7 Reasons

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  • 7 Reasons Blackout Blinds Are Surprisingly Effective

    7 Reasons Blackout Blinds Are Surprisingly Effective

    My wife and I are trying to train our child to recognise the difference between day and night at the moment and the latest weapon in our armoury is a blackout blind: a blind which prevents any light coming through the window.  This, we not unreasonably thought, would prevent our six-week old son waking up at 5am when sunlight streams through our East facing bedroom window and would help him get into a settled routine of sleeping at night.  So far, it has proved effective (after a fashion).

    a black gif.

    1.  Fitting.  As the member of the 7 Reasons team that is competent at DIY I envisaged that there would be no problems installing our blind, and I was almost correct. It was incredibly simple to fit, with only a bit of light drilling required.  And it was simple right up until the moment  – while I was balanced precariously atop a step-ladder – that everything went dark.  Not just dim, you should understand, but dark.  Preternaturally dark.  Darker than spending a dark night in the darkest room of the Prince of Darkness wearing a sleeping mask.  Darker than anything ever.  There was no light.  “Help!”  “Help!” I called until my wife came up the stairs and opened the door, flooding the room with light from the hallway.  “It all went dark”, I explained to a sceptical wife who couldn’t comprehend – or didn’t believe – that something as insubstantial as a piece of material could block out all light.  I climbed down from the ladder with my reputation for DIY prowess, if not my dignity, intact.

     

    2.  Baby’s Bedtime.  In the evening our son fell asleep before we expected him to and, rather than look a gift horse (or a sleeping baby, which is a very similar creature to a gift horse) in the mouth, we decided we would put him to bed right then.  We gingerly carried him up the stairs and swaddled him in his cot.  We began to sneak out of the room and paused to close the blind on the way.  Everything went black.  We couldn’t see a thing.  We partially raised the blind again so that we could find the light switch and turned on the light so that we could see the door and find our way out.  This woke the baby.  Bugger.

     

    3.  Mummy’s Bedtime.  Eventually, we were able to get our son back to sleep and, quite soon after, my wife snuck up to bed.  I have little idea what happened, but after a couple of minutes, from my position in the room below, I heard a loud bang, followed about thirty seconds later by the noise of the baby crying.  Then I heard the sound of my wife trying to placate the crying baby with a cuddly toy, before my parental selective deafness kicked in and I returned to what I was doing.

     

    4.  Daddy’s Bedtime.  Eventually, the baby became quiet again and, having spent the remainder of a fascinating evening reconfiguring the 7 Reasons W3 Total Cache plugin and our email servers*, it was time for me to go to bed.  I went up the stairs and changed in another room, so as not to disturb anyone.  Then I snuck across the landing into the bedroom and closed the door noiselessly behind me.  Where once there would have had been some residual light filtering through the blind to aid my navigation across the room, now there was none.  I knew roughly where the bed was though, and I took several tentative steps toward it before stumbling over something and letting out an involuntary scream as I lost my balance and landed in a heap on the bed.

     

    5.   “AAAAARRRRRRRRGGGGGGHHHHHHHHHHH!!!!!” Shrieked a lump in the bed from beneath me as, in the pitch darkness, a screaming and unknown assailant pounced on her.  I groped around for the switch to the bedside light and, finding it quickly, turned it on.  I looked behind me to see what was on the floor.  “Are you drunk?”, the now slightly calmer lump in the bed enquired.  “I fell over an owl,” I replied.

     

    6.  “WWWWAAAAAHHHHH!!!!!!!” Said a tiny voice from the other side of the room reacting to the sudden light.  Eventually we were able to get him back to sleep.

     

    7.  Sleep.  I was unaware of what occurred during the remainder of the night.  I have since been told that the usual cycle of the baby waking up and requiring feeding and changing carried on unaltered by the loss of the light.  I was told that this morning when, after what I can only describe as the most blissfully tranquil sleep of my life, my rather tired looking wife shook me awake and informed me it was 11am and that we were going to be late for our lunch appointment.  “But it can’t be”, I replied, “It’s still pitch black”.

     

    So there you have it.  Blackout blinds do work, and you can use them to lull the unsuspecting into sleeping longer and later.  They just don’t work on babies.

