Tag: FACEBOOK

Guest Post: 7 Reasons Why Social Media Is More Important Than Record Labels

1. Find Likeminded Fans. Record labels can only promote your music using a scattergun approach, advertising to everyone within a certain demographic. Using social media means that word will spread among friends who know each other’s taste and may well share it so when they find an artist they like.

2. Get People Talking. No matter how much money a record label throws at an artist, there’s no guarantee that anyone will be interested in buying their albums or seeing them play. A buzz on social media is much more likely to draw people’s attention as they will hear about it through their friends and social contacts. Viral marketing is a powerful tool when it comes to attracting attention to your music and many bands have built their careers on the basis of a grassroots movement among fans who have discovered their music online.

3. Share Your Music. A record label will be concerned with getting people to buy your music, but when you use social media you can share your music and let people listen to it without having to commit to making a purchase. This allows people to follow an artist’s progress and see how their sound grows as they mature. The outlay for the musician is also minimal as there is no need to pay to have CDs pressed or spend money on marketing. They can focus on just making music.

4. No Compromise. If you know how you want to sound and feel passionate about your music, then you don’t want to have to change it to suit a record label’s agenda. For many artists, keeping the music at the forefront is crucial.

5. The Importance of Live Music. With so many studio tricks possible, live music could be a dying art if it weren’t for social media. Listening to a band or artist performing their unedited tracks online could encourage people to go to a live show where they can get an idea of how their favourite artists really sound.

6. Find People Where They Are. Instead of hoping that fans come to you, using social media to promote your music means that you are taking your music to them. You don’t have to worry about whether you are reaching your target market because the word will spread among their peers and reach people who might otherwise not respond to record-company advertising.

7. Honest Feedback. A record label will tell you how you could be marketed and what your key demographic might be. They will be interested in maximising their investment. When you promote your music through social media, however, the people listening to it will give you honest and useful feedback to help you shape your sound.

Social Media & Web has become more important for young artists like Anassa Oneill who appreciates the value of giving her fans a taste of her music. As an independent artist, Anassa chooses to stay true to her roots and produce the music she loves in the way that she wants. She enjoys the freedom that comes with not having to conform.

July 19, 2013
Guest Post: 7 Reasons Your Friends’ Social Profiles Have Been Hacked (And How To Spot If They Have)

How well do you know the people you’re connected to on social media? Would you know if they’d been hacked? Would you know why they were hacked?

Every day the people we follow create hundreds of updates. We get status posts. Photo uploads. Direct messages. We get links to off-site content.

But sometimes the stuff your friends post looks weird. Why? Most of your friends probably have a weak understanding of internet security, and might be using the same guessable password across all their social and email accounts.

Basically, they’re very hackable, and they need some free virus protection. So how do you know if your friend has been hacked or if you just need to unfollow them?

Here are some tips to work out how and why your friends may have been hacked…or whether you might actually just need to unfriend them…

1. The strange Twitter DM. A friend sends you a peculiar direct message. It says someone has said something bad about you on a blog. Or it doesn’t say anything, there’s just a strange-looking link with no explanation.

This is spam. Your friend has been hacked. Do not click on the link. It’s probably a phishing scam. The hacker wants your account data, and the link could lead to the internet’s version of Mordor.

Stay in the Shire. Get in touch with your friend and let them know what’s happening. And tell them to change their password!

2. The unexpected Google+ invitation. Out of the blue a friend invites you to join them on Google+. Is this spam? Have they been hacked? Of course. No one uses Google+!

Actually, that’s unfair. And far from the truth. Google’s social baby has just overtaken Twitter to become the world’s second-biggest networking site. Your friend’s message is almost certainly legit.

So respond to your friend and join them on G+. Unless you don’t like them, in which case pretend you never got the message and have never heard of Google+.

3. The relentless Facebook updates. One of your friends begins posting relentlessly about games they’re playing. You get constant newsfeed updates about the in-game levels they’ve completed, items they’ve found and secrets they’ve unlocked.

You also keep getting notifications about the apps they’re using, and never-ending invitations to install garish-looking third-party widgets.

Your friend’s Facebook profile has not been hacked. They simply have a poor grasp of the site’s posting and privacy settings. You need to either unfriend this person or hide all updates from them apart from the absolute essentials. It depends on how you feel about poor social media etiquette.

Alternatively, you might want to let them know about the volume of stuff they’re posting. They might actually be cool, but not realise they’re essentially spamming their friends with digital gibberish.

