Tag: Reasons

7 Reasons The BBC Should Find Better Interviewees

You may have read yesterday that Cadbury’s Dairy Milk has been downsized. I didn’t, I read it today thanks to a retweet by regular 7 Reasons guest writer Rachel. If you want to read it, it’s here. I advise you stay here though as I have important words to share. Basically, instead of 140g of chocolate, Cadbury’s Dairy Milk is now just 120g. That’s two squares of Dairy Milk gone. At first I was furious. But as I scrolled down the page I became bemused. The BBC had decided to get the views of the Great British public. And between you and me they didn’t do a very good job. Here’s why:

1. Stereotyping. Imogen looks like a nice girl, but deep down she has been influenced by stereotypical viewpoints uttered all around us. I quote, “Cadbury has been taken over by an American company. You would have thought it would have got larger.” Why Imogen? Because all American people are supposedly fat? Disgraceful.

2. Gibberish. Again, Michael looks like a nice guy. Apart from his earring. That’s silly. But it’s not what he looks like that really bothers me. It’s what he says. I quote, “…i guess if you are into being aware about what’s happening…”. Yeah bro, I’m into being aware. In fact all my bruvs and sistas are. It’s well wicked. Boi-akka-sha. Dear me. It’s not a bloody hobby. You don’t wake up one day and think, ‘You know what, I’m going to get into being aware’. Being aware is a natural state. You either are aware or you are not.

3. Knowledge. If I was to ask you to interview someone for an article I was writing about film piracy, I would hope you would find someone who had an interest in films. Likewise, in this situation, I would have expected an establishment such as the BBC to find interviewees who like chocolate. On the most part they have. But Christian clearly doesn’t. How can he not have a favourite chocolate bar? That’s madness.

4. Observation. Florence looks happy, but she is probably one Caramel short of a box of Celebrations. I quote, “I think they are selling a lot bigger bars now.” Yes love, that’s because you are looking at the King-Size section.

5. Logic. It doesn’t get better for Florence, bless her, “I always feel like the packeted chocolate, I open it up and there’s less than half in the bag.” That’s because you’ve eaten most of it in the queue for the till. And anyway, the only way there can be less than half in the bag is if you’ve eaten more than half. If it’s the first time you open the bag, how can there be less than half in there? How ever much is in the bag – no matter how big or small – it is still 100% of the contents.

6. Memory. Last thing Florence, you say, “I feel like I’ve been robbed. It’s so disappointing.” Judging by that it means it has happened more than once. If you feel like you’ve been robbed and your disappointed in the product, why on earth would you keep buying it? Stop it. Now. You’ll feel much better. That is the 7 Reasons promise.

7. Plonkership. “We can understand why the prices have had to go up like that, but we’d rather it had gone up in price and we got more chocolate, then it would be the same money for less chocolate.” How does that work then? You put the price up yet the price stays the same. You get more chocolate at the same time as getting less chocolate. Genius boys. If you could get in touch and write a guest post explaining why the egg came before the chicken that would be awesome.

February 3, 2011
7 Reasons We Should All Have Our Own Personal CCTV

After yesterday’s big announcement I am sure you were expecting a post about that. Sadly though, I have not had the time to give such a piece the careful consideration it requires, but hopefully we’ll read 7 Reasons Andy Carroll Is Worth More Than Blackburn Rovers later in the week. For now we shall look at a subject that is close to many people’s hearts. Or at least it should be. CCTV. Each and every one of us should have our own personal CCTV. Here’s why:

1. Child Behavioural Device. My Mum always used to scare me by telling me she had eyes in the back of her head. Between the ages of four and six I don’t think I ever stood behind her. It was only when a wasp attacked her hair that I realised she was something of a con artist. The lie though (not to be mistaken with lilo) worked. I was never naughty behind my mother’s back. Just in case a couple of eyeballs popped out. Of course, now that today 7 Reasons has dispelled the ‘eyes in the back of my head’ myth, parents around the land will require a new threat level. And while a mirror maybe substantially cheaper, having CCTV cameras sticking out of various orifices would be much scarier.