     

    *I had hoped to watch a couple of episodes of Bergerac.  We sacrifice a lot for 7 Reasons.

     

  • 7 Reasons I Am The New Rebecca

    7 Reasons I Am The New Rebecca

    7 Reasons I Am The New RebeccaHello. Regular readers of 7 Reasons will know that on Sundays we do things a bit differently. Well, today is very different. What you are about to read is a job application. A live job application. We have a lot to get through so I’ve broken it down for you.

    If you are a regular 7 Reasons reader head straight to (A).
    If you are a POKE employee (particularly one who is in charge of hiring me) head to (B).
    If you are the person who keeps finding our site by Googling ‘hot woman’ your day has finally arrived. Just stare at the picture.

    (A) Yes, so this is a live job application for the position of Social Media Copywriter. Very briefly here’s what has happened so far. On Thursday the London-based agency POKE announced they’d be running a live recruitment process via twitter on Friday. The aim was to find a new Rebecca to replace the current Rebecca who is going off to play her recorder or something. This was poor timing on POKE’s part as I was at a wedding on Friday. So, I needed a plan. I set myself up as @TheNewRebecca and then requested a bit more time. Luckily, I got it. Which is why I am able to apply today. Right, got that? Good. Ignore (B) and read my job application.

    (B) Hello future colleagues. Some of you might be here because you are following @TheNewRebecca (good choice) others might be here because you’re doing the sifting process. Whichever it is I shall try and make this as painless as possible. So, sorry I couldn’t be with you on Friday for the live application process, I was at a wedding. The good news is I have no more Friday weddings in my diary this year so I will make it into work five days a week. Hopefully you appreciate that kind of commitment. Right, that’s the formalities out of the way, here are my responses to the tasks.

    #poketask1. We have two Thor premiere tickets to give away on Orange Film Club. Think up a comp & tweet how you’d announce it.

    Quick! Help Thor save #OrangeWednesdays! Upload your most rousing speech to http://on.fb.me/oowfc. The best wins two Thor premiere tickets!”

    #poketask2. Someone complains that @PizzaExpress was too busy on Weds because of #OrangeWednesdays. Extinguish their grumpiness in a tweet.

    Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (PS: Fancy beating the queue next time? Book ahead).

    EDIT: On Wednesday 13th April, @TheNewRebecca decided she’d be clever. She tweeted, “Yet again Pizza Express is heaving because of #OrangeWednesdays. I need someone to extinguish my grumpiness.” Unfortunately this backfired substantially when some even cleverer bod hiding beneath the guise of @OrangeFilm promptly replied, “We tried to respond with your #poketask2 response, but alas, it was over 140 characters. tsk tsk. ;)”. Now, I was pretty damn sure it wasn’t. Attention to detail is something of a forte of mine. So I checked. And I was right. 139 characters. Perfect. But then it dawned on me. Not many people have a username as short as ‘@’. Not liking defeat, I replied, “My defence: Yes, my response is 139 characters leaving little/no room for a username. However, it’s a DM. More special that way.” But I knew I was pushing the boundaries. Thankfully the time was just gone 6pm. The deadline for entries wasn’t for another 24 hours. Time then to reword my #poketask2 response taking into account a 14 letter username (based on @TheNewRebecca). So, here it is. My new #poketask2 response:

    Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (Psst: The really smart ones book).”

    #poketask3. Tweet three ways you’d get people to enter your competition from task one.

    1. Pop-up video on the Orange Wednesdays website showing Thor (probably me in a Thor-like costume) urging people to act if they don’t want the darkest forces of Asgard destroying Orange Wednesdays. This would also be posted on the Orange Film Club facebook page and tweeted via the relative Orange accounts.

    2. SMS alerts sent out to Orange customers telling them that the existence of Orange Wednesdays is under threat.

    3. Regular tweeting of incoming videos throughout the contest from @orangefilm and @orangethefeed.

    #poketask4. Oops. We just wrote ‘exited’ instead of ‘excited’ on our Facebook wall & everyone’s saying we’re half-baked. What do you do?

