Author: 7 Reasons

7 Reasons I Am The New Rebecca

Hello. Regular readers of 7 Reasons will know that on Sundays we do things a bit differently. Well, today is very different. What you are about to read is a job application. A live job application. We have a lot to get through so I’ve broken it down for you.

If you are a regular 7 Reasons reader head straight to (A).
If you are a POKE employee (particularly one who is in charge of hiring me) head to (B).
If you are the person who keeps finding our site by Googling ‘hot woman’ your day has finally arrived. Just stare at the picture.

(A) Yes, so this is a live job application for the position of Social Media Copywriter. Very briefly here’s what has happened so far. On Thursday the London-based agency POKE announced they’d be running a live recruitment process via twitter on Friday. The aim was to find a new Rebecca to replace the current Rebecca who is going off to play her recorder or something. This was poor timing on POKE’s part as I was at a wedding on Friday. So, I needed a plan. I set myself up as @TheNewRebecca and then requested a bit more time. Luckily, I got it. Which is why I am able to apply today. Right, got that? Good. Ignore (B) and read my job application.

(B) Hello future colleagues. Some of you might be here because you are following @TheNewRebecca (good choice) others might be here because you’re doing the sifting process. Whichever it is I shall try and make this as painless as possible. So, sorry I couldn’t be with you on Friday for the live application process, I was at a wedding. The good news is I have no more Friday weddings in my diary this year so I will make it into work five days a week. Hopefully you appreciate that kind of commitment. Right, that’s the formalities out of the way, here are my responses to the tasks.

#poketask1. We have two Thor premiere tickets to give away on Orange Film Club. Think up a comp & tweet how you’d announce it.

“Quick! Help Thor save #OrangeWednesdays! Upload your most rousing speech to http://on.fb.me/oowfc. The best wins two Thor premiere tickets!”

#poketask2. Someone complains that @PizzaExpress was too busy on Weds because of #OrangeWednesdays. Extinguish their grumpiness in a tweet.

“Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (PS: Fancy beating the queue next time? Book ahead).“

EDIT: On Wednesday 13th April, @TheNewRebecca decided she’d be clever. She tweeted, “Yet again Pizza Express is heaving because of #OrangeWednesdays. I need someone to extinguish my grumpiness.” Unfortunately this backfired substantially when some even cleverer bod hiding beneath the guise of @OrangeFilm promptly replied, “We tried to respond with your #poketask2 response, but alas, it was over 140 characters. tsk tsk. ;)”. Now, I was pretty damn sure it wasn’t. Attention to detail is something of a forte of mine. So I checked. And I was right. 139 characters. Perfect. But then it dawned on me. Not many people have a username as short as ‘@’. Not liking defeat, I replied, “My defence: Yes, my response is 139 characters leaving little/no room for a username. However, it’s a DM. More special that way.” But I knew I was pushing the boundaries. Thankfully the time was just gone 6pm. The deadline for entries wasn’t for another 24 hours. Time then to reword my #poketask2 response taking into account a 14 letter username (based on @TheNewRebecca). So, here it is. My new #poketask2 response:

“Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (Psst: The really smart ones book).”

#poketask3. Tweet three ways you’d get people to enter your competition from task one.

1. Pop-up video on the Orange Wednesdays website showing Thor (probably me in a Thor-like costume) urging people to act if they don’t want the darkest forces of Asgard destroying Orange Wednesdays. This would also be posted on the Orange Film Club facebook page and tweeted via the relative Orange accounts.

2. SMS alerts sent out to Orange customers telling them that the existence of Orange Wednesdays is under threat.

3. Regular tweeting of incoming videos throughout the contest from @orangefilm and @orangethefeed.

#poketask4. Oops. We just wrote ‘exited’ instead of ‘excited’ on our Facebook wall & everyone’s saying we’re half-baked. What do you do?

I write: “And when I say ‘exited’, I clearly mean ‘excited’. It’s true, I am having severe problems with my ‘c’s today. You should count yourselves lucky though, already today I’ve been asked to leave the office twice because of problems with my ‘r’s.”

#poketask5. Someone’s posted on Orange Film Club: “Tracy, you’re an idiot”. What you would do/say?

