7 Reasons

Tag: style

  • Guest Post: 7 Reasons Men Really Send Flowers

    Guest Post: 7 Reasons Men Really Send Flowers

    The time old tradition of sending flowers may be associated with well wishing, congratulations or the proclamation of love, however when men choose to furnish their loved one/ones with a fragrant bouquet of botanicals is rarely as plain as it seems. Forever masquerading as the simple, straight forward, uncomplicated strain of the human species, there lies a risk assessment, point scoring undercurrent to every decision a man makes, which would shock women. Well, maybe only some women. Actually, hardly any women, as most women are usually a few steps ahead in the second guessing game. For all those ladies who are still living in blissful ignorance of manipulating males, here are some illusion shattering things to look out for:

    7 Reasons Men Really Send Flowers

    1.  Persuasion. There is no such thing as a free bunch. One of the more obvious reasons, I grant you, but worth a mention anyway. Love hungry men trying to lure a mate or those who are trying to reignite passion need to flag their intentions. To send flowers may look like an innocent declaration of gentle feelings, but beware, strings will be attached.

    2.  Showing off. Although men have evolved from knuckle dragging primitives of yester year into modern day knuckle dragging primitives, they have failed to develop any colourful plumage. In lieu of shakeable eye-catching tail feathers or a flamboyant extendable quiff these simple-minded beasts resort to flowers, attempting to bedazzle their prey.

    3.  Distraction. How could a man considerate enough to send you flowers consider sending anyone but you flowers to? However, could those beautiful, fragrant roses have been sent to throw you off the scent? Always read the label. If they are simply addressed to ‘My Darling’, ‘Sweetheart’ or ‘Love Puff’, further questioning may be required.

    4.  Get Out Clause. So, you receive an arm full of Gladioli from your beloved, so glorious that it would make Morrissey weep with jealousy were he to unexpectedly clap eyes on it. Nevertheless, before you start swinging them round your head whilst singing ‘This Charming Man’, think. Has he, or is he planning on letting you down any time soon? Only time will tell.

    5.  Lazy. There’s not much to it really. Sending flowers cancels out having to waste any time or thought about what to get someone. Flowers can be ordered to and from anywhere in the world in less time that it takes to eat a doughnut. The old adage ‘It’s the thought that counts’ is true, but it is also the ‘effort’ and ‘imagination’ that counts, and will be counted.

    6.  Guilt. ‘Sorry’ does seem to be the hardest word and one that men feel they don’t have to bother actually saying if they have sent flowers. Avoiding the real issues and trying to curry favour with someone whom they may have wronged occasionally works. However, unless men man up and say exactly what they are sorry about, the flowers in question may count against them.

    7.  Love. Ok, ok. I’ll admit it. The majority of men who send flowers to their loved ones do so purely to make them happy. Crazy, I know, but in this cynical world we live in it is easy to forget that doing something to make someone feel all warm and fuzzy can in turn make the doer feel all warm and fuzzy too. So, why not start to make everything much warmer, fuzzier and if you suffer from hay fever, sneezier by buying someone they love some flowers.

  • Guest Post: 7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    Guest Post: 7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    Below are seven reasons why anyone planning a trip to Thailand should travel in a tuk-tuk during their time in the country:

    1.  Style. Nothing says style quite like a tuk-tuk does. For starters, 3-wheelers are just plain cool. Then there is the vehicle exterior – the paint jobs are quite exquisite and the alloys are comparable to something out of a 50 Cent music video. Add to this the tasteful and sophisticated interior and it’s easy to see why tuk-tuks are regarded as such a stylish means of travel.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    2.  Comfort. If you’re looking to travel in total comfort, a tuk-tuk is undoubtedly the vehicle for you. Spacious, quiet and air conditioned, you can sit back, relax and enjoy your journey in peace no matter how hectic the outside world may be.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    3.  Stand Out From The Crowd. Should you choose to travel in a tuk-tuk, you can be assured that you will be part of an exclusive group. With tuk-tuks being extremely rare in Thailand, only a select few are fortunate enough to experience the great thrill of travelling in these fine vehicles.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    4.  There’s Room For Your Shopping. A bit of a shopaholic? No problem at all. These spacious vehicles are perfect for carrying large groups of people, shopping bags or livestock as is often the case.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    5. Safety. Tuk-tuks are very rarely involved in collisions thanks to their drivers care and attention whilst on the road. However, should you be unfortunate enough to be involved in some kind of accident, you can rest assured that these vehicles are extremely sturdy with a safety rating that is comparable to that of a tank.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    6.  Perfect For All Road Surfaces. No matter what the road surface is like, you can be certain that a tuk-tuk will plough on through even the worst road conditions. Thanks to its powerful engine, huge tyres and advanced 3-wheel drive technology, there is no road too challenging for these magnificent machines.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

    7.  Safe From Thai New Year Traditions. Songkran is a festival in Thailand which celebrates the Thai New Year between the 13th-15th April. Should you be in the country during this time, you’ll quickly notice that one of the traditions during this festival is to throw water over each other – a symbol of washing all of the bad away. Normally you’d be in very real danger of getting soaked but you’ve little to fear when travelling in a tuk-tuk.

