Tag: Jonathan Lee

7 Reasons To Celebrate The 50th Anniversary Of Yuri Gagarin’s Flight Into Space

On 12th April 1961, Yuri Gagarin became the first man in space. To celebrate his achievement there are a variety of events happening all over the world, but here at 7 Reasons we thought we’d give him our own homage.

1. You’re Hired! Way before Mark Burnett invented The Apprentice, Sergei Korolev invented the The Spaceman. It wasn’t actually called that, but it should have been. The premise of The Spaceman was simple, find the world’s first spaceman. After weeks of tasks – that may or may not have included filming an advert for a brand of CCCP cereal – the final came down to a battle between Yuri Gagarin and Gherman Titov. Right up until the last minute it looked liked Titov was going to get the nod. Then Korolev found out Titov was the son of a teacher and Gagarin was the son of a peasant. The decision was made. One wonders why he didn’t read the applications properly at the beginning. He could have saved a lot of bother.

2. Infinity And Beyond! Due to the length of time The Spaceman would have to spend alone in his shuttle, part of the training process included long stays in an isolation chamber. When each cosmonaut left the chamber they were asked what they did. Titov recited poetry, Popovich sang Ukraniane folk songs, the rest thought about their past. It was only Gagarin who thought of the future. Korolev liked this. He wanted a man who thought he would come back. (Do bear in mind that this was a good few years before the introduction of iPhones and Angry Birds).

3. Clothing. Look what he’s wearing! Just look! Yuri Gagarin went around the earth in a thin orange jump suit! I wear more protective clothing when I use the hob.

4. Humour. Throughout his flight, Gagarin referred to Korolev as ‘Dawn’. What a brilliant way of getting back at the guy who has made you risk your life. In every single transcript of the flight it’s full of Gagarin talking to this mystery character called Dawn. In fairness to Korolev he played along. To be honest, I think they were flirting by the end.

5. Polite. Can you imagine John Terry walking into a press conference and giving the journalists a standing ovation? I doubt it. But that’s exactly what Gagarin did when he attended a British press conference in July 1961. He also brought them flowers. What a nice chap.

6. The Spacewoman. Seeing his new found popularity as an opportunity, Gagarin began his own search to find a woman to send into space. As you can see, there were plenty of candidates. Personally I’d have gone for the woman in the top right hand corner. She looks like she could do with some G-forces.*

7. Serious. At 7 Reasons we don’t like doing serious very often. Serious isn’t funny. Just for today though, I am. I urge you to watch some of the videos here, spend 100 minutes watching this and following as-live coverage of the flight on twitter. It’s all fascinating. Really, really fascinating.**

*This reason may or may not be true.

**I’ve spent so long writing this that Gagarin’s already parachuting into a Russian field. Sorry about that. Worth playing catch up though.

April 12, 2011
7 Reasons Not To Buy The Canadian Mint’s Royal Wedding Coins

7 Reasons readers, news has reached us – a mere week after it reached the rest of the world – that Canada has decided to commemorate the wedding of Kate and William by minting (never let it be said that we don’t know technical terms here at 7 Reasons) some commemorative coins. Here they are below these words (or above them if your internet is on the blink), and here are seven reasons not to buy them.

1. Because You Have Eyes. Right about now, you’re probably going through the same thought process that I went through earlier. Oh. My. God. How have I never noticed this before? My monitor has a sapphire stuck to it. But I bought it from a respectable electrical retailer, not from the JJB Poundworld House of Crap. It wasn’t there yesterday. Has Kerry Katona snuck in and accessorised my screen in the night? My God, what if the neighbours see it? Or my in-laws? They’d point at me in the street! I must get it off before people in shell-suits start complimenting me on the bloody thing…but wait…it’s not stuck to the screen at all. It’s on the coin! They’ve stuck it to the groom! The Canadian Mint have pimped Prince William and Pimp-Daddy Wills, he ballin’; he cash-money baby fo’ sho’. Move over, Fiddy Cent, His Royal Highness Twenny Dollars is in da house and all you bitches can suck his bad royal ass.

