Tag: Celebration

7 Reasons We Like Birthday Cards

Last year we provided you with seven of the finest World War propaganda posters that the world had never seen. They now exist in a very pleasant postcard collection. Today we thought we’d do the same with birthday cards. It’s a fascinating collection displaying the very finest in 7 Reasons style, humour and photoshop. Well, mostly.

1. Eyechart. Remember the good old days when your Dad could read? Yes, so do I. This card humorously reminds them that they are aging very quickly. Don’t worry, they wont find it insulting. By the time they have found their glasses they’ll have forgotten what they needed them for.

2. I Like This. Are you on facebook? Yes, of course you are. The only person who isn’t is my Mum. And good for her. It means she has more time to bake cakes and stuff. It also means she has real friends. That’s in stark contrast to the rest of us who have never actually met at least 20% of our ‘friends’. This card is ideal therefore for the social media nut in your life. It would also help if they have watched Notting Hill. And they’re a boy. You need to be a girl too. Or a male lesbian.

3. Copper Letters. This is our minimalist card. It wasn’t intentional, it’s just that these were all the letters we found down the side of the 7 Reasons sofa. Luckily for those among us who have birthdays, all the letters required to spell ‘Happy Birthday’ were present. Unfortunately we could only find a number zero and a number six. Which means this card is only really suitable for the six or sixty year-old in your life. At least you can reuse it though. Just hang on to it for fifty-four years.

4. White. Then we realised that our minimalist card wasn’t minimal enough. So this is our ist card (it’s so minimal that we could only make it more minimal by dispensing with the word minimal). Have we said “minimal” enough now? Good, we’ll stop then. This card recognises that the best cards in the shop are always the ones in which the interior is “left blank for your message” and contains the message “exterior left blank for your image” within. Printed in white. Which makes it appear even more…er…even less maximal.

5. Chess With Death. This birthday card designed specifically for the film buff references the Ingmar Bergman classic The Seventh Seal, in which an ailing knight plays a chess match against Death to prolong his life. It’s a card which accurately represents how most people over the age of thirty view birthday cards anyway, except that most people don’t even get the fun of a chess match on their “special” day. This is not a card for birthday fans.

6. Happy___Birthday. This is the only card you’ll ever need (which is something of a shame, as there’s one more to go). If you keep a stock of these at home you’re all set for every eventuality. Can’t find a card with the right age on it? No problem, there’s space for you to fill it in (to the day). Forgot the birthday and you’re sending it late? No problem, you can just tell them you meant to send it as a happy-sixty-fourth-plus-two-days card. Know someone who hates birthdays and want to stick the knife in? No problem, just send it with their age plus a hundred and eighty days, half a year after their birthday. They won’t be expecting that!

7. Deforestation. We’ve just designed a lot of cards. Well six. That’s a lot if you’ve only got five fingers. It’s also a lot of paper and, as we should all know by now, paper comes from trees. Our seventh card therefore highlights the plight of our rainforests. A greeting card that urges people to save the trees is a brilliant contradiction and one we hope will appeal to the hypocrites among you.

April 15, 2011
7 Reasons You Should Never Buy a Half Bottle of Champagne (on Valentine’s Day)

It’s Valentine’s Day here at 7 Reasons and, as you might reasonably expect, everywhere else too (we don’t have a special one just for ourselves, you know). Anyway, we’ve decided to do something different today. Usually we’d bring you seven reasons for something: Reasons full of speculation and conjecture; hypothesis; whimsy and made-up statistics. Today, however, is different: We’re not going to do any of those things. Because in another lifetime, one of the 7 Reasons team spent several years running wine shops (yes, you didn’t think either of us had any sort of practical use, but you were wrong). As a result of this, today’s 7 Reasons post comes from experience. Make the most of it, it won’t happen often. This piece is mostly aimed at men who, while in the minority of wine-buyers for the majority of the year are – by far – the majority of champagne-buyers in the run-up to (and at the last minute) on Valentine’s Day. Anyway, from experience, here are seven reasons that you should never buy a half bottle of champagne for Valentine’s Day.