It depends on the context. If I feel it could be construed as ‘banter’, I would leave it and monitor the conversation. If, on the other hand, it was clearly posted with malicious intent I would delete it and write a general reminder to everyone that we are a friendly bunch and abuse won’t be tolerated. There’s a place for that type of thing and that place is ITV2.

Of course it could have been Tracy who posted the message herself. In which case she is an idiot and I would ‘like’ the status.

#poketask6. Think up a sticky, smart hashtag for our new project all about personalised Royal Wedding memorabilia. (Yep, you read that right).

#DuchyUnoriginals

#poketask7. Righty. That’s today’s tweet-a-thon over. Anything else you want to let me know?

Well yes, there is actually. I think this would be a good point to announce that my name isn’t really Rebecca. Nor do I own a pair of orange shutter shades or a splendid moustache. The finger though, is very much mine. So who am I? Well, when I’m not being The New Rebecca, I call myself Jon and one of my side-projects is this, 7 Reasons. The premiss of 7 Reasons is simple. To give seven reasons for something, every day. And that is what my co-founder Marc and I have done since latter 2009. Topics have varied from 7 Reasons You Shouldn’t Date A Polar Bear to 7 Reasons You Should Not Kayak Across The Pacific Ocean to – just because it is mentioned in the tasks above – 7 Reasons To Have A Pizza Express Tattoo. Anyway, given that there were seven tasks, it seemed logical to use 7 Reasons. And it’ll also up our unique visitor count which will please Marc no end.

And one final thing, just to show you I get results from innovative social media use, I met my fiancée by paraphrasing this guy.

April 10, 2011
Guest Post: 7 (+1) Reasons An Onion Doesn’t Make A Good House Pet

In keeping with our traditions as a a self-help guide we are delighted to welcome Paisley Downing to the 7 Reasons sofa. For those of you wondering who Paisley is, let me tell you. Paisley enjoys writing comical articles about pets, politics, and cyber culture. She currently writes for Allied Satellite TV. It’ll come as no surprise to you then that today’s post is concerned with that troublesome matter of selecting a pet. Here’s Paisley (after the photo of an onion):

Selecting the right pet for your home can be a daunting process and, with so many choices, beginning with which pet not to choose could save you time and stress. Today, we’ll look at seven really good reasons you don’t want an onion for a house pet.

1. An Onion Reeks. An onion will necessarily have a powerful smell after peeling or slicing. While this makes it excellent at what it does, it contributes little to the family aspiring to adopt a new friend. An onion simply can’t stay wrapped in its comfy little peel forever. Sooner or later, the onion will have to come out. By then, the only options left include lighting a candle to ward off the fumes, or submerging the onion in iced water. Neither option is conducive to cuddling on the couch.

2. Too Many Layers. Of all the vegetables one could select as a family pet, the onion is known to be most complicated. Just when you think you’ve developed an easy rapport, whammo! Another shocking, perhaps even disturbing surprise from your thin skinned friend. The onion is simply beyond our comprehension, in a number of ways — and by the time many onion owners discover what that number is, the damage to the relationship has been done and there is no going back.

3. Fragility. Onions are not the hardiest of vegetables. Even when stored in optimal conditions, the best of the lot can quickly go bad, transforming your sleek-sheathed bulb baby into a furry friend. While it is true that the variety used for cooking can be stored for much longer periods of time at room temperature — as opposed to sweet onions that require refrigeration — even these are overly sensitive about being left alone, and prefer the company of other onions to yours.

3. Cost. Many people are initially attracted by the affordability of onions, but they fail to see the Big Picture; onions can cost pet owners more than they might believe in terms of personal relationships and health care. How many times has a young man let an onion come between him and that special girl? Or a guy come home from a tough day on the job, only to face the perils of indigestion after a too-close encounter with an onion during his lunch break?

4. Disloyalty. Unlike broccoli, the onion is likely to be disloyal to its owners should a more exciting person come along. Onions tend to wander off with anyone who will give them a moment’s attention, and if you disappeared never to be seen or heard from again, the onion would not care so long as someone else was there to feed, bathe, and play with it.

5. Jealousy. Let’s face it: onions need lots of attention and can be quite jealous. They’re jealous of you, your children, your pets, and your life. Even the most affectionate onion will eventually disappoint you with passive-aggression tactics such as rolling around in your pillowcase when you aren’t looking, leaving a slime trail on the bathroom floor for you to slip on, or throwing out your mail before you’ve had a chance to read it. If you decide to go onion, be prepared to coddle a delicate, high-maintenance temperament.