2. Because It’s Weird. I have been unable to find a satisfactory explanation as to why Canada have taken it upon themselves to pimp Prince William. According to the BBC, the sapphire is there to “symbolise the bride’s engagement ring”. Now, I’m a married man, and my wife has a sapphire engagement ring, but we’re not royal, and, while I appreciate that they do things a little differently to the rest of us, at no point during our engagement did I have to wear a giant version of my wife’s (then fiancé’s) engagement ring affixed to my tie. This is just as well, as women should never marry men who dress like Liberace’s gaudier cousin. Nor should men. Nor should anyone.

3. Because (if you haven’t poked them out while looking at the $20 coin) You Still Have Eyes. The bejewelled coin is gaudy, but the twenty-five cent coin seems to have come straight from the section of the Canadian Mint marked Argos. It’s got a photo of the happy couple on it. A coin. With a photo stuck to it. Because engraving a second coin would apparently be too much trouble for an organisation that works in the field of coin manufacture. I don’t know what things are like in Canada, but where I live, if you find a picture stuck to your coin it’s an advert for a minicab firm, or for a bar with a drinks promotion involving WKD or Carling. Canada: Coins are not photograph albums, and nor are they pieces of jewellery. Coins are coins*.

4. The Free Market. Don’t just take my judgement on these coins. Well, you can, it will save you time if you just choose to agree with me as you won’t have to read the rest of this reason (the more sceptical amongst you will still have to) but the market has spoken. According to the BBC, the twenty dollar coin – the one on the right – will cost you a hundred and five dollars. But its value is still only twenty dollars. So it costs eighty-five dollars more than it’s worth. Or a hundred and five dollars more than it’s worth if you buy it with the lights on. The market has spoken.

5. Because You Can’t Dry Your Royal Wedding Mug With Them. In order to have longevity, a royal souvenir has to have a practical application. In that way, the event is kept in the popular consciousness for a very long time. I’m sure we all have great aunts and grandparents who still regularly dry their coronation mugs with royal wedding tea-towels and many of us learned about modern royal history by seeing those items as children. The only practical application these coins have is that we will learn never to go to Canada (in case they pimp us too) and we’ll probably be able to purchase spinning wheel trims for a Vauxhall Cavalier with them, or one of those singing fish picture things.

6. Because I Beseech You. Don’t buy these coins because – despite the random stones and pictures stuck to them – they’re still coins. And where do all coins end up? Yes, in my house down the back of the sofa. Absolutely all coins end up in that sofa, and we don’t want them. We have an innocent child in the house that we’re trying to protect from seeing such things. Please, please don’t buy them!

7. What! Why are you still here? Do you really need a seventh reason? Fine, in that case, go back to the top of the page and look at them again then! O Canada, what have you done?

*To coin a phrase.

April 11, 2011
7 Reasons I Am The New Rebecca

Hello. Regular readers of 7 Reasons will know that on Sundays we do things a bit differently. Well, today is very different. What you are about to read is a job application. A live job application. We have a lot to get through so I’ve broken it down for you.

If you are a regular 7 Reasons reader head straight to (A).
If you are a POKE employee (particularly one who is in charge of hiring me) head to (B).
If you are the person who keeps finding our site by Googling ‘hot woman’ your day has finally arrived. Just stare at the picture.

(A) Yes, so this is a live job application for the position of Social Media Copywriter. Very briefly here’s what has happened so far. On Thursday the London-based agency POKE announced they’d be running a live recruitment process via twitter on Friday. The aim was to find a new Rebecca to replace the current Rebecca who is going off to play her recorder or something. This was poor timing on POKE’s part as I was at a wedding on Friday. So, I needed a plan. I set myself up as @TheNewRebecca and then requested a bit more time. Luckily, I got it. Which is why I am able to apply today. Right, got that? Good. Ignore (B) and read my job application.

(B) Hello future colleagues. Some of you might be here because you are following @TheNewRebecca (good choice) others might be here because you’re doing the sifting process. Whichever it is I shall try and make this as painless as possible. So, sorry I couldn’t be with you on Friday for the live application process, I was at a wedding. The good news is I have no more Friday weddings in my diary this year so I will make it into work five days a week. Hopefully you appreciate that kind of commitment. Right, that’s the formalities out of the way, here are my responses to the tasks.

#poketask1. We have two Thor premiere tickets to give away on Orange Film Club. Think up a comp & tweet how you’d announce it.