4. The bizarre Vine messages. Similar to the Twitter direct messages, your friends start posting odd sayings, messages and links in comments on your videos. Your friends don’t usually do this. Is it legit? What’s going on?

It’s likely that your friends’ have been hacked. Vine is a new social platform, and people may not have got a grasp on the security settings for their accounts yet.

Most likely the hacker is just spamming for the lulz. Or more sinister forces could be at work. In either case, don’t click on the links, and let your friends know what someone is posting in their name.

This guy who calls himself the Burger King got hacked by some Scottish bloke called MacDonald. Sort of.

5. The Tumblr that tumbles in quality. You notice that your friend’s old fashion and pop culture blog has become active again. Hooray! But wait – they’ve started blogging about kitchen cabinets and laptops and foreign holidays. The posts are nonsensical. What’s going on?

It’s spam for sure. What’s happened is a hacker has gained access to your friend’s blog and started posting ‘spun’ articles. Spun content is like digital sewage clogging up the web. Don’t become part of the blockage!
Holler at your friend and let them know what’s happening with their blog. They’ll be eternally grateful.

6. The Instagram account that flips. Your friend used to post awesomely arty photos on Instagram. They uploaded interesting images of bars, restaurants, mountains, sunsets, food and clothes. Now they only post images of their kids.

What’s happened? Your friend has grown up and had kids. It happens. Unfortunately, they’ve also decided that all people want to see them post now is pictures of their children.

This syndrome is not confined to Instagram, either. Once contracted, it may spread to all your friend’s social profiles. It’s usually incurable, but there’s hope in the form of browser plug-ins that swap newsfeed photos of babies for cool images.

7. The email that promises unbelievable riches. Ok, email isn’t officially a social media profile, but if it’s part of your Google profile the lines begin to blur.

So you check out your email inbox. There’s a message from a friend. The subject line tells you they’ve made lots of money from the internet.

Unless you know your friend has recently reaped the rewards of some digital startup enterprise, this is probably spam or a scam – the hackers want to gain access to sensitive data on your computer through malware.

So don’t click on any links in the email. In fact, don’t open the email at all. Drop your friend a line and let them know. Again: password, password, password.

About the author: Andrew Tipp is a writer, blogger and editor. He is a full-time digital scribbler and part-time appreciator of Britney Spears. In his spare time he eats bacon.

February 26, 2013
Guest Post: 7 Reasons To Move Overseas

Ever considered moving to a new country? Perhaps you are restless at home, maybe you just need a fresh start, perhaps there are better career opportunities abroad. Whatever your thoughts, are 7 reasons to convince you.

1. It’s scary. So, so scary. And it’s not just the big stuff that is scary – family, friends, job, home; it’s the little things as well. Things like not knowing which radio station to listen to, or how to use the bus, or having to ask what obscure children’s programme everyone is talking to. But it’s great because it’s scary. As the great Eleanor Roosevelt said, “do one thing every day that scares you.” Make one of those scary things moving overseas, and that can definitely count for at least a week’s worth of scary things.

2. You make new friends from scratch. You know when you starting dating someone new and it’s great fun because you get to find out loads about a new person, like where they grew up, their favourite music, how they like their eggs? This is also true of making new friends. It can be tough, because as with potential boyfriend or girlfriend, sometimes they will turn out to be duds. But don’t let that put you off! The one is out there for you!

3. You get to see another culture from the inside. In a way that you can’t possibly access during a short visit, you will come to know a different culture from a fly-on-the-wall perspective. You watch their TV and find out which newspapers are right wing or left wing. You learn stereotypes and what their comedy is.

4. Realising you’re a local in a new area is brilliant. The moment you notice you’ve finally stopped using a smartphone app to get you around your new ‘hood is a great moment, because you’ve absorbed your new surroundings. Even better is being asked for directions by a native and being able to give them. And better than that? Bumping into people you know on the street.

5. Bragging rights on Facebook. Because what could be a better reason to move abroad than making others jealous over social media? “Just chilling at [insert cool location] with [insert cool new friend’s name] before heading to [insert cool band’s gig] and then [insert cool, location-specific activity]. Whatevz.”

6. Homesickness really sucks. This might not sound like a reason to move overseas particularly, but it is a cathartic experience to have a cry once in a while because a song came up on shuffle that reminds you of home. It makes you value friends and family that much more.