    7 Reasons You Should Travel In A Tuk-Tuk In Thailand

  • Guest Post: 7 Reasons For Men To Have A Haircut

    Guest Post: 7 Reasons For Men To Have A Haircut

    7 Reasons For Men To Have A Haircut
    Photo By David Smith

    1.  Because Your Mum Tells You To. “If you don’t get a haircut today it’ll be bread and jam for dinner tonight.” Honestly, the way your Mum constantly moans about you having a haircut it would just be easier to shut the old drone up and have it done. No one would know that you’re 37 and left home 20 years ago.

    2.  To Re-invent Yourself. It’s time for you to completely re-vamp your image and so, armed with a picture of your favourite star which you’ve cut out from the Radio Times, you troop off down to the barbers. Half an hour later you emerge transformed; like a butterfly emerging from the pupa. Checking your reflection in every shop window, car wing mirror and muddy puddle that you pass, you feel reassured that you now look every inch the young rock-star around the town. If this doesn’t impress your fellow co-workers at the all-night garage then nothing will.

    3.  So You Can Stop Embarrassing Your Friends. If it’s been a while since you’ve had a decent haircut you might notice tell-tale signs of embarrassment among your friend. Perhaps they’ve started walking six paces behind you. Perhaps they now insist on buying you hats or scissors for your birthday/Christmas present. Or perhaps you’ve noticed that you don’t have any friends any more. If any of these signs manifest themselves it could be time to join the 21st century and sort out your barnet.

    4.  Because People Are Beginning To Mistake You For A Girl. When short-sighted builders start mistaking you for a lady and whistling at you from the scaffolding you know your hair is getting too long. A few savage cuts of the barber’s scissors and the situation is soon remedied. No more sprinting past the builder’s scaffolding for you.

    5.  Because You’re Lonely. The comforting candy stripes of the barber’s shop pole acts like a beacon of hope for many lonely folk. And no one will ever take as keen an interest in your holiday plans as the man who cuts your hair every month/week/day.

    6.  Because You’ve Had A Bad Haircut From Someone Else. You’ve been going to the same barber all your life but then you suddenly started to wonder what it would be like to visit another barber. And so you scratched the itch and now, humiliatingly, you find yourself back in your regular barber’s chair asking him to fix a botched haircut. You’ve betrayed him and learned your lesson. And nothing will ever be the same again.

    7.  Because You’ve Had A Bad Haircut From Yourself. There’s a recession on so you thought you’d save some money by investing in some electric clippers and cutting your own hair. Let’s face it anyone can cut hair can’t they? But you’ll soon discover that ‘cutting your own hair’ is just another one of those exceptions to that ridiculous phrase ‘if you want a thing done well, do it yourself’.

    Author Bio: James Christie writes for UK business directory Thomson Local Business Directory. Use Thomson to find hairdressers near you.

  • 7 Reasons This Is Wedding Photography At Its Finest

    7 Reasons This Is Wedding Photography At Its Finest

    Next year I am getting married. And, as luck would have it, so is my fiancée. Unlike the more obvious considerations – such as deciding on the date – one of the first decisions we made was that of our photographer. You do that type of thing when the groom is really vain. We’ve decided to go with this young lady. Now, I was more than happy with this choice. Until Monday. Because on Monday I was listening to the radio and Jeremy Vine started talking about wedding photography. In particular he was talking about the wedding photographer and videographer extraordinaire that is Clayton Bennett. I don’t know Clayton and he doesn’t know me, which is a great shame. Because if I did then he would almost certainly be the man in charge of capturing the greatest day of our life. He’s done some great work in the past and has quite rightly received tons of press coverage. The below is what I consider to be his finest work.

