Hello people of the world and of other places that we’re less familiar with. We have an announcement to make. It’s time to fin….Here are (wait for it! Wait for it!) seven reasons why.
1. Familiarity Breeds Apathy – Part A (Us). The more observant of you will have noticed that 7 Reasons has been rocking the internet for two years. In the beginning we made a promise to ourselves – and you – that we would post every single day. And, for the most part, we did. For the statisticians among you our strike-rate was a healthy 92.28%. The problem is, as time passed, we grew weary of the 7 Reasons format. By the time we published our 690th post/4,830th reason, the joy had dissipated. It had become more of a chore than an enjoyment. So we’re stepping back. We’re tearing up our promise and changing it to something like, ‘7 Reasons for something or other if and when we think of it, which we might. Possibly. Or not’. In other words, the relentless day to day posting is a thing of the past. Instead we’ll post irregularly. As and when we think of things. The joy will come back, the writing will be more fun for us and angry emails accusing each other of failing to deliver will cease. We might even become friends.
2. Familiarity Breeds Apathy – Part B (You). We’re modern men. We can pick up signals. As a 7 Reasons reader – and we are thankful to all of you who turn to us for your lunchtime* reading – we know it’s easy to think it’s okay to miss a post. And of course it’s okay. As strange as it may seem, we’re not your parents, and we’re especially not your mother. What isn’t acceptable is why you’re missing them. Don’t like the topic? Fine. Too busy at work? Fine. Happy to miss one because there’ll be another one along tomorrow? Not fine. Again, that’s not what 7 Reasons is supposed to be about. So by going to an irregular format, we’re making 7 Reasons posts a novelty. Something to cherish and savour.
3. Autophagia. That’s right. We’ve begun to eat ourselves. 7 Reasons has become a part of our daily lives. And not necessarily in a good way. In a bygone era we had blogs and if something grabbed our attention we’d write about it there. If it didn’t, we’d leave it well alone. In the past two years we haven’t been able to leave anything alone. It has been impossible to do anything without working out how a 7 Reasons post could be made out of it. While it was kind of fun for us initially – and is great for friends who keep suggesting topics, no matter how hard we try to stop them – it’s actually a quite restrictive format to write to. And 7 Reasons was never meant to make us cantankerous old gits. But that’s what we’ve become. It’s time the old Marc and Jon came out to play again. The uncynical Marc and Jon. The ones who – on seeing a woman falling down a manhole cover – would feel obliged to effect a rescue (or at least make a video), rather than to begin writing 7 Reasons Women Shouldn’t Fall Down Manholes.***
4. Time. A lot of it has been dedicated to 7 Reasons. Remember the good old days when Jon was busily planning 83-trips back and forth across America, catching 100 buses in one night, searching the world for his best-friend’s look-alike, growing a mo and making Richard Bacon seem interesting? Well, in the last two years he hasn’t done any of that sort of thing. And that’s not what 7 Reasons was supposed to do. It wasn’t supposed to consume so much time. Its overbearing beat wasn’t supposed to dominate the rhythm of our lives.
“What’ve you been doing today Marc?” friends ask.
“7 Reasons,” comes the reply.
And that’s the same conversation both of us have been having for the last two years**. We want to be able to reply with, “I’ve been writing a script”, “I painted six sheep luminous yellow” or “I’ve been wondering why See Hear has a theme tune”. We want to be fun again. Or daft. Or both. And we will be.
5. Archive. There’s enough stuff here already. There’s bloody loads of it. There are many, many very good posts here containing some of our best words that have barely been read at all. Every once in a while, someone will discover one of them, dust it off, share it with their friends and it’ll get loads of hits for a few days and then it’ll quieten down again. Then another thing that even we’d forgotten we’d written will get discovered and shared around the world. If you think you’ve read every post you’re probably wrong. Or, even if you’re right, you’ve probably forgotten them by now and could read them again afresh. If you think of 7 Reasons as a goldfish bowl, we have put the gravel and water in, plus the castle, the diver, some food and a post about attacking a train with stones and excrement. You (the golden fish in this scenario) can merrily swim around here forever reading and rereading things with nary a hint of deja vu. We have written enough.
6. It’s Not Like We’re Totally Going Away. We’re not. We’re still running the Emporium – in fact, we’re putting new merchandise into it soon – and we’ll still be doing strange things to the back end of the website in the middle of the night, usually with disastrous consequences. We just won’t be here every day. Well, we probably will, we just won’t be saying anything with our words. Or our pictures. So we won’t be posting anything under Daily Posts any more. Instead, we’ll be posting things under New Posts, should the mood take us. We’ll also still be happy to accept good guest posts from readers(/writers) that we know. After all, guest posts are brilliant. Sometimes it’s as if they just write themselves.
7. Because We’ve Started Talking French. After all, it’s not goodbye. It’s au revoir. Au revoir!
*Midnight reading if it’s a Fearns’ day
**Not together
***Unintentional innuendo win
