Tag: Social Media

Guest Post: 7 Reasons Why Social Media Is More Important Than Record Labels

1. Find Likeminded Fans. Record labels can only promote your music using a scattergun approach, advertising to everyone within a certain demographic. Using social media means that word will spread among friends who know each other’s taste and may well share it so when they find an artist they like.

2. Get People Talking. No matter how much money a record label throws at an artist, there’s no guarantee that anyone will be interested in buying their albums or seeing them play. A buzz on social media is much more likely to draw people’s attention as they will hear about it through their friends and social contacts. Viral marketing is a powerful tool when it comes to attracting attention to your music and many bands have built their careers on the basis of a grassroots movement among fans who have discovered their music online.

3. Share Your Music. A record label will be concerned with getting people to buy your music, but when you use social media you can share your music and let people listen to it without having to commit to making a purchase. This allows people to follow an artist’s progress and see how their sound grows as they mature. The outlay for the musician is also minimal as there is no need to pay to have CDs pressed or spend money on marketing. They can focus on just making music.

4. No Compromise. If you know how you want to sound and feel passionate about your music, then you don’t want to have to change it to suit a record label’s agenda. For many artists, keeping the music at the forefront is crucial.

5. The Importance of Live Music. With so many studio tricks possible, live music could be a dying art if it weren’t for social media. Listening to a band or artist performing their unedited tracks online could encourage people to go to a live show where they can get an idea of how their favourite artists really sound.

6. Find People Where They Are. Instead of hoping that fans come to you, using social media to promote your music means that you are taking your music to them. You don’t have to worry about whether you are reaching your target market because the word will spread among their peers and reach people who might otherwise not respond to record-company advertising.

7. Honest Feedback. A record label will tell you how you could be marketed and what your key demographic might be. They will be interested in maximising their investment. When you promote your music through social media, however, the people listening to it will give you honest and useful feedback to help you shape your sound.

Social Media & Web has become more important for young artists like Anassa Oneill who appreciates the value of giving her fans a taste of her music. As an independent artist, Anassa chooses to stay true to her roots and produce the music she loves in the way that she wants. She enjoys the freedom that comes with not having to conform.

July 19, 2013
Guest Post: 7 Reasons Having No Mobile Signal is Worse Than A Zombie Apocalypse

Needless to say, it’s only a matter of time before the zombie apocalypse (I’m guestimating at around three to four years) but a world populated with angry, brain-obsessed shufflers needn’t be the end of the world (although that’s pretty much exactly what it is). There are plenty of things that are more of a hindrance than those stupid slow-coach zombies – such as having no mobile phone signal. Let’s take a look at the most obvious 7 Reasons (there are hundreds to choose from) that a having no mobile signal is, in fact, considerably worse than a world beset by grey-matter gobblers:

1. Inconvenience. Just imagine how angry you’re going to be when you get home from the pub, filled with Guinness (there are other beers available. They’re just not as nice) and you have a craving for a pizza. You whip out your mobile phone to ring the local Papa Johns and, lo-and-behold, no phone signal! Call me crazy but, in my book, this is much more of an inconvenience than having some undead chap shuffling after you trying to get their takeaway of choice i.e. brains.

2. Social Media. Picture this – you’re being chased by a zombie and the poor unfortunate ghoul trips over whilst he is chasing you. How annoying would it be not being able to upload “LOL – Epic Zombie Fail. Tripped Over…” as your Facebook Status because your phone has no signal. That, my friends, is a world not worth thinking about.

3. Popularity. If you’re anything like me, your mobile phone will constantly be ringing off the hook with requests to go to fun social events or just out to the pub but ever since I’ve moved to an area with no mobile phone signal, I’ve not being get such invites. I didn’t get them before either but there must have been some other reason for that. At least, with the zombie apocalypse, you can try and befriend some of the less “bitey” ones.

4. Emergencies. Needless to say, in a world ravaged by zombies, you’re probably going to have to ring the emergency services from time to time with issues such as:

999 Operator: 999, what’s your emergency?

You: Errrrm, yeah, so there’s a zombie eating my Shih Tzu.

999 Operator: That, sir, is not an emergency. Goodbye.

Or something like that.

5. Pranks. Obviously, the mobile phone is integral to many pranks and if you’re unfortunate enough to live in an area which is utterly bereft of phone signal, your pranking capabilities will be severely inhibited. Having zombies clawing at your door will obviously be a bit annoying that but an inability to phone up the local takeaway restaurant with the name Joe Mama is patently much, much worse.

6. Boredom. As you may have noticed, people are now more or less tethered to their smartphones and it could be potentially difficult to spot the normal from the zombies in this post-apocalyptic world as we’re slaves to our phones and they’re slaves to their insatiable desire to chow down on brains. Without our phones, our propensity to get bored increases significantly and this, my friends, is another reason that having no phone signal is worse than a zombie apocalypse.

