Tag: posters

7 Reasons Flyers Are Awesome

1. Distraction. Intrigue people and make them miss the bus.

2. Revision. Particularly helpful if you’re studying for a degree in Star Wars at Southampton Solent University.

3. State The Obvious. Give people what you say you will and nothing else.

4. Logic. Don’t make promises you can’t get someone else to help you keep.

5. Gift. If someone you know has let you down, show you can turn the other cheek by getting them some seafood.

6. Cruelty. Got some pent-up frustration you need to get rid of? Take it out on this guy.

7. Community Spirit. Looking wintery outside? Do something fun together.

All images and more can be found on happyplace.com.

September 1, 2011
7 Reasons to Shop With 7 Reasons

You’ve laughed with us, you’ve cried with us, you’ve watched us, you’ve read us, you’ve heard us, you’ve written for us, you’ve tweeted with us, you’ve got engaged with us, you’ve had a baby with us and probably other stuff too. And now, in a new and exciting development, you can shop with 7 Reasons. And here are seven reasons that you should.

1. Be Unique. Everyone wants to feel distinctive, unique and a bit special. And, if you purchase a 7 Reasons t-shirt, the chances are very high that it will actually be unique. After all, how many people are you likely to bump into in your local pub wearing the same Haystack Poking Patrol t-shirt as you? And even in the unlikely event that you did meet someone else in a pub wearing that same t-shirt, you could just say, “Hello Marc” and I’d probably buy you a beer. You’ll be unique or you’ll get beer. That sounds like a good deal.

2. To Marvel At The Emporium. The 7 Reasons team have (amongst other things) expertise in web design and the retail sector. You might think that this would make putting together an online shop easy. But you’d be wrong. Because in typical 7 Reasons style, the one with the retail background did the web design and the one with the web design background is in charge of the retail side of things (and did everything else). So if it does crash or start randomly giving away free merchandise you’ll be there to witness/benefit.

3. Because Our Wares Are Really Jolly Good. I didn’t have anything to do with the design of the lemon t-shirt (God or Darwin, depending on your viewpoint, designed the lemon and Jonathan Lee did the rest), so I can say this. It’s bloody brilliant. Look at it! Just look at it! It’s really a beautiful piece of design. It’s a pop-art pie-chart in lemon. Who wouldn’t want to wear that, other than the abjectly wrong and gits? No one.

4. Innovation. Because the product range will grow as we think of more things to add. We’re already looking into producing 7 Reasons Inspirational Beer-Mats, calendars and fridge-magnets, so you’ll never know what you might find there: A 7 Reasons horse; a 7 Reasons handbag; a 7 Reasons his and his voodoo doll set; a replica 7 Reasons sofa. Anything. Or if you don’t find what you want, you might eventually, because…

5. We’re interactive. We can’t think of everything. We’ve tried and have gotten distracted by girls and tiramisu and things. But we love great ideas and, if you’ve thought of something you’d like to see in the 7 Reasons shop that isn’t there, you can email us and, if we think it’s a good idea, we’ll look into making it. And we’ll probably put your name on it too, unless it’s something really small – or embarrassing – in which case we won’t. Or if you have a really long name like Bartholomew Constantine Washington Penderghast the third, we might not. But if you’re called Jennifer Aniston we definitely will, and that’s a promise.

6. Incentive. Has any other website ever encouraged you to invade a country? Yes, probably, but only evil ones. We’re nice chaps though, and we’d like to encourage a more benign, civilised, conquest: So the first five readers that are photographed standing atop the Eiffel Tower waving a Union Flag and wearing one of our France Invasion t-shirts will get the money they spent on the t-shirt refunded.*

7. Because We’re Very Excited. So excited, in fact, that we spent a couple of hours putting this post together about our shop and forgot to include a link to it. So here it is (this is the link). Now go and shop till you drop! Or at least until your arms are very full and you feel a little faint.**

*We can sometimes tell the difference between the Blackpool and Eiffel towers and we’re also quite good at spotting things that have been photoshopped so no tomfoolery, please.

**I – Marc – would like to thank my colleague Jonathan Lee for all of the effort that he put into the shop and the merchandise (and for fielding slightly ranty emails about World War Two font styles and spacing without ever losing his cool). Never let it be said that he doesn’t work very, very hard indeed.

April 8, 2011
Russian Roulette Sunday: Excitement Has Arrived

When you look at the above, what do you think? I’ll tell you what I think. I think I’d like that on my wall as a poster. In a frame. A wooden frame. What a great talking point it would be. And an even better way of getting people you don’t really want in your house out of it. I am sure you feel the same. And, because we feel the same, Marc and I have done something to accommodate our needs.

