Tag: Postcards

Russian Roulette Sunday: Excitement Has Arrived

When you look at the above, what do you think? I’ll tell you what I think. I think I’d like that on my wall as a poster. In a frame. A wooden frame. What a great talking point it would be. And an even better way of getting people you don’t really want in your house out of it. I am sure you feel the same. And, because we feel the same, Marc and I have done something to accommodate our needs.

Launching this week – after seven days, four hours and eleven minutes (approximately) of planning – is the 7 Reasons store. That’s right, a whole store dedicated to selling 7 Reasons branded goods. How marvelous. So whether it’s a t-shirt or a postcard or a… erm… another t-shirt, this is the place for you.

Now, because we are nice and because we want to see someone walk around Brixton in a 7 Reasons tank top, we are offering you the chance to get 15% off your first order. All you have to do is send an email to [email protected] before 11:59pm tomorrow – (that’s 11:59pm on Monday 4th April 2011 for the easily confused among you). In return we’ll send you your coupon code which you can use at the checkout. Make sure you are following us on Twitter or Facebook to find out when the store opens. The links are up there. On your right.

Okay, that’s enough for today. Someone wise once said too much excitement on a Sunday was bad for the heart. And they were right. See you in store soon.

April 3, 2011
7 Reasons That Postcards Should Be More Honest

Postcards. They’re not honest enough. Here are seven reasons why.

1. Blackpool. This is what a holiday in Blackpool actually looks like. I’ve been there. Many times. Other postcards may not show this, but forewarned is forearmed.

2. Bondi Beach. Sending a postcard from Australia, where it’s nice and warm and sunny you’re having a good time is ostentatious and likely to cause the recipient a pang of envy. Negate the envy by showing the reality. That you’re being eaten by a shark. Or a crocodile. Or a spider.

3. Welwyn Garden City. If the postcard isn’t honest, the recipient might get a false impression of a destination and may choose to visit it themselves. This would be a mistake.

4. Slough! You don’t want to get people’s hopes up about what they can expect as a present. Unless you show the iconic local product on your postcard, they might expect all sorts of exotica: A sombrero; a stuffed donkey; a bottle of wine in a wicker basket; an owl. You need to let them know that they aren’t getting any of these things.

5. The Natural History Museum. Or, you can subvert an entire genre of postcards and send this. That should make the recipient nervous until your return.

6. Yorkshire. You don’t want the recipient to feel as if they’re missing out on lots of sunshine, warmth and an exotic climate. Let them know what the weather’s really like where you are.

7. Candour. Ever wondered why the sender always returns from holiday before the postcard? Well wonder no more. It’s because they don’t care enough about you.

November 17, 2010
Russian Roulette Sunday: 7 Reasons Away Day Postcards

There has been a lot of speculation and rumour surrounding 7 Reasons over the last couple of weeks. Most of it is completely unfounded. Jon wanting to set up a sister site called 7 Raisins, for instance. (He did suggest 1 Week, 1 Reason but he’s still waiting for a reply to that email). Another rumour is that we don’t actually have a life outside of 7 Reasons. Again, this is a complete fabrication. To prove it, we thought we’d show you what we do on our days off. Due to popular demand, these postcards will be available for purchase from the 7 Reasons shop. In June.

January 10, 2010