2. Adult Behavioural Device. Any kind of assault on another human being will soon become a thing of the past. Firstly, everyone will know they won’t get away with it. Secondly, potential victims will be able to see an imminent attack coming. And all yours for £99 (exc VAT). Sometimes, my own genius scares me.

3. Capture Happiness. There are some moments in life we just want to relive over and over again. Maybe your engagement, your marriage, your divorce or England winning the Ashes*. Whichever it is, with CCTV you can record each of these moments using a multitude of angles and when you wish to remind yourself you can do just that. Now, the question you have for me is probably, ‘Why couldn’t I just use a camcorder?’ Well my answer goes something like this. You can’t spend your life walking around with a camcorder in your hand. It’ll get in the way, you won’t be permitted to watch the school nativity and when you are more than a little worse for wear in Las Vegas you’ll probably lose it before you find a minister. With CCTV being the norm, none of these problems will occur.

4. Image. They say pictures speak louder than words so let me point you in the direction of today’s 7 Reasons image. (That’s the one above). Not one of you can tell me that that guy, who we shall call Bobby, doesn’t look pretty cool. Sure, Bobby’s not wearing his usual sailors outfit, but I can tell you that Bobby feels confident. More confident than Bobby has ever felt before actually. And the world needs more confident Bobbies. Bobbies who will stand in the middle of a riot and happily capture the carnage around them. Not that there will be any carnage because of the CCTV. But at least the Bobbies will capture a lot of people standing around in the same place for a while. They can then upload it to YouTube and call it a flash-mob. Bound to be a hit.

5. Piracy. I think we can all agree that film piracy is a disgrace and a blight on the film industry. The quality is often so poor. With personal CCTV this will change. Given that everyone will have the opportunity to film a film, the pirates will have to use the latest personal CCTV equipment to offer the quality that people will pay for. And that’s brilliant because for your £3 you will no longer get a string of silhouettes going to the toilet, but a film of the quality that the original filmmakers intended. **

6. Forgetfulness. Where did I put the car keys? Where did I put the car? Whose nicked the car park? Am I drunk? The answers to so many questions can be found just by pressing that rewind button. Simple, but beautiful.

7. Social Media Integration. I am sure we all have friends who mention on facebook or twitter that they have just arrived at Selfridges or the Hurlingham Club or the Nou Camp. One day one of my friends checked into Sinagpore Airport at 7pm and three hours later he was watching some baseball in New York. Amazing. But obviously utter bollocks. None of my friend’s have ever checked in at KFC. And let’s be honest I am friend’s with some real pikies. Not in real life obviously, just on facebook. CCTV will identify these pathetic people for the fraudsters they really are by posting live video with every status update.

From The Bahamas, JL.

*Get in.

**In no way do 7 Reasons condone film piracy. It is bad. Very bad. (Though it maybe joked about if you are desperate for a fifth reason).

February 1, 2011
Guest Post: 7 Reasons Why You Should Spray Paint Your Fence Rather Than Use A Stupid Paint Brush

Remember that bloody annoying advert which showed two men in their gardens, one painting his fence with a brush, the other using a paint sprayer? You know the one, the guy with the paint sprayer laughed like a hyiena? It looked something like this. Well, why couldn’t they have just shown Wayne Barker’s 7 Reasons?

Let’s get this right in at the start – I work for a spray painting company. We spray things all day long…back and forth, back and forth. It can be tedious, I get repetitive strain injury on my wrist from it (at least that’s what I tell the missus). That isn’t to say that I hate my job – I don’t – but I can also see the advantages for Joe Public. My 7 Reasons are essentially tongue in cheek, please don’t do what I say in the following article – it will get you in trouble.

1. It Is Quicker. No doubt about it if you spray your fence you are going to have a whole bunch of time to kill afterwards. Tell the family it is a messy job and they should probably go to the theme park or the zoo – something that means they will be out all day. Out they go, out comes the spraying machine. It’s all done in a flash and you go down the pub for the rest of the day.