Launching this week – after seven days, four hours and eleven minutes (approximately) of planning – is the 7 Reasons store. That’s right, a whole store dedicated to selling 7 Reasons branded goods. How marvelous. So whether it’s a t-shirt or a postcard or a… erm… another t-shirt, this is the place for you.

Now, because we are nice and because we want to see someone walk around Brixton in a 7 Reasons tank top, we are offering you the chance to get 15% off your first order. All you have to do is send an email to [email protected] before 11:59pm tomorrow – (that’s 11:59pm on Monday 4th April 2011 for the easily confused among you). In return we’ll send you your coupon code which you can use at the checkout. Make sure you are following us on Twitter or Facebook to find out when the store opens. The links are up there. On your right.

Okay, that’s enough for today. Someone wise once said too much excitement on a Sunday was bad for the heart. And they were right. See you in store soon.

April 3, 2011
Russian Roulette Sunday: Badges

A long, long time ago, way back in the mists of 7 Reasons(.org) history, Jon promised that there would be badges for guest posters, and Marc rolled his eyes and said, “SHH! You’ll bankrupt us before we’ve even started.” But now, many months – possibly even a whole year later – we have an announcement to make about badges for guest posters.

We’ve never forgotten the promised badges, and just recently we took another look into the 7 Reasons coffers (once we’d located them in a dusty ante-room) to see if badges were now feasible. As we expectantly lifted the heavy wooden lid of our treasure chest it creaked with reassuring portent and, with the light of our torches to guide us, we peered into the interior of the dark, gloomy box.

To say that we were amazed by what we found there would be an understatement. After we had emptied the contents of the chest into a pile on the floor and methodically totalled it up, we were staggered.

So now, we can announce that the 7 Reasons Badge Fund stands at…(drum-roll)…(go on, just bang on the desk, no one will think you’re mad)…half a dead spider, a creased Post-it® note, the crumbs from several ginger nut biscuits, twelve business cards, a mug with a broken handle and a lemon. Plus some blue stuff that neither of us wanted to touch.

But necessity is the mother of invention and we’re nothing if not creative here so we’ve made badges anyway. For free. In Photoshop. So if you write (or have written) for us, you can now have a 7 Reasons Guest Writer badge simply by sending us a photograph of yourself. And we’ll send it back with your badge on it.

Not only will this help us achieve our goal of not running 7 Reasons at a loss one day, it’s also far more environmentally friendly than an actual, physical badge, which benefits the whole world. So the virtual badge is something worthy, it’s a force for good. It’s actually saving penguins.

A guest poster has already taken us up on our virtual badge offer (in fact, it’s what convinced him to write for us in the first place). Here is Sir Andrew Straussy jubilantly wearing his:

And here’s an owl wearing his (because one day, we hope to convince an owl to write for us (and the virtual badge is less cruel than an actual one)).

We also sent (to the lady herself) a picture of Jennifer Aniston wearing a badge and we received this in return.

So this probably means that marriage is still out of the question.

Anyway, the point of all of these badge-related-shenanigans is to mention that we’re currently looking for more guest posts. So, if you’ve never written for us, or if you have; if you have an idea, or even half an idea (because that’s how we work most of the time), then please get in touch.

We have always felt genuinely honoured and flattered that brilliant people, who write to such a high standard, have submitted pieces for us to use, and we hope that – one day – we will be able to reward their endeavours with something more tangible than our thanks, our admiration and our love (which, to be honest may put people off). Perhaps in the form of a badge, perhaps in the form of money, perhaps we will build a shrine, who knows? Anyway, however we decide to reward guest posters when we are dripping with the riches of Croseous, the fact remains that we aren’t right now, but we do feel genuinely humble – and honoured – that people read us regularly and that people allow us to use their work.

Anyway, if you fancy earning yourself some thanks, some publicity and a virtual badge then email [email protected]. We don’t promise to use everything that’s sent to us (because, well, we might not like it, and if we didn’t have standards, then we wouldn’t feel proud of our own website ). We will always consider it, however, and are happy to offer guidance or advice, where solicited.

Here’s a brief guide to writing a post for us. Thanks,

Marc and Jon.

December 5, 2010
7 Reasons That The Correct Font is Important

Fonts: Sometimes we don’t pay enough attention to them, but choosing the correct one is vital for your project; be it a full blown advertising campaign, a sign for your office, a Christmas card or a publicity photo. Here are seven reasons why.