6. High Energy Levels. Unless you’re very young and active as a matter of course, you will likely find the onion’s energy levels to be too high. An onion is constantly on the move and loves chasing and being chased. This is not a pet for a person who expects a nice, quiet creature to nod hello to in the mornings and evenings and not have to deal with during the day.

7. They Hate Family Photos. Onions are notorious for their purposeful avoidance of the camera during family get-togethers. In fact, they are known to go so far out of their way to escape picture time that there have been reports of onions rolling away into the wilderness at high rates of speed, where they are unfortunately lost or preyed upon by wild animals. What better way to ruin a family reunion than the needless tragedy of losing a beloved pet in the chaos?

April 9, 2011
7 Reasons to Shop With 7 Reasons

You’ve laughed with us, you’ve cried with us, you’ve watched us, you’ve read us, you’ve heard us, you’ve written for us, you’ve tweeted with us, you’ve got engaged with us, you’ve had a baby with us and probably other stuff too. And now, in a new and exciting development, you can shop with 7 Reasons. And here are seven reasons that you should.

1. Be Unique. Everyone wants to feel distinctive, unique and a bit special. And, if you purchase a 7 Reasons t-shirt, the chances are very high that it will actually be unique. After all, how many people are you likely to bump into in your local pub wearing the same Haystack Poking Patrol t-shirt as you? And even in the unlikely event that you did meet someone else in a pub wearing that same t-shirt, you could just say, “Hello Marc” and I’d probably buy you a beer. You’ll be unique or you’ll get beer. That sounds like a good deal.

2. To Marvel At The Emporium. The 7 Reasons team have (amongst other things) expertise in web design and the retail sector. You might think that this would make putting together an online shop easy. But you’d be wrong. Because in typical 7 Reasons style, the one with the retail background did the web design and the one with the web design background is in charge of the retail side of things (and did everything else). So if it does crash or start randomly giving away free merchandise you’ll be there to witness/benefit.

3. Because Our Wares Are Really Jolly Good. I didn’t have anything to do with the design of the lemon t-shirt (God or Darwin, depending on your viewpoint, designed the lemon and Jonathan Lee did the rest), so I can say this. It’s bloody brilliant. Look at it! Just look at it! It’s really a beautiful piece of design. It’s a pop-art pie-chart in lemon. Who wouldn’t want to wear that, other than the abjectly wrong and gits? No one.

4. Innovation. Because the product range will grow as we think of more things to add. We’re already looking into producing 7 Reasons Inspirational Beer-Mats, calendars and fridge-magnets, so you’ll never know what you might find there: A 7 Reasons horse; a 7 Reasons handbag; a 7 Reasons his and his voodoo doll set; a replica 7 Reasons sofa. Anything. Or if you don’t find what you want, you might eventually, because…

5. We’re interactive. We can’t think of everything. We’ve tried and have gotten distracted by girls and tiramisu and things. But we love great ideas and, if you’ve thought of something you’d like to see in the 7 Reasons shop that isn’t there, you can email us and, if we think it’s a good idea, we’ll look into making it. And we’ll probably put your name on it too, unless it’s something really small – or embarrassing – in which case we won’t. Or if you have a really long name like Bartholomew Constantine Washington Penderghast the third, we might not. But if you’re called Jennifer Aniston we definitely will, and that’s a promise.

6. Incentive. Has any other website ever encouraged you to invade a country? Yes, probably, but only evil ones. We’re nice chaps though, and we’d like to encourage a more benign, civilised, conquest: So the first five readers that are photographed standing atop the Eiffel Tower waving a Union Flag and wearing one of our France Invasion t-shirts will get the money they spent on the t-shirt refunded.*

7. Because We’re Very Excited. So excited, in fact, that we spent a couple of hours putting this post together about our shop and forgot to include a link to it. So here it is (this is the link). Now go and shop till you drop! Or at least until your arms are very full and you feel a little faint.**

*We can sometimes tell the difference between the Blackpool and Eiffel towers and we’re also quite good at spotting things that have been photoshopped so no tomfoolery, please.