7. Parents. Even if there’s a zombie apocalypse, your parents are going to still be sitting at home wondering why you’re not calling them. If you live in a mobile phone area with no reception you can use that as an excuse for not calling but a zombie apocalypse? No, that won’t fly with the old parental units. They’ll want their Sunday phone call still.

Have you got concerns about an impending zombie apocalypse? Rightly so. It prepares to be ready for such an eventuality so you can sort out your mobile phone receptions problems with a LiGo BlueWave Mobile Hub which will get rid of those pesky “dead-spots” for mobile phone signal. You can find this product online at LiGo Cordless Phones.

February 27, 2013
Guest Post: 7 Reasons Your Friends’ Social Profiles Have Been Hacked (And How To Spot If They Have)

How well do you know the people you’re connected to on social media? Would you know if they’d been hacked? Would you know why they were hacked?

Every day the people we follow create hundreds of updates. We get status posts. Photo uploads. Direct messages. We get links to off-site content.

But sometimes the stuff your friends post looks weird. Why? Most of your friends probably have a weak understanding of internet security, and might be using the same guessable password across all their social and email accounts.

Basically, they’re very hackable, and they need some free virus protection. So how do you know if your friend has been hacked or if you just need to unfollow them?

Here are some tips to work out how and why your friends may have been hacked…or whether you might actually just need to unfriend them…

1. The strange Twitter DM. A friend sends you a peculiar direct message. It says someone has said something bad about you on a blog. Or it doesn’t say anything, there’s just a strange-looking link with no explanation.

This is spam. Your friend has been hacked. Do not click on the link. It’s probably a phishing scam. The hacker wants your account data, and the link could lead to the internet’s version of Mordor.

Stay in the Shire. Get in touch with your friend and let them know what’s happening. And tell them to change their password!

2. The unexpected Google+ invitation. Out of the blue a friend invites you to join them on Google+. Is this spam? Have they been hacked? Of course. No one uses Google+!

Actually, that’s unfair. And far from the truth. Google’s social baby has just overtaken Twitter to become the world’s second-biggest networking site. Your friend’s message is almost certainly legit.

So respond to your friend and join them on G+. Unless you don’t like them, in which case pretend you never got the message and have never heard of Google+.

3. The relentless Facebook updates. One of your friends begins posting relentlessly about games they’re playing. You get constant newsfeed updates about the in-game levels they’ve completed, items they’ve found and secrets they’ve unlocked.

You also keep getting notifications about the apps they’re using, and never-ending invitations to install garish-looking third-party widgets.

Your friend’s Facebook profile has not been hacked. They simply have a poor grasp of the site’s posting and privacy settings. You need to either unfriend this person or hide all updates from them apart from the absolute essentials. It depends on how you feel about poor social media etiquette.

Alternatively, you might want to let them know about the volume of stuff they’re posting. They might actually be cool, but not realise they’re essentially spamming their friends with digital gibberish.

4. The bizarre Vine messages. Similar to the Twitter direct messages, your friends start posting odd sayings, messages and links in comments on your videos. Your friends don’t usually do this. Is it legit? What’s going on?

It’s likely that your friends’ have been hacked. Vine is a new social platform, and people may not have got a grasp on the security settings for their accounts yet.

Most likely the hacker is just spamming for the lulz. Or more sinister forces could be at work. In either case, don’t click on the links, and let your friends know what someone is posting in their name.

This guy who calls himself the Burger King got hacked by some Scottish bloke called MacDonald. Sort of.

5. The Tumblr that tumbles in quality. You notice that your friend’s old fashion and pop culture blog has become active again. Hooray! But wait – they’ve started blogging about kitchen cabinets and laptops and foreign holidays. The posts are nonsensical. What’s going on?

It’s spam for sure. What’s happened is a hacker has gained access to your friend’s blog and started posting ‘spun’ articles. Spun content is like digital sewage clogging up the web. Don’t become part of the blockage!
Holler at your friend and let them know what’s happening with their blog. They’ll be eternally grateful.

6. The Instagram account that flips. Your friend used to post awesomely arty photos on Instagram. They uploaded interesting images of bars, restaurants, mountains, sunsets, food and clothes. Now they only post images of their kids.

What’s happened? Your friend has grown up and had kids. It happens. Unfortunately, they’ve also decided that all people want to see them post now is pictures of their children.

This syndrome is not confined to Instagram, either. Once contracted, it may spread to all your friend’s social profiles. It’s usually incurable, but there’s hope in the form of browser plug-ins that swap newsfeed photos of babies for cool images.

7. The email that promises unbelievable riches. Ok, email isn’t officially a social media profile, but if it’s part of your Google profile the lines begin to blur.

So you check out your email inbox. There’s a message from a friend. The subject line tells you they’ve made lots of money from the internet.

Unless you know your friend has recently reaped the rewards of some digital startup enterprise, this is probably spam or a scam – the hackers want to gain access to sensitive data on your computer through malware.

So don’t click on any links in the email. In fact, don’t open the email at all. Drop your friend a line and let them know. Again: password, password, password.

