Tag: WWII

7 Reasons That It’s Not As Bad As You Think

Okay! This is a humour site and my country’s been on fire for the last couple of days, so there’s only really one thing that I can write about today, so let’s be funny about the riots. Except, no. That isn’t really going to work, is it? There are people out there losing their homes and livelihoods as a result of them and I’m sure we all have friends and family that are affected, so writing a lot of nonsense about how good the coverage of the riots will look on a brand new (and free) HD television, or how phoning 999 to report themselves will be so much easier now that everyone with a hooded top has an iPhone would seem trite and foolish. Fortunately, though, while events may have saddened me and affected my sense of humour, they haven’t affected my spirit, my love of humanity and my wonderment at peoples’ innate capacity for good and their astonishing ingenuity. Accordingly, here are seven reasons that it’s not as bad as you think.

1. Innovative Brilliance. “Necessity is the mother of invention” said Plato (in Greek, probably) and our brave and hard-working police force need tea. These lovely people have taken the time out to make them some. They’ve also devised the absolute best way to use a riot shield. Is there an image that captures Britain’s spirit better than this?

2. Collective Brilliance. The riots have demonstrated the country’s capacity for collective brilliance. Many, many people decided that they weren’t going to let their (our) streets be wrecked by the mindless idiocy of a few. The Twitter account @riotcleanup was set up and it now has almost 80,000 followers. That’s more people than have been involved in rioting and looting. People have got together in overwhelming numbers for the power of good. This picture by @lawcol888 is wonderfully uplifting.

3. Individual Brilliance. Oscar Levant said that there was “a fine line between genius and insanity” and, from that very line, this woman bravely berates rioters and looters. That there are people in this country courageous and brilliant enough to stand up to a mob so eloquently is wonderful.

4. Expectation-Altering-Brilliance. Stan Collymore (What? Wait, he’s gone mad. He’s been lauding examples of brilliance and now he’s writing about Stan Collymore!?), former Premier League footballer and someone that I have occasionally thought of as a bit of an idiot over the years tweeted this earlier:

Now, professional footballers (and former professional footballers) are often pilloried – sometimes rightly – for behaving poorly and setting a bad example to people and this was unexpected, but it was a cheering and most welcome thing to see, even if he did make me feel like a git.

5. Technological Brilliance. It’s been a while since Britain has seen rioting on this scale and there’ve been a lot of technological advances in the meantime, so it’s fair to say that any online response to it was going to be breaking new ground. The innovative use of social media as a response to events has been staggering. Almost as soon as disturbances began in Birmingham yesterday, the rather brilliant @caseyrain set up a Birmingham Riots Tumblr account to document events in the second city while the attention of the national media was focussed on London. There have been many, many other wonderful examples of innovative use of social media, with Facebook groups (,http://www.facebook.com/londoncleanup), Tumblr accounts (http://catchalooter.tumblr.com/) and websites (http://www.londonrioters.co.uk/identify/) used to promote various causes and to mobilise people into various types of action. That people have used the internet and social media so effectively to mobilize themselves into making our streets better and catching the looters is both marvellous and demonstrative of a laudable degree of collective will and creativity. Oh, and the looters are helping by using Facebook too.

6. Just Utter Brilliance. Don’t want the rioting and looting to ruin your evening? Simple. Just pretend it isn’t happening. “Riot, what riot? I say, could you pass the port, my good man?”

7. Historical Brilliance. The oft-cited high-water-mark of societal unity, sacrifice and collective accomplishment was the way that Britain dealt with the blitz during World War II. The blitz spirit is something that is often mentioned in articles that decry modern society to illustrate a decline in standards and unity, and many commentators on the current situation have spoken of the riots as being symptomatic of a breakdown in society. But rioting and looting are nothing new. During the blitz – that exalted time when our society is seen as having been at its strongest and most cohesive – with a war-depreciated police force and abundance of opportunity there was widespread looting and criminality too. The truth is that there has always been a sociopathic minority in our country ready to exploit any weakness (lack of police cover, evacuated streets etc) for their own personal gain, regardless of the consequences to others. That we don’t let the looting during the blitz affect the high regard in which we hold the selfless sacrifice of the majority during the second world war speaks volumes about us. History tells us that it’s possible to have a strong, dynamic and caring society despite having a minor element that riots and loots. And the way that the majority of Britain has reacted today to the events of the past few days suggests that little has changed. That is heartening.