7. Coming home again is excellent. Returning like the prodigal son, you are showered in love, free drinks, attention and meals. Whether it’s just for Christmas or you’re home for good, seeing, touching and smelling home and all the people in it after a lengthy absence is truly brilliant.

Author Bio: Vivienne Egan moved to the UK from Australia a year and a half ago. She is a writer for International Healthcare Insurance company, Now Health, and regularly cries at Tim Minchin’s White Wine in the Sun.

October 18, 2012
Guest Post: 7 Reasons You Should Be Thinking About Long Term Memory Loss Now

Are you thinking about your long term memory today? You should be. A mind is a terrible thing to waste, and if you wait too long you won’t have any mind left to waste. Here’s why you shouldn’t go another instant without thinking about it.

1. You Won’t Be Able to Do it Later. Once your long term memory starts to go, you will no longer have the option of thinking about your long term memory. In fact, you’ll have difficulty thinking about anything at all. Once your memory starts to go, it’s awful hard to commit to thinking about anything in particular, least of all what you can do to improve your long term memory issues.

2. Your Brain is Falling Apart. Sorry, but as soon as you hit your mid twenties your brain is already on its way out. You know how as you get older you stop caring so much about what other people think? How you march to your own beat and feel comfortable with being an oddball? You might be telling yourself that it’s because you’re not a member of the pack, that you think for yourself. In reality, it’s the brain damage. Your frontal lobe, which gives you the ability to control your actions and reign in your impulses, starts to deteriorate. Better do everything you can to slow this process down.

3. You’ll Have Trouble Using Facebook. Imagine when you are older and you try to check your Facebook status. It’s going to become really difficult because you won’t remember your password, your email address, or who your friends are. You’ll try to contact the Facebook support team but you’ll discover that they don’t exist anymore because Facebook went extinct decades ago. Oh, and that the internet is now an amorphous cloud that people navigate using their scent glands.

4. It will be 2051 Tomorrow. If you don’t start thinking about your long term memory today, you might end up a few decades in the future tomorrow. It’ll be exciting to take a trip to the future at first, but you won’t actually have the option of coming back home, and you’ll be a lot older than you are now. Everybody will keep telling you what a great person you used to be and how wise you once were, but all that knowledge will be gone and they’ll be talking about some stranger that you’ve never met. At least you’ll be able to take the credit.

5. You Won’t Be Able to Hit On Anybody Anymore. You’ll discover that most of the people you are attracted to are now several orders of magnitude younger than you are, which will make it very difficult to date them. The only upside is that you won’t be able to remember all of the rejections you face. Sadly, you may also find yourself asking somebody out on a date only to discover with horror that they are related to you.

6. You’ll Forget to Water Your Plants. And that you had them in the first place. It won’t take long before your plants start to shrivel up and die, depositing themselves on the floor. You’ll look at the mess on your floor and wonder who put it there, and why. Then you will become self conscious and wonder if you did it. Pretty soon you’ll start condemning yourself for being such a lazy slob, or worse, you’ll blame somebody else who wasn’t responsible. Then you’ll tell yourself you need to hire a maid, and forget to call them.

7. You Will Forget How to Make Bacon. Can you imagine a world without bacon? Well you won’t have trouble imagining it after you lose your long term memory, because you will be incapable of fixing it for yourself. And don’t start saying that you’ll just go to a Denny’s and ask them for bacon, because you’ll forget what bacon is. That’s right, you’ll never know the joy of having a slice of thick cut, crispy, peppered bacon. It will be gone from your memory.

Now stop, and imagine eating a piece of bacon. Notice how your mouth starts watering in anticipation. Now imagine how much you would judge somebody who saw a piece of bacon and didn’t want to eat it. That person will be you, if you don’t start thinking about long term memory issues, today.

Author bio: Brenda Ankley is an avid blogger and contributes to a number of publications, including Assisted Living Today, a leading provider of information on a variety of elder care topics such as assisted living in Iowa.

February 15, 2012
Guest Post: 7 Reasons Why The Internet Can Save You Money

1. At Your Fingertips. If you need car or house insurance, or even a credit card or a loan, there are now lots of comparison sites out there that can help you find the cheapest option for you. So instead of having to call or even visit these places, you can now find the best options at the click of a button. You’ll save immediately. And not just money. Think of the time you’ve just saved. That can be put to good use straight away. There’s bound to be something good on ITV 3.

2. Free Delivery. Before the internet age, if you wanted something to eat, you’d usually have to cook it yourself. And although that probably is the cheapest option, it’s incredibly tiresome. It also makes a mess out of those pans. Which is why ordering your chicken jalfrezzi online seems like the perfect solution. No petrol costs to get you to the takeaway and no eating it on the bus on the way home before it gets cold.