1. You’re Missing The Point. Allow me to explain the point of buying champagne. It is a luxury item; an extravagance; a frippery; an opulent treat to be blissfully enjoyed in intemperate immoderation. You cannot have half an extravagance. You can’t have partial gratification. It is not possible to temper excess. If you buy half a bottle of champagne to share with your beloved on the universal day of romance and indulgence you will – should it turn out that you’ve parked it in front of someone’s driveway – be able to move your car; you’ll be able to put up shelving safely; you’ll be able to do the crossword with a clear head. Trust me, those things are not the point of Valentine’s Day.

2. Consider The Message You’re Sending. What kind of message are you giving to your loved one with a half bottle? That your gesture is half-hearted and half-arsed, that’s what message you’re sending. This is a token gesture. The spark’s gone out of our relationship. I don’t really want to spend a romantic evening with you. Here’s a bit of lip-service (which will, ironically, ensure that no lip-service will occur). I have no feeling for you whatsoever. I have no romance in my soul. I’m an insensitive bell-end and you’re wasting your time with me. You’re not saying just one of those things with half a bottle of champagne, you’re saying all of them. It’s sending a worse Valentine’s message than turning up with flowers that you’ve pilfered from a graveyard. In fact, it’s worse than turning up with a wreath that you’ve pilfered from a graveyard.

3. The Customer Is Always Right. This is not true. As we know, there are many people who can’t walk in a straight line, drive a car without endangering others or operate a telephone without calling the wrong person. This wrongness also manifests itself when purchasing things. Stupid people, when placed in a retail environment, do not suddenly experience some sort of revelatory experience in which the fog of stupidity is lifted from their feeble brains, leaving them with a hitherto unfamiliar sensation of lucidity and exactitude: They remain stupid. So, should you ask, in a wine shop, in the run up to Valentine’s Day, for half a bottle of champagne, you will be treated with utter contempt. Should you choose – once the aghast member of staff has explained reasons one and two to you, possibly in a voice an octave or two higher than their normal register – to persist with your foolish purchase of a half bottle of champagne, you will be forever thought of as the idiot. They will remember you; they will point at you whenever you come into the store; they will whisper about you to their colleagues before they both erupt into laughter. This reaction is not a temporary thing, it will last for eternity, and possibly beyond. Helpfully, they will also put your tiny bottle of champagne into the largest gift bag they can find and that won’t help you at all because…

4. Symbolism. There’s a lot of symbolism around champagne. Let us consider the use of champagne in film and television for a moment. The most obvious example is the popping of a cork and the subsequent cascade of abruptly released champagne as a metaphor for the male orgasm. In this metaphor, the bottle of champagne represents the male appendage. So – even though it might not be a conscious reaction – if you turn up with half a bottle of champagne on Valentine’s Day, your lady will be doubly disappointed. Not only will you have arrived with barely enough champagne to get the cat in the mood, you’ll have arrived with a small todger too.

5. Variety. Although all champagne is grown in a small geographical location, and is composed of any, or all, of a mere three grape varieties, there is a panoply of scents and flavours across vintages and producers. The variety is absolutely fascinating. So buying champagne is your chance to turn up with something interesting, to wow your beloved. And it doesn’t have to be expensive. This is your moment to turn up with a bottle of Taittinger Brut Reserve NV and tell your other half that, like her, it has a beautiful nose, is perfectly balanced, refreshingly complex and has a glorious aftertaste. Or you can turn up with any other nice bottle of fizz that takes your fancy; there are loads of them. If you buy a half bottle though, your choice will usually be limited to the house champagne or the ubiquitous Moet & Chandon. So, you’re either saying “Darling, I brought you half a bottle of Moet because I don’t care, I have a tiny cock, and you’re just the same as all the other girls” or “Darling, I brought you half a bottle of the house champagne because I don’t care, I have a tiny cock and you have lower standards than all the other girls”. That won’t go well.

