7 Reasons

Tag: Relationships

  • Guest Post: 7 Reasons Why The Brits Are Uptight About Sex

    Guest Post: 7 Reasons Why The Brits Are Uptight About Sex

    7 Reasons Why The Brits Are Uptight About Sex

    1.  The Conservative Party. The Conservative party specialise in a particular duality; Tories like very much to keep things business and respectable at the front, but murky, duplicitous and even sinister at the back. When I say ‘back’, I mean of course that hidden away room in the tower out on the west wing of their country pile in the depths of Surrey where they keep the, er, apparatus. This dual existence means that, instead of embracing their sexual tastes as part of their identity as they should, they prefer to hide them away and keep them under lock and key and then present this as some sort of honest virtue. What a crock.

    2.  The Victorians. Perhaps the definitive age in British sexual mores, the Victorians have a lot to answer for. The Victorians had a tendency to tie up and repress the bosom of their emotions in a corset or a strait-jacket and take away its air, suffocating it, starving it. Their bedrooms cold and draughty, their beds stone slabs when compared to the kind of things on offer for bedrooms today.

    Of course the figurehead for this smothering of desire was the Queen herself, all jutting chin and jowel and brimming with disdain for any show of open affection: a real ice Queen. Imagine her now, faced with the flesh-fest on Geordie Shore. She’d cancel Christmas and cut off supply routes to the north-east in an instant.

    3. Female Suppression. For so long in Britain, the prevailing cultures – political, social and sexual – were patriarchal. You might well argue that this is still the case. The idea of discussing female sexual desires and needs was anathema; it was all one way stuff, if you excuse the image. That whole concept is based on male control and male control is predicated on holding stuff back in case things start slipping out of their hands. Again, you’ll have to excuse the image there. Sorry.

    4.  Stiff Upper Lip. Brits love to be seen as old warhorses; stoic in the face of unremitting adversity; taking every blow on the chin but never giving in, always soldiering on. The old stiff upper lip. If only they’d be a bit happier about keeping something else stiff? This piffley-idea of sanctified stoicism is laughable when you think of it. It’s like the Brits have seen Sisyphus and thought what a good idea his lot in life looked like.

    5.  The French. Brits are terrified of the French, how they smoulder, casually turn on and turn off their passion switches, how they can make even the most trivial of actions look effortlessly cool. More than anything else they are terrified of the French having sex. And being better at it than the Brits. The Brits think that if they pretend it (ie sex with the French) doesn’t exist, then the French cannot be better at it than us. It’s an ostrich shoving their head in the ground scenario. The French know their heads are better used elsewhere. Haw, hee, and indeed, haw.

    6.  Class. As a nation, the Brits are utterly obsessed with class. It defines every social occasion, every coming together on public transport, every purchase they make, every personal affect. Sex of course should and does transcend any pseudo-idea of class but the Brits being the Brits think that certain sexual habits are only to be associated with the underclass whereas everyone uses a variety of vegetables as part of their sexual role-play games don’t they? Don’t they? No? Oh.

    7.  Eros: not just a waiter. The name ‘Eros’ to a Brit is more likely to be associated with the waiter who brought them cheap plonk in that holiday complex down on the Costa del Torquay, not the God of Love. Cupid rhymes with stupid as they see it – the Brits will always find a way to undercut, downplay and not face up to the force of true sexual emotion when they should just let everything go, open their arms wide and embrace Eros to their hearts. Even if he is a bewhiskered, doddery old fella with breath that smells of cigarettes and dried shrimp. Especially, then.

  • Guest Post: 7 Reasons Your Relationship Is Doomed

    Guest Post: 7 Reasons Your Relationship Is Doomed

    Feel like you’re in a relationship that’s going south quickly? Get that sinking feeling every time you wake up next to your partner and realize they’re still there? You may be in a doomed relationship. There are many things that make a relationship go from sweet to sour: from trust issues to communication difficulties, here are seven reasons it’s time to call it quits.

    7 Reasons Your Relationship Is Doomed

    1.  The green-eyed monster. Jealousy rears its ugly head in almost all human relationships. But sometimes it becomes an overpowering emotion, threatening to destroy even the most solid partnerships. If you feel pangs of envy every time your partner gets a text, or goes out for a night ‘with the guys’, this may be a sign that jealousy is ruling your relationship.

    2.  Picking fights. I have friends – a couple – who are almost always fighting. They’re constantly bickering about who left the lights on or who forgot to pick up the dry cleaning. No matter who they’re with, or what they’re doing, they’re always nitpicking ─ constantly trying to get ‘one up’ on each other. It’s exhausting for them, and for everyone around them. They claim to love each other deeply but it would appear they love fighting with each other more.