3. Smaller Is Better. Internet and mobile technology has advanced. And so have coupons. You no longer need to stuff your bag full of paper when you’re shopping for a bargain. You can just use an internet code. If you’re a big coupon hunter, just think of all the space you’ll save. Fewer coupons, smaller handbag*. Smaller handbag**, cheaper price.

4. Get Social. More and more businesses are starting to take notice of social media. And with so many of us using the likes of Twitter and Facebook, so they should. A simple click of the ‘follow’ or ‘like’ button will open your feed up to discount codes, exclusive sales and ‘behind-the-scenes’ videos that no one wants to see. Well worth it then for a freebie. And if you don’t want your friends to know you ‘Like’ Lidl, BHS and Kerry Katona, well, just open up a new account.

5. Keeping The Love Alive. If you’re someone who likes a date or two, or if you’re newly single and ready to mingle, you can have dinner (or even drink) dates over the internet. Get a webcam, get some food, and enjoy each other’s company over Skype. You don’t have to worry about getting a taxi home and the food will cost a lot less than in Pizza Hut. The kissing might be a bit disappointing, but shut the curtains anyway. Don’t want the milkman thinking you’re weird.

6. Thinking Ahead. If you do want to venture out for dinner or drinks, whip out your smartphone and check out the reviews for all the local bars and restaurants. Look for the cheapest place, and you’ve saved a bit of money already. Yes, everywhere will have the odd bad review, but generally the person who said, ‘Don’t visit! The soup was cold!!! :-(‘ actually ordered a bowl of gazpacho.

7. Bargain Hunt. You can find pretty much everything you can think of online. Except hoverboards. Well, hoverboards that work anyway. Old DVDs, electrical items and clothes are in abundance on eBay, but it’s also worth checking local recycling groups on Facebook and Google. In some cases, like Freecycle in London, you can pick up someone’s unwanted tat for nothing. And as they say, one man’s tat is another man’s hat. Something like that.

* Or manbag.

** Or manbag.

February 7, 2012
Guest Post: 7 Reasons You Forgot To Pick The Children Up From School

It sounds terrible, but I would be willing to bet that there isn’t a single person reading this who hasn’t picked their children up from school late at least once – talking to some of the parents I know, here are some of the reasons they gave me for ‘running late’…

1. You Were Playing Farmville. In fact all of those highly-addictive Facebook games should come with health warnings, “May cause you to lose large chunks of your day.”. Or, at the very least, they should come with in-game reminders like, “Step away from the computer and pick up your offspring – you can always beat Claire’s Bejewelled score later.”.

2. You Were Trying On That Dress Again. Hands up who has ever dropped the children at school in the morning, popped to the high street and still found yourself looking for that perfect cocktail dress ay 3pm? I’ve often found myself battling the shopping devil inside that is telling you to go and try the dress on again for the twelfth time. The children can probably walk home. They need to grow up sometime, right?! 🙂

3. You Were Gossiping. As the old saying goes; “time flies when you’re speculating with your best friend about her cougar of a neighbour’s latest toyboy”.

4. You Were Playing Bingo. Whether you popped in for an early session with the other mums or got engrossed in some of the cute bingo games online.

5. You Had To Stay And Laugh At Your Boss’ Jokes. Ah, the dreaded afternoon meeting where your boss’ showboating drags on a little too long. You’re checking your watch, but he is telling the most drawn out joke in the world. And he keeps getting it wrong. But hey, you’re trying to climb the ladder so you put on a brave face and attempt to chuckle in the right places whilst thinking about what you’ve got for dinner.

6. Those Pesky Soap Operas Were Just A Little Too Gripping. As you sit enjoying the last peaceful cup of tea for the day, wondering if that woman will make it out alive, who’s the daddy of that baby or if she really did bury her husband under the shed – don’t forget that it isn’t real. The children are waiting in the playground so you’d better get a wiggle on…

7. Some Legitimate Reason. There really are quite a few legitimate reasons for running late. The previous six probably aren’t going to cut it – I doubt your child’s teacher will take kindly to you telling them you wanted to finish your game of Pathwords. Running late and temporarily forgetting to pick up your kids doesn’t make you a bad parent – we’re all busy and we’re all human.