    I write: “And when I say ‘exited’, I clearly mean ‘excited’. It’s true, I am having severe problems with my ‘c’s today. You should count yourselves lucky though, already today I’ve been asked to leave the office twice because of problems with my ‘r’s.”

    #poketask5. Someone’s posted on Orange Film Club: “Tracy, you’re an idiot”. What you would do/say?

    It depends on the context. If I feel it could be construed as ‘banter’, I would leave it and monitor the conversation. If, on the other hand, it was clearly posted with malicious intent I would delete it and write a general reminder to everyone that we are a friendly bunch and abuse won’t be tolerated. There’s a place for that type of thing and that place is ITV2.

    Of course it could have been Tracy who posted the message herself. In which case she is an idiot and I would ‘like’ the status.

    #poketask6. Think up a sticky, smart hashtag for our new project all about personalised Royal Wedding memorabilia. (Yep, you read that right).

    #DuchyUnoriginals

    #poketask7. Righty. That’s today’s tweet-a-thon over. Anything else you want to let me know?

    Well yes, there is actually. I think this would be a good point to announce that my name isn’t really Rebecca. Nor do I own a pair of orange shutter shades or a splendid moustache. The finger though, is very much mine. So who am I? Well, when I’m not being The New Rebecca, I call myself Jon and one of my side-projects is this, 7 Reasons. The premiss of 7 Reasons is simple. To give seven reasons for something, every day. And that is what my co-founder Marc and I have done since latter 2009. Topics have varied from 7 Reasons You Shouldn’t Date A Polar Bear to 7 Reasons You Should Not Kayak Across The Pacific Ocean to – just because it is mentioned in the tasks above – 7 Reasons To Have A Pizza Express Tattoo. Anyway, given that there were seven tasks, it seemed logical to use 7 Reasons. And it’ll also up our unique visitor count which will please Marc no end.

    And one final thing, just to show you I get results from innovative social media use, I met my fiancée by paraphrasing this guy.

  • 7 Reasons For 7Reasons.org

    7 Reasons For 7Reasons.org

    1.  Enjoyment. We’ve been running our 7 Reasons blog for a while now.  We really enjoy it, and other people have been enjoying it too.  We want to keep on enjoying.

    2.  The name. The blog was called 7reasons-sevenreasons.blogspot.com as this was the best name we could get on Blogger.  That’s a seriously rubbish name, it’s totally unmemorable and we want to make a 7Reasons.org mug.  If we’d made a 7reasons-sevenreasons.blogspot.com mug it would be huge and useless for drinking coffee from. Its size would mean that it was only suitable for the sort of unsophisticated chap who thinks that drinking an enormous quantity of tea is a good idea.

    3.  Help. 7 Reasons is basically a self-help guide, so people deserve to find it.  The catchy new name should help them do this.  It’s help (non-self).

    4.  Blogger. We had quite a few issues when using Blogger as a host.  We would often discover that when we viewed our meticulously crafted posts on the blog, that they had been re-spaced and re-sized, that the font style had changed with bold type often randomly added.  We found that undoing this was rather tricky and time-consuming.  We also found that it was often difficult to log in.  On the day that we launched the blog, for example, neither of us could log in to post our debut list.  This sort of thing was unacceptable and we hope that with our own site we can eradicate this sort of issue.  In fairness to Blogger, I should point out that their services are free and that the co-authors of this website both continue to host their personal blogs there.

    5.  New Stuff. Now that we have our own site, we have a huge scope for new functions and features.  We’re going to be tinkering and adding new stuff as we go along.  We’re not sure what yet, but it will be new and it will be stuff.  We’d love to hear suggestions.

    6.  Email. Our old email address was, like the old site name, large and unmemorable.  Our new email address is [email protected], which is a vast improvement.  Consequently, we expect to receive more emails from readers, with their suggestions for topics, for website features and functions and (we really hope this happens) complete 7 Reasons lists.  We know that you’re erudite and funny, we read the comments.  Why not have a go yourself?

    7.  The World. Hitler wanted to take over the world, we do too.  We see this as the next stage in our quest for world domination.  7 reasons that Marc and Jon should run the world, there’s an idea…