August 9, 2011
7 Reasons to Shop With 7 Reasons

You’ve laughed with us, you’ve cried with us, you’ve watched us, you’ve read us, you’ve heard us, you’ve written for us, you’ve tweeted with us, you’ve got engaged with us, you’ve had a baby with us and probably other stuff too. And now, in a new and exciting development, you can shop with 7 Reasons. And here are seven reasons that you should.

1. Be Unique. Everyone wants to feel distinctive, unique and a bit special. And, if you purchase a 7 Reasons t-shirt, the chances are very high that it will actually be unique. After all, how many people are you likely to bump into in your local pub wearing the same Haystack Poking Patrol t-shirt as you? And even in the unlikely event that you did meet someone else in a pub wearing that same t-shirt, you could just say, “Hello Marc” and I’d probably buy you a beer. You’ll be unique or you’ll get beer. That sounds like a good deal.

2. To Marvel At The Emporium. The 7 Reasons team have (amongst other things) expertise in web design and the retail sector. You might think that this would make putting together an online shop easy. But you’d be wrong. Because in typical 7 Reasons style, the one with the retail background did the web design and the one with the web design background is in charge of the retail side of things (and did everything else). So if it does crash or start randomly giving away free merchandise you’ll be there to witness/benefit.

3. Because Our Wares Are Really Jolly Good. I didn’t have anything to do with the design of the lemon t-shirt (God or Darwin, depending on your viewpoint, designed the lemon and Jonathan Lee did the rest), so I can say this. It’s bloody brilliant. Look at it! Just look at it! It’s really a beautiful piece of design. It’s a pop-art pie-chart in lemon. Who wouldn’t want to wear that, other than the abjectly wrong and gits? No one.

4. Innovation. Because the product range will grow as we think of more things to add. We’re already looking into producing 7 Reasons Inspirational Beer-Mats, calendars and fridge-magnets, so you’ll never know what you might find there: A 7 Reasons horse; a 7 Reasons handbag; a 7 Reasons his and his voodoo doll set; a replica 7 Reasons sofa. Anything. Or if you don’t find what you want, you might eventually, because…

5. We’re interactive. We can’t think of everything. We’ve tried and have gotten distracted by girls and tiramisu and things. But we love great ideas and, if you’ve thought of something you’d like to see in the 7 Reasons shop that isn’t there, you can email us and, if we think it’s a good idea, we’ll look into making it. And we’ll probably put your name on it too, unless it’s something really small – or embarrassing – in which case we won’t. Or if you have a really long name like Bartholomew Constantine Washington Penderghast the third, we might not. But if you’re called Jennifer Aniston we definitely will, and that’s a promise.

6. Incentive. Has any other website ever encouraged you to invade a country? Yes, probably, but only evil ones. We’re nice chaps though, and we’d like to encourage a more benign, civilised, conquest: So the first five readers that are photographed standing atop the Eiffel Tower waving a Union Flag and wearing one of our France Invasion t-shirts will get the money they spent on the t-shirt refunded.*

7. Because We’re Very Excited. So excited, in fact, that we spent a couple of hours putting this post together about our shop and forgot to include a link to it. So here it is (this is the link). Now go and shop till you drop! Or at least until your arms are very full and you feel a little faint.**

*We can sometimes tell the difference between the Blackpool and Eiffel towers and we’re also quite good at spotting things that have been photoshopped so no tomfoolery, please.

**I – Marc – would like to thank my colleague Jonathan Lee for all of the effort that he put into the shop and the merchandise (and for fielding slightly ranty emails about World War Two font styles and spacing without ever losing his cool). Never let it be said that he doesn’t work very, very hard indeed.

April 8, 2011
7 Reasons To Keep Calm And Carry On

1. Decorum. Because a hubbub or a brouhaha would be unseemly.

2. Because You’re British. It’s what’s expected of you. It’s what comes naturally. Your reaction to an unforseen and potentially frightening event should be one of unflappable fortitude and apparent indifference. No flapping. Got that?