January 17, 2012
Guest Post: 7 Reasons Why Facebook Is The Worst Thing To Happen To You

Today’s 7 Reasons guest post is brought to you by Jon Potter who works for Anicca Solutions, an online marketing agency. There are, according to Facebook, over 500 million people in the world with a Facebook account. That’s rather a lot. So many, in fact, you’d struggle to fit them in…anywhere. Even a Death Star or Tardis may have to admit defeat to that kind of number. So, you might say, a stupidly large number of people use Facebook, it must be pretty good, right? Wrong. Here are seven reasons why Facebook is the worst thing to ever happen to 500 million people.

1. Facebook Means Everyone Can See You. In A Creepy Way. Remember that weirdo you went on one date with and then never saw again? The one who kept a bottle of chloroform in their car and you assumed went to prison? Well, unless you’ve trawled through the complicated privacy settings on your Facebook account, they’re probably stalking you right now from their prison cell. Not a pleasant thought. But wait, it gets worse. Not only can they stalk you, but they can probably stalk your friends too. And your family. Yes folks, Facebook makes horror movies look more like documentary footage. Sure, everyone thinks they’re the plucky one who survives the entire film, but with 500 million other contenders out there, you’re almost certainly that nameless extra who dies at the beginning before the titles.

2. Facebook Sells Your Data. This has been said before and it might be a bit of a cheap shot. But, when it boils down to it, Facebook only exists in order to sell advertising based on the data you put in. They tell users ‘Facebook helps you connect and share with the people in your life.’ But you can detect a bit of sarcasm in that when you read their message to advertisers: ‘People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products.’

3. Facebook Does Not Obey The King. In 1968, the wise shaman of popular music, Elvis Presley, issued a stirring call for ‘a little less conversation, a little more action please’. The people ignored his call (though they dug his funky music) and he issued it again, from beyond the grave, in 2001. Facebook would do well to listen. By providing a stream of news items, wall posts, status updates and comments, Facebook gives users conversations in a way never seen before. Facebook demands conversation above all else. Facebook does not want you going outside, it does not want you going to see your friends, it does not want you talking to them on the phone. Facebook wants you at home, alone, ‘chatting’ over its instant messaging service, commenting on your friends’ updates, writing on their walls. This way lies idle madness. Listen to the King, go out and see your friends. Add some action to your conversation and talk over a game of soccer or a trip to the cinema.* Go forth and be social in a way which Facebook cannot comprehend. Stick it to the machine.

4. Facebook Is Like A Horrible Drug Addiction That Steals Your Face. No, not because it sucks up your time (which it does), or because you can’t stop checking your newsfeed (which you can’t), or because you find yourself still logging on at 3 in the morning the night before your big job interview (which you do). No, Facebook is like a horrible drug addiction because, no matter how hard you try, you can never leave. You may think you have left Facebook. You may not have gone near the site in years. But somewhere, deep within the Facebook system, there is your face. And next to your face is your name. And next to that, are all the thousands of other details you put on your profile in the first place. Y’see, like Hotel California, you can check out anytime you like, but you can never leave. Facebook will horde your details and won’t let you delete them. Even if you ask really nicely. No, really. You’re in there forever, baby.

5. Facebook Takes The Fun Out Of Having Friends. Imagine you didn’t know every microscopic detail of your friends’ lives. Imagine you didn’t know, for example, that Kevin ate noodles for lunch, Sandra watched the entire Godfather trilogy back to back last night, and Michael thinks Woody Allen is the best director since Edison built the first film studio. Imagine that you then go out for dinner with Kevin, Sandra, and Michael and you say ‘hey, what have you guys been up to?’ Imagine the surprise and delight you experience when you hear about their lives and you don’t know it already. This is the surprise and delight that Facebook is stealing from you. Shame on you, Facebook, shame on you.

6. Facebook Is Going To Lose Your Identity. Earlier this year, the Sony Playstation Network was hacked and lots of customers’ details stolen. Facebook is, to hackers after personal information, the mother ship. How much do you trust Facebook’s security? More or less than you trusted Sony’s? Yeah, thought so.

7. Facebook Causes Anxiety. Yes, it’s true. A recent report from psychologists at Edinburgh Napier University found that ‘there is a significant minority of users who experience considerable Facebook-related anxiety, with only very modest or tenuous rewards.’ Pressure stems from deleting unwanted contacts, pressure to be entertaining and inventive, or fears over using the correct etiquette for different ‘friends’. The question is, though, can you leave the site? Not only do Facebook keep your details, but according to the study, ‘Like gambling, Facebook keeps users in a neurotic limbo, not knowing whether they should hang on in there just in case they miss out on something good.’

