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Guest Post: 7 Reasons Why Social Media Is More Important Than Record Labels

Posted on July 19, 2013 in Guest Posts | 0 comments

7 Reasons Why Social Media Is More Important Than Record Labels

1.  Find Likeminded Fans. Record labels can only promote your music using a scattergun approach, advertising to everyone within a certain demographic. Using social media means that word will spread among friends who know each other’s taste and may well share it so when they find an artist they like.

2.  Get People Talking. No matter how much money a record label throws at an artist, there’s no guarantee that anyone will be interested in buying their albums or seeing them play. A buzz on social media is much more likely to draw people’s attention as they will hear about it through their friends and social contacts. Viral marketing is a powerful tool when it comes to attracting attention to your music and many bands have built their careers on the basis of a grassroots movement among fans who have discovered their music online.

3.  Share Your Music. A record label will be concerned with getting people to buy your music, but when you use social media you can share your music and let people listen to it without having to commit to making a purchase. This allows people to follow an artist’s progress and see how their sound grows as they mature. The outlay for the musician is also minimal as there is no need to pay to have CDs pressed or spend money on marketing. They can focus on just making music.

4.  No Compromise. If you know how you want to sound and feel passionate about your music, then you don’t want to have to change it to suit a record label’s agenda. For many artists, keeping the music at the forefront is crucial.

5.  The Importance of Live Music. With so many studio tricks possible, live music could be a dying art if it weren’t for social media. Listening to a band or artist performing their unedited tracks online could encourage people to go to a live show where they can get an idea of how their favourite artists really sound.

6.  Find People Where They Are. Instead of hoping that fans come to you, using social media to promote your music means that you are taking your music to them. You don’t have to worry about whether you are reaching your target market because the word will spread among their peers and reach people who might otherwise not respond to record-company advertising.

7.  Honest Feedback. A record label will tell you how you could be marketed and what your key demographic might be. They will be interested in maximising their investment. When you promote your music through social media, however, the people listening to it will give you honest and useful feedback to help you shape your sound.

Social Media & Web has become more important for young artists like Anassa Oneill who appreciates the value of giving her fans a taste of her music. As an independent artist, Anassa chooses to stay true to her roots and produce the music she loves in the way that she wants. She enjoys the freedom that comes with not having to conform.

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