Everywhere you go, celebrities are endorsing something or other. Now it’s our turn.*
j"7 Reasons wanted to stop me. They failed. Now I'm going to crush them in my giant hand.""We will be judged by 7 Reasons. When they want to inflict great pain on the world they will stop writing.""I've bought a komodo dragon, a cross-eyed opossum, a Kim Jong Il and I've urinated in a policeman's helmet. Thank you 7 Reasons.""I adore 7 Reasons; it's an absolute joy to read every day. It's an essential lifestyle guide that has taught me so much about cats and biscuits. Both of the team seem lovely, but I especially like the tall, grumpy one with the spell-check facility. And thanks to the other one, I'm planning a trip to Whitstable.""I'm a devotee of 7 Reasons and can categorically state that it is NOT a cult. Not even close." "The 7 Reasons Marc Fearns picture book gets me hyped.""I read 7 Reasons and now I'd give my right arm to beat the French. At anything."
*Only words and pictures have been altered and fabricated in the making of this post. Everything else is real.
Today sees the launch of Twitrelief, a fundraising event for Comic Relief. While I, of course, applaud anyone who spends time raising funds for good causes I can’t help but question what this event has to offer. In a nutshell, people can bid to have a ‘celebrity’ follow them on twitter for a bit. That’s it. A ‘celebrity’ will follow you on twitter. Now, maybe it’s me, maybe I’m cynical, but I just don’t get this celebrity thing. They are just people. Like you and me. So what’s the fascination? Wouldn’t you be happier having someone follow you who wants to read your views on Hob-Nob dunking technique? Judging by the number of bids already in, no you wouldn’t. But that’s really irrelevant. My real issue here is with what the Superfollow – that’s the reward – entails. It’s not much. Which makes all you bidders twits. Absolute twits. Here’s why:
1. Follow Duration. The ‘celebrity’ will follow the highest bidder for a period of 90 days, after which it is up to them whether they wish to continue following or cut the winner form their lives completely. Just imagine how this is going to make the bidder feel. The bidder won’t be able to concentrate for 90 days. All they will be thinking is, ‘Does Fearne Cotton think I’m interesting?’ And then on that 90th day you find out in the cruelest way possible. You slowly scroll down your followers list to see if she’s still there. Only a twit would put themselves through that anguish.
2. Retweet. Part of the package includes the ‘celebrity’ retweeting one of your twitter updates. Just one, in the 90 days. I have two problems here.
One: Surely it goes against the purpose of twitter. The retweet function is for people to pass on things they find interesting, not for Alexandra Burke to retweet winning bidder Susan’s update, ‘gotta luv kfc! lol!’
Two: If the idea of a ‘celebrity’ retweeting your update compels you to bid, you must be a very boring person. I’m sorry, but it’s the truth. You are a very boring person who writes very boring updates. Boring updates that no one will ever want to retweet. Not even your own mother. That is why the retweet has become your goal. Your aim. It’s what you live for. The idea of someone retweeting your update thrills you. It’s like the yacht syndrome. I would love a yacht. The longer I go without one, the more I want one. And it hurts not having one. Still, at least I don’t write boring twitter updates. Boring 7 Reasons posts yes, but not boring twitter updates.
3. A Mention. The final part of the package is a mention in a tweet from a ‘celebrity’. What the hell do you have to bid for this for? Just get on twitter and send them a message. They might reply. If they do donate a fiver to Comic Relief. Why not? You would have spent £2,000 on it.
4. Added Bonuses. Thankfully some of the ‘celebrities’ have realised that just following someone for a bit is largely a pathetic reward. So they’ve added a few bonuses into the bargain. Some are quite cool. If you win Neil Tennant for example, you’ll also get his keyboard. Some though, are questionable. Ruby Wax for example. I have always found her questionable, but that has now been exacerbated by what she is offering in addition to the Superfollow. You get to watch her having botox. An event someone currently thinks is worth £102. What is wrong with you? Get some help!
5. Richard Curtis. ‘The Boss’ – not my words, theirs – is not even on twitter. But, he will join just to follow you. So let me work this out. He’s not on twitter so he doesn’t have any followers. Which means when he joins he will retweet your tweet to no one. He’ll also mention you in a tweet. A tweet that will be seen by no one. Apart from you and him. Between you and me, I think you’d be much better off paying all your followers 50p to big you up for the day.