About the author: Andrew Tipp is a writer, blogger and editor. He is a full-time digital scribbler and part-time appreciator of Britney Spears. In his spare time he eats bacon.

February 26, 2013
Guest Post: 7 Reasons You Wouldn’t Want To Be James Bond

James Bond is a hero; an archetypal action icon. He’s got the licence to kill. He’s got the cool gadgets. He gets the girl. He saves the day. Every man would want to be Bond, right? Well, no actually. There are plenty of reasons why being 007 wouldn’t rock. Here are seven reasons why it would suck to be MI6’s infamous secret agent…

1. Your Personality. Despite 23 cinematic outings, you’re still a curiously undeveloped character. You possess the superficial charm of a cunning cad, but deep down there’s little rattling around except arrogance and bitter grudges. You have serious communication issues, and are only able to express yourself through cynicism, brute force and a penchant for one-liners. While that’s undeniably entertaining for two hours, you’d actually enjoy life more as a Bond villain. In fact, there are seven reasons why that would be better.

2. No Friends. You don’t have friends; you have assets – sprawling networks of intelligence gatherers, double agents and fellow spies. But you can’t even hang out with them like a normal person because, most of the time, you end up killing them. Could you make some genuine BBFs? Not likely. Friends don’t tolerate it when you visit Fort Knox without bringing back a souvenir, or cancel dinner plans at the last minute to go on a murderous rampage at an embassy in Madagascar. Or star in a film as bad as Quantum of Solace.

3. Social Media. You already tell everyone your real name. This makes you vulnerable. But now you have to worry about your latest conquest Instagramming your awesome new toy, or tweeting about your top secret location. And what about when you want to check in to your luxury hotel on Facebook, or oust Le Chiffre as the Mayor of Casino Royale on foursquare? All your enemies will know where you are. Which is a problem. Your only hope of anonymity is to use a network no one else does. You’ll need to join Google+.

4. Insurance Costs. It might look fun to smash up millions of pounds worth of high-tech kit, but when you write off a souped-up supercar constantly it gets expensive. Constructing vehicles with built-in rockets and ejector seats means you need very special modified car insurance. And as a reckless playboy your quotes will be eye-watering. Your excess will be excessive. Rumours are already circulating that the follow-up to Skyfall will be Skyhigh – a sequel in which Bond battles rising insurance premiums, with a sub-plot about protecting his No Claims Bonus. It’ll be box office gold.

5. Bond Girls. You’ve spent decades as both a literal and figurative lady killer. But after 50 years of shallow and meaningless romantic liaisons, you’ve got a problem: you’re running out of women. It might seem like a supermodel falls into your bed every time you stop by Monte Carlo, but those days are numbered; your prolific promiscuity is leaving the world bereft of fresh conquests. And not only are they growing scarce, but attractive female characters are also getting harder to seduce now that scriptwriters have decided to give them personalities and feelings and stuff.

6. Transferable Skills. You haven’t aged since 1962, but one day you’ll have to quit 007-ing and hang up your Walthar PPK. Being a jet-setting spy gets old after a while, and eventually the familiarity of normal life will seem more appealing than driving invisible cars. But finding a job will be tough. You’re essentially only good at three things: espionage, seduction and violence. And you don’t officially exist, so you have no CV. Oh, and you’re a sociopath. These factors make it difficult to find a job outside being James Bond. A career as a male escort looks promising, but who wants a psychopathic gigolo? Your future employment prospects look bleak.

7. Death Proof. Sorry to spoiler, but you don’t die in Skyfall. And you won’t die in your next outing as 007 either. Or the next one, probably. Daniel Craig has signed on for two more Bond adventures, meaning you are effectively immortal. Knowing you aren’t going to die is boring. It takes edge off the action. Shooting bad guys is less exciting when you know they can’t kill you back. Not convinced? Immunity to peril might sound cool, but if they let Madonna do another theme song then being impervious to death won’t seem so amazing.

Author Bio: Andrew Tipp is a film geek and pop culture noodler. He is a man of science, and of reason. He is also a man of action. And he likes coffee. And bacon. He has previously written for backpacking website gapyear.com and youth media magazine IP1.

October 20, 2012
Guest Post: 7 Reasons Why The Internet Can Save You Money

1. At Your Fingertips. If you need car or house insurance, or even a credit card or a loan, there are now lots of comparison sites out there that can help you find the cheapest option for you. So instead of having to call or even visit these places, you can now find the best options at the click of a button. You’ll save immediately. And not just money. Think of the time you’ve just saved. That can be put to good use straight away. There’s bound to be something good on ITV 3.

2. Free Delivery. Before the internet age, if you wanted something to eat, you’d usually have to cook it yourself. And although that probably is the cheapest option, it’s incredibly tiresome. It also makes a mess out of those pans. Which is why ordering your chicken jalfrezzi online seems like the perfect solution. No petrol costs to get you to the takeaway and no eating it on the bus on the way home before it gets cold.

