. Unfortunately footage of the incident isn’t great, but it’s as good as we have for now.

    At full speed it looked like a brutal attack and one Audley Harrison would be proud/incapable of. On closer inspection though, it’s pretty poor. And for that Manu should be incredibly embarrassed. Here’s why:

    1.  Eyes. In such circumstances the victim should really have his eyes shut as he prepares himself for the blow. The puncher, on the other hand, should be looking in the direction of his target. This is all back to front. Firstly, although it’s hard to tell, Ashton has his eyes open. And secondly, Tuilagi has his eyes shut. So what can we establish from this? Well, firstly that Ashton is a madman. He likes pain and he loves watching the impact of a fist on his face. Secondly, Tuilagi is squeamish. He’ll gladly give someone a happy slap but he doesn’t want to see blood.

    2.  Body Position. Now, I’ve done a bit of boxing – in a ring that was frequented by Justin Langer and Adam Gilchrist no less – so I like to think I know what I am talking about. When you punch, you’ll get more joy if you hit in front of you as opposed to the side. Obviously, there may be occasions when your target is not in front of you. If this is the case it is generally a good idea to move.

    3.  Oxygen. It’s always a good idea to breath when involved in a pursuit that actively encourages being alive. Tuilagi’s decision to hold his breath was not only dangerous, it also made him look a little chubby.

    4.  Standing. If you get a chance to see decent footage, do watch it. That’s because this footage is useless at showing what happened next. It also doesn’t fully show the impact of the other two punches. Well, actually, it doesn’t show the other two punches. And, while I have suggested these punches weren’t particularly great, they were still pretty damn forceful. The slow-mo footage shows Ashton’s head turn into a jelly for a few moments. The thing is though, after Tuilagi threw the punches, nothing happened. Ashton just stood there. And so did Tuilagi. And Tuilagi looked at Ashton standing in front of him and said, “Huh? What the hell aren’t you doing on the floor? Get down son, you’re making me look like a tit.” Which he did.

    5.  Officials. While Tuilagi was trying to punch Ashton into Nottingham, the touch judge was doing what all good touch judges should do. He was waving his flag around. The referee, Wayne Barnes eventually noticed the semaphore message and stopped the game. He then had a chat with his touch judge and then sent both Tuilagi and Ashton to the sin-bin. So yes, Tuilagi should be embarrassed for putting the officials in a position where they made the worst decision in the history of refereeing. Ever.

    6.  Ovation. Despite all I have said about the punches and their ineffectualness the home crowd seemed to love it. I felt somewhat uncomfortable as I watched the Tigers faithful give Tuilagi an ovation as he ran back on the pitch after his sin-bin. Sure, if he had flattened Ashton, give him an ovation. But don’t applaud the guy for half measures. He must have felt three inches tall after hearing that. How embarrassing to hear your own supporters cheer you for not punching properly. They must have thought that’s all he had. Which it was.

    7.  Handshake. So you’ve thrown everything at your opponent. He’s taken an absolute hammering. So what’s the worst that can happen now? That’s right, he comes up to you at the end of the match without a scratch on him and says, “Well played.” And all you can do is smile and remind everyone that you spend far too long shaping your sideburns.

    7 Reasons Manu Tuilagi Should Be Embarrassed

     

     

  • 7 Reasons In 7 Minutes?

    7 Reasons In 7 Minutes?

    You may have noticed that recently Marc and I have started to write joint posts. This week, owing to many factors, we haven’t. Oddly, you may think, I only realised this this morning. At 8.53am. That gave me seven minutes to write 7 Reasons. Could I do it? Let’s have a look.*

    *If you’ve subscribed to us for your Kindle, you aren’t going to be able to watch this are you?

    **That weird thing I do at 1:16? Yep, I’m watching Andy Murray.

  • Russian Roulette Sunday: 7 Reasons: The Trailer: The Trailer

    Russian Roulette Sunday: 7 Reasons: The Trailer: The Trailer

    The Russian Roulette Sunday Logo

    It’s Russian Roulette Sunday again and once more the saga of advertising our website rears its head.  We currently have a trailer – rather catchily entitled 7 Reasons: The Trailer – under construction.  We promised it to you several weeks ago, and it still isn’t ready yet.  It’s been a nightmare saga of broken computers, missing cameras, temperamental hairdryers and complications with rendering and frame rates so dull that overhearing talk of them would kill a casual listener stone dead; the making of Fitzcarraldo was probably less problematic.  But progress is being made, and now we are at the stage where we can present 7 Reasons: The Trailer: The Trailer.  This, we firmly believe, is progress, and so certain are we that the completion of 7 Reasons: The Trailer is within sight that we’re prepared to state – confidently – that it will be ready soon (ish).