“Quick! Help Thor save #OrangeWednesdays! Upload your most rousing speech to http://on.fb.me/oowfc. The best wins two Thor premiere tickets!”

#poketask2. Someone complains that @PizzaExpress was too busy on Weds because of #OrangeWednesdays. Extinguish their grumpiness in a tweet.

“Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (PS: Fancy beating the queue next time? Book ahead).“

EDIT: On Wednesday 13th April, @TheNewRebecca decided she’d be clever. She tweeted, “Yet again Pizza Express is heaving because of #OrangeWednesdays. I need someone to extinguish my grumpiness.” Unfortunately this backfired substantially when some even cleverer bod hiding beneath the guise of @OrangeFilm promptly replied, “We tried to respond with your #poketask2 response, but alas, it was over 140 characters. tsk tsk. ;)”. Now, I was pretty damn sure it wasn’t. Attention to detail is something of a forte of mine. So I checked. And I was right. 139 characters. Perfect. But then it dawned on me. Not many people have a username as short as ‘@’. Not liking defeat, I replied, “My defence: Yes, my response is 139 characters leaving little/no room for a username. However, it’s a DM. More special that way.” But I knew I was pushing the boundaries. Thankfully the time was just gone 6pm. The deadline for entries wasn’t for another 24 hours. Time then to reword my #poketask2 response taking into account a 14 letter username (based on @TheNewRebecca). So, here it is. My new #poketask2 response:

“Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (Psst: The really smart ones book).”

#poketask3. Tweet three ways you’d get people to enter your competition from task one.

1. Pop-up video on the Orange Wednesdays website showing Thor (probably me in a Thor-like costume) urging people to act if they don’t want the darkest forces of Asgard destroying Orange Wednesdays. This would also be posted on the Orange Film Club facebook page and tweeted via the relative Orange accounts.

2. SMS alerts sent out to Orange customers telling them that the existence of Orange Wednesdays is under threat.

3. Regular tweeting of incoming videos throughout the contest from @orangefilm and @orangethefeed.

#poketask4. Oops. We just wrote ‘exited’ instead of ‘excited’ on our Facebook wall & everyone’s saying we’re half-baked. What do you do?

I write: “And when I say ‘exited’, I clearly mean ‘excited’. It’s true, I am having severe problems with my ‘c’s today. You should count yourselves lucky though, already today I’ve been asked to leave the office twice because of problems with my ‘r’s.”

#poketask5. Someone’s posted on Orange Film Club: “Tracy, you’re an idiot”. What you would do/say?

It depends on the context. If I feel it could be construed as ‘banter’, I would leave it and monitor the conversation. If, on the other hand, it was clearly posted with malicious intent I would delete it and write a general reminder to everyone that we are a friendly bunch and abuse won’t be tolerated. There’s a place for that type of thing and that place is ITV2.

Of course it could have been Tracy who posted the message herself. In which case she is an idiot and I would ‘like’ the status.

#poketask6. Think up a sticky, smart hashtag for our new project all about personalised Royal Wedding memorabilia. (Yep, you read that right).

#DuchyUnoriginals

#poketask7. Righty. That’s today’s tweet-a-thon over. Anything else you want to let me know?

Well yes, there is actually. I think this would be a good point to announce that my name isn’t really Rebecca. Nor do I own a pair of orange shutter shades or a splendid moustache. The finger though, is very much mine. So who am I? Well, when I’m not being The New Rebecca, I call myself Jon and one of my side-projects is this, 7 Reasons. The premiss of 7 Reasons is simple. To give seven reasons for something, every day. And that is what my co-founder Marc and I have done since latter 2009. Topics have varied from 7 Reasons You Shouldn’t Date A Polar Bear to 7 Reasons You Should Not Kayak Across The Pacific Ocean to – just because it is mentioned in the tasks above – 7 Reasons To Have A Pizza Express Tattoo. Anyway, given that there were seven tasks, it seemed logical to use 7 Reasons. And it’ll also up our unique visitor count which will please Marc no end.

And one final thing, just to show you I get results from innovative social media use, I met my fiancée by paraphrasing this guy.