    7 Reasons This Is Wedding Photography At Its Finest

    I’m sure you’ll agree that it’s a tremendous piece of photography, but just in case you have your doubts, here are seven compelling reasons as to why:

    1.  Style. Believe it or not, I am not a great fan of posing for photos. I’m not very good at smiling properly and I always look slightly constipated. That’s why I love candid photography. I love the natural look. Which probably explains my dislike for Katie Price, tattoos, make-up and transsexuals. Based on this, Clayton Bennett is clearly the photographer for me. Weddings are full of people wearing clothes they wouldn’t normally wear, being nice to people you don’t like and me pretending to enjoy dancing. It’s all a bit fake. Nice, but fake. It’s brilliant therefore that Clayton provides a bit of everyday naturalism in his work. And what is more natural than a pair of calves, ankles and feet walking across grass?

    2.  Mystery. Whose body do these legs belong to? You get more than memories with Clayton, you get a game. Are they Aunt Mildred’s? Sally’s? Suzie’s? Stephanie’s? Simon’s?* No, in fact they don’t belong to anyone who attended your wedding. This is one of Clayton’s major attributes. Not only will he photograph your wedding, he’ll also get a photo of a randomer in there somewhere. Above and beyond the call of duty I think they call this. Fantastic.

    3.  Blending. Apart from when I say hello and accidentally break a tripod, I don’t want to see the photographer. Not because I don’t like her, but because the sight of her long lens might put me off my quickstep. Or my slow step. Or whatever step I decide to bring to the dance floor. I suspect it would be too much to ask if requested not to bring any step to the dance floor?** That’s why Clayton is a genius. This photo aptly demonstrates his technique at camouflaging himself. I can only assume he is dressed as a small mole here. A woman in a skirt is hardly going to walk over a photographer she can see, is she?

    4.  Reminder. You may think this is slightly strange, but I love the graves in the background. A lovely reminder that this life won’t last forever and to make sure you enjoy every minute of married bliss. And of course a reminder not to waste valuable time in marrying again. You’re already missing Wimbledon and the European Championships for this. That’s enough missed sport to last a lifetime.

    5.  Legs. So, who could be bothered to shave their legs for the day? This is when you find out who your real friends are. And which bridesmaid wants the ushers. All three of them.***

    6.  Shoes. Women like shoes. I know this, I live with fifty pairs. The thing about wedding photography though is that it is 99% above the knee shots. How ridiculous! One of the things women love most and yet hardly any photographers cater for it. Clayton does. And that’s why he’s a pro.

    7.  Different. Yes, it is. How many wedding albums have you seen with this kind of photo in it? If you’re a woman, probably none. If you’re a man, certainly none. In fact, if you are a man, you are probably wondering what a wedding album is. The truth is, you don’t need to worry about it. If you are a soon-to-be-bride though, Clayton will make your wedding album unique. No more, ‘Oh that’s nice’ and ‘Ooh, I like that’, instead you’ll hear, ‘That’s interesting’ and ‘What the fu…erm…that’s different.’ Which is great because it means they are paying attention.

    *Obviously not. They’d be a spoon attached. Or a set of salad spinners.

    **Yes. Apparently it would.

    ***Yes, I do know to which of my future wife’s bridesmaids I am referring to here.

  • 7 Reasons Marc Is Wrong About The Nautical Look

    7 Reasons Marc Is Wrong About The Nautical Look

    Nautical Look 2010

    Yesterday, Marc wrote a post called, 7 Reasons That The Nautical Look Is Objectionable. I read it aghast. How could someone so intelligent be so wrong? Today, I aim to put right his wrongs.

    1. Saturation Point. Too much of a thing is never good – which is why I’m editing this with a hangover – and the nautical look is everywhere.  It’s finally reached saturation point and now it seems that almost every woman in the UK is dressed as a sailor.  Now, there’s nothing wrong with women dressing as sailors, or anything else that takes their fancy, but that doesn’t mean that every woman should dress as one.  Wouldn’t it be nice to see some of them dressing in outfits without horizontal stripes and rope motifs?  Perhaps as spacewomen or conquistadors.  Or Minnie Mouse.  Or just as themselves.  Our high streets look like a production of HMS Pinafore at the moment. What Marc seems to be forgetting here is why nearly every woman in the UK is dressing as a sailor. It’s fairly simple. This is the UK. We are a sea-faring nation. It’s in our blood. So when Marc asks why aren’t women dressing as Minnie Mouse or conquistadors, it’s because British women have no emotional attachment to these themes. And because they’d look stupid.

    2. Confusion. It’s confusing.  Sailors are sailors: we can tell that by their uniforms and their weatherbeaten faces.  Women are women: we can tell that because they smell nice and have soft hands.  But the nautical look blurs the issue somewhat. No, it doesn’t. Nor is it confusing. It might be confusing to Marc, but that is because he doesn’t have the required imagination. I see nothing wrong with this overlap. In fact I see a very positive outcome. The classic ‘woman dressed as a sailor’ fantasy.  Allow me to demonstrate using science…or maths (It’s definitely one of those things).