6. Cost. Buying half a bottle of champagne is cheaper than buying a full bottle of champagne and, in the current economic climate, it might seem like a reasonable economy. It is not. Not only is the cost of a half bottle far greater than half the cost of a bottle, there are other costs that accompany the purchase of one. These costs are the usual ones associated with apology for acts of crass stupidity and thoughtlessness; flowers, chocolates and the like. And while we’re on the subject of peace offerings for women, lingerie is never a suitable apology gift. Never.

7. Volume. There is one thing to be said about the half bottle of champagne. It’s an ideal size for one person. This is useful as, if you take your significant other half a bottle of champagne, there is a high chance you’ll end up drinking it alone. Perhaps for many years to come.

The 7 Reasons team would like to wish all their readers lots of love and happiness this Valentine’s Day.

February 14, 2011
7 Reasons Not to Leave Wrapping Your Presents Until Christmas Eve

Leaving your gift-wrapping until the last-minute is never a good idea. Here are seven reasons why.

Jonathan always uses paper bearing the traditional Christmas gift horse.

1. Reminders. The last thing you want to be doing is sitting in the study wrapping – while rapping along to Wham! – when your loved one knocks on the door and laughs, ‘I hope you haven’t bought me that handbag!’ You look down to see a pair of thick, woolen Rudolph socks. Oh no! She (or he) wanted that handbag. You look at your watch. It’s 5pm. There is no way you can make it to John Lewis now. If only you’d started wrapping on Tuesday. She (or he) could have reminded you then and you could have rectified the situation. Now you’re are going to have to steal one of her (or his) handbags and wrap that up. With the socks inside. Then you’re going to have to get her (or him) really, quite drunk.

2. Paper. However much wrapping paper you buy, it is never enough. It doesn’t matter if you raid your local WHSmith and buy every single roll going, it will never be enough. It’s one of those stupid Christmas rules. Come 11pm on Christmas Eve you have two presents left and no paper. Which is why come Christmas Day many are presented with a gift wrapped in a House Of Fraser bag. Or some printer paper. Or the Daily Telegraph. Though in that particular case I suppose the present was a copy of The Daily Telegraph. Some people like sudukos. The solution is simple*, wrap your presents before Christmas Eve, then when you run out you can go and buy another roll. It works. Though given you wrapped up days in advance you’ll probably have bought six rolls too many. Still, that’s Christmas for you.

3. Sellotape. Because you have no idea where the Sellotape is kept, and you’ll have to ask your partner where it is. And they’ll know that you’ve left wrapping their present until the last minute. And you’ll know that they know. And they’ll know that you know that they know. And you’ll know that they know that you know that they know that you know that they…no, I’ve forgotten. It definitely involved guilt, stationery and repercussions though.

4. Celebration. Christmas Eve is a festival in and of itself. And, having celebrated copiously and extravagantly, the last thing you want to be doing is staggering home in the snow to wrap your presents as, by this point, you may well have imbibed more mulled wine and port than…well…anyone else. Ever. Essentially wrapping presents in this state is a tiresome chore which soon degenerates into screwing large sheets of paper round random objects, with only one eye open and your tongue poking out with concentration while you lie on your side on the dining room floor. It also leads to…

5. Breakages. And you don’t want to break things on Christmas Eve. You don’t want to break yourself because it’s busy at the hospital and having to drive you there is annoying to your friends and family. And you certainly don’t want to break the expensive and fragile blue glass vase that constitutes your then-girlfriend’s main present at 11:30pm on Christmas Eve because it’s too late to replace it. So you’re left with a choice: You either wrap up the remains anyway and express shock and surprise that it’s broken when she opens it the following day, or you explain to her that you broke it while you were wrapping it because you blacked out for a moment while looking at a mince pie and fell off the chair. I chose the former option, naturally.

6. Garages. Despite what people may believe, a garage is not a limitless Santa’s grotto. The flowers are usually gone by lunchtime on Christmas Eve, the Chocolate Oranges by 4pm and the CDs of Cliff Richard’s Greatest Hits by 6pm. So what are you going to do when at 9pm you begin to wrap up your lover’s presents only to realise that he/she has bought you double the number? You can’t get a box of fire-lighters. They still have some left from last year. A free car-wash seems futile given that the car will get dirty again driving back. A new can of petrol is a fire hazard under the tree. A pint of skimmed milk lacks the festive spirit. You’re going to be screwed. So don’t do it. Don’t wrap on Christmas Eve.