April 10, 2011
Guest Post: 7 (+1) Reasons An Onion Doesn’t Make A Good House Pet

In keeping with our traditions as a a self-help guide we are delighted to welcome Paisley Downing to the 7 Reasons sofa. For those of you wondering who Paisley is, let me tell you. Paisley enjoys writing comical articles about pets, politics, and cyber culture. She currently writes for Allied Satellite TV. It’ll come as no surprise to you then that today’s post is concerned with that troublesome matter of selecting a pet. Here’s Paisley (after the photo of an onion):

Selecting the right pet for your home can be a daunting process and, with so many choices, beginning with which pet not to choose could save you time and stress. Today, we’ll look at seven really good reasons you don’t want an onion for a house pet.

1. An Onion Reeks. An onion will necessarily have a powerful smell after peeling or slicing. While this makes it excellent at what it does, it contributes little to the family aspiring to adopt a new friend. An onion simply can’t stay wrapped in its comfy little peel forever. Sooner or later, the onion will have to come out. By then, the only options left include lighting a candle to ward off the fumes, or submerging the onion in iced water. Neither option is conducive to cuddling on the couch.

2. Too Many Layers. Of all the vegetables one could select as a family pet, the onion is known to be most complicated. Just when you think you’ve developed an easy rapport, whammo! Another shocking, perhaps even disturbing surprise from your thin skinned friend. The onion is simply beyond our comprehension, in a number of ways — and by the time many onion owners discover what that number is, the damage to the relationship has been done and there is no going back.

3. Fragility. Onions are not the hardiest of vegetables. Even when stored in optimal conditions, the best of the lot can quickly go bad, transforming your sleek-sheathed bulb baby into a furry friend. While it is true that the variety used for cooking can be stored for much longer periods of time at room temperature — as opposed to sweet onions that require refrigeration — even these are overly sensitive about being left alone, and prefer the company of other onions to yours.

3. Cost. Many people are initially attracted by the affordability of onions, but they fail to see the Big Picture; onions can cost pet owners more than they might believe in terms of personal relationships and health care. How many times has a young man let an onion come between him and that special girl? Or a guy come home from a tough day on the job, only to face the perils of indigestion after a too-close encounter with an onion during his lunch break?

4. Disloyalty. Unlike broccoli, the onion is likely to be disloyal to its owners should a more exciting person come along. Onions tend to wander off with anyone who will give them a moment’s attention, and if you disappeared never to be seen or heard from again, the onion would not care so long as someone else was there to feed, bathe, and play with it.

5. Jealousy. Let’s face it: onions need lots of attention and can be quite jealous. They’re jealous of you, your children, your pets, and your life. Even the most affectionate onion will eventually disappoint you with passive-aggression tactics such as rolling around in your pillowcase when you aren’t looking, leaving a slime trail on the bathroom floor for you to slip on, or throwing out your mail before you’ve had a chance to read it. If you decide to go onion, be prepared to coddle a delicate, high-maintenance temperament.

6. High Energy Levels. Unless you’re very young and active as a matter of course, you will likely find the onion’s energy levels to be too high. An onion is constantly on the move and loves chasing and being chased. This is not a pet for a person who expects a nice, quiet creature to nod hello to in the mornings and evenings and not have to deal with during the day.

7. They Hate Family Photos. Onions are notorious for their purposeful avoidance of the camera during family get-togethers. In fact, they are known to go so far out of their way to escape picture time that there have been reports of onions rolling away into the wilderness at high rates of speed, where they are unfortunately lost or preyed upon by wild animals. What better way to ruin a family reunion than the needless tragedy of losing a beloved pet in the chaos?

April 9, 2011
7 Reasons to Shop With 7 Reasons

You’ve laughed with us, you’ve cried with us, you’ve watched us, you’ve read us, you’ve heard us, you’ve written for us, you’ve tweeted with us, you’ve got engaged with us, you’ve had a baby with us and probably other stuff too. And now, in a new and exciting development, you can shop with 7 Reasons. And here are seven reasons that you should.

1. Be Unique. Everyone wants to feel distinctive, unique and a bit special. And, if you purchase a 7 Reasons t-shirt, the chances are very high that it will actually be unique. After all, how many people are you likely to bump into in your local pub wearing the same Haystack Poking Patrol t-shirt as you? And even in the unlikely event that you did meet someone else in a pub wearing that same t-shirt, you could just say, “Hello Marc” and I’d probably buy you a beer. You’ll be unique or you’ll get beer. That sounds like a good deal.