    A Venn diagram illustrating the 'woman dressed as sailor' fantasy.

    3. Anchor. When choosing an outfit with a decorative motif, is it really wise to choose one that rhymes with wanker? Yes, it is. Much more wise than to have a decorative motif of – and I do apologise in advance for saying this – a punt.

    4. The Next Step. Many women are currently dressing as sailors, but what if this fad takes a slight twist?  What if sailors start dressing as women? A fair point you would think. Unfortunately, Marc has this the wrong way round. It’s the fact that sailors originally started dressing as women – in the 1800’s when men were on ships together for months and months on end – that has made the women adopt the nautical theme for themselves.

    5. Weather. Now I’m sure the nautical look would look fine and dandy when worn on the back of a motor-yacht moored in Porta Banus or Cannes.  But it isn’t.  It’s being worn in Manchester, where it rains all summer. The last time I checked, rain was wet. And it formed puddles. The sea is wet and is one big puddle. Wet weather, therefore, would seem to be perfect for the nautical look.

    6. Do It Properly. The nautical look is being done in a half-hearted manner.  Wearing a stripy top under a blue jacket is lame.  If you want to do the nautical look well, wear a tricorn hat, an eye-patch, a peg-leg, a hand-hook; carry a parrot around.  Wear vast epaulettes dripping with gold braid and the full cuff insignia of an Admiral; accessorise your outfit with a telescope or a sextant.  Ditch your umbrella in favour of a Sowester hat, oilskins and a life-jacket.  Grow a beard. This isn’t really doing it properly. This is dressing like a pirate. Marc wants you to drop your nauticals in favour of his pirate vision. Don’t do it.

    7. Paris Hilton.  Paris Hilton’s a big fan of the nautical look.  Paris Hilton’s also an idiot.  Do you really want to dress like an idiot?  I use Paris Hilton as a general guide to life.  You can too.  Whoever you are, whatever you’re about to do, ask yourself the question:  Would Paris Hilton do this?  If the answer is yes, don’t do it. Okay, he’s not totally wrong here. Marc is right on one aspect. Paris Hilton is an idiot. But actually, if we are honest with ourselves, we are also a little bit jealous. Paris Hilton is a millionairess – in her own right – for doing pretty much nothing with no talent. I like that idea. I like the idea of becoming a millionairess for doing pretty much nothing, with no talent. And, if adopting the nautical look is part of the ‘doing nothing’ masterplan, then I’m in. And I’m not even a woman.

  • 7 Reasons That The Nautical Look Is Objectionable

    7 Reasons That The Nautical Look Is Objectionable

    A model, an anchor, blue and white horizontal stripe clothes, shoes, bags, dresses etc etc etc.

    1.  Saturation Point. Too much of a thing is never good – which is why I’m editing this with a hangover – and the nautical look is everywhere.  It’s finally reached saturation point and now it seems that almost every woman in the UK is dressed as a sailor.  Now, there’s nothing wrong with women dressing as sailors, or anything else that takes their fancy, but that doesn’t mean that every woman should dress as one.  Wouldn’t it be nice to see some of them dressing in outfits without horizontal stripes and rope motifs?  Perhaps as spacewomen or conquistadors.  Or Minnie Mouse.  Or just as themselves.  Our high streets look like a production of HMS Pinafore at the moment.

    2.  Confusion. It’s confusing.  Sailors are sailors: we can tell that by their uniforms and their weatherbeaten faces.  Women are women: we can tell that because they smell nice and have soft hands.  But the nautical look blurs the issue somewhat.  Allow me to demonstrate using science…or maths (It’s definitely one of those things).

    A Venn diagram which demonstrates why the nautical look is confusing.
    A Venn diagram which illustrates the inherent confusion caused by the nautical look.

    3.  Anchor. When choosing an outfit with a decorative motif, is it really wise to choose one that rhymes with wanker?  No, it isn’t.  Because people will take the piss.  Not having an anchor on your breast pocket  insulates you from jibes and cruel humour.  The same goes for not having a ship on your handbag.

    4.  The Next Step. Many women are currently dressing as sailors, but what if this fad takes a slight twist?  What if sailors start dressing as women?  It’s confusing enough already, do we really need that?