3. Smaller Is Better. Internet and mobile technology has advanced. And so have coupons. You no longer need to stuff your bag full of paper when you’re shopping for a bargain. You can just use an internet code. If you’re a big coupon hunter, just think of all the space you’ll save. Fewer coupons, smaller handbag*. Smaller handbag**, cheaper price.

4. Get Social. More and more businesses are starting to take notice of social media. And with so many of us using the likes of Twitter and Facebook, so they should. A simple click of the ‘follow’ or ‘like’ button will open your feed up to discount codes, exclusive sales and ‘behind-the-scenes’ videos that no one wants to see. Well worth it then for a freebie. And if you don’t want your friends to know you ‘Like’ Lidl, BHS and Kerry Katona, well, just open up a new account.

5. Keeping The Love Alive. If you’re someone who likes a date or two, or if you’re newly single and ready to mingle, you can have dinner (or even drink) dates over the internet. Get a webcam, get some food, and enjoy each other’s company over Skype. You don’t have to worry about getting a taxi home and the food will cost a lot less than in Pizza Hut. The kissing might be a bit disappointing, but shut the curtains anyway. Don’t want the milkman thinking you’re weird.

6. Thinking Ahead. If you do want to venture out for dinner or drinks, whip out your smartphone and check out the reviews for all the local bars and restaurants. Look for the cheapest place, and you’ve saved a bit of money already. Yes, everywhere will have the odd bad review, but generally the person who said, ‘Don’t visit! The soup was cold!!! :-(‘ actually ordered a bowl of gazpacho.

7. Bargain Hunt. You can find pretty much everything you can think of online. Except hoverboards. Well, hoverboards that work anyway. Old DVDs, electrical items and clothes are in abundance on eBay, but it’s also worth checking local recycling groups on Facebook and Google. In some cases, like Freecycle in London, you can pick up someone’s unwanted tat for nothing. And as they say, one man’s tat is another man’s hat. Something like that.

* Or manbag.

** Or manbag.

February 7, 2012
Guest Post: 7 Reasons Why Facebook Is The Worst Thing To Happen To You

Today’s 7 Reasons guest post is brought to you by Jon Potter who works for Anicca Solutions, an online marketing agency. There are, according to Facebook, over 500 million people in the world with a Facebook account. That’s rather a lot. So many, in fact, you’d struggle to fit them in…anywhere. Even a Death Star or Tardis may have to admit defeat to that kind of number. So, you might say, a stupidly large number of people use Facebook, it must be pretty good, right? Wrong. Here are seven reasons why Facebook is the worst thing to ever happen to 500 million people.

1. Facebook Means Everyone Can See You. In A Creepy Way. Remember that weirdo you went on one date with and then never saw again? The one who kept a bottle of chloroform in their car and you assumed went to prison? Well, unless you’ve trawled through the complicated privacy settings on your Facebook account, they’re probably stalking you right now from their prison cell. Not a pleasant thought. But wait, it gets worse. Not only can they stalk you, but they can probably stalk your friends too. And your family. Yes folks, Facebook makes horror movies look more like documentary footage. Sure, everyone thinks they’re the plucky one who survives the entire film, but with 500 million other contenders out there, you’re almost certainly that nameless extra who dies at the beginning before the titles.

2. Facebook Sells Your Data. This has been said before and it might be a bit of a cheap shot. But, when it boils down to it, Facebook only exists in order to sell advertising based on the data you put in. They tell users ‘Facebook helps you connect and share with the people in your life.’ But you can detect a bit of sarcasm in that when you read their message to advertisers: ‘People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products.’

3. Facebook Does Not Obey The King. In 1968, the wise shaman of popular music, Elvis Presley, issued a stirring call for ‘a little less conversation, a little more action please’. The people ignored his call (though they dug his funky music) and he issued it again, from beyond the grave, in 2001. Facebook would do well to listen. By providing a stream of news items, wall posts, status updates and comments, Facebook gives users conversations in a way never seen before. Facebook demands conversation above all else. Facebook does not want you going outside, it does not want you going to see your friends, it does not want you talking to them on the phone. Facebook wants you at home, alone, ‘chatting’ over its instant messaging service, commenting on your friends’ updates, writing on their walls. This way lies idle madness. Listen to the King, go out and see your friends. Add some action to your conversation and talk over a game of soccer or a trip to the cinema.* Go forth and be social in a way which Facebook cannot comprehend. Stick it to the machine.

4. Facebook Is Like A Horrible Drug Addiction That Steals Your Face. No, not because it sucks up your time (which it does), or because you can’t stop checking your newsfeed (which you can’t), or because you find yourself still logging on at 3 in the morning the night before your big job interview (which you do). No, Facebook is like a horrible drug addiction because, no matter how hard you try, you can never leave. You may think you have left Facebook. You may not have gone near the site in years. But somewhere, deep within the Facebook system, there is your face. And next to your face is your name. And next to that, are all the thousands of other details you put on your profile in the first place. Y’see, like Hotel California, you can check out anytime you like, but you can never leave. Facebook will horde your details and won’t let you delete them. Even if you ask really nicely. No, really. You’re in there forever, baby.