2. It Isn’t Physical. I’m sure you made a New Year’s Resolution to be fitter and healthier, but come in if there is an easier less strenuous way of working we are going to take it – hello spraying machine!

3. Oops. You can (accidentally) upset the horrible neighbours…”Oh I’m sorry Bill I didn’t realise the wind would take the spray and cover your prize cucumbers in dots of brown”

4. Brotherly Love. You can invite the mates round to help. Tell your other half how much work is involved with brush painting the entire fence; you are going to need some help there! Oh, and of course the only payment they will accept is in beer!

5. Less cleaning. We hate cleaning up after painting – how many of you have left your brushes to go hard because you couldn’t be bothered to clean them afterwards? Thought so! All you are going to have to do is rinse the machine out. As a now famous meerkat once said: “Simples”. Which leads us to….

6. It’s Cheaper. Less paint, less time, no waste, no ruined paint brushes…need I go on?

7. You Get To Wear One Of Those All In One Coverall Suits. And probably a mask. Not only will this make you look like you are one of those guys from ET (re-enactment of the film is optional) but you can wear them down the pub afterwards (you have made the time for this) with your mates (they were invited to ‘help’) – essentially you have turned painting the fence into some kind of theme party – I think congratulations are in order.

Wayne Barker writes for Prestige Sprayers – a small but big hearted spraying company in Nottingham. They specialise in (alongside painting themed parties) ceiling spraying and cladding spraying.

January 29, 2011
7 Reasons In 7 Minutes?

You may have noticed that recently Marc and I have started to write joint posts. This week, owing to many factors, we haven’t. Oddly, you may think, I only realised this this morning. At 8.53am. That gave me seven minutes to write 7 Reasons. Could I do it? Let’s have a look.*

*If you’ve subscribed to us for your Kindle, you aren’t going to be able to watch this are you?

**That weird thing I do at 1:16? Yep, I’m watching Andy Murray.

January 28, 2011
7 Reasons To Have A Pizza Express Tattoo

Now, I’m not really a fan of fantasy and sci-fi. Whether it be in book, TV or film format. Last week though, I caught my girlfriend watching one of those Twilight films. Eclipse I think it was. Given that the sofa faces the TV I ended up watching a bit of it. And what I saw was quite extraordinary. One of the main characters, Jacob, – who is not a person, but in fact a wolf – has a tattoo on his arm. A tattoo that looks very much like the Pizza Express logo. That was it then, I didn’t watch the rest of the film. I was too busy thinking how cool it would be to have a Pizza Express tattoo.

1. Memory. Many people get a tattoo to celebrate the life of someone who is no longer with us. In a similar vein, a Pizza Express logo is a nice tattoo to get if you wish to celebrate the life of that pizza. Maybe it disappeared due to natural causes (IE: it was eaten) or maybe it died a sudden death (IE: being burnt to a crisp in the oven). Either way, the tattoo will never let you forget.

2. Love. We’ve all seen people with the names of their loved ones tattooed across their body. They do it to express their never-ending deep affection for someone. You may feel the same way about someone you love. Or a Pizza Express pizza. But, if like me, you have deep affection for a variety of Pizza Express pizzas you may feel it disloyal to show your love for just one. In such a case, the best option would be to show your love for the entire brand.*

3. Originality. I am going to put myself out on a limb here and say that no one in the world has a Pizza Express tattoo. If you got one, you would be one of the first. You’d actually start a trend. We are well aware that we do have something of a reputation for not being taken seriously, but I can categorically state this is not the case. People take our posts very seriously. Since giving people 7 Reasons Not To Date A Polar Bear, no one in the world – that’s all six point three billion of us – has dated a Polar Bear. So people do listen. Later today people will be getting a Pizza Express tattoo. It’s up to you whether you want to be original or you want to go home and watch Eastenders. Choose the latter and you might just regret it.