    5.  Weather. Now I’m sure the nautical look would look fine and dandy when worn on the back of a motor-yacht moored in Porta Banus or Cannes.  But it isn’t.  It’s being worn in Manchester, where it rains all summer.  And, unlike real sailors, people are wearing stuff that isn’t waterproof.  I saw people attired in faux-nautical gear sheltering from rain in  a bus shelter yesterday.  They looked foolish.

    6. Do It Properly. The nautical look is being done in a half-hearted manner.  Wearing a stripy top under a blue jacket is lame.  If you want to do the nautical look well, wear a tricorn hat, an eye-patch, a peg-leg, a hand-hook; carry a parrot around.  Wear vast epaulettes dripping with gold braid and the full cuff insignia of an Admiral; accessorise your outfit with a telescope or a sextant.  Ditch your umbrella in favour of a Sowester hat, oilskins and a life-jacket.  Grow a beard.  This woman demonstrates how to pull off the nautical look properly.

    A bearded sailor with a pipe and a Sowester

    Or you could do what this man did and dress up as a mermaid before sinking without trace.  That’s true dedication to the nautical look.

    John Portsmouth Football Club Westwood cheering Portsmouth on in the stands at Fratton Park

    7.  Paris Hilton.  Paris Hilton’s a big fan of the nautical look.  Paris Hilton’s also an idiot.  Do you really want to dress like an idiot?  I use Paris Hilton as a general guide to life.  You can too.  Whoever you are, whatever you’re about to do, ask yourself the question:  Would Paris Hilton do this?  If the answer is yes, don’t do it.

    Paris Hilton Sporting a nautical look horizontally striped vest with an anchor motif
    What an anchor.
  • 7 Reasons You Shouldn’t Display Too Much Cleavage

    7 Reasons You Shouldn’t Display Too Much Cleavage

    At 7 Reasons, we’re not experts on everything we write about.  Today, however, is an exception.  Who better to write about cleavage than a man?  After all, we think about breasts a lot.  This can only go well.

    A picture of a lady with a sizeable bust and a lot of cleavage

    1.  Temperature.  Women are often at the wrong temperature.  They’re usually either too hot or too cold.  Chivalry isn’t dead, however, and if a man sees a woman that looks chilly, he’ll say something like, “You look cold.  Would you like to wear my jumper?”  If you’re displaying too much cleavage though, a man might realise that you’re cold when your overexposed décolletage comes out in goose-pimples.  This is bad.  When you deny being cold (you always do), what is he to do?  Point out the evidence?  I’m not an expert on tact, but I can’t help thinking that, “You are cold, there are goose-pimples on your breasts” would be an unwise statement to make, and may well cause drink-throwage.

    2.  Distraction. Often women that display too much cleavage do so because they feel that it will distract attention from other features that they are less proud of.  This does not work.  Men, though easily distracted by breasts, will not fail to notice if you have a big bottom.  Not that you do, obviously.  It’s probably twice as big in your mind as it is in actuality.  This does not mean that I think you have a big head, by the way.

    3.  The Human Race May Die Out. Too much cleavage can ruin your love life.  To illustrate this, we’re going to go on a date.  Well, two dates.  Both first dates.  We’re going out for dinner.  I haven’t been on a date since years began with the number one, but I’m pretty sure I remember how.  If you’re not a woman, you will need to imagine that you are one for this.  Try to imagine that you’re one without hairy arms.

    Date 1

    You arrive at the restaurant.  I’m already there, seated at a table (at least I can be punctual in my own head).  You remove your coat.  You are wearing a top which displays a moderate amount of cleavage.  Having removed your coat, you glance upward and see me at the table, we make eye contact, I smile and give you a subtle wave of greeting.  You walk over to the table, I stand up, you had forgotten how tall I am – no matter – we embrace and I kiss you on the cheek.  Seated now, we make light and pleasurable conversation.  You’re having a good time in my company.  You think I’m very funny and the conversation flows freely.  You laugh a lot.  You love my expressive eyes.  You like that I smile so easily.  You can tell that I’m really listening to what you’re saying.  I’m thinking about your breasts (I can multi-task too).

    We order the food.  For starters we order tiramisu, followed by a main course of tiramisu and a dessert of tiramisu (it’s an imaginary date, I like tiramisu.  Don’t worry, it won’t go straight to your imaginary thighs).  We hand our menus back to the waiter.  You’re certain that you’re falling in love with me.  You believe that I’m a hopeless romantic.  You wonder if I style my hair with clay or wax.

    The evening ends well.  Taking your hand in mine, I walk you back to the gate of your lighthouse (I like girls with lighthouses).  We enjoy a long, languorous kiss and say goodnight (this is a first date, remember).  You turn away.  You are besotted.  I stare at your bottom as you walk up the garden path.