*Don’t talk over the film. No one likes that.

September 10, 2011
7 Reasons That It’s Not As Bad As You Think

Okay! This is a humour site and my country’s been on fire for the last couple of days, so there’s only really one thing that I can write about today, so let’s be funny about the riots. Except, no. That isn’t really going to work, is it? There are people out there losing their homes and livelihoods as a result of them and I’m sure we all have friends and family that are affected, so writing a lot of nonsense about how good the coverage of the riots will look on a brand new (and free) HD television, or how phoning 999 to report themselves will be so much easier now that everyone with a hooded top has an iPhone would seem trite and foolish. Fortunately, though, while events may have saddened me and affected my sense of humour, they haven’t affected my spirit, my love of humanity and my wonderment at peoples’ innate capacity for good and their astonishing ingenuity. Accordingly, here are seven reasons that it’s not as bad as you think.

1. Innovative Brilliance. “Necessity is the mother of invention” said Plato (in Greek, probably) and our brave and hard-working police force need tea. These lovely people have taken the time out to make them some. They’ve also devised the absolute best way to use a riot shield. Is there an image that captures Britain’s spirit better than this?

2. Collective Brilliance. The riots have demonstrated the country’s capacity for collective brilliance. Many, many people decided that they weren’t going to let their (our) streets be wrecked by the mindless idiocy of a few. The Twitter account @riotcleanup was set up and it now has almost 80,000 followers. That’s more people than have been involved in rioting and looting. People have got together in overwhelming numbers for the power of good. This picture by @lawcol888 is wonderfully uplifting.

3. Individual Brilliance. Oscar Levant said that there was “a fine line between genius and insanity” and, from that very line, this woman bravely berates rioters and looters. That there are people in this country courageous and brilliant enough to stand up to a mob so eloquently is wonderful.

4. Expectation-Altering-Brilliance. Stan Collymore (What? Wait, he’s gone mad. He’s been lauding examples of brilliance and now he’s writing about Stan Collymore!?), former Premier League footballer and someone that I have occasionally thought of as a bit of an idiot over the years tweeted this earlier:

Now, professional footballers (and former professional footballers) are often pilloried – sometimes rightly – for behaving poorly and setting a bad example to people and this was unexpected, but it was a cheering and most welcome thing to see, even if he did make me feel like a git.

5. Technological Brilliance. It’s been a while since Britain has seen rioting on this scale and there’ve been a lot of technological advances in the meantime, so it’s fair to say that any online response to it was going to be breaking new ground. The innovative use of social media as a response to events has been staggering. Almost as soon as disturbances began in Birmingham yesterday, the rather brilliant @caseyrain set up a Birmingham Riots Tumblr account to document events in the second city while the attention of the national media was focussed on London. There have been many, many other wonderful examples of innovative use of social media, with Facebook groups (,http://www.facebook.com/londoncleanup), Tumblr accounts (http://catchalooter.tumblr.com/) and websites (http://www.londonrioters.co.uk/identify/) used to promote various causes and to mobilise people into various types of action. That people have used the internet and social media so effectively to mobilize themselves into making our streets better and catching the looters is both marvellous and demonstrative of a laudable degree of collective will and creativity. Oh, and the looters are helping by using Facebook too.

6. Just Utter Brilliance. Don’t want the rioting and looting to ruin your evening? Simple. Just pretend it isn’t happening. “Riot, what riot? I say, could you pass the port, my good man?”

7. Historical Brilliance. The oft-cited high-water-mark of societal unity, sacrifice and collective accomplishment was the way that Britain dealt with the blitz during World War II. The blitz spirit is something that is often mentioned in articles that decry modern society to illustrate a decline in standards and unity, and many commentators on the current situation have spoken of the riots as being symptomatic of a breakdown in society. But rioting and looting are nothing new. During the blitz – that exalted time when our society is seen as having been at its strongest and most cohesive – with a war-depreciated police force and abundance of opportunity there was widespread looting and criminality too. The truth is that there has always been a sociopathic minority in our country ready to exploit any weakness (lack of police cover, evacuated streets etc) for their own personal gain, regardless of the consequences to others. That we don’t let the looting during the blitz affect the high regard in which we hold the selfless sacrifice of the majority during the second world war speaks volumes about us. History tells us that it’s possible to have a strong, dynamic and caring society despite having a minor element that riots and loots. And the way that the majority of Britain has reacted today to the events of the past few days suggests that little has changed. That is heartening.