2. To Marvel At The Emporium. The 7 Reasons team have (amongst other things) expertise in web design and the retail sector. You might think that this would make putting together an online shop easy. But you’d be wrong. Because in typical 7 Reasons style, the one with the retail background did the web design and the one with the web design background is in charge of the retail side of things (and did everything else). So if it does crash or start randomly giving away free merchandise you’ll be there to witness/benefit.

3. Because Our Wares Are Really Jolly Good. I didn’t have anything to do with the design of the lemon t-shirt (God or Darwin, depending on your viewpoint, designed the lemon and Jonathan Lee did the rest), so I can say this. It’s bloody brilliant. Look at it! Just look at it! It’s really a beautiful piece of design. It’s a pop-art pie-chart in lemon. Who wouldn’t want to wear that, other than the abjectly wrong and gits? No one.

4. Innovation. Because the product range will grow as we think of more things to add. We’re already looking into producing 7 Reasons Inspirational Beer-Mats, calendars and fridge-magnets, so you’ll never know what you might find there: A 7 Reasons horse; a 7 Reasons handbag; a 7 Reasons his and his voodoo doll set; a replica 7 Reasons sofa. Anything. Or if you don’t find what you want, you might eventually, because…

5. We’re interactive. We can’t think of everything. We’ve tried and have gotten distracted by girls and tiramisu and things. But we love great ideas and, if you’ve thought of something you’d like to see in the 7 Reasons shop that isn’t there, you can email us and, if we think it’s a good idea, we’ll look into making it. And we’ll probably put your name on it too, unless it’s something really small – or embarrassing – in which case we won’t. Or if you have a really long name like Bartholomew Constantine Washington Penderghast the third, we might not. But if you’re called Jennifer Aniston we definitely will, and that’s a promise.

6. Incentive. Has any other website ever encouraged you to invade a country? Yes, probably, but only evil ones. We’re nice chaps though, and we’d like to encourage a more benign, civilised, conquest: So the first five readers that are photographed standing atop the Eiffel Tower waving a Union Flag and wearing one of our France Invasion t-shirts will get the money they spent on the t-shirt refunded.*

7. Because We’re Very Excited. So excited, in fact, that we spent a couple of hours putting this post together about our shop and forgot to include a link to it. So here it is (this is the link). Now go and shop till you drop! Or at least until your arms are very full and you feel a little faint.**

*We can sometimes tell the difference between the Blackpool and Eiffel towers and we’re also quite good at spotting things that have been photoshopped so no tomfoolery, please.

**I – Marc – would like to thank my colleague Jonathan Lee for all of the effort that he put into the shop and the merchandise (and for fielding slightly ranty emails about World War Two font styles and spacing without ever losing his cool). Never let it be said that he doesn’t work very, very hard indeed.

April 8, 2011
7 Reasons to Replace the Horse With the Cow

Great news from Germany! The horse is obsolete. A fifteen year old girl has trained a cow to show-jump because her parents refused to buy her a horse. At 7 Reasons, we love this sort of defiant ingenuity so, in honour of the quite brilliant Regina Meyer, here are seven reasons to replace the horse with the cow.

1. The Grand National. Or, The Festival of Horse-Death – as it’s called in my house – with its high fences and terrifying leaps is dangerous for both riders and horses. If we replaced the horses with cows though, imagine how much better it would be. Would cows even attempt to hurdle over Canal Turn or Becher’s Brook? No, of course they wouldn’t, they’d just amble round them, perhaps pausing to nibble at the racecourse (or grass, as it’s known to laymen). There’d be no injuries to jockeys, no innocent animals would be shot and there’d be fresh milk for everyone at the finish. Or – if the race had been ridden at a quick pace – milkshakes. Even if cows did get injured and required shooting it would still be better. If you shoot a horse, you get a dead horse. If you shoot a cow, you get a nice sofa or a handbag. Or a steak.

2. Food. Strange as it may seem, there are people out there that eat horses. They’re called The French. But French cuisine is awful. After all, if it was any good, French chefs would stay there and cook it, wouldn’t they? But they don’t, they’re all over here in Britain, cooking food that doesn’t contain horses; making hors d’oeuvres rather than horse d’oeuvres. Is France teeming with British chefs? No. That’s because horseless cuisine is better and they want to stay. If France replaced the horse with the cow, their chefs wouldn’t leave in their droves.