7. Americans. For some reason best known to themselves, many Americans open their presents (which they insist upon calling gifts) on Christmas Eve. But what if you have an American coming over? Because if you haven’t wrapped your presents by Christmas Eve, muddleheaded ex-colonial types will want to open them before you’ve done so. And you know what will happen if they do that? They’ll just be removing stuff from boxes. All of the boxes. Because they won’t know which boxes are for them because they won’t have labels on because you won’t have done the labels because, let’s face it, if you haven’t done your wrapping by Christmas Eve you’re hardly likely to have made gift labels, are you? So your house will just be full of Americans removing all of your boxed-possessions and taking them. It would be like being burgled, except you’d have to give the burglars your mulled wine and make small talk with them while they burgled you, spelled things badly and insisted that science isn’t a real thing. And if that image hasn’t motivated you to wrap your presents right now, nothing will.

*Not the solution to the sudoku. Those bloody things are impenetrable.

December 17, 2010
7 Reasons To Like Andy Murray

I know what you’re thinking, ‘Blimey! He’s gone for the impossible post!’ To think like that though, is to underrate my brilliance. Or is it naivety? Either way I am going to do what Andy Murray’s PR Agency has consistently failed to do. Make the miserable, moaning, anti-English, I-don’t-wanna-play-for-the-Davis-Cup-team, tennis supremo, look amiable. Wish me luck.

1. He Always Comes Back. At least when Murray loses, he fronts up, comes back and takes the flack. And you can’t say that about all Scots. Anyone seen that Scottish Prime Minister we once had?

2. Money Is Nothing To Him. Andy has confirmed that he would happily play tennis for free. Which is tremendous of him. I would like to announce here and now that I wish to take him up on his offer. All prize money should now be sent to me. Thanks.

3. Judy Murray. If you don’t like Andy, start now. You are disliking the wrong Murray. Judy is the annoying one. She is the one who thinks Wimbledon is too traditional. And she’s smug. It’s not a good combination. I just look at her and feel annoyed. Try it. It makes you respect Andy. I mean, he has to put up with her all the time.

4. He Has Restraint. You have to hand it to Andy, how he hasn’t punched Gary Richardson yet is something of a miracle. Along with 90% of the nation, he always looks like he wants to. Whenever he tries to walk from the practice courts to the locker-room, Richardson is there, asking stupid bloody questions. ‘How did practice go today, Andy?’, ‘How are you going to play today, Andy?’, ‘Are they your balls Andy?’. And if that’s not enough, Richardson then does the immediate post-match interview, which, without fail, goes like this, ‘Well done. You’ve won. What’s your reaction?’ Come to think of it, if Murray thumped him then I’d probably like him even more.

5. COME ON! Remember the days of the Tim Henman fist clench and the whispered, ‘Come on!’? We all used to hate that. We all wanted him to show a bit more emotion. With Murray comes emotion. When Henman won a great point, he’d clench his fist, look to his mother and father and jog to his chair. Then he’d realise it was only 15-40 and he still had two break-points to save. With Murray, it’s completely different. When he has played a great point he’ll come back out of the crowd, scream about Bonnie Prince Charlie, show his muscles and generally get pumped up. In fact, we get to see Murray at his most excitable point. I pity his girlfriend.

6. He’s Due. I don’t mean a Grand Slam, I mean a smile. The fact is though, that Murray isn’t going to smile until he’s got what he wants. England’s footballers were smiling having been beaten by Germany. Idiots. I only want smiling when you’ve won something. Something major. This is surely what Murray is waiting for. I have faith that he has a great big smile. If we all like him and get behind him, he might just show it to us one day. Possibly on Sunday?

7. He’s Our Only Hope. The fact remains that without Murray, Briton’s have no one to support. You may as well support me for all the other British players coming through the ranks. And you really should be thankful to Murray that you don’t have to do that. Despite what people say, my drop-volley really isn’t worth your applause.

July 2, 2010