6. Twittish Logic. I didn’t have to write this post. This post could have been called, ‘7 Reasons Twitrelief Is For Geniuses.’. But it’s not. And it’s not because I haven’t seen any evidence of genius bidding yet. All I’ve seen is twittish bidding. If you have a half a brain cell you should be able to work out that when the bidding page says, ‘this celebrity will become your new best friend,’ they are talking absolute bollocks. Of course they aren’t. They will follow you, do your retweet, give you a mention, then dump you. Which is why you must use the opportunity wisely. So here is a piece of 7 Reasons advice right from our hearts. Ignore who the celebrity is, concentrate on the numbers. How many people are they being followed by? Richard Bacon has the most followers by far. Nearly one and a half million. A genius would bid for him in the knowledge that he would generate more publicity for them. They wouldn’t, for example, bid for McFly who have just a meagre 120,000 followers. But being twits of course, McFly’s bid is over £500 and Bacon’s is £45. And he probably bid that himself.
7. Because 7 Reasons Are Not Involved And Quite Frankly We Offer A Better Package. That’s right, we reckon we are a much more attractive prospect than all those ‘celebrities’. And our package is bigger too. Which is why you can now bid for us. Just head over to eBay to bid on the 7 Reasons Non-Twitrelief Superfollow Auction. Rest assured we will give all proceeds to Comic Relief. Thanks for your support.
Hello! It’s Groundhog Day today and, to commemorate that event, we’re going to be doing the same thing that we did on this day last year: Not writing about Groundhog Day. Instead, we’re going to be writing about Benicio Del Toro because, as you may or may not be aware, he’s recently joined Twitter. Here are seven reasons that you should follow him.
1. It Might Be Him. Given the level of interaction that he has with his followers it seems unlikely that @BenicioDToro is the real Benicio Del Toro; after all, most celebrity tweeters have little or no interaction with their followers, with some choosing to interact only with other celebs and some not even tweeting their own stuff at all, leaving it to PR minions. Still, given that it’s Benicio Del Toro that we’re discussing, you might expect him to behave a little differently than say, Paris Hilton or Newt Gingrich. You’d probably expect the unexpected from him. So perhaps it is him.
2. It Might Not Be Him. Fake celebrity tweeters are all over Twitter. Some of them are sad, deluded individuals who contribute nothing of interest to proceedings, and some are brilliant, witty, insightful and passionate about spoofing the people they purport to be, or – for fear of litigation – don’t purport to be. I will say this; if it isn’t Benicio del Toro then, whoever it is, they’re doing a damned fine job. Such a good job, in fact, that they probably deserve to be Benicio Del Toro, replacing the real version. After all, pretending to be someone else is, fundamentally, acting, and if Del Toro is being spoofed then the spoofter clearly deserves the promotion. We should still follow though, because if it turns out that it isn’t really him, British followers will be able to sigh, grumble and rant, and American followers will be able to concoct bizarre law-suits for emotional distress suffered or for mail fraud (whatever the hell that is). Essentially we all win.
3. Interaction. He retweets lots of nice things that people say about him (we’re hopeful that he will retweet this). Hmm, you might be thinking, that sounds a little self-serving, but since I’ve been following Benicio Del Toro, my timeline’s been full of people saying nice things, which is a genuine change from the norm. Usually my Twitter feed consists of “Piers Morgan’s a cock” and “the Daily Mail want to shovel us all into ovens” endlessly tweeted and retweeted. So perhaps positivity and kindness will make Twitter a better place. Or maybe they won’t. He also responds to people. Not just glib, cursory responses, but actual considered, thoughtful ones about acting, upcoming projects and the roles he chooses. He just seems really, genuinely nice.*
4. Be An Early Adopter. If you follow Benicio Del Toro now, you’ll be seen as an early adopter and that’s always cool. Well, unless you’re an HD-DVD-9 user (the HD-DVD-9 user?) or a clog-revivalist in which case it isn’t. And if you’re both of those things you’re really in trouble. Anyway, if you follow him now, you can impress people by saying “I was in the first couple of thousand people to follow Benicio Del Toro on Twitter” or, if you’re not talking to an audience of geeks, you could should keep that quiet.