    Date 2

    You arrive at the restaurant.  I’m already there, seated at a table (that’s twice I’ve been on time for something now.  Hurrah!).  You remove your coat.  You are wearing a top which displays an immoderate amount of cleavage.  Having removed your coat, you glance upward and see me at the table.  I stare at your chest.  I forget to smile and fail to give you a subtle wave of greeting.  You walk over to the table, I stand up, you had forgotten how tall I am – oops – we embrace and I gaze down your top.  Seated now, I realise that I’m staring at your breasts.  I become flustered.  I resolve not to look directly at them, to maintain eye-contact with you at all costs, but they’re there, staring back at me.  They are the elephants in the room; lustrous, shapely, lovely elephants.  I can’t stop thinking about them.  I don’t want to, but it’s hard not to look at them.  I redden.  I develop a stammer you never noticed before.  I begin to sweat profusely.  I’m certain that you must know I’m thinking about them.  We make terse and fragmented conversation.  You’re not having a good time in my company.  You wonder if I’m having a funny-turn.  My perspiration flows freely.  You don’t laugh at my jokes.  You hate my bulgy, anxious eyes.  You hate that I smile so sleazily.  You can tell that I’m not really listening to what you’re saying.  I’m trying to think about something – anything – other than your breasts (it turns out I can’t multi-task).

    We order the food.  For starters we order tiramisu, followed by a main course of tiramisu and a dessert of tiramisu (it’s a nightmare date, he’s clearly insane, what’s with all the tiramisu?  Just look at his mad, staring eyes!).  You hand your menu back to the waiter.  I keep mine to shield my eyes from your chest.  You’re certain that you’re a bit afraid of me.  You believe that I’m a hopeless neurotic.  You wonder if I murder with a knife or an axe.

    The evening ends badly.  You go to the toilet and call a friend.  You arrange for her to ring you back five minutes later.  You answer the phone back at the table.  You tell me there’s an emergency at your lighthouse, you have to rush away.  We endure a brief, clammy handshake and say goodbye.  You turn away.  You are relieved.  I stare at your bottom as you walk out of my life forever.

    4.  Engineering. When Howard Hughes developed the under-wired bra for Jane Russell to best display her assets in The Outlaw he did something wonderful.  But take note, the bit at the bottom is called under-wire.  It shouldn’t be visible.  If a man can see any part of the structural element of the bra, his thoughts will turn to engineering and you may find yourself involved in a conversation about the load-bearing capacity of flying buttresses or the hyperbolic cosine of the catenary or some-such nonsense.

    5.  Indecent Exposure. I realised that I needed to illustrate just how much cleavage is too much, but I had a problem.  I’m a man.  I have no breasts.  I was alone in the house except for the cat (a brief examination revealed that he too, has no breasts).  I required a woman for the purpose of demonstration.  I couldn’t draw one, I’m hopeless at that, but I had an idea.  I decided to do what no man left alone in the house has ever done before; I searched Google Images for breasts.  After some time (approximately nine hours) I still hadn’t found the image that I was looking for – in fact, I’d totally forgotten why I was looking – and had to abandon the search.  The cat was hungry, and I went down to the kitchen to feed him.  It was there that I realised that I could illustrate my point using props.  My Lords, Ladies and Gentlemen, without further ado, 7 Reasons.org are proud to present:

    The 7 Reasons Pictorial Guide To The Correct Amount Of Cleavage (Using Two Bottles Of Sparkling Water And A Tea Towel).

    A pictorial guide to the correct amount of cleavage to display

    There, I hope that’s clear.  If you bear this guide in mind when dressing, you won’t go too far wrong in most countries.  In summary: If people can see any part of your bottle tops – or the plastic ring beneath – you’re showing too much cleavage and it could cause offence.  This does not apply to anyone engaged in the act of breast-feeding; those women are giving food to children for fucks sake – Daily Mail readers take note.

    6.  Men.  If you are a man, you shouldn’t even have cleavage, let alone display it.  Go to the gym!

    7.  Because of a lack of preparation. Men are generally taller than women.  The average height of a man in the UK is 5’10”, while the average height of a woman is 5’4”.  Also, eyes are higher up than breasts.  This means, while dressing, a woman needs to be aware that half of the population’s view of her cleavage will be from at least eighteen inches above it.  It’s not enough just to look in the mirror to check whether you’re displaying too much.  You need to look in the mirror while standing on a chair.