3. Consequences. If you should flap then someone with a plummy voice will be forced to administer a swift slap and command you to “pull yourself together”. That constitutes a scene. No one wants a scene.

4. Tradition. It’s what that formidable lady, Great Aunt Harriet, would have wanted. She kept calm, probably in a winceyette nightgown. I doubt there was much carrying on though.

5. Because It’s Relevant. It’s an iconic slogan that’s rooted deep in the past – though it was never actually used during World War II – but its message still holds good today. Why worry about that double-dip recession that you can’t do much to influence? Why worry about potential terrorist activity that you can’t stop? Why worry about the man peering over your shoulder as you read this? No, on second thoughts, do worry about him. He’s probably up to no good.

6. Because The French Do Neither. We keep calm and carry on. The French do not: They je ne sais quoi. On bicycles, probably.

7. Because You Are Told To. Your poster demands it of you; your greetings card demands it of you; your t-shirt demands it of you; your mug demands it of you; the coaster on which your mug sits demands it of you; your key ring demands it of you; your fridge magnet demands it of you; your shopping bag demands it of you; your deckchair demands it of you; your cuff-links demand it of you; your sticking-plasters demand it of you; your tea-towel demands it of you; your chocolate bar demands it of you; your flight-bag demands it of you; your apron demands it of you; your rug demands it of you. It’s bloody everywhere. Seriously, if one more person buys me anything else that says “Keep Calm And Carry On” on it, I won’t be held responsible for my actions. I will freak out and stop.

July 29, 2010
7 Reasons We Love Propaganda Posters

At 7 Reasons, we’re quite into war and propaganda, and recently, we’ve been putting together some bits and pieces that we’ve used propaganda posters in. We’ve looked at an awful lot of them in the past couple of weeks, and we were astounded at the amount of brilliant posters that we’d never seen before. We thought we’d show you some of the more obscure ones today. We’re sure you’ll agree that each one of them is a reason to love propaganda posters.

1. Tell Her Nothing (1940). Produced quite early into World War II, this extremely rare British poster proved so popular that as soon as the posters were put up, they would disappear – presumably stolen by amorous servicemen. This woman was a more popular pin-up than Vera Lynn in the early war years. We would tell her everything. And give her the blueprints (whatever blueprints are).

2. He Volunteered For Sperm Donation (c. 1945). Used by the Americans after the end of World War II, this poster encouraged virile men to donate their little swimmers to the wives and partners of soldiers killed in action. It was believed that a baby boom would help the economy recover.

3. Syphilis (c. 1944). A poster used mainly in the Dorset area during the build-up to D-Day. It was used to highlight the dangers of fraternising with the allies.

4. Who Smells Of Fish? (c. 1916). In World War I, rationing meant that some foods such as fish were only able to be eaten on Friday. Many citizens ignored this order though and ate their fish on a Thursday. This campaign was created to scare those who cheated by implying that if you ate fish early you would smell.

5. For A Happy, Healthy Job…(c. 1940). While the Battle of Britain was raging in the South-East of England, these posters were everywhere. Women were encouraged to organise themselves and head out into the countryside to search for German airmen that had been shot down and gone into hiding.

6. Women Of Britain. Direct Our Planes! (c. 1943). Due to the sun, it was hard for Allied pilots to focus on incoming German Bombers and Messerschmitts. The British devised a simple solution. They asked women to go out into the streets and point in the direction of the bastards. Our brave boys were able to look down and follow the direction of where the women were pointing. This simple but effective solution proved vital in winning the Battle of Britain.

7. Tell No One (1939). In the early days of WWII, during the phoney war, it was easy to become overwhelmed by the media’s portrayal of the enemy. This poster was issued by the Ministry of Health, to instruct British men on how best to deal with any psychological issues resulting from the constant media bombardment of war-stories.

********************UPDATE********************

Due to the popularity of this post, we have made this series of propaganda posters available for sale in postcard form in the 7 Reasons Emporium. There are also t-shirts.

March 27, 2010