5. Facebook Takes The Fun Out Of Having Friends. Imagine you didn’t know every microscopic detail of your friends’ lives. Imagine you didn’t know, for example, that Kevin ate noodles for lunch, Sandra watched the entire Godfather trilogy back to back last night, and Michael thinks Woody Allen is the best director since Edison built the first film studio. Imagine that you then go out for dinner with Kevin, Sandra, and Michael and you say ‘hey, what have you guys been up to?’ Imagine the surprise and delight you experience when you hear about their lives and you don’t know it already. This is the surprise and delight that Facebook is stealing from you. Shame on you, Facebook, shame on you.

6. Facebook Is Going To Lose Your Identity. Earlier this year, the Sony Playstation Network was hacked and lots of customers’ details stolen. Facebook is, to hackers after personal information, the mother ship. How much do you trust Facebook’s security? More or less than you trusted Sony’s? Yeah, thought so.

7. Facebook Causes Anxiety. Yes, it’s true. A recent report from psychologists at Edinburgh Napier University found that ‘there is a significant minority of users who experience considerable Facebook-related anxiety, with only very modest or tenuous rewards.’ Pressure stems from deleting unwanted contacts, pressure to be entertaining and inventive, or fears over using the correct etiquette for different ‘friends’. The question is, though, can you leave the site? Not only do Facebook keep your details, but according to the study, ‘Like gambling, Facebook keeps users in a neurotic limbo, not knowing whether they should hang on in there just in case they miss out on something good.’

*Don’t talk over the film. No one likes that.

September 10, 2011
7 Reasons That Peter Allen Should Be On Twitter
Hello 7 Reasons readers! I hadn’t intended to write about Peter Allen or Twitter today. I had originally intended to write about Hitler and the British plot to add oestrogen to his meals but then, in a fleetingly overheard snatch of BBC Radio 5Live’s Drive programme, I heard Anita Anand exhorting broadcasting legend and curmudgeon’s curmudgeon, Peter Allen to open a Twitter account. Amazing idea, I thought, as all notions of one charismatic pint-sized despot receded from my mind, to be replaced by thoughts of Peter Allen using Twitter. That would be amazing. Here are seven reasons why.

1. The Username Potential Is Great. Anita Anand is presenting Drive all week alongside Peter Allen. Her Twitter-name is @tweeter_anita. Peter Allen could take the name @tweeter_peter. Could anything be sweeter than @tweeter_anita helping @tweeter_peter take his first tentative steps on Twitter? Well, yes, kittens and just about all other things in the known world, but the matching names sound like fun. They’d be the Howard and Hilda of the Twitterverse.

2. We’d Learn More About Him. What do we really know about Peter Allen’s life? Very little. I checked his Wikipedia entry and this is all of the information contained in the Personal Life section:

He follows Tottenham Hotspur, owns a barn and has a trademark grunt.

While every 5Live listener will be aware of the first and third things mentioned, that he owns a barn is a revelation that has piqued my interest and raises many, many questions:
- Why does Peter Allen own a barn?
- What colour is Peter Allen’s barn?
- What does Peter Allen keep in his barn?
- Where is Peter Allen’s barn?
- How long has Peter Allen owned a barn?
- Does Peter Allen allow other people into his barn or is it like a rural Essex-based version of Superman’s Fortress of Solitude where he goes to hone his opinions and polish his hair?
- Did Peter Allen wake up one morning and think, “You know, what I really need to complete my life is a barn”?
- Does Peter Allen actually live in the barn?
- Why can’t I stop thinking about Peter Allen’s barn?
I’ll try to contain my curiosity about Peter Allen’s barn for the moment. Essentially we’d get to know more about the man behind the microphone and the barn behind the man behind the microphone. That would be great.

3. He Would Bring Something Different To Twitter. According to people that spuriously concoct statistics on the internet* rather than researching things properly, the average age of a Twitter user is thirty-one. That isn’t high enough to make Twitter truly representative of society. Peter Allen is more than twice that age. He’d bring a rarely seen perspective of experience and the benefit of time-accrued wisdom to the social network. Twitter is – in my experience – also predominantly a happy and joyful medium. He’d soon sort that too.

4. He Would Be Better Informed. During Drive, he regularly solicits listener feedback via text and email. If he were on Twitter, he’d get feedback 24 hours a day, whether he’d asked for it or not. He’d get feedback about travel, he’d get feedback about news, he’d get feedback about sport, he’d get questions about the barn from me, he’d get tweets from his colleagues poking fun at him (which would stop Aasmah getting out of practice during her week off) and he’d get feedback about things that he didn’t even know he wanted feedback about. Peter Allen would be better informed than he’d ever been in his life. If you need an opinion on anything, it will find you on Twitter.