    3.  Too much time alone… If you feel like you never see your partner; like one of you is always leaving as the other comes home, then perhaps your relationship is falling apart because you’ve forgotten how to be with your partner. If you don’t make time to spend with one another – time other than sleeping or watching TV silently on the couch – your relationship can’t grow.

    4.  …and too much time together. Perhaps you’re feeling suffocated by spending too much time with your partner. Maybe you begin every sentence with “We…” instead of “I…”. Maybe you spend every moment you’re not together texting each other gross, overly affectionate texts that say “Miss you honeybear”. If any of these sound familiar, maybe you need to get some hobbies, or get out more.

    5.  You hate each other’s friends. There’s always one person in your partner’s circle of friends who’ll rub you the wrong way. Maybe it’s the tacky girl who keeps asking when he’s going to put a ring on it, or that douchey guy who stares at your boobs. But if you can’t find a way to get along with anyone of each other’s friends, it may be time to re-evaluate the relationship. (Or get new friends.)

    6.  It’s not working in the bedroom. You can’t fake chemistry. If you and your partner are having troubles in the bedroom, it may be because you’re not communicating. Or it may just be because your lover doesn’t know what he or she is doing. While most couples won’t have truly equal sex drives, being in a relationship should be a good guarantee that you’ll get some action at least once in a while. If that’s not happening, it may be time to pack your bags.

    7.  You want totally different things. You may find yourself in a relationship that has all the chemistry and passion of a Hollywood movie, but little of the companionship and compatibility that defines a great, long-lasting relationship. And you may just find yourself wanting totally different things than your partner – whether it’s more kids or more romance.

    There’s nothing wrong with admitting that it’s just not working. And for your next relationship, try to aim for compatibility over chemistry. Using an online dating service like eHarmony Canada means that you can browse the profiles of people with whom you really connect.

  • 7 Reasons Twitter Must Remain Subscription Free

    7 Reasons Twitter Must Remain Subscription Free

    No doubt many of you saw the news yesterday morning that as of September this year Twitter is no longer going to be a free service. Obviously Twitter isn’t the most profitable of business models and, understandably, they have been working hard to rectify this.  They’ve been using promoted tweets for the last year or so, but apparently they aren’t generating a sufficient revenue stream.  So now, in a complete volte-face, they have decided that making the service subscription based is the way forward for them.  It’s a shame because, not only do we find it an invaluable communication tool for 7 Reasons, it’s also great fun. We’ve both met some great people and both done things that we wouldn’t have done otherwise. Like create 7 Reasons. Quite frankly, the thought of not having Twitter around fills us with dread. So, in a plea to the powers that be, here are seven reasons to keep Twitter subscription free. If you agree please share this post. You never know what might happen.

    Twitter's Fail Whale as a dollar bill

     

    1.  Revenue.  There are better ways to raise revenue.  No one likes to pay a subscription; look at how many people subscribe to Sky in the UK compared to the number that watch ITV.  This tells us that advertising is a more palatable option than a paid for service.  We have contextual adverts here on this website and – apart from notable exceptions, such as Marks and Spencer advertising alongside 7 Reasons That I Hate The M&S Dine In For £10 Deal and Orange advertising on the post 7 Reasons That Life Would Be So Much Better in Black and White – this works well.  Would any Twitter user really mind carefully chosen contextual adverts on their Twitter page (obviously not ads for hair loss products, incontinence pads or Greggs the bakers) instead of paying an annual subscription?  I think not.

    2. Relationships. I met the girl I am going to marry on Twitter. In a roundabout way. I wasn’t actually being myself, which means she’s actually marrying a spoofed professional sportsman. Luckily that’s pretty much what I am anyway. There are people out there who, perish the thought, actually pretend to be themselves. And there are people out there who are now married because of Twitter. Or reunited with friends and family because of Twitter. Or working together because of Twitter. Or sharing a cell with Big Bear because of Twitter. That just seems like an awful lot of great stuff that is going to be lost come September.

    3.  Fail Whale. When Twitter reverts to a subscription based service they hope to keep 25% of their users. I think it’ll be more like 2.5% but either way the Fail Whale will no longer be part of people’s lives. In the two years I have been using the network the Fail Whale has become more than a sign of overload. He has become a friend. A reassuring sight in an uncertain world. A reminder that you can’t always have what you want when you want it. In this respect the Fail Whale is a great philosopher. Communicating with us in a language the modern generation can understand. Who are we going to listen to when we can’t turn to the Fail Whale? The only Fail Whale I can think of is James Corden. And philosophy is not his strong point. Even more depressingly, neither is comedy.