4. Service. So, having decided to be original, you walk into a Pizza Express with the logo on your arm. You just watch as the staff jump into action. Anyone with a Pizza Express tattoo is free advertising for them. It would be naive and stupid not to treat you as a VIP. They want you to keep that tattoo for life. Don’t be surprised if you find yourself getting free Coca-Cola. And, if you fancy stealing a Peroni glass, do it.**

5. Service (Two). Just say though, you are more a deep-pan kind of person. Pizza Express, with their thin, crusty bases, wouldn’t satisfy the likes of you. You’d be more inclined to go across the road to Pizza Hut. Here you can have your pan deep and your crust stuffed with cheese. And, because the staff will be gutted to see you with a Pizza Express logo, they will go out of their way to treat you like a VIP. They will want to show you want you are missing. Don’t be surprised if you find yourself getting free Pepsi refills. They do that anyway. But do eat as much as you like. Just make sure you haven’t ordered the buffet. That kind of defeats the objective.

6. Mistaken Identity. If I mistakenly thought Jacob the Wolf’s tattoo was the Pizza Express logo, then it is very likely that a lot of teenage girls may mistake you for a wolf. So, if you like the idea of dozens of teenage girls yanking your tail, get a Pizza Express tattoo.

7. Reminder. Ironically, when you see the Pizza Express tattoo on your arm every day, you won’t think of Pizza Express, you’ll think of those idiots at 7 Reasons. The next thing you’ll do is log on to our website and read our latest post. No longer will you need to be on twitter or facebook to keep up with us.

*Understandably, there maybe something about Pizza Express that you don’t love. In my case it would be the dough balls. I just don’t see the point in them. In such a case I would have an asterisk placed next to the Pizza Express tattoo on my arm and then have a disclaimer on the lower part of my back to state that my love did not stretch to the dough balls.

**Disclaimer: You MUST have a Pizza Express tattoo to steal a Peroni glass otherwise 7 Reasons can take no responsibility for your actions.

January 25, 2011
7 Reasons The World Needs To Hear From Mrs Morris More

Last week I had the pleasure of catching the end of Rip Off Britain. It’s a show, as far as I could tell, in which Gloria Hunniford, Jennie Bond and Angela Rippon go around the country hearing stories of mass rip off. Despite thinking it should actually have been called Rippon’s Rip Off, the ten minutes I saw were some of the most enlightening minutes in my life. You see, Gloria had gone to visit a little old lady called Mrs. Morris. She was having problems with her phone package and needed help. (Mrs. Morris, not Gloria. Gloria’s got a great package. I expect). Anyway, having shared her woes with us, Mrs. Morris gave the humble viewer some advice. Well, I say ‘advice’, it was more a mantra to living. This is what she said. You can’t really argue with that can you. “If you are paying for broadband and you haven’t got it, don’t pay it.” Genius. Just genius. I’m not suggesting that we should try and make Mrs. Morris, Dame Morris, but I certainly think she should be given her own platform from which she can share her wise words with more of us. We need her in our lives. We need to hear from her more. Here’s why:

1. Love. Many people have been there. Not us, we’re clean. But other people. Other people have been there. They’ve been lonely. They’ve been horny. They’ve got on the phone and ordered a pizza and a prostitute. They’re vulnerable. These people need Mrs. Morris. They need Mrs. Morris telling them, “If you are paying for sex and they’ve finished before the hour’s up, don’t pay for it.”

2. Health. Getting fit always sounds like a good idea. You buy a new pair of trainers, you create a workout playlist, you sign-up to Nike+. Despite this though, nothing seems to be improving. And this is when you need Mrs. Morris telling you, “If you are paying for gym membership but you are getting fatter, actually go to the gym.”

3. Family. In this day and age you have to be very careful. There are some very weird people out there. If we had Mrs. Morris to listen to though – and we followed her advice – we’d be fine. “If someone knocks on the door and claims to be your Dad, make sure it is the same man you said ‘goodbye’ to earlier that day.”

4. Friends. Most of us had to suffer from ‘Mum jokes’ once or twice when we were at school. They weren’t big and they weren’t clever. Well, my friend’s mums weren’t. I don’t think anything annoyed me more than jokes about my mum. One friend in-particular used to make them on a constant basis. If Mrs. Morris had been there though, I could have thought about it rationally, “If your friend calls your mum a MILF, you’ll know your friend is a lesbian.” And she was. Probably still is.