5. There Would Be Pictures. Radio is a non-visual medium, so the ability to post pictures on Twitter would probably be liberating for Peter Allen and enlightening for the rest of us. We’d get pictures of Essex, we’d get pictures of the studio, we’d get pictures of the most bountiful and luxuriant silver barnet in the known universe and – most importantly – we’d get pictures of the barn. Please.

6. He Would Be Good On Twitter. A lifetime spent in journalism and broadcasting is the ideal preparation for the successful use of Twitter. After all, the distillation of the essence of a news story down to a headline or the dogged pursuit of an insightful quote from a radio interviewee are pretty much the same skills that are involved in condensing a thought, experience or opinion down to 140 characters on Twitter. Peter Allen’s tweets are likely to be provocative, incisive and sharp. Or at the very least he’d be able to say “Go away!” with alacrity and authority when confronted with the ninth question of the day about the barn or the fifteenth about his hair. Probably by tweeting “Go away!”.

7. His Presence Would Provide Encouragement For Curmudgeons. Having such a high-profile, self-confessed Twitter-sceptic jump into the fray would be an interesting experience for the man himself, his listeners and Twitter users. What better way to introduce other sceptics, doubters, technophobes and the plain hostile to the medium than to hear someone with a similar mindset coming to terms with its use? He might even learn to love it or, at the very least, loathe it less; which possibly amounts to the same thing in his world. Peter Allen could blaze a trail for the timid, the wary and the sceptical to become late-adopters of Twitter and would probably entertain his listeners royally into the bargain. I’ve loved listening to him since Radio 5 (as was) started and I can’t help thinking I’d enjoy his presence on Twitter every bit as much. Anita Anand is right. #letsgetpeterallenontwitter as soon as possible. Then we can teach him what that hashtag means.

*Source: 7Reasons.org, 2011.
August 15, 2011
7 Reasons That It’s Not As Bad As You Think

Okay! This is a humour site and my country’s been on fire for the last couple of days, so there’s only really one thing that I can write about today, so let’s be funny about the riots. Except, no. That isn’t really going to work, is it? There are people out there losing their homes and livelihoods as a result of them and I’m sure we all have friends and family that are affected, so writing a lot of nonsense about how good the coverage of the riots will look on a brand new (and free) HD television, or how phoning 999 to report themselves will be so much easier now that everyone with a hooded top has an iPhone would seem trite and foolish. Fortunately, though, while events may have saddened me and affected my sense of humour, they haven’t affected my spirit, my love of humanity and my wonderment at peoples’ innate capacity for good and their astonishing ingenuity. Accordingly, here are seven reasons that it’s not as bad as you think.

1. Innovative Brilliance. “Necessity is the mother of invention” said Plato (in Greek, probably) and our brave and hard-working police force need tea. These lovely people have taken the time out to make them some. They’ve also devised the absolute best way to use a riot shield. Is there an image that captures Britain’s spirit better than this?

2. Collective Brilliance. The riots have demonstrated the country’s capacity for collective brilliance. Many, many people decided that they weren’t going to let their (our) streets be wrecked by the mindless idiocy of a few. The Twitter account @riotcleanup was set up and it now has almost 80,000 followers. That’s more people than have been involved in rioting and looting. People have got together in overwhelming numbers for the power of good. This picture by @lawcol888 is wonderfully uplifting.

3. Individual Brilliance. Oscar Levant said that there was “a fine line between genius and insanity” and, from that very line, this woman bravely berates rioters and looters. That there are people in this country courageous and brilliant enough to stand up to a mob so eloquently is wonderful.

4. Expectation-Altering-Brilliance. Stan Collymore (What? Wait, he’s gone mad. He’s been lauding examples of brilliance and now he’s writing about Stan Collymore!?), former Premier League footballer and someone that I have occasionally thought of as a bit of an idiot over the years tweeted this earlier:

Now, professional footballers (and former professional footballers) are often pilloried – sometimes rightly – for behaving poorly and setting a bad example to people and this was unexpected, but it was a cheering and most welcome thing to see, even if he did make me feel like a git.

5. Technological Brilliance. It’s been a while since Britain has seen rioting on this scale and there’ve been a lot of technological advances in the meantime, so it’s fair to say that any online response to it was going to be breaking new ground. The innovative use of social media as a response to events has been staggering. Almost as soon as disturbances began in Birmingham yesterday, the rather brilliant @caseyrain set up a Birmingham Riots Tumblr account to document events in the second city while the attention of the national media was focussed on London. There have been many, many other wonderful examples of innovative use of social media, with Facebook groups (,http://www.facebook.com/londoncleanup), Tumblr accounts (http://catchalooter.tumblr.com/) and websites (http://www.londonrioters.co.uk/identify/) used to promote various causes and to mobilise people into various types of action. That people have used the internet and social media so effectively to mobilize themselves into making our streets better and catching the looters is both marvellous and demonstrative of a laudable degree of collective will and creativity. Oh, and the looters are helping by using Facebook too.

6. Just Utter Brilliance. Don’t want the rioting and looting to ruin your evening? Simple. Just pretend it isn’t happening. “Riot, what riot? I say, could you pass the port, my good man?”