    4.  Organisation.  You have to be organised to maintain a regular subscription to something (unless you’re so disorganised that you subscribe once and remain subscribed for eternity), and organised people aren’t necessarily the most interesting people.  But that’s who you’ll find tweeting in the future.  Jack Kerouac, Keith Richards, Dionysus, Dorothy Parker and Queen Ranavalona the 1st of Madagascar are all fascinating characters that would be monumentally interesting tweeters, yet would find it too much hassle to maintain a regular subscription to a social networking service, even if they weren’t drunk, high, mythical or dead (or in the case of Keith Richards, possibly all of those things).   This would leave Twitter in the hands of dull people, for whom renewing their subscription to Twitter would quite probably be an annual highlight.  It would become a showcase for tweets by Michael Vaughan, His Excellency Baron Sir Lord Sir Alan Sugar of Sir Hackney Sir, the third Nolan Sister and Oprah fucking Winfrey.  Subscription would make Twitter a duller place which would, paradoxically, make people less likely to subscribe.

    5.  Access The Inaccessible. Twitter is a great outlet if you want to hear the thoughts of people/things who you otherwise couldn’t. Bronx Zoo Snakes for example. Or dead dictators. Adolf Hitler has his own twitter account. Well, actually, he has about twenty, but I think nineteen of them are fakes. The real Hitler is worth a follow just so you can get a better understanding of how his mind works. If you don’t follow Hitler (and I would never encourage it) I can inform you that he’s still an angry midget. He still has issues. A recent update stated, “I’m sick of bonsai trees being so small.” When we have to pay for Twitter, answers to GCSE history questions just won’t be as informative/entertaining.

    6.  Expense. Unfortunately, whether you subscribe to the service or not, it’s still going to cost you. Remember the old days when it cost 12p to send an SMS or 28p to send a letter? Assuming you leave the service, it’s going to be those days all over again, only this time we’ll have to alert all of our followers every time we do something. So for us that’s 2000 texts or postcards we’ll have to send out every time we publish a new 7 Reasons post. And what if Bob replies with a text or a postcard? If we decide to reply to Bob we’ll also have to send a text or postcard to everyone who follows both 7 Reasons and Bob. What a nightmare this is going to be. Looking on the bright side at least I have free texts. Looking on the dark side stamps now cost 41p.

    7.  Subscription Misses The Point Of Twitter.  Or, if not the point of Twitter, it misses what we all love about it.  The freedom.  It’s an egalitarian melting pot where views, thoughts, ideas, opinions and links to Failblog can be disseminated amongst users without some sort of hierarchical class distinction getting in the way.   If it’s made a subscription service then – especially in the current harsh economic climate – many users will be excluded for no fault of their own.  Should being unemployed, poor, a single-parent or a resident of the Republic of Ireland really be grounds for exclusion from social media?  No, it shouldn’t.  It’s vital that Twitter remains subscription free.  Please retweet this piece if you agree.

  • 7 Reasons That Love is Important

    7 Reasons That Love is Important

    It’s Valentine’s Day!!!  On Monday.  Apologies for any panic we may have caused there, but the 7 Reasons team have decided to jump the gun and celebrate St Valentine’s Day prematurely.  Because we’re lovesick.  Well, one of us is in love and that just makes the other one feel sick, but that’s near enough.  So, in honour of the patron saint of pink stuff everywhere, here are seven reasons that love is important.

    A pink heart

    1.  Make Love Not War. It’s a tired expression, but – short of a nuclear missile – love really is the one thing that can end conflict. For good. We are not interested in truces. Like a dirty weekend in a Travelodge outside of Leeds, it won’t last. Real love means complete acceptance of what others believe and how they choose to live. A marriage of acceptance if you like. Not that I’m suggesting we should accept or indeed make love to radical extremists. That would be extreme. And quite dangerous if their grenades are dangling above your head. If you do find yourself in this situation we suggest you wear a helmet. Just in case.

    2.  Passion. That’s what love is really. Whether it’s passion for your partner or passion for your team or passion for passion fruit, it doesn’t really matter. What does matter is that you feel something for something. Because it’s those feelings that keep us alive. Without emotion we’d be robots. And if you read yesterday’s post you’d realise that’s not a good thing.

    3.  Compromise. I guess I got lucky. The person I fell in love with also loves what I love. No, not myself. Sport. Which means we don’t have to do the, ‘You can watch Eastenders all week so long as I can watch the rugby all weekend,’ thing. Claire gets to watch Eastenders and the rugby and I get to do the ironing and watch the rugby. But we know we are in the minority. Other people really do have to compromise. And while it may mean missing England beat Wales, you do it because you’re in love. And I admire that. I admire it because I couldn’t do it. Which is why I told Claire before we even started dating that watching England play cricket or rugby comes before anything else in my life. A year later I still haven’t missed a game. And that just makes me love her even more.

    4.  Inspiration.  Throughout human history, love has acted as a spur, a stimulus, a motivational factor in many of mankind’s greatest accomplishments.  The life’s work of Thomas Aquinas; Shelley’s One Word is Too Often Profaned; Shah Jahan’s construction of the