August 9, 2011
7 Reasons We Like Birthday Cards

Last year we provided you with seven of the finest World War propaganda posters that the world had never seen. They now exist in a very pleasant postcard collection. Today we thought we’d do the same with birthday cards. It’s a fascinating collection displaying the very finest in 7 Reasons style, humour and photoshop. Well, mostly.

1. Eyechart. Remember the good old days when your Dad could read? Yes, so do I. This card humorously reminds them that they are aging very quickly. Don’t worry, they wont find it insulting. By the time they have found their glasses they’ll have forgotten what they needed them for.

2. I Like This. Are you on facebook? Yes, of course you are. The only person who isn’t is my Mum. And good for her. It means she has more time to bake cakes and stuff. It also means she has real friends. That’s in stark contrast to the rest of us who have never actually met at least 20% of our ‘friends’. This card is ideal therefore for the social media nut in your life. It would also help if they have watched Notting Hill. And they’re a boy. You need to be a girl too. Or a male lesbian.

3. Copper Letters. This is our minimalist card. It wasn’t intentional, it’s just that these were all the letters we found down the side of the 7 Reasons sofa. Luckily for those among us who have birthdays, all the letters required to spell ‘Happy Birthday’ were present. Unfortunately we could only find a number zero and a number six. Which means this card is only really suitable for the six or sixty year-old in your life. At least you can reuse it though. Just hang on to it for fifty-four years.

4. White. Then we realised that our minimalist card wasn’t minimal enough. So this is our ist card (it’s so minimal that we could only make it more minimal by dispensing with the word minimal). Have we said “minimal” enough now? Good, we’ll stop then. This card recognises that the best cards in the shop are always the ones in which the interior is “left blank for your message” and contains the message “exterior left blank for your image” within. Printed in white. Which makes it appear even more…er…even less maximal.

5. Chess With Death. This birthday card designed specifically for the film buff references the Ingmar Bergman classic The Seventh Seal, in which an ailing knight plays a chess match against Death to prolong his life. It’s a card which accurately represents how most people over the age of thirty view birthday cards anyway, except that most people don’t even get the fun of a chess match on their “special” day. This is not a card for birthday fans.

6. Happy___Birthday. This is the only card you’ll ever need (which is something of a shame, as there’s one more to go). If you keep a stock of these at home you’re all set for every eventuality. Can’t find a card with the right age on it? No problem, there’s space for you to fill it in (to the day). Forgot the birthday and you’re sending it late? No problem, you can just tell them you meant to send it as a happy-sixty-fourth-plus-two-days card. Know someone who hates birthdays and want to stick the knife in? No problem, just send it with their age plus a hundred and eighty days, half a year after their birthday. They won’t be expecting that!

7. Deforestation. We’ve just designed a lot of cards. Well six. That’s a lot if you’ve only got five fingers. It’s also a lot of paper and, as we should all know by now, paper comes from trees. Our seventh card therefore highlights the plight of our rainforests. A greeting card that urges people to save the trees is a brilliant contradiction and one we hope will appeal to the hypocrites among you.

April 15, 2011
7 Reasons I Am The New Rebecca

Hello. Regular readers of 7 Reasons will know that on Sundays we do things a bit differently. Well, today is very different. What you are about to read is a job application. A live job application. We have a lot to get through so I’ve broken it down for you.

If you are a regular 7 Reasons reader head straight to (A).
If you are a POKE employee (particularly one who is in charge of hiring me) head to (B).
If you are the person who keeps finding our site by Googling ‘hot woman’ your day has finally arrived. Just stare at the picture.

(A) Yes, so this is a live job application for the position of Social Media Copywriter. Very briefly here’s what has happened so far. On Thursday the London-based agency POKE announced they’d be running a live recruitment process via twitter on Friday. The aim was to find a new Rebecca to replace the current Rebecca who is going off to play her recorder or something. This was poor timing on POKE’s part as I was at a wedding on Friday. So, I needed a plan. I set myself up as @TheNewRebecca and then requested a bit more time. Luckily, I got it. Which is why I am able to apply today. Right, got that? Good. Ignore (B) and read my job application.

(B) Hello future colleagues. Some of you might be here because you are following @TheNewRebecca (good choice) others might be here because you’re doing the sifting process. Whichever it is I shall try and make this as painless as possible. So, sorry I couldn’t be with you on Friday for the live application process, I was at a wedding. The good news is I have no more Friday weddings in my diary this year so I will make it into work five days a week. Hopefully you appreciate that kind of commitment. Right, that’s the formalities out of the way, here are my responses to the tasks.