7. Historical Brilliance. The oft-cited high-water-mark of societal unity, sacrifice and collective accomplishment was the way that Britain dealt with the blitz during World War II. The blitz spirit is something that is often mentioned in articles that decry modern society to illustrate a decline in standards and unity, and many commentators on the current situation have spoken of the riots as being symptomatic of a breakdown in society. But rioting and looting are nothing new. During the blitz – that exalted time when our society is seen as having been at its strongest and most cohesive – with a war-depreciated police force and abundance of opportunity there was widespread looting and criminality too. The truth is that there has always been a sociopathic minority in our country ready to exploit any weakness (lack of police cover, evacuated streets etc) for their own personal gain, regardless of the consequences to others. That we don’t let the looting during the blitz affect the high regard in which we hold the selfless sacrifice of the majority during the second world war speaks volumes about us. History tells us that it’s possible to have a strong, dynamic and caring society despite having a minor element that riots and loots. And the way that the majority of Britain has reacted today to the events of the past few days suggests that little has changed. That is heartening.

August 9, 2011
7 Reasons to Follow @BenicioDToro on Twitter

Hello! It’s Groundhog Day today and, to commemorate that event, we’re going to be doing the same thing that we did on this day last year: Not writing about Groundhog Day. Instead, we’re going to be writing about Benicio Del Toro because, as you may or may not be aware, he’s recently joined Twitter. Here are seven reasons that you should follow him.

1. It Might Be Him. Given the level of interaction that he has with his followers it seems unlikely that @BenicioDToro is the real Benicio Del Toro; after all, most celebrity tweeters have little or no interaction with their followers, with some choosing to interact only with other celebs and some not even tweeting their own stuff at all, leaving it to PR minions. Still, given that it’s Benicio Del Toro that we’re discussing, you might expect him to behave a little differently than say, Paris Hilton or Newt Gingrich. You’d probably expect the unexpected from him. So perhaps it is him.

2. It Might Not Be Him. Fake celebrity tweeters are all over Twitter. Some of them are sad, deluded individuals who contribute nothing of interest to proceedings, and some are brilliant, witty, insightful and passionate about spoofing the people they purport to be, or – for fear of litigation – don’t purport to be. I will say this; if it isn’t Benicio del Toro then, whoever it is, they’re doing a damned fine job. Such a good job, in fact, that they probably deserve to be Benicio Del Toro, replacing the real version. After all, pretending to be someone else is, fundamentally, acting, and if Del Toro is being spoofed then the spoofter clearly deserves the promotion. We should still follow though, because if it turns out that it isn’t really him, British followers will be able to sigh, grumble and rant, and American followers will be able to concoct bizarre law-suits for emotional distress suffered or for mail fraud (whatever the hell that is). Essentially we all win.

3. Interaction. He retweets lots of nice things that people say about him (we’re hopeful that he will retweet this). Hmm, you might be thinking, that sounds a little self-serving, but since I’ve been following Benicio Del Toro, my timeline’s been full of people saying nice things, which is a genuine change from the norm. Usually my Twitter feed consists of “Piers Morgan’s a cock” and “the Daily Mail want to shovel us all into ovens” endlessly tweeted and retweeted. So perhaps positivity and kindness will make Twitter a better place. Or maybe they won’t. He also responds to people. Not just glib, cursory responses, but actual considered, thoughtful ones about acting, upcoming projects and the roles he chooses. He just seems really, genuinely nice.*

4. Be An Early Adopter. If you follow Benicio Del Toro now, you’ll be seen as an early adopter and that’s always cool. Well, unless you’re an HD-DVD-9 user (the HD-DVD-9 user?) or a clog-revivalist in which case it isn’t. And if you’re both of those things you’re really in trouble. Anyway, if you follow him now, you can impress people by saying “I was in the first couple of thousand people to follow Benicio Del Toro on Twitter” or, if you’re not talking to an audience of geeks, you could should keep that quiet.

5. He Follows People Back. This might not sound intrinsically interesting, but for a celebrity tweeter, it’s unusual. It’s also a brilliant spectator sport, because every time he returns to Twitter – and we’re probably not helping here – Benicio Del Toro has many, many new followers to follow back. As this snowballs (and it will), how will he cope? Will he have to give up acting, meals or sleep to spend his time following everyone back? Will he be reduced from a fine actor to a haggard, pallid man sitting in a darkened room dressed only in his underpants endlessly clicking the Follow button as he desperately struggles to catch up? This is more exciting than a soap opera.

It's The Beard!

6. The Beard. Benicio Del Toro’s beard is one of the most awesome, luxuriant, manly examples of facial fuzz there is and we should all see that in our timeline every now and again. For men, it would be inspirational, a paragon of masculine virtue that, if we look at it long enough, might just rub off on us. For women, it would be aspirational, a paragon of masculine virtue that, if they look at it long enough, might just rub on them. Let’s face it, a proper beard is something we all love and if you follow Benicio you’ll see it a lot in your timeline.