**I – Marc – would like to thank my colleague Jonathan Lee for all of the effort that he put into the shop and the merchandise (and for fielding slightly ranty emails about World War Two font styles and spacing without ever losing his cool). Never let it be said that he doesn’t work very, very hard indeed.

April 8, 2011
7 Reasons to Replace the Horse With the Cow

Great news from Germany! The horse is obsolete. A fifteen year old girl has trained a cow to show-jump because her parents refused to buy her a horse. At 7 Reasons, we love this sort of defiant ingenuity so, in honour of the quite brilliant Regina Meyer, here are seven reasons to replace the horse with the cow.

1. The Grand National. Or, The Festival of Horse-Death – as it’s called in my house – with its high fences and terrifying leaps is dangerous for both riders and horses. If we replaced the horses with cows though, imagine how much better it would be. Would cows even attempt to hurdle over Canal Turn or Becher’s Brook? No, of course they wouldn’t, they’d just amble round them, perhaps pausing to nibble at the racecourse (or grass, as it’s known to laymen). There’d be no injuries to jockeys, no innocent animals would be shot and there’d be fresh milk for everyone at the finish. Or – if the race had been ridden at a quick pace – milkshakes. Even if cows did get injured and required shooting it would still be better. If you shoot a horse, you get a dead horse. If you shoot a cow, you get a nice sofa or a handbag. Or a steak.

2. Food. Strange as it may seem, there are people out there that eat horses. They’re called The French. But French cuisine is awful. After all, if it was any good, French chefs would stay there and cook it, wouldn’t they? But they don’t, they’re all over here in Britain, cooking food that doesn’t contain horses; making hors d’oeuvres rather than horse d’oeuvres. Is France teeming with British chefs? No. That’s because horseless cuisine is better and they want to stay. If France replaced the horse with the cow, their chefs wouldn’t leave in their droves.

3. Milk. The phrase, “get off your horse and drink your milk”, is often attributed to John Wayne. But if we were to follow Wayne’s suggestion, and get off our horse and drink our milk, we’d still have to find a cow because drinking horse-milk would just be weird. And would you fancy trying to milk a horse? I certainly wouldn’t. So if you had a horse, you’d still need a cow. If you rode a cow though, you’d only need one animal – your cow – and rather than getting off it to drink your milk, you could probably construct some sort of straw/hose milking-device to deliver your beverage to you in situ. Call yourself a cowboy, John Wayne? Too bloody right you were.

4. Society. Cows aren’t horses. They aren’t evil, terrifying, flighty and they don’t chase me round the dining room in my dreams. The world would just be a nicer place with fewer horses. What happens in a society where there are lots of horses? I’ll tell you. The streets of Edwardian Britain were riddled with the infernal beasts running amok, terrorising women in corsets and babies in perambulators just because they’d heard a backfiring omnibus or been startled by an oncoming charabang. Would cows have reacted in such a dangerous fashion? Nay.

5. The Future. You can predict future events just by looking at animals. If you look at a horse, you can tell that something bad will happen, and if you see a cow, you can apparently tell what the weather will be, just by whether it’s sitting-down or standing-up. And there’s an old piece of country wisdom which goes, “pink cow at night, Angel Delight”. Cows tell you stuff about the future and horses just give you the heebie-geebies.

6. India. In India, cows are sacred and roam free and many drivers will swerve into almost anything to avoid a collision with them. It stands to reason, therefore, that the safest place to be in India, is on a cow. Cars and trucks would actually go out of their way to avoid you. Brilliant. It would be safer than riding a horse and safer even than riding an elephant. And cows aren’t governed by speed limits, traffic lights or contraflow systems. They can go anywhere. Usually to moo at things.

7. My Family History. My late father was a horse. Not all the time, you should understand, but occasionally. I believe he was a horse twice during his lifetime. Or rather, half a horse. As a part of Manchester University’s rag week in the late 1950s, he and two friends competed in the 2:10 at Lingfield one Saturday. He (front half of horse) and his friends (back half and jockey) hid behind one of the fences during a rare – in those days – televised meeting and waited. When the other horses approached and jumped the fence, my father and his friends sprung from their hiding place and galloped down the course in pursuit of them. Despite a great deal of exertion over the following couple of furlongs, they were unable to make up much ground and soon began to tire. Their race concluded early when they were chased away by an angry policeman. That was the highlight of my father’s sporting career. In fact, it’s the biggest sporting accomplishment in our entire family history. But if those horses had been cows, my dad could have won that race. And then we could have put him out to stud. He’d have liked that.