3. Milk. The phrase, “get off your horse and drink your milk”, is often attributed to John Wayne. But if we were to follow Wayne’s suggestion, and get off our horse and drink our milk, we’d still have to find a cow because drinking horse-milk would just be weird. And would you fancy trying to milk a horse? I certainly wouldn’t. So if you had a horse, you’d still need a cow. If you rode a cow though, you’d only need one animal – your cow – and rather than getting off it to drink your milk, you could probably construct some sort of straw/hose milking-device to deliver your beverage to you in situ. Call yourself a cowboy, John Wayne? Too bloody right you were.

4. Society. Cows aren’t horses. They aren’t evil, terrifying, flighty and they don’t chase me round the dining room in my dreams. The world would just be a nicer place with fewer horses. What happens in a society where there are lots of horses? I’ll tell you. The streets of Edwardian Britain were riddled with the infernal beasts running amok, terrorising women in corsets and babies in perambulators just because they’d heard a backfiring omnibus or been startled by an oncoming charabang. Would cows have reacted in such a dangerous fashion? Nay.

5. The Future. You can predict future events just by looking at animals. If you look at a horse, you can tell that something bad will happen, and if you see a cow, you can apparently tell what the weather will be, just by whether it’s sitting-down or standing-up. And there’s an old piece of country wisdom which goes, “pink cow at night, Angel Delight”. Cows tell you stuff about the future and horses just give you the heebie-geebies.

6. India. In India, cows are sacred and roam free and many drivers will swerve into almost anything to avoid a collision with them. It stands to reason, therefore, that the safest place to be in India, is on a cow. Cars and trucks would actually go out of their way to avoid you. Brilliant. It would be safer than riding a horse and safer even than riding an elephant. And cows aren’t governed by speed limits, traffic lights or contraflow systems. They can go anywhere. Usually to moo at things.

7. My Family History. My late father was a horse. Not all the time, you should understand, but occasionally. I believe he was a horse twice during his lifetime. Or rather, half a horse. As a part of Manchester University’s rag week in the late 1950s, he and two friends competed in the 2:10 at Lingfield one Saturday. He (front half of horse) and his friends (back half and jockey) hid behind one of the fences during a rare – in those days – televised meeting and waited. When the other horses approached and jumped the fence, my father and his friends sprung from their hiding place and galloped down the course in pursuit of them. Despite a great deal of exertion over the following couple of furlongs, they were unable to make up much ground and soon began to tire. Their race concluded early when they were chased away by an angry policeman. That was the highlight of my father’s sporting career. In fact, it’s the biggest sporting accomplishment in our entire family history. But if those horses had been cows, my dad could have won that race. And then we could have put him out to stud. He’d have liked that.

April 7, 2011
7 Reasons Not To Elbow Someone Whilst Sleeping

Last week you found out that my girlfriend and I discuss potatoes in bed, well today you are going to discover that she elbows me in the neck whilst sleeping. But this post is not so much for the benefit of her as it is for everyone. The simple fact is this: elbowing people whilst sleeping is bad. Here’s why:

1. Sides. Like most couples, my girlfriend and I have dedicated sides of the bed. I am on the left with 80% of the duvet, Claire is on the right shivering. Now, if like me you never venture from your side of the bed, it means your fellow sleep partner must be breaking bed protocol if her (or his) elbow is making contact with your neck. In such situations you do have to wonder why you had to nominate sides in the first place.

2. Damage. Of course, before you wonder about why you agreed to nominate sides, you need to inspect your injuries. In my case I had to check I was still breathing. Thankfully I was, but an elbow protruding into my trachea made it much harder than it usually is. Still, I am one of the lucky ones. Other injuries you may suffer from being elbowed in bed include: a black eye, a broken nose, a fat lip, a dislocated jaw and a wobbly tooth. And that’s just on your face. If you sleep upside down it could be a whole lot worse.

3. Reflex. Generally when people feel pain, their first reaction is to react. This probably isn’t news. If you are asleep and someone disturbs you by elbowing you it would be very natural for you to instinctively punch them in the face. Satisfying, yes. Sensible, not really. Especially when you consider that a reflex of being punched in the face is to kick out. You could quite easily end up having a pillow fight. Without the pillows.