7. Quantity. The most surprising thing is not that Benicio Del Toro is tweeting, retweeting and responding to people (after all, that’s how most of us non-celebrities use Twitter), it’s that he’s responding in such quantity to people. He’s tweeting hundreds of times a day. Yes. Hundreds. It must be quite a Herculean task to tweet that often (@7Reasons manages to tweet four or five times a day and there are two of us). And it’s not just the sheer dedication to tweeting that’s amazing, it’s the potential consequences. After all, he’s retweeting things that people are saying about him, and then they’re retweeting his retweets of the things they said about him, and then their friends are replying to the retweet of the retweet – and probably retweeting it themselves – and then they’re following him and saying nice things about him which he’ll retweet and the whole process starts again (but bigger because there’s now a wider circle of people involved). Essentially, BDT (How I wish he had a shorter name) is going to break Twitter and probably the internet as well. And if you follow him, you’ll be the first to know when that happens.**

*The bastard!

**Probably.

February 2, 2011
7 Reasons We Should All Have Our Own Personal CCTV

After yesterday’s big announcement I am sure you were expecting a post about that. Sadly though, I have not had the time to give such a piece the careful consideration it requires, but hopefully we’ll read 7 Reasons Andy Carroll Is Worth More Than Blackburn Rovers later in the week. For now we shall look at a subject that is close to many people’s hearts. Or at least it should be. CCTV. Each and every one of us should have our own personal CCTV. Here’s why:

1. Child Behavioural Device. My Mum always used to scare me by telling me she had eyes in the back of her head. Between the ages of four and six I don’t think I ever stood behind her. It was only when a wasp attacked her hair that I realised she was something of a con artist. The lie though (not to be mistaken with lilo) worked. I was never naughty behind my mother’s back. Just in case a couple of eyeballs popped out. Of course, now that today 7 Reasons has dispelled the ‘eyes in the back of my head’ myth, parents around the land will require a new threat level. And while a mirror maybe substantially cheaper, having CCTV cameras sticking out of various orifices would be much scarier.

2. Adult Behavioural Device. Any kind of assault on another human being will soon become a thing of the past. Firstly, everyone will know they won’t get away with it. Secondly, potential victims will be able to see an imminent attack coming. And all yours for £99 (exc VAT). Sometimes, my own genius scares me.

3. Capture Happiness. There are some moments in life we just want to relive over and over again. Maybe your engagement, your marriage, your divorce or England winning the Ashes*. Whichever it is, with CCTV you can record each of these moments using a multitude of angles and when you wish to remind yourself you can do just that. Now, the question you have for me is probably, ‘Why couldn’t I just use a camcorder?’ Well my answer goes something like this. You can’t spend your life walking around with a camcorder in your hand. It’ll get in the way, you won’t be permitted to watch the school nativity and when you are more than a little worse for wear in Las Vegas you’ll probably lose it before you find a minister. With CCTV being the norm, none of these problems will occur.

4. Image. They say pictures speak louder than words so let me point you in the direction of today’s 7 Reasons image. (That’s the one above). Not one of you can tell me that that guy, who we shall call Bobby, doesn’t look pretty cool. Sure, Bobby’s not wearing his usual sailors outfit, but I can tell you that Bobby feels confident. More confident than Bobby has ever felt before actually. And the world needs more confident Bobbies. Bobbies who will stand in the middle of a riot and happily capture the carnage around them. Not that there will be any carnage because of the CCTV. But at least the Bobbies will capture a lot of people standing around in the same place for a while. They can then upload it to YouTube and call it a flash-mob. Bound to be a hit.

5. Piracy. I think we can all agree that film piracy is a disgrace and a blight on the film industry. The quality is often so poor. With personal CCTV this will change. Given that everyone will have the opportunity to film a film, the pirates will have to use the latest personal CCTV equipment to offer the quality that people will pay for. And that’s brilliant because for your £3 you will no longer get a string of silhouettes going to the toilet, but a film of the quality that the original filmmakers intended. **

6. Forgetfulness. Where did I put the car keys? Where did I put the car? Whose nicked the car park? Am I drunk? The answers to so many questions can be found just by pressing that rewind button. Simple, but beautiful.

7. Social Media Integration. I am sure we all have friends who mention on facebook or twitter that they have just arrived at Selfridges or the Hurlingham Club or the Nou Camp. One day one of my friends checked into Sinagpore Airport at 7pm and three hours later he was watching some baseball in New York. Amazing. But obviously utter bollocks. None of my friend’s have ever checked in at KFC. And let’s be honest I am friend’s with some real pikies. Not in real life obviously, just on facebook. CCTV will identify these pathetic people for the fraudsters they really are by posting live video with every status update.

From The Bahamas, JL.

*Get in.

**In no way do 7 Reasons condone film piracy. It is bad. Very bad. (Though it maybe joked about if you are desperate for a fifth reason).

February 1, 2011