  • Russian Roulette Sunday: Promoting Brown

    Russian Roulette Sunday: Promoting Brown

    The 1960s: clothes, interiors, fabrics, art – just about everything – were a riot of colour.  This wasn’t much help to the (predominantly British) manufacturers of brown dyes and paints though, which was problematic, as during that decade their production continued apace.  The result was, that by the 1970s, Britain had a huge surplus of brown colourants and needed to find a market for them to help with the balance of payments.  This led to the formation – in 1971 – of the Brown Marketing Board, a government funded organisation devoted to the task of promoting the use of the colour brown by manufacturers and consumers alike.

    While researching 1970s advertising, we came across many fine pieces of work by the Brown Marketing Board and today, we thought we’d share a few of them with you.

    1.  Swatch. A very simple poster, placed on the London Underground, on bus shelters and other street-level sites where people congregated.  It was purely placed there as a brown colour swatch, the idea being that anyone standing near it would appear uncoordinated if they weren’t dressed in brown.  Sales of brown coats to London commuters soared, thus proving that the simplest ideas are often the best.

     

    A brown colour swatch poster by the Brown Marketing Board

    2.  Germans Eat White Chocolate. By the 1970s, Britons had still not gotten over the war, as this poster designed to promote the consumption of brown chocolate demonstrates.

    A Brown Marketing Board poster used to promote the consumption of brown chocolate instead of white chocolate

     

    3.  If Only The Carpets And Curtains Matched. A poster used to encourage the use of brown in all areas of interior design.  Looking back at pictures from the 70s, it seems that this campaign must have been a success.

    A Brown Marketing Board poster from the 1970s to encourage uniformity in interior design

    4.  Brown Bears Don’t Kill Seals. We’re fairly certain that they weren’t encouraging people to divest themselves of their pet polar bears in favour of brown bears.  We think that this was probably just an attempt to promote brown as having generally “good” qualities.  Sales of Fox’s Glacier Mints plummeted as a result of this controversial image though, and it was soon withdrawn.

    A poster by the Brown Marketing Board featuring a bloody polar bear and a seal corpse.

    5.  Arrive In Style. What can we say?  It’s a brown Austin Allegro.  Perhaps this image contains a powerful subliminal message, because British Leyland sold loads of them.  No one knows how.  Maybe it was this advert.

    A poster advertising the Austin Allegro by the Brown Marketing Board.

    6.  Also Available In Brown. A very clever poster designed to increase the consumption of domestic produce in two ways.  Firstly, using brown sauce instead of ketchup would help the sales of brown food dye.  Secondly, it reminds us that brown sauce is a British tradition – after all, the H.P. in H.P. Sauce stands for Houses of Parliament – so the increased use of brown sauce would directly benefit British manufacturing interests.

    A poster by the Brown Marketing Board designed to promote the use of brown sauce instead of tomato ketchup

    7.  Score In Style. Well, you wouldn’t want to win ugly, would you?

    A Brown Marketing Board poster from the 1970s featuring the infamous 1970s brown Coventry City - CCFC - away kit

  • 7 Reasons You Shouldn’t Wear A Tie

    7 Reasons You Shouldn’t Wear A Tie

    no ties

    1.  It causes a rash. When you’re the cool kid at your school, people expect you to do things differently, to be a bit rebellious.  To subvert convention, you wear your black, orange and electric-blue striped polyester school tie with the thin end at the front.  This means that you have to tuck the thick end into your shirt.  You spend four long years at secondary school with a painful rash on your chest.  You are cool though.

    2.  It hampers nudism.  If a nudist dons a tie, he ceases to become a nudist, he becomes a weirdo.

    3.  It is disrespectful to Alan Hansen. Have you noticed something about football-pundits?  They all wear shirts without ties.  All of them, on every channel.  They stopped wearing them at some point in the ‘90s.  We believe that this was a football-pundit gesture of solidarity with Alan Hansen whose tie, along with his shoelaces, had been confiscated for his own safety when his “You’ll never win anything with kids” statement was disproved so emphatically and publicly.  This is also why they never show the pundits’ shoes.