5. Religion. One of the few things each and everyone of us have in common is that we have all been the recipients of an email from an African orphan. Some people ignore it, some people read it and ignore it, some people read it and reply for fun, some people read it and get their bank card out. It is really the latter that require the wisdom of Mrs. Morris, “If a Nigerian you have met on the internet says it is ‘God’s Will’ that you pay him an administrative fee so he can pay £10 Million into your account, make sure you keep copies of your emails.”

6. Politics. I’m not going to tell you which political party I used to canvas for – you can probably guess – but I copped a bit of abuse if I chose the wrong house door to knock on. It took me a year to realise that, while the abuse was tad harsh, what I was doing was bloody annoying. What the hell did it have to do with me who they wanted to vote for? So I stopped. I wish Mrs. Morris had been there though. Telling the unsuspecting bloke whose driveway I was marching up, “When this guy asks you who you are thinking about voting for, tell him you don’t watch Pop Idol and slam the door in his face.” It would have been much better for my morale.

7. Gardening. I can’t remember how many it is, but we lose many brain cells each day. Under such circumstances it is no wonder we forget things. We need Mrs. Morris to replace our brain cells. Reminding us to check things, “If you are paying for a gardener and you can’t remember if you have a garden, look out of your window.” That sort of thing. I once forgot I didn’t have a chair. I ended up lying across someone’s scampi and chips. Mrs. Morris could have prevented this. She really could.

January 24, 2011
Guest Post: 7 Reasons Why Hairy Chests Are Better Than Smooth

There is a saying that goes something like this, “Once you’ve written for 7 Reasons what else is there to do but write for them again?” In keeping with this message, today we welcome back to the 7 Reasons sofa, for his third appearance, Sam Murray. Having already told us to be wary when opening front doors and to wash our feet more often, today Sam covers a topic that is very close to our hearts. Assuming we haven’t waxed. Here’s Sam. (Or at least it will be when you have looked at a picture of a the stallion below).

Marc Survives The Yorkshire Cold Thanks To His Chest Rug

The question “are hairy chests better than hairless ones?” is as often debated as “what came first, the chicken or the egg?” Philosophers and historians still can’t provide a definite answer to whether a luxurious mass of chest hair screams sex on legs or Neanderthal, but scientists have known all along. Overwhelming scientific evidence and the fact that The HOFF has one points to one conclusion. Hairy chests are much better than hairless ones so if you haven’t got one, start growing one.

1. A Gold Medallion Looks Better With A Hairy Chest. It’s true. Try it. Everyone likes the occasional gold medallion or two but you’re bound to look stupid if you wear one without a hairy chest rug. Ask Gok or Trinny and Susannah. Don’t say we didn’t warn you.

2. David “The Hoff” Hasselhoff Has One. That alone should be cause to end all discussions. The HOFF’s grass is always greener.

3. You Have Better Chances of Mating. That’s right. All you hairy males out there go forth and reproduce and with Charles Darwin in your corner your chat up lines will be irresistible. In his evolutionary thesis, Charles Darwin hypothesized that sexual selection, (competition within a species for mates to you and me) can explain observed differences between sexes in many species. The female species are often attracted to defining characteristics which Darwin referred to as ‘ornaments’. These include coloration, brighter plumage, and other features that have no immediate purpose for survival or combat. So, in essence, a hairy chest is a human ornament which acts solely to attract the opposite species. Darwin, you Romeo you.

4. A Hairy Chest Keeps You Warm In Winter. Since this post aims to be educational did you know body hair is an evolutionary adaptation to protect the body from extreme temperatures? You can’t argue with science, can you? One of the fundamental objectives of hair is to insulate and keep the body warm in the winter, but also to protect it from the sun in summer. Now who wouldn’t want some of this action hero stuff?