April 7, 2011
7 Reasons Not To Elbow Someone Whilst Sleeping

Last week you found out that my girlfriend and I discuss potatoes in bed, well today you are going to discover that she elbows me in the neck whilst sleeping. But this post is not so much for the benefit of her as it is for everyone. The simple fact is this: elbowing people whilst sleeping is bad. Here’s why:

1. Sides. Like most couples, my girlfriend and I have dedicated sides of the bed. I am on the left with 80% of the duvet, Claire is on the right shivering. Now, if like me you never venture from your side of the bed, it means your fellow sleep partner must be breaking bed protocol if her (or his) elbow is making contact with your neck. In such situations you do have to wonder why you had to nominate sides in the first place.

2. Damage. Of course, before you wonder about why you agreed to nominate sides, you need to inspect your injuries. In my case I had to check I was still breathing. Thankfully I was, but an elbow protruding into my trachea made it much harder than it usually is. Still, I am one of the lucky ones. Other injuries you may suffer from being elbowed in bed include: a black eye, a broken nose, a fat lip, a dislocated jaw and a wobbly tooth. And that’s just on your face. If you sleep upside down it could be a whole lot worse.

3. Reflex. Generally when people feel pain, their first reaction is to react. This probably isn’t news. If you are asleep and someone disturbs you by elbowing you it would be very natural for you to instinctively punch them in the face. Satisfying, yes. Sensible, not really. Especially when you consider that a reflex of being punched in the face is to kick out. You could quite easily end up having a pillow fight. Without the pillows.

4. Retaliation. Maybe you manage to avoid reacting instinctively though. Possibly because you are already awake. You can’t let your partner get away with it! They’ve just whacked you in the face. This is when you start turning to dark places. (Unless you switched the light on to work out what the bloody hell just took your head off.) Thoughts turn to revenge. Should you kick them? Knee them? Pinch them? Poke them? Slap them? Chances are you won’t do any of them, but thanks to your partner you stay awake all night thinking nasty thoughts. Then you’re cranky all day. You snap at people. You argue with people. You put salt in people’s coffee. Then, come 6pm, you have no friends left. And all because the lady ~~loves Milk Tray~~ elbowed you up the nostril.

5. Moving. In something of a design flaw, when someone elbows you whilst they are asleep, they rarely move their arm back to its rightful place. As a result you have to move it for them. Which is not as easy as it sounds. Joints were only designed to move in certain directions and usually the only direction it wants to go is further into your eye socket. Generally speaking, the only solution here is for you to move. Probably downstairs to the sofa bed.

6. Dreams. As I do on most nights, I was dreaming in my sleep. Last night’s adventure was particularly exciting as I was unbeaten on 245 and Shane Watson had just pulled a hamstring. It was a pleasant change to his usual trick where he pulls a hamster from a Tesco carrier bag. So there I was watching Shaun Tait jog in from the Michael Jackson Statue End (we were playing in Fulham) when I lost sight of the ball. Next thing I knew it had smacked me in the throat. Which is when I woke up with a start and realised that not only had I been dreaming, but Claire had been the one to spoil my moment with a viciously placed elbow. Pathetic.*

7. Petty. If you have an issue with someone, elbow them in the face when you are awake. That way they’ll know exactly how you feel. Doing it while you are ‘asleep’ is childish and, as detailed above, helps no one.

*When I did get back to sleep, Janet Street-Porter yorked me first ball. One of us were also naked. That’s the stuff nightmares are made of.

April 6, 2011
7 Reasons to Buy a Fisher .375 Caliber Bullet Space Pen

Great news, 7 Reasons readers! It’s now the future, for the zenith of that great and influential piece of technology – the pen – is here. Pictured down there, just below these words, is the most awesome pen ever. The only pen you’ll ever need. A pen that you can use on absolutely any occasion. If you want to be prepared, never mind the Scouts, get this pen. Did I mention that it’s awesome already? It’s awesome.