    4.  It can be dangerous. Ties can be dangerous, especially around the office.

    Having been lured into a bedroom in an Austrian palace by a scantily-clad Jennifer Aniston, James Bond has been hit over the back of the head and knocked unconscious by her unseen accomplice. When he regains consciousness he finds himself in a nondescript office.  He is bound at the wrists and ankles.  He is seated and flanked by two burly henchmen.  He faces the bad guy who sits behind a desk on top of which Bond can see a red telephone, a large rubber-band ball and a paper shredder.  The henchmen take hold of him under the arms, pull him to his feet, and drag him to the front of the desk.  One of the henchmen inserts the end of Bond’s tie into the top of the paper shredder which springs to life instantly, slowly dragging Bond inexorably toward it. Shocked and intimidated, his tie tightening, with beads of sweat visible on his brow, Bond enquires, “Do you expect me to talk, Bronzethumb?”  The bad guy replies, “No Mr Bond, I expect you to tie-die.”


    medallion man

    5.  It causes moustaches. Hairy-chested lotharios can’t wear ties.  They need to wear shirts – preferably yellow – with several buttons undone to expose their hairy-chests and large gold medallions.  If lotharios were to wear ties, babes wouldn’t be able to ogle their chest hair and their gold pendants that depict an almost life-sized St. Christopher.  Consequently, they would bed fewer chicks and would be forced to grow a Tom Selleck style moustache to demonstrate their rampant manliness instead.

    6.  It is phallic. It looks a bit like your penis.  It points to your penis.  Do you really want to draw attention to your penis?

    7.  It is unhygienic. Ties catch food.  Everyone drops food on their tie.  If they weren’t wearing ties the food would land on their shirts, which would be good.  Then they could just put the shirt in the washing machine and get a clean one out of the wardrobe.  Ties are usually made of silk and are always dry clean only, so people don’t remove them after a jam spill, they just rub at them for a bit with a damp cloth until the stain is less visible.  The food stain eventually gathers bacteria and people go through life wearing bacteria-harbouring ties.  What do people do before they arrive at the meeting?  They straighten their ties.  What do people do when they arrive at the meeting?  They all shake hands.  What do people do after the meeting?  They become ill and die a hideous tie-bacteria inflicted death.  What they don’t do at any point is take their ties to the dry-cleaners.  Nobody does.  Ever.  You don’t either.

  • 7 Reasons You Should Wear A Tie

    7 Reasons You Should Wear A Tie

    Jennifer Aniston Tie

    1. It’s Smart. A tie creates a good first impression. Whether you are are going for an interview or taking that rusty bike to the skip, you should always wear a tie. It is much easier saying goodbye to the rusty bike with a tie on. It feels more like a funeral.

    2. It’s Sexy. As Jennifer Aniston aptly demonstrates for us, a woman in a tie can be quite lovely. You turn up to an interview like that and you will get that job. You better just hope they don’t give you a complimentary pencil sharpener. Where are you going to put it?

    3. It’s Fashion. You may not have heard about it yet, but 2010 is going to be the year of the tie-pyjama combo. That’s right, people are going to start wearing their tie in bed. It’s going to be the ‘must do’ activity so you should probably start now. Pyjama parties will never be the same again.

    4. It’s You. The way you wear a tie says a lot about you. Just think of Rambo. The colour also says what type of person you are. Blue indicates a caring and humorous nature. Red shows passion and fire. Black denotes serious intent. Yellow with green dots suggests colour blindness. So remember, ‘Whatever message you want to get across, say it with a tie’. (That’s a great line and now the copyright of Jonathan Lee).

    5. It’s Food. A tie is the only piece of clothing that it is acceptable to be seen chewing on. It is to apparel what the biro is to stationary. And of course you are not actually eating the tie, you are just sucking out all the nutrients. It is much healthier than a Snickers bar and does count as one of your ‘five-a-day’.*

    6. It’s Useful. Why do you think James Bond always wears a tie? It’s because he never knows when he is about to be attacked. (Between you and me, I don’t know why he just doesn’t read the script. That way he could catch a different cable car than the bad guy. But anyway, he has a tie so it doesn’t really matter I suppose). James Bond and bad guy are in the same cable car. Bond left his gun under some French fancies pillow so he is both unarmed and knackered from all the fancying. Suddenly the cable car comes to an abrupt halt because bad guy’s mate has pressed the ‘off’ button. Bad guy whips out his gun but before you can say, ‘Bloody Hell Girlfriend! Bond is in a spot of bother here.’ Bond has electrocuted bad guy using the latest iPhone app and is whizzing down the cable hanging onto his tie. Genius.

    7. It’s Clever. The tie was invented for one purpose and one purpose only. Everything else you have read are simply unforeseen bonus features. The one reason a tie was invented was because it is very clever at covering up jam stains on your shirt. Everyone drops jam on their shirt in the morning and it always lands right in line with the sternum. That can’t be covered with a jacket. A tie is your hero. And in the unusual occurrence that the jam stain is just off centre, well you wear a crooked tie.

    *This is a lie.