5. a = mc2 Although Testosterone = Real Man. Let’s be honest. Real men have hair. Primarily, testosterone is the male sex hormone and acts to separate and distinguish the two genders, it also has a direct impact on the amount of hair you have. The average adult male produces about 10 times more testosterone than an adult human female body so it is logical to put forward the equation more hair = more man. Research has shown that testosterone also has an impact on mental and physical energy and more importantly the higher your testosterone level, the more virile you are. Ladies form an orderly queue…

6. To Assist Olfactory Communication…(Of Course). I expect you was waiting for this one, well here it is. Yes, it is correct that the amount of hair you have on your body can affect how pungent your own unique smell is. Hair has a variety of functions and one of its main roles is to help olfactory communication (related to smell). One of the most important forms of human-to-human communication is through scent and our bodies release unique pheromones which generate a unique smell or scent to every individual. So in essence, having more hair helps you retain this unique smell which in turn will help others in sensing and responding to you…. making hairier people more memorable and better looking, ok I made that last one up.

7. I Have A Hairy Chest. I am not going to put forward the case for opposition now am I?

This article was written in association with The Rug House. The Rug House sell a large range of high quality rugs including large rugs and washable rugs across the UK and Ireland.

January 22, 2011
7 Reasons To Give Someone A Hug

Did you know it was National Hug Day today? If you are reading this in the USA then you probably did. It’s quite big over there apparently. In the UK though, it has failed to catch on. In many ways 7 Reasons are indicative of this sad situation. We are more the high-fiving kind than the hugging variety. Today that changes though. Today we hug. And you should too. Here’s why:

1. Tactical. You’re waiting for a tube, a train or a bus. And you’re not alone. There are dozens and dozens of others doing exactly them same. So many in fact that there is no way you are all going to get on. There is no way you are hanging about for another thirty minutes for the next one though, so you need a plan. What will get you on that tube, train or bus ahead of everyone else? Save for a machete, it’s hugging. If you start hugging everyone in that queue their urge to get on that next tube, train or bus will begin to diminish. So much so that they’ll be very happy to let you get on and then wait in the pouring rain. Just in case hugging is only the start.

2. Approach. We’ve all been in the position of seeing someone we quite like the look of. Someone we’d like to say hello to. Someone we’d like to become friends with. Maybe more than friends if you are particularly horny. But one thing always stops us. We aren’t quite sure what to say. While ‘Hello’ always sounds like a promising opening, if you can’t back it up with something else you are opening yourself up to look like a lemon. You wish that they would just come over and talk to you. That would be fine. The problem is, they are full of the same doubts that you are. They don’t really know what to say either. Which is why you both walk on, never to see each other again. It’s an opportunity missed. If this sounds like you, you need to bring out the hug. The next time you see someone you like, just walk up to them and hug them. If they don’t respond, step away and look shocked, “Oh my goodness!” you exclaim, “I am so sorry. I thought you were someone else.” They’ll understand. If they do respond though, just keep that hug going. No talking will ever be required.

3. Annoy Uncle Marc. If you know one thing about Uncle Marc it’s that he doesn’t want a hug. He doesn’t want a hug from you and he certainly doesn’t want a hug from your children. He especially doesn’t want a hug from the child that just spilled milk all down her t-shirt and then pooed on the living room floor. Get that child to hug him. His face will be priceless.

4. Warmth. It’s easily done. You are walking along the banks of an icy river when a swan starts attacking you. In your scramble to fight back you end up in the icy waters. In a bid to avoid death and pneumonia, you make it back onto dry land. Keeping your freezing and soaking wet clothes on will do you no favours, so you quickly strip and protect your dignity with a swan’s wing. You then go in search of warmth. Bodily warmth. Fifty yards ahead you spy a man and woman out for a walk. Naked, you run towards them. They are too startled by the sight to move out of your way, leaving you to jump into their arms and regain that much needed heat.

5. Strength. What better way to show small children that you’re far more powerful than they are than to give them a bear-hug? And, as you wrap you powerful, grown-up arms around them and squeeze the very air from their lungs, they’ll be really impressed. Then they’ll file it away in their memory and return the favour when you’re an old man which, as no one ever wants to hug an old man, will be a welcome event for you. Even if it does lead to your first incontinent episode.

