Tag: store

Two Posts On A Friday?! What’s Going On?!

My Lords, Ladies, gentlemen and uncategorised people that aren’t covered in the first three, prepare to be astonished! Prepare to be amazed! Prepare to gaze upon something new in wonderment and with awe! We have something to announce and it’s big news. Here we go.

When we opened the 7 Reasons Emporium, we got all the products designed and ready and then we realised that we had nowhere to sell them and the shop got put together as a bit of an afterthought. We tried to make it work as a part of our website’s theme (and failed) so we had to build a new site for it and we modified an existing theme to make it work. Neither of the team were thrilled with the look or functionality of this theme and, as people that pride themselves on their eye(s) for design and general web savviness, that hurt.

We realised that we had to redesign the Emporium for the sake of our own self-respect. It got to the stage that we didn’t like to look at even. We weren’t sure when we were going to be able to fit a redesign in (we’ve only just redone the main website) but then one of the team (we won’t mention which one) had a brilliant idea. “Jon”, he said, “I’ve found the time to redesign our emporium. I’ve calculated that we waste at least six hours every day just lying in the dark*. Let’s use those wasted hours to set up a new site and build a new emporium.” So that’s what we’ve been doing for the last ten days or so.

Now, the 7 Reasons Emporium 2.0 is here. It’s new, it’s shiny, it’s got stuff that moves, it looks absolutely bloody lovely and it’s got giant lemons. We’re so happy with it that we grin like idiots whenever we look at it and feel dizzy whenever we stand up**. We’d like to encourage you to visit it, to click on things and to generally gaze at it (and buy stuff). We’re even offering 10% off the price of all t-shirts this weekend to celebrate the relaunch. We’d love to hear your feedback and product ideas, which can be directed to this email address. We hope you enjoy the new emporium,

Marc and Jon.

*Separately.

**That may be fatigue.***

***Or gin.

June 3, 2011
7 Reasons to Shop With 7 Reasons

You’ve laughed with us, you’ve cried with us, you’ve watched us, you’ve read us, you’ve heard us, you’ve written for us, you’ve tweeted with us, you’ve got engaged with us, you’ve had a baby with us and probably other stuff too. And now, in a new and exciting development, you can shop with 7 Reasons. And here are seven reasons that you should.

1. Be Unique. Everyone wants to feel distinctive, unique and a bit special. And, if you purchase a 7 Reasons t-shirt, the chances are very high that it will actually be unique. After all, how many people are you likely to bump into in your local pub wearing the same Haystack Poking Patrol t-shirt as you? And even in the unlikely event that you did meet someone else in a pub wearing that same t-shirt, you could just say, “Hello Marc” and I’d probably buy you a beer. You’ll be unique or you’ll get beer. That sounds like a good deal.

2. To Marvel At The Emporium. The 7 Reasons team have (amongst other things) expertise in web design and the retail sector. You might think that this would make putting together an online shop easy. But you’d be wrong. Because in typical 7 Reasons style, the one with the retail background did the web design and the one with the web design background is in charge of the retail side of things (and did everything else). So if it does crash or start randomly giving away free merchandise you’ll be there to witness/benefit.

3. Because Our Wares Are Really Jolly Good. I didn’t have anything to do with the design of the lemon t-shirt (God or Darwin, depending on your viewpoint, designed the lemon and Jonathan Lee did the rest), so I can say this. It’s bloody brilliant. Look at it! Just look at it! It’s really a beautiful piece of design. It’s a pop-art pie-chart in lemon. Who wouldn’t want to wear that, other than the abjectly wrong and gits? No one.

4. Innovation. Because the product range will grow as we think of more things to add. We’re already looking into producing 7 Reasons Inspirational Beer-Mats, calendars and fridge-magnets, so you’ll never know what you might find there: A 7 Reasons horse; a 7 Reasons handbag; a 7 Reasons his and his voodoo doll set; a replica 7 Reasons sofa. Anything. Or if you don’t find what you want, you might eventually, because…

5. We’re interactive. We can’t think of everything. We’ve tried and have gotten distracted by girls and tiramisu and things. But we love great ideas and, if you’ve thought of something you’d like to see in the 7 Reasons shop that isn’t there, you can email us and, if we think it’s a good idea, we’ll look into making it. And we’ll probably put your name on it too, unless it’s something really small – or embarrassing – in which case we won’t. Or if you have a really long name like Bartholomew Constantine Washington Penderghast the third, we might not. But if you’re called Jennifer Aniston we definitely will, and that’s a promise.

6. Incentive. Has any other website ever encouraged you to invade a country? Yes, probably, but only evil ones. We’re nice chaps though, and we’d like to encourage a more benign, civilised, conquest: So the first five readers that are photographed standing atop the Eiffel Tower waving a Union Flag and wearing one of our France Invasion t-shirts will get the money they spent on the t-shirt refunded.*

7. Because We’re Very Excited. So excited, in fact, that we spent a couple of hours putting this post together about our shop and forgot to include a link to it. So here it is (this is the link). Now go and shop till you drop! Or at least until your arms are very full and you feel a little faint.**

*We can sometimes tell the difference between the Blackpool and Eiffel towers and we’re also quite good at spotting things that have been photoshopped so no tomfoolery, please.

**I – Marc – would like to thank my colleague Jonathan Lee for all of the effort that he put into the shop and the merchandise (and for fielding slightly ranty emails about World War Two font styles and spacing without ever losing his cool). Never let it be said that he doesn’t work very, very hard indeed.