1. Playfulness. Kristen is a lovely, whimsical, childlike font which, when used correctly, imbues the work with a sense of playfulness and naivety. When used incorrectly however, it is not as effective:

The message Drive to the East was intended as a call to invasion and conquest. This poster may still encourage people to drive East, but now they’ll be doing it in Smart cars whilst drinking Innocent smoothies and listening to Death Cab For Cutie. The Kristen font is too jaunty for Hitler.

2. Menace. Similarly, Fraktur is a font associated with much Nazi propaganda and many of their legal notices. When used in this context however, it rather blurs the message:

Even the sad face can’t rescue this one. The font exudes menace and it makes it appear more of a threat than an appeal: That if you don’t give them money, ranks of jack-booted stormtroopers will goose-step on poor Flopsy. :’-( Still quite an effective message though.

3. Cool. Some fonts – Sidewalk in this instance – are rather cool and edgy and, when used sparingly, can really make an impact.

When making a sign for the office kitchen though, they tend to work less well. The thoughts of the users of the office kitchen will probably range from, “What in god’s name is that abomination on the wall?!” to, “Wow! Emma’s like the coolest person ever to have put up a sniffy notice about washing teacups. Ever.”

4. Minimalism. The moon: A cold, empty, stark place which requires an appropriately minimal font and, when putting together an article on whether man will return to the moon, it’s important to use one. And not this:

French Script really isn’t doing this picture any favours. It’s over-elaborate, cluttered, and just not spacey enough. And it’s French. They’ve never been to the moon. They rarely go as far as Sussex.

5. Seasonality. Christmas: Evocative of roaring fires, presents, carol singing, peace, goodwill and happy families spending quality time together at home.

But when your Christmas card features the Digital Readout Thick Upright font, you introduce the spectre of The Terminator into the traditional family Christmas, and that doesn’t seem like it will go well. Even if he does bring presents from the future.

6. Clarity. Clean crisp fonts such as Gill Sans exude class. With a plain, unfussy font your carefully chosen words are showcased to their best advantage. The BBC use Gill Sans, and the famous Volkswagen Lemon advert used a similar font. Sometimes though, it’s not a good idea to go minimal:

Because the reader’s attention is drawn to every error and mad utterance in your crazed internet rant. And yes, I did cut and paste this from a comment on one of our posts. Answers on a postcard?

7. Gasp! There’s a lot of snobbery around the use of MS Comic Sans. And many perfectly reasonable people say that it should never, ever be used; there are websites and Facebook groups that campaign against it. But they’re wrong. Because I’ve found a use for it:

You can use it to take perfectly good, artfully shot publicity photos, and make them funnier. I’m so happy with this one that I’m not even going to charge for it. Finally, a use for Comic Sans.

October 26, 2010
7 Reasons To Keep Calm And Carry On

1. Decorum. Because a hubbub or a brouhaha would be unseemly.

2. Because You’re British. It’s what’s expected of you. It’s what comes naturally. Your reaction to an unforseen and potentially frightening event should be one of unflappable fortitude and apparent indifference. No flapping. Got that?

3. Consequences. If you should flap then someone with a plummy voice will be forced to administer a swift slap and command you to “pull yourself together”. That constitutes a scene. No one wants a scene.

4. Tradition. It’s what that formidable lady, Great Aunt Harriet, would have wanted. She kept calm, probably in a winceyette nightgown. I doubt there was much carrying on though.

5. Because It’s Relevant. It’s an iconic slogan that’s rooted deep in the past – though it was never actually used during World War II – but its message still holds good today. Why worry about that double-dip recession that you can’t do much to influence? Why worry about potential terrorist activity that you can’t stop? Why worry about the man peering over your shoulder as you read this? No, on second thoughts, do worry about him. He’s probably up to no good.

6. Because The French Do Neither. We keep calm and carry on. The French do not: They je ne sais quoi. On bicycles, probably.

7. Because You Are Told To. Your poster demands it of you; your greetings card demands it of you; your t-shirt demands it of you; your mug demands it of you; the coaster on which your mug sits demands it of you; your key ring demands it of you; your fridge magnet demands it of you; your shopping bag demands it of you; your deckchair demands it of you; your cuff-links demand it of you; your sticking-plasters demand it of you; your tea-towel demands it of you; your chocolate bar demands it of you; your flight-bag demands it of you; your apron demands it of you; your rug demands it of you. It’s bloody everywhere. Seriously, if one more person buys me anything else that says “Keep Calm And Carry On” on it, I won’t be held responsible for my actions. I will freak out and stop.