6. Surprise. Rather unfortunately you have just bumped into the side of someone’s Mercedes. It’s not all your fault, the brake on your skateboard fell off before you reached the top of the hill. There’s still damage though. To the car. And your Sony MiniDisc. The driver looks furious. He’s getting out of the car and his moustache is quivering with rage. You have a choice. A) Skate away leaving him and the pieces of your Sony MiniDisc on the floor. B) Apologize profusely, saying you’ll pay for the damage. C) Simply give him a big old squeeze. The chances are he’ll be expecting you to do either of the first two, so by hugging him you momentarily disarm him. Once this is done, you can apologize or skate away. Whichever it is, he’ll be standing in the middle of the road wondering what the hell just happened. By the time he has realized, you’ll be hugging some other bloke half a mile down the road.

7. Fun. I was once told that I hug like a murderer as I favour the one-handed hug (leaving my left hand free). Obviously, at 7 Reasons (.org) we’re not going to encourage you to use your free hand to stab the person that you’re hugging. That would be wrong* and potentially hazardous to you, should you be foolish enough to use a knife with too long a blade. At least you’d die in someone else’s arms though. But no, what you should use your free hand for is to affix a note to their back saying “I stole this coat from orphans” or “Please kiss me”. That’s the sort of thing that makes hugging worthwhile and rewarding. Who wants a hug?

*Not to mention the consternation that it would cause our legal representatives.

January 21, 2011
7 Reasons Not To Ignore The Elephant In The Room

Come on, hands up. How many of you have noticed an elephant in the room and then just turned the other cheek? Be honest. Well that was very risky of you. Don’t you know the dangers? In keeping with tradition, here are seven, yes seven, reasons why ignoring it was wrong. Wrong, wrong, wrong, wrong, wrong. Just wrong.

1. Love. If an elephant has entered your room there are a number of possibilities as to why. Maybe they’re lost? Maybe you’re lost (and elephant’s trunk)? Maybe they’re bored of the savanna and now want to live in Bolton? Whichever it is, ignoring them is not the way to go. The chances are they will be nervous, afraid and sceptical of their new surroundings, so the least you can do is make them feel loved and welcome.

2. Damage. Elephants are big lumps of meat and probably not too dexterous when it comes to tight spaces. As a result you need to watch it like a hawk. If you so much as glance back at facebook you could find yourself losing that impending insurance claim. If the elephant treads on the coffee table and the TV and the wife, but you’ve been too busy poking some fifteen year-old on the internet to notice, well, it’s just going to be your word against the elephants. And people just don’t beat elephants. At anything.

3. Water. This will affect those of you who have a water meter more than those who just pay for the buffet ‘all you can use’ service. Elephants like water. Sometimes they like spraying it at clowns, but for the most part they like drinking it and washing themselves with it. Unlike the bush, your home probably has water on tap. If that elephant gets anywhere near your kitchen you are going to be consolidating your debts quicker than you can say ‘Accident Help Line’.

4. Sticky Buns. I have no idea whether elephants and their carnal desires towards sticky buns is in fact a truth or merely a myth. The last place I want to discover if it is the former however, is in my lounge. As a result the elephant shall not move from my line of vision. And if you don’t want an elephant sucking on your weekly pleasure, I suggest you do the same.

5. Mates. Don’t be so naive as to think the elephant is alone. Chances are, half his/her pride are waiting outside while he/she checks out places to stay for the night. Perhaps they are headed to Scotland for the Elephant Polo World Championships? But don’t think about heading off to the study to research this on Wikipedia, because if you disappear for evne just a split-second Babar and his mates will be flying through that hole in the wall and making them selves comfy on the sawdust. Or the sofa as it was known earlier that day.

6. Hunters. Sadly, you are not the only endangered species here. It is quite possible that the elephant is hiding at yours because some git is after his/her tusks. I can’t believe for a minute that you are pro-elephant hunting, so you won’t let it back on the street, will you? Instead you must protect it. And protecting it means keeping an eye on it at all times. If you let it wander off to the kitchen alone the hunter will see his opportunity. He won’t waste a moment. Before you know it he will have popped his weapon through the cat flap and fired off rapidly. You’d need more than a Kleenex to clear up that mess.