    7 Reasons: The Trailer: The Trailer

  • Russian Roulette Sunday: There Is No Such Thing As A Psychic Octopus

    Russian Roulette Sunday: There Is No Such Thing As A Psychic Octopus

    Russian Roulette SundayWhat is it about the name Paul? Half the world becomes convinced that an octopus is psychic and half of Paul Gascoigne thinks that a murderer wants to do a spot of fishing. Rather worryingly, that was his sane half. We need to return to normality and thankfully this is where I step in. For all of you who have been taken in by Paul the Octopus, you need to watch this. He’s not psychic. He’s a chancer. Just like me.

     

    There Is No Such Thing As A Psychic Octopus

  • 7 Reasons The Osmonds Were Right

    7 Reasons The Osmonds Were Right

     

    Today I am offering a public service. To man. By addressing you. The woman. I know man is seen as the least romantic of the sexes, but man still likes to be loved. And, as The Osmonds so wisely stated, he likes to be loved because you actually love him. Not because he’s good with a screwdriver. Something like that anyway. Basically, what I am trying to get at is this. I’ve taken this classic Osmonds tune and edited it. So that you, the woman, will not make mistakes when you tell a man of your reasons for loving him. You’ll thank me one day.

     

    7 Reasons The Osmonds Were Right

    Don’t Love Me For Fun Girl, Let Me Be The One Girl, Love Me For A Reason, Let The Reason Be…

    1.  My DIY Skills. I assure you ladies, telling your man that you love him because he is great with a hammer is not the way to go. Would you like it if man told you that he loved you because you are good at ironing? No. Exactly.

    2.  My Memory. Don’t tell your man that you love him because he has a great memory. He’ll probably forget. Then you’ll get annoyed that he keeps forgetting. And he won’t know why you’re getting annoyed. And then you’ll split up. So don’t do it. Not if you really love him.

    3.  My Ability To Be Tall And Reach The Top Shelf In Sainsburys. Man doesn’t mind being tall and actually he is happy that he has some use in the supermarket bar getting in the way and trying to manoeuvre the trolley too fast. But telling him you love him because he’s tall is like him telling you he loves you because you are short enough to get in the attic without bashing your head.

    4.  My Hair. Facial Hair. Always a delicate one this. And actually you are probably doing yourself a favour by not using it. Man is programmed to reciprocate without thinking. “I love you” is reciprocated with “I love you too”. “I love your moustache” becomes “I love your moustache too”. Not good.

    5.  My Collection Of Sporting Memorabilia 1994 – Present Day. Man likes his collection of programmes and fixture lists and photos from years ago. It brings back good memories. And he also likes it because you don’t. Man doesn’t share your passion for American Idol or knitting, so don’t share his passion for signed pairs of Gary Lineker worn shorts.

    6.  My Dislike Of The Lesser Boyzone Version Of This Song. Man likes to think he knows about such topics as music. A woman’s job is to say, ‘Ooh I like this new one from Boyzone’. This gives the man a chance to show off and scoff and say, ‘This isn’t new. This is a cover of a far superior song’. What he does not expect is for woman to switch off the radio and say, ‘Why did Boyzone make such a rubbish cover?’

    7.  My Marc Fearns Mask. Seriously, man is just going to get very annoyed if you love it when he wears the mask. Unless you are Marc Fearns yourself of course. In which case you’ll probably think it’s a right result.

  • Russian Roulette Sunday: Advertising Take II

    Russian Roulette Sunday: Advertising Take II

    The 7 (seven) Reasons Russian Roulette Sunday logo featuring Christopher Walken from the Deer Hunter

    Hi!  Marc here again.  Last week, as you may recall, we blew our entire advertising budget on a film by Pearl & Dean.  To be honest, we were a bit disappointed by it.  We were so disappointed, in fact, that we thought we could probably do better ourselves.  We reasoned that with my capacity for historical perspective and Jon’s talent for understatement and his innate modesty, it wouldn’t be too difficult to put together a simple and cheap – yet memorable – advert for our website.  Here it is:

    7 Reasons Advert II

    So, in conclusion, please send donations to:

    The 7 Reasons Advertising Fund

    7 Reasons Towers

    London

    W12 7RJ

     

     

  • Russian Roulette Sunday : Advertising

    Russian Roulette Sunday : Advertising

    Hi, Marc here.  Happy Sunday.  At 7 Reasons we’re very serious about bringing a new audience to our website and we work very hard to spread the word about it.  We don’t have much of an advertising budget though – which is why we’re always delighted when people retweet our work and use the Share buttons – but we thought that, as we’ve already got our own money invested in 7 Reasons, we really should splash out a bit on advertising.  Now we couldn’t afford much but we reasoned (that’s our speciality) that with the global economic downturn, and Jon’s contacts in the advertising business, we should be able to find someone that could professionally put together an advert to suit our budget.  The guys that made it haven’t worked for a while, so they were delighted to help.  Here’s what they came up with.

    7 Reasons Pearl & Dean Advert

    So, to summarise, please keep retweeting and using the Share buttons. Thanks.