#poketask1. We have two Thor premiere tickets to give away on Orange Film Club. Think up a comp & tweet how you’d announce it.

“Quick! Help Thor save #OrangeWednesdays! Upload your most rousing speech to http://on.fb.me/oowfc. The best wins two Thor premiere tickets!”

#poketask2. Someone complains that @PizzaExpress was too busy on Weds because of #OrangeWednesdays. Extinguish their grumpiness in a tweet.

“Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (PS: Fancy beating the queue next time? Book ahead).“

EDIT: On Wednesday 13th April, @TheNewRebecca decided she’d be clever. She tweeted, “Yet again Pizza Express is heaving because of #OrangeWednesdays. I need someone to extinguish my grumpiness.” Unfortunately this backfired substantially when some even cleverer bod hiding beneath the guise of @OrangeFilm promptly replied, “We tried to respond with your #poketask2 response, but alas, it was over 140 characters. tsk tsk. ;)”. Now, I was pretty damn sure it wasn’t. Attention to detail is something of a forte of mine. So I checked. And I was right. 139 characters. Perfect. But then it dawned on me. Not many people have a username as short as ‘@’. Not liking defeat, I replied, “My defence: Yes, my response is 139 characters leaving little/no room for a username. However, it’s a DM. More special that way.” But I knew I was pushing the boundaries. Thankfully the time was just gone 6pm. The deadline for entries wasn’t for another 24 hours. Time then to reword my #poketask2 response taking into account a 14 letter username (based on @TheNewRebecca). So, here it is. My new #poketask2 response:

“Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (Psst: The really smart ones book).”

#poketask3. Tweet three ways you’d get people to enter your competition from task one.

1. Pop-up video on the Orange Wednesdays website showing Thor (probably me in a Thor-like costume) urging people to act if they don’t want the darkest forces of Asgard destroying Orange Wednesdays. This would also be posted on the Orange Film Club facebook page and tweeted via the relative Orange accounts.

2. SMS alerts sent out to Orange customers telling them that the existence of Orange Wednesdays is under threat.

3. Regular tweeting of incoming videos throughout the contest from @orangefilm and @orangethefeed.

#poketask4. Oops. We just wrote ‘exited’ instead of ‘excited’ on our Facebook wall & everyone’s saying we’re half-baked. What do you do?

I write: “And when I say ‘exited’, I clearly mean ‘excited’. It’s true, I am having severe problems with my ‘c’s today. You should count yourselves lucky though, already today I’ve been asked to leave the office twice because of problems with my ‘r’s.”

#poketask5. Someone’s posted on Orange Film Club: “Tracy, you’re an idiot”. What you would do/say?

It depends on the context. If I feel it could be construed as ‘banter’, I would leave it and monitor the conversation. If, on the other hand, it was clearly posted with malicious intent I would delete it and write a general reminder to everyone that we are a friendly bunch and abuse won’t be tolerated. There’s a place for that type of thing and that place is ITV2.

Of course it could have been Tracy who posted the message herself. In which case she is an idiot and I would ‘like’ the status.

#poketask6. Think up a sticky, smart hashtag for our new project all about personalised Royal Wedding memorabilia. (Yep, you read that right).

#DuchyUnoriginals

#poketask7. Righty. That’s today’s tweet-a-thon over. Anything else you want to let me know?

Well yes, there is actually. I think this would be a good point to announce that my name isn’t really Rebecca. Nor do I own a pair of orange shutter shades or a splendid moustache. The finger though, is very much mine. So who am I? Well, when I’m not being The New Rebecca, I call myself Jon and one of my side-projects is this, 7 Reasons. The premiss of 7 Reasons is simple. To give seven reasons for something, every day. And that is what my co-founder Marc and I have done since latter 2009. Topics have varied from 7 Reasons You Shouldn’t Date A Polar Bear to 7 Reasons You Should Not Kayak Across The Pacific Ocean to – just because it is mentioned in the tasks above – 7 Reasons To Have A Pizza Express Tattoo. Anyway, given that there were seven tasks, it seemed logical to use 7 Reasons. And it’ll also up our unique visitor count which will please Marc no end.

And one final thing, just to show you I get results from innovative social media use, I met my fiancée by paraphrasing this guy.

April 10, 2011