1. It’s Mighty. Okay, I can’t get anything past you. You’ve noticed, haven’t you? It doesn’t look like a pen, does it? No. It’s made from a .375 calibre bullet. That makes this pen mightier than the pen, which is mightier than the sword. It’s also packaged in an attractive gift case and is easy to transport in your pocket.

2. It’s Handy. I live in Britain where few people own guns and, as such, I have a very limited understanding of them. But what if bands of roaming barbarian hordes turned up at my house. Or hordes of roaming barbarian bands? Or reams of hording, barbering hands? Or bandaged ranks, handy with swords? I’d be fucked. And really confused. But if I had a bullet pen I’d be able to defend myself and my loved ones in the best possible way: By writing a cross letter to the local newspaper and then hurling the pen really hard at an assailant. That should work, right?

3. It’s Feminine. Now, you might be thinking that this isn’t a very feminine accoutrement, and that this awesome pen would be undesirable to women. But you’d be very, very wrong. Because if you thought that, you’d be making the crass assumption that what every woman wants is a man. But they don’t. And let me tell you right now, there is no surer way of not getting a man than for a woman to carry a large bullet around in her handbag. None. You can’t even top this with a cat in a pram or a hat made of cheese. Or Crocs.

4. It’s Waterproof. It writes underwater, which is something conventional pens can’t do. And it’s important to be able to write under water. For a successful submariner, for example, the ability to write under water is a necessary part of the job. They need to be able to write things down to do with charts and protractors and compasses and periscopes that you couldn’t possibly understand. If they were explained by me. The Fisher .375 Caliber Bullet Space Pen is ideal for all of this underwater tomfoolery.

5. It’s Airproof. It writes over water too. So if you’re an unsuccessful submariner, you can still use the pen without feeling stigmatised and discriminated against as a consequence of your haplessness and ineptitude. Sure, other submariners may mock you, but it won’t be because of your pen.

6. It’s Oilproof. Who amongst us hasn’t been trapped in a barrel of oil and suddenly remembered that it’s Mothers Day? If you own this pen, your mother will never be card-less again. You’ll also be able to write inside a wok and on the head of my teenage self. It’s so practical!

7. It’s A Force For Good. It raises the stakes and pushes back the boundaries of science, technology, the human species as a whole and the design of pouch laminating machines. Because the bullet space-pen is so amazing that it’s way ahead of the curve. Sure, the pen works underwater, and so does paper. For a short time. But eventually in water, paper turns to papier-mâché and, as we know, turning French is undesirable. The only thing that can prevent this horror is the pouch laminating machine which sadly, does not work underwater. Because of this technological imbalance, humankind will inevitably pour all sorts of resources into making the underwater pouch laminating machine a reality. All because of the Fisher .375 Caliber Bullet Space Pen. Bring on the future* (only £16.34 and delivered free within the UK)!

*My birthday is in June.

April 5, 2011
7 Reasons Seven Different Teams Won The 2011 Cricket World Cup

Well, that’s it. The Cricket World Cup is over for another four years. And what a World Cup it was. Some incredible performances from some incredible teams producing some incredible results. Or, if you were watching from where I was, rather tiresome once it had entered week 23. The good news is, England won! (Along with India.) (And a few others.)

1. India. The history books will show that it was the once fully-haired Mahendra Singh Dhoni who lifted the cup for one of the host nations. Given that they won the final I suppose there is an argument that they should be declared victors in their own right. But if we do that, aren’t we forgetting the other winners?

2. South Africa. They beat India – the winners – in the group stage. Surely if you beat the winners that makes you the winners?

3. England. They beat the winners of the match against the winners. Surely if you beat the winners of the match against the winners that makes you the winners?

4. Ireland. Ironically, the only people who can’t remember Kevin O’Brien’s incredible innings are the Irish. That’s because they were drinking from 9am. So, in case you have forgotten, let me remind you. Ireland beat England. They beat the winners of the match against the winners of the match against the winners. That makes them the winners then?

5. West Indies. Well, not quite. Because the winners of the match against the winners of the match against the winners of the match against the winners (otherwise known as Ireland) lost to the West Indies. Which makes them the winners.

6. Pakistan. Or at least they would have been if Pakistan had not beaten the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners, in the quarter finals. And that’s exactly what Pakistan did. Unfortunately for them, this doesn’t make Pakistan the winners.