July 29, 2010
Russian Roulette Sunday: Make Do And Mend.

Hello. It’s Sunday again. And Sundays come as Sundays do – after five days of hoping that the other 7 Reasons writer has come up with something for Sunday. They never have. Which is why Marc came to me yesterday, breathless and devoid of inspiration, and said, ‘We don’t have anything for Sunday do we?’

‘No,’ I replied, supping on a cup of tea and stroking my mirror.

‘Damn,’ was his silent reply.

We sat in silence for a minute or twenty. Neither one of us prepared to say, ‘Let’s have a Sunday off’. Then, just as I was about to snap my gingerbread man at the neck, Marc leapt out of his chair and kicked the cat. ‘Let’s do some more advertising!’ he declared.

‘Marc,’ I began, my blood beginning to simmer at my colleagues scant disregard for our lack of money, ‘we don’t have any finances. You gave all our money away to Pearl & Dean and my masks have proved about as popular as Esther Rantzen in a…well about as popular as Esther Rantzen’.

‘You make a good point Jon,’ Marc said, taking off his pith helmet and vaulting over the desk, ‘but maybe we can just make do and mend.’

I looked puzzled, Marc was using phrases from World War II again. ‘How do you mean, Marc?’

‘I mean, we just use a load of old adverts and pimp them to suit 7 Reasons. Then we can ask people to put them up in their windows and on the back of their cows.’

‘Genius!’ I shouted, sending tea all over my groinal department. And with that Marc left, leaving a waft of whisky and a cat stuck in my plant pot.

Thirteen hours later we were finished. And so was the cat.

So yes. Please choose your preferred poster and stick it up in your place of work, caravan, shed or personal telephone box. Then take a photo and send it to us. It’s not that we are an unbelieving duo, we just like to know our hard work has been worth it.

June 6, 2010
7 Reasons We Love Propaganda Posters

At 7 Reasons, we’re quite into war and propaganda, and recently, we’ve been putting together some bits and pieces that we’ve used propaganda posters in. We’ve looked at an awful lot of them in the past couple of weeks, and we were astounded at the amount of brilliant posters that we’d never seen before. We thought we’d show you some of the more obscure ones today. We’re sure you’ll agree that each one of them is a reason to love propaganda posters.

1. Tell Her Nothing (1940). Produced quite early into World War II, this extremely rare British poster proved so popular that as soon as the posters were put up, they would disappear – presumably stolen by amorous servicemen. This woman was a more popular pin-up than Vera Lynn in the early war years. We would tell her everything. And give her the blueprints (whatever blueprints are).

2. He Volunteered For Sperm Donation (c. 1945). Used by the Americans after the end of World War II, this poster encouraged virile men to donate their little swimmers to the wives and partners of soldiers killed in action. It was believed that a baby boom would help the economy recover.

3. Syphilis (c. 1944). A poster used mainly in the Dorset area during the build-up to D-Day. It was used to highlight the dangers of fraternising with the allies.

4. Who Smells Of Fish? (c. 1916). In World War I, rationing meant that some foods such as fish were only able to be eaten on Friday. Many citizens ignored this order though and ate their fish on a Thursday. This campaign was created to scare those who cheated by implying that if you ate fish early you would smell.

5. For A Happy, Healthy Job…(c. 1940). While the Battle of Britain was raging in the South-East of England, these posters were everywhere. Women were encouraged to organise themselves and head out into the countryside to search for German airmen that had been shot down and gone into hiding.

6. Women Of Britain. Direct Our Planes! (c. 1943). Due to the sun, it was hard for Allied pilots to focus on incoming German Bombers and Messerschmitts. The British devised a simple solution. They asked women to go out into the streets and point in the direction of the bastards. Our brave boys were able to look down and follow the direction of where the women were pointing. This simple but effective solution proved vital in winning the Battle of Britain.

7. Tell No One (1939). In the early days of WWII, during the phoney war, it was easy to become overwhelmed by the media’s portrayal of the enemy. This poster was issued by the Ministry of Health, to instruct British men on how best to deal with any psychological issues resulting from the constant media bombardment of war-stories.

********************UPDATE********************

Due to the popularity of this post, we have made this series of propaganda posters available for sale in postcard form in the 7 Reasons Emporium. There are also t-shirts.

March 27, 2010