7. Comfort. Or lack of it. The elephant in the room is glaring. The elephant in the room makes everyone uncomfortable. The elephant in the room is a hindrance to achievement. The elephant in the room scares the cat. The elephant in the room keeps squashing unused lemons into the carpet. It’s getting ridiculous. It’s time to stop ignoring it. You must deal with the elephant now. Right now. It’ll be for the best. We promise.

January 19, 2011
7 Reasons To Stone The Crows

1. Farmers. I have never been a farmer, lacking as I do the necessary sheepdog and accompanying whistle. I imagine, though, it must be tough work. Tiring work. Frustrating work. Especially if you have ploughed your field and sowed the seed only to see a flock of crows engulf the scene. It’s at this point when you have a choice. Allow them to eat your livelihood or revert to the stones. Whichever you choose, you also need to invest in a better scarecrow. *

2. Rivalry. If you live in the city of Adelaide, Australia, you may well support Port Adelaide Football Club in the AFL. In doing so you immediately have a rival. They are across town and are called the Adelaide Crows. You may take exception to defeat at the hands of your nemesis and wish to take matters into your own hands. To, you know, bring some pride back to your end of town.*

3. Attack. Picture the scene. You are walking along the street, minding your own business, when an armoured vehicle rocks up next to you with crows on its roof. And when I say crows, I mean a Common Remotely Operated Weapon Station. You know, one of those things that you can mount a machine gun on and then operate from the comfort and security of the driver’s seat. If this happens you need to get prepared. If he starts firing you need to use whatever means you can to fight back. And chucking stones at the crows might be your only hope. Good luck.*

4. Words. The collective noun for crows is a murder and, if we take that as some sort of corrupted historical instruction, we should be killing them. Now, shooting them would probably be the best way to do this but, as most of the 7 Reasons readership is based in the UK, there probably aren’t that many gun-owners among us. This would leave us furiously hurling bullets at them (which would be expensive) or desperately searching for alternate methods of killing them. Though they live in trees and rope is in plentiful supply from chandlers all around our island nation, hanging them isn’t practical as crows can defy gravity. Basically they’d just flutter about for a bit then fly back to the branch we’d hanged them from so, in essence, we’d just be tying crows to trees. Where they live anyway. This really leaves stoning as the only viable option.

5. Australia. In Australia, where the phrase stone the crows is said to have originated – or should that be aboriginated – the crows eat lambs. That’s right, lambs. Now I haven’t been too close to Australian lambs, but they seem like quite sizeable creatures to me. And frankly, if I lived in an upside-down land where large black birds were capable of swooping up from the sky below me and killing animals that are the size of human babies (which apparently have enough to fear from dingoes over there as it is), I’d be ready to stone them too. Or I’d go even further and rock them. What’s more, being English, my throws would have a better chance of hitting them than the natives’ efforts.***

6. Do The Right Thing. Crows are the proper animal to stone. I – before I corrected a spelling mistake – spent an earlier paragraph exhorting you, the reader, to stone the cows. But cows are definitely not an animal that you should be stoning. They’re large – surprisingly fast – and would probably become quite cross if you were to hurl stones at them. Not to mention the possibility of being shot by a furious and ruddy-faced farmer. Stoning cows is wrong. Stoning crows is right.

7. Kia-Ora. Remember the Kia-Ora advert where crows impersonate a hobo-child’s dog to relieve him of his Kia-Ora, despite his protestations that it’s too orangey for them? You’ll know if you’ve seen it, the music will still be reverberating round your head over twenty-five years later ready to surface when you least expect it to. Or want it to. Which is never.

Enjoy!

And now we all probably want to stone the crows.

*7 Reasons would like to point out that we do not condone the stoning of crows whether they be real crows, the Adelaide Crows or the Common Remotely Operated Weapon Station.**

**No, on second thoughts, fuck them. Stone away.

***We can probably keep this up until the next Ashes series in 2013.

January 17, 2011