7. New Zealand. That’s because in the group stage they succumbed to lose to the Kiwis. And if you beat the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners, that means you win. Or at least it does here because we only provide seven reasons. Which is rather unfortunate for Sri Lanka given that they beat the winner of the match against the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners of the match against the winners. Mind you, they did lose to the winners. So I guess it doesn’t matter very much.

April 4, 2011
Russian Roulette Sunday: Excitement Has Arrived

When you look at the above, what do you think? I’ll tell you what I think. I think I’d like that on my wall as a poster. In a frame. A wooden frame. What a great talking point it would be. And an even better way of getting people you don’t really want in your house out of it. I am sure you feel the same. And, because we feel the same, Marc and I have done something to accommodate our needs.

Launching this week – after seven days, four hours and eleven minutes (approximately) of planning – is the 7 Reasons store. That’s right, a whole store dedicated to selling 7 Reasons branded goods. How marvelous. So whether it’s a t-shirt or a postcard or a… erm… another t-shirt, this is the place for you.

Now, because we are nice and because we want to see someone walk around Brixton in a 7 Reasons tank top, we are offering you the chance to get 15% off your first order. All you have to do is send an email to [email protected] before 11:59pm tomorrow – (that’s 11:59pm on Monday 4th April 2011 for the easily confused among you). In return we’ll send you your coupon code which you can use at the checkout. Make sure you are following us on Twitter or Facebook to find out when the store opens. The links are up there. On your right.

Okay, that’s enough for today. Someone wise once said too much excitement on a Sunday was bad for the heart. And they were right. See you in store soon.

April 3, 2011
Guest Post: 7 Reasons For Schools To Get Involved In Our Anti-Bullying Project

A few weeks ago you may remember that I auctioned off a 7 Reasons package for Comic Relief. Part of the package included the opportunity to write a guest post for us. That is why today Dr Andy Hickson sits on the 7 Reasons sofa.

7 Reasons is of course a humour site and as such doesn’t feature serious posts very often. Today though, we look at a very serious topic. Andy is the Director of Actionwork, a Theatre and Film in Education company that seeks to promote empowerment and reduce bullying and violence in schools. I am sure this is something we can all relate to. If we weren’t bullied then we almost know someone who was. I was bullied for many years. To this day I am not entirely sure why, but what I do know is that the only deterrents available were telling the teachers – something that didn’t work – and punching the twat – something that did. Hardly suitable options for such a prevalent issue. As a result I think we should encourage organisations, such as Actionwork, who try and prevent bullying by other means.

Andy’s 7 Reasons takes a slightly different form to regular posts in that his seven reasons are featured in a letter. One of the projects that Andy is currently working on is the Anti-Bullying Village. To find out more about the project and read his seven reasons please take a look at the Actionwork Anti-Bullying Village Schools Letter. And do check out the Actionwork website.

Finally, we’d just like to say thank you to Andy for bidding on our auction (and anyone else who challenged him). It seems fitting that an irreverent idea results in the promotion of something so worthwhile. Not to mention a bit of money for Comic Relief.

April 2, 2011
7 Reasons Twitter Must Remain Subscription Free

No doubt many of you saw the news yesterday morning that as of September this year Twitter is no longer going to be a free service. Obviously Twitter isn’t the most profitable of business models and, understandably, they have been working hard to rectify this. They’ve been using promoted tweets for the last year or so, but apparently they aren’t generating a sufficient revenue stream. So now, in a complete volte-face, they have decided that making the service subscription based is the way forward for them. It’s a shame because, not only do we find it an invaluable communication tool for 7 Reasons, it’s also great fun. We’ve both met some great people and both done things that we wouldn’t have done otherwise. Like create 7 Reasons. Quite frankly, the thought of not having Twitter around fills us with dread. So, in a plea to the powers that be, here are seven reasons to keep Twitter subscription free. If you agree please share this post. You never know what might happen.

1. Revenue. There are better ways to raise revenue. No one likes to pay a subscription; look at how many people subscribe to Sky in the UK compared to the number that watch ITV. This tells us that advertising is a more palatable option than a paid for service. We have contextual adverts here on this website and – apart from notable exceptions, such as Marks and Spencer advertising alongside 7 Reasons That I Hate The M&S Dine In For £10 Deal and Orange advertising on the post 7 Reasons That Life Would Be So Much Better in Black and White – this works well. Would any Twitter user really mind carefully chosen contextual adverts on their Twitter page (obviously not ads for hair loss products, incontinence pads or Greggs the bakers) instead of paying an annual subscription? I think not.