4. Retaliation. Maybe you manage to avoid reacting instinctively though. Possibly because you are already awake. You can’t let your partner get away with it! They’ve just whacked you in the face. This is when you start turning to dark places. (Unless you switched the light on to work out what the bloody hell just took your head off.) Thoughts turn to revenge. Should you kick them? Knee them? Pinch them? Poke them? Slap them? Chances are you won’t do any of them, but thanks to your partner you stay awake all night thinking nasty thoughts. Then you’re cranky all day. You snap at people. You argue with people. You put salt in people’s coffee. Then, come 6pm, you have no friends left. And all because the lady ~~loves Milk Tray~~ elbowed you up the nostril.

5. Moving. In something of a design flaw, when someone elbows you whilst they are asleep, they rarely move their arm back to its rightful place. As a result you have to move it for them. Which is not as easy as it sounds. Joints were only designed to move in certain directions and usually the only direction it wants to go is further into your eye socket. Generally speaking, the only solution here is for you to move. Probably downstairs to the sofa bed.

6. Dreams. As I do on most nights, I was dreaming in my sleep. Last night’s adventure was particularly exciting as I was unbeaten on 245 and Shane Watson had just pulled a hamstring. It was a pleasant change to his usual trick where he pulls a hamster from a Tesco carrier bag. So there I was watching Shaun Tait jog in from the Michael Jackson Statue End (we were playing in Fulham) when I lost sight of the ball. Next thing I knew it had smacked me in the throat. Which is when I woke up with a start and realised that not only had I been dreaming, but Claire had been the one to spoil my moment with a viciously placed elbow. Pathetic.*

7. Petty. If you have an issue with someone, elbow them in the face when you are awake. That way they’ll know exactly how you feel. Doing it while you are ‘asleep’ is childish and, as detailed above, helps no one.

*When I did get back to sleep, Janet Street-Porter yorked me first ball. One of us were also naked. That’s the stuff nightmares are made of.

April 6, 2011
7 Reasons to Buy a Fisher .375 Caliber Bullet Space Pen

Great news, 7 Reasons readers! It’s now the future, for the zenith of that great and influential piece of technology – the pen – is here. Pictured down there, just below these words, is the most awesome pen ever. The only pen you’ll ever need. A pen that you can use on absolutely any occasion. If you want to be prepared, never mind the Scouts, get this pen. Did I mention that it’s awesome already? It’s awesome.

1. It’s Mighty. Okay, I can’t get anything past you. You’ve noticed, haven’t you? It doesn’t look like a pen, does it? No. It’s made from a .375 calibre bullet. That makes this pen mightier than the pen, which is mightier than the sword. It’s also packaged in an attractive gift case and is easy to transport in your pocket.

2. It’s Handy. I live in Britain where few people own guns and, as such, I have a very limited understanding of them. But what if bands of roaming barbarian hordes turned up at my house. Or hordes of roaming barbarian bands? Or reams of hording, barbering hands? Or bandaged ranks, handy with swords? I’d be fucked. And really confused. But if I had a bullet pen I’d be able to defend myself and my loved ones in the best possible way: By writing a cross letter to the local newspaper and then hurling the pen really hard at an assailant. That should work, right?

3. It’s Feminine. Now, you might be thinking that this isn’t a very feminine accoutrement, and that this awesome pen would be undesirable to women. But you’d be very, very wrong. Because if you thought that, you’d be making the crass assumption that what every woman wants is a man. But they don’t. And let me tell you right now, there is no surer way of not getting a man than for a woman to carry a large bullet around in her handbag. None. You can’t even top this with a cat in a pram or a hat made of cheese. Or Crocs.

4. It’s Waterproof. It writes underwater, which is something conventional pens can’t do. And it’s important to be able to write under water. For a successful submariner, for example, the ability to write under water is a necessary part of the job. They need to be able to write things down to do with charts and protractors and compasses and periscopes that you couldn’t possibly understand. If they were explained by me. The Fisher .375 Caliber Bullet Space Pen is ideal for all of this underwater tomfoolery.