5. He Follows People Back. This might not sound intrinsically interesting, but for a celebrity tweeter, it’s unusual. It’s also a brilliant spectator sport, because every time he returns to Twitter – and we’re probably not helping here – Benicio Del Toro has many, many new followers to follow back. As this snowballs (and it will), how will he cope? Will he have to give up acting, meals or sleep to spend his time following everyone back? Will he be reduced from a fine actor to a haggard, pallid man sitting in a darkened room dressed only in his underpants endlessly clicking the Follow button as he desperately struggles to catch up? This is more exciting than a soap opera.
It's The Beard!
6. The Beard. Benicio Del Toro’s beard is one of the most awesome, luxuriant, manly examples of facial fuzz there is and we should all see that in our timeline every now and again. For men, it would be inspirational, a paragon of masculine virtue that, if we look at it long enough, might just rub off on us. For women, it would be aspirational, a paragon of masculine virtue that, if they look at it long enough, might just rub on them. Let’s face it, a proper beard is something we all love and if you follow Benicio you’ll see it a lot in your timeline.
7. Quantity. The most surprising thing is not that Benicio Del Toro is tweeting, retweeting and responding to people (after all, that’s how most of us non-celebrities use Twitter), it’s that he’s responding in such quantity to people. He’s tweeting hundreds of times a day. Yes. Hundreds. It must be quite a Herculean task to tweet that often (@7Reasons manages to tweet four or five times a day and there are two of us). And it’s not just the sheer dedication to tweeting that’s amazing, it’s the potential consequences. After all, he’s retweeting things that people are saying about him, and then they’re retweeting his retweets of the things they said about him, and then their friends are replying to the retweet of the retweet – and probably retweeting it themselves – and then they’re following him and saying nice things about him which he’ll retweet and the whole process starts again (but bigger because there’s now a wider circle of people involved). Essentially, BDT (How I wish he had a shorter name) is going to break Twitter and probably the internet as well. And if you follow him, you’ll be the first to know when that happens.**
At 7 Reasons we’ve never brought you exclusive celebrity news before, but now we have some. A letter has been erroneously delivered to one of us (the York based one) with exciting details about the private life of an icon of both the large and the small screen.
We don’t know why Bairstow Eves sent this letter to us, as it’s addressed to homeowners in Clifton, York, where neither of the 7 Reasons team live, but we’re jolly glad they did. Here it is:
Dear Home Owner,BUYERS WAITINGCLIFTON
We urgently require more properties to sell in Clifton for the following clients who are registered with our office.
Mr T is a first time buyer looking for a property with a minimum of two bedrooms. He will consider any style of house.
Mr & Mrs H have their property on the market and are looking to purchase a two bedroom house in Clifton.
Mrs H is looking for a semi or detached property with a minimum of four bedrooms.
I would stress that this is a genuine and urgent enquiry; we only take this time and effort for serious potential purchasers. Please contact our Sales Team on 01904 622 355 to arrange your free, no obligation Market Appraisal.Assuring you of our best attention at all times.Yours Faithfully,*********************Office Manager – Bairstow Eves York.
That’s right, 7 Reasons readers! This man. Mr T is looking to buy a house in York!
I pity the fool that sells me a home in the wrong area!
Now we don’t know why the star of the A-Team and Rocky III is looking to buy a property here. It seems unlikely that it’s going to be a second home for holidaying as the letter also reveals that (surprisingly) Mr T is a first time buyer. And it tells us that he will consider any style of house; though presumably he’ll want one with a garage full of odds and ends that he can spontaneously fashion into an armoured car or use to construct an impromptu gun turret.
The letter goes on to tell us that Mr and Mrs H (we don’t know who these people are, they’re not important celebrities like Mr T) are looking to purchase a two bedroom house in Clifton. But wait! Mrs H is also looking to buy a semi or detached property with a minimum of four bedrooms. We don’t know why. Perhaps she’s a brazen strumpet who’s looking for somewhere to house her army of lovers? We just don’t know. We do feel that Mr H should be worried, but mostly we’re excited about Mr T.*
Thank you, Bairstow Eves, for bringing this important celebrity news to our attention. 7 Reasons (.org) will return tomorrow with reasons (unless there is any more Mr T news).