2. Relationships. I met the girl I am going to marry on Twitter. In a roundabout way. I wasn’t actually being myself, which means she’s actually marrying a spoofed professional sportsman. Luckily that’s pretty much what I am anyway. There are people out there who, perish the thought, actually pretend to be themselves. And there are people out there who are now married because of Twitter. Or reunited with friends and family because of Twitter. Or working together because of Twitter. Or sharing a cell with Big Bear because of Twitter. That just seems like an awful lot of great stuff that is going to be lost come September.

3. Fail Whale. When Twitter reverts to a subscription based service they hope to keep 25% of their users. I think it’ll be more like 2.5% but either way the Fail Whale will no longer be part of people’s lives. In the two years I have been using the network the Fail Whale has become more than a sign of overload. He has become a friend. A reassuring sight in an uncertain world. A reminder that you can’t always have what you want when you want it. In this respect the Fail Whale is a great philosopher. Communicating with us in a language the modern generation can understand. Who are we going to listen to when we can’t turn to the Fail Whale? The only Fail Whale I can think of is James Corden. And philosophy is not his strong point. Even more depressingly, neither is comedy.

4. Organisation. You have to be organised to maintain a regular subscription to something (unless you’re so disorganised that you subscribe once and remain subscribed for eternity), and organised people aren’t necessarily the most interesting people. But that’s who you’ll find tweeting in the future. Jack Kerouac, Keith Richards, Dionysus, Dorothy Parker and Queen Ranavalona the 1st of Madagascar are all fascinating characters that would be monumentally interesting tweeters, yet would find it too much hassle to maintain a regular subscription to a social networking service, even if they weren’t drunk, high, mythical or dead (or in the case of Keith Richards, possibly all of those things). This would leave Twitter in the hands of dull people, for whom renewing their subscription to Twitter would quite probably be an annual highlight. It would become a showcase for tweets by Michael Vaughan, His Excellency Baron Sir Lord Sir Alan Sugar of Sir Hackney Sir, the third Nolan Sister and Oprah fucking Winfrey. Subscription would make Twitter a duller place which would, paradoxically, make people less likely to subscribe.

5. Access The Inaccessible. Twitter is a great outlet if you want to hear the thoughts of people/things who you otherwise couldn’t. Bronx Zoo Snakes for example. Or dead dictators. Adolf Hitler has his own twitter account. Well, actually, he has about twenty, but I think nineteen of them are fakes. The real Hitler is worth a follow just so you can get a better understanding of how his mind works. If you don’t follow Hitler (and I would never encourage it) I can inform you that he’s still an angry midget. He still has issues. A recent update stated, “I’m sick of bonsai trees being so small.” When we have to pay for Twitter, answers to GCSE history questions just won’t be as informative/entertaining.

6. Expense. Unfortunately, whether you subscribe to the service or not, it’s still going to cost you. Remember the old days when it cost 12p to send an SMS or 28p to send a letter? Assuming you leave the service, it’s going to be those days all over again, only this time we’ll have to alert all of our followers every time we do something. So for us that’s 2000 texts or postcards we’ll have to send out every time we publish a new 7 Reasons post. And what if Bob replies with a text or a postcard? If we decide to reply to Bob we’ll also have to send a text or postcard to everyone who follows both 7 Reasons and Bob. What a nightmare this is going to be. Looking on the bright side at least I have free texts. Looking on the dark side stamps now cost 41p.

7. Subscription Misses The Point Of Twitter. Or, if not the point of Twitter, it misses what we all love about it. The freedom. It’s an egalitarian melting pot where views, thoughts, ideas, opinions and links to Failblog can be disseminated amongst users without some sort of hierarchical class distinction getting in the way. If it’s made a subscription service then – especially in the current harsh economic climate – many users will be excluded for no fault of their own. Should being unemployed, poor, a single-parent or a resident of the Republic of Ireland really be grounds for exclusion from social media? No, it shouldn’t. It’s vital that Twitter remains subscription free. Please retweet this piece if you agree.

April 1, 2011