April 8, 2011
Russian Roulette Sunday: Excitement Has Arrived

When you look at the above, what do you think? I’ll tell you what I think. I think I’d like that on my wall as a poster. In a frame. A wooden frame. What a great talking point it would be. And an even better way of getting people you don’t really want in your house out of it. I am sure you feel the same. And, because we feel the same, Marc and I have done something to accommodate our needs.

Launching this week – after seven days, four hours and eleven minutes (approximately) of planning – is the 7 Reasons store. That’s right, a whole store dedicated to selling 7 Reasons branded goods. How marvelous. So whether it’s a t-shirt or a postcard or a… erm… another t-shirt, this is the place for you.

Now, because we are nice and because we want to see someone walk around Brixton in a 7 Reasons tank top, we are offering you the chance to get 15% off your first order. All you have to do is send an email to [email protected] before 11:59pm tomorrow – (that’s 11:59pm on Monday 4th April 2011 for the easily confused among you). In return we’ll send you your coupon code which you can use at the checkout. Make sure you are following us on Twitter or Facebook to find out when the store opens. The links are up there. On your right.

Okay, that’s enough for today. Someone wise once said too much excitement on a Sunday was bad for the heart. And they were right. See you in store soon.

April 3, 2011
Russian Roulette Sunday: It’s Cake!
Hello 7 Reasons readers! It’s Marc here and today, dear readers, we would like you to make a cake. This cake.

It’s Oxfam’s Easy Lime and Ginger Cheesecake, the recipe for which comes from my local Oxfam Bookshop’s brilliant blog . The recipe calls for the use of Fairtrade Stem Ginger Cookies and, when you go to your nearest Oxfam shop to buy them, you’ll be giving money to a worthwhile cause. That’s right readers, by making and eating an ethically sourced cheesecake (unless you buy mascarpone sourced from warmongering cheesemongers) you’ll be helping a good cause in an ethical way. In fact, if we can all make and eat enough cheesecake, we can probably save the world, and I’ll be trying very hard. Here’s the achingly simple recipe as published by Oxfam Books, Petergate York:

Easy Lime and Ginger Cheesecake
- Serves 4
- Prep time: 15 min
- Chilling time: 30 min
- Basically, in 45 minutes you’re in business.
Ingredients
- 200g pack of Fairtrade stem ginger cookies, crushed
- 50g butter, melted
- 500g mascarpone cheese (they usually come in 250g tubs, so get two of these)
- 40g icing sugar, sifted
- Finely grated zest and juice of two limes
Method

1. Mix together the crushed biscuits and melted butter (I also like to add a bit of sugar to my cheesecake bases to make them a bit jazzier) and press into the bottom of an 18cm (7inch) spring-sided or loose-bottomed cake tin.

2. Place the mascarpone cheese, icing sugar, lime zest and juice in a bowl and beat together. Spread this mixture over the biscuit base.

3. Put it in the fridge and chill for 30 min! That’s really it.

That’s the entire recipe. It’s basically spreading cheese on biscuits and it’s so simple that absolutelyanyone should be able to make it. And now we’re going to demonstrate that even people with no food preparation skills, knowledge or aptitude can follow this recipe. I’m going to hand you over to my writing partner: A man whose culinary education began and ended with learning how to boil water for tea: A man who – before he moved to Kent – was known as The Fulham Poisoner: A man whose litany of culinary disasters includes failing at defrosting a chicken and the hospitalisation of a flatmate*. He’s going to make a cheesecake himself and feed it to his fiancé Claire – a renowned and accomplished maker of cakes – who will judge it on appearance, texture and taste (should she survive). Here’s Jon.

“It was only when I was standing in the queue that I realised I had been well and truly duped. The idea of making a cheesecake and then eating it had originally sounded like a good idea, which is why I had agreed. Marc had, after all, said all it required was a spare half hour. In my book, that’s a fair exchange for cake. But as I stood there I realised it had already been twenty-five since I had left home and I hadn’t even purchased the ingredients. There was no way I could make a cheesecake in five minutes. Not there. And then I got to the till. Which is when I realised this idea was also going to cost me money. Just short of £5 in fact. That’s a lot to spend just to have something to write about. I couldn’t help but think if I had managed the past year and a half writing without having to pay for the privilege, why did this have to change? I trudged home.

Having spread the ingredients in front of me and read the recipe, I realised this was the exact same cheesecake that Claire makes. And she makes it very well. Brilliant. So I’ve had to walk all the way the shops, spend the best part of a fiver on ingredients and now I am challenging my future wife by making one of her specialities. Perturbed, I carried on. Twenty minutes later I was left staring at the following creation:

Making it was something of a doddle. What was not a doddle was the washing up. I don’t know how often you zest a lime, but cleaning the zesting part of the grater is quite possibly a harder job than watching England play cricket. Still, an hour later I was done. I also had lime poisoning from licking the bowl.

The next part of this project – and that is very much what it had become – was to get Claire to profer her opinion. These are the results of the Claire survey.

On Appearance: “That looks nice.”

On Texture: “It’s nice.”

On Taste: “That was very nice”.

So there we have it. I make nice cheesecakes. I am sure your Sunday just got a whole lot better with that news.”

*Which he denies.**

**Falsely.

***As Oxfam Books, Petergate York would (and actually did) tell you themselves, remember the whole point of this recipe is that it is a Fairtrade recipe. So help the global community during this Fairtrade Fortnight (and after) by buying Fairtrade goods as much as you can.
March 6, 2011