5. It’s Airproof. It writes over water too. So if you’re an unsuccessful submariner, you can still use the pen without feeling stigmatised and discriminated against as a consequence of your haplessness and ineptitude. Sure, other submariners may mock you, but it won’t be because of your pen.

6. It’s Oilproof. Who amongst us hasn’t been trapped in a barrel of oil and suddenly remembered that it’s Mothers Day? If you own this pen, your mother will never be card-less again. You’ll also be able to write inside a wok and on the head of my teenage self. It’s so practical!

7. It’s A Force For Good. It raises the stakes and pushes back the boundaries of science, technology, the human species as a whole and the design of pouch laminating machines. Because the bullet space-pen is so amazing that it’s way ahead of the curve. Sure, the pen works underwater, and so does paper. For a short time. But eventually in water, paper turns to papier-mâché and, as we know, turning French is undesirable. The only thing that can prevent this horror is the pouch laminating machine which sadly, does not work underwater. Because of this technological imbalance, humankind will inevitably pour all sorts of resources into making the underwater pouch laminating machine a reality. All because of the Fisher .375 Caliber Bullet Space Pen. Bring on the future* (only £16.34 and delivered free within the UK)!

*My birthday is in June.

April 5, 2011
7 Reasons Seven Different Teams Won The 2011 Cricket World Cup

Well, that’s it. The Cricket World Cup is over for another four years. And what a World Cup it was. Some incredible performances from some incredible teams producing some incredible results. Or, if you were watching from where I was, rather tiresome once it had entered week 23. The good news is, England won! (Along with India.) (And a few others.)

1. India. The history books will show that it was the once fully-haired Mahendra Singh Dhoni who lifted the cup for one of the host nations. Given that they won the final I suppose there is an argument that they should be declared victors in their own right. But if we do that, aren’t we forgetting the other winners?

2. South Africa. They beat India – the winners – in the group stage. Surely if you beat the winners that makes you the winners?

3. England. They beat the winners of the match against the winners. Surely if you beat the winners of the match against the winners that makes you the winners?

4. Ireland. Ironically, the only people who can’t remember Kevin O’Brien’s incredible innings are the Irish. That’s because they were drinking from 9am. So, in case you have forgotten, let me remind you. Ireland beat England. They beat the winners of the match against the winners of the match against the winners. That makes them the winners then?

5. West Indies. Well, not quite. Because the winners of the match against the winners of the match against the winners of the match against the winners (otherwise known as Ireland) lost to the West Indies. Which makes them the winners.

6. Pakistan. Or at least they would have been if Pakistan had not beaten the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners, in the quarter finals. And that’s exactly what Pakistan did. Unfortunately for them, this doesn’t make Pakistan the winners.

7. New Zealand. That’s because in the group stage they succumbed to lose to the Kiwis. And if you beat the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners, that means you win. Or at least it does here because we only provide seven reasons. Which is rather unfortunate for Sri Lanka given that they beat the winner of the match against the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners. Mind you, they did lose to the winners. So I guess it doesn’t matter very much.

April 4, 2011
Russian Roulette Sunday: Excitement Has Arrived

When you look at the above, what do you think? I’ll tell you what I think. I think I’d like that on my wall as a poster. In a frame. A wooden frame. What a great talking point it would be. And an even better way of getting people you don’t really want in your house out of it. I am sure you feel the same. And, because we feel the same, Marc and I have done something to accommodate our needs.

Launching this week – after seven days, four hours and eleven minutes (approximately) of planning – is the 7 Reasons store. That’s right, a whole store dedicated to selling 7 Reasons branded goods. How marvelous. So whether it’s a t-shirt or a postcard or a… erm… another t-shirt, this is the place for you.

Now, because we are nice and because we want to see someone walk around Brixton in a 7 Reasons tank top, we are offering you the chance to get 15% off your first order. All you have to do is send an email to [email protected] before 11:59pm tomorrow – (that’s 11:59pm on Monday 4th April 2011 for the easily confused among you). In return we’ll send you your coupon code which you can use at the checkout. Make sure you are following us on Twitter or Facebook to find out when the store opens. The links are up there. On your right.

Okay, that’s enough for today. Someone wise once said too much excitement on a Sunday was bad for the heart. And they were right. See you in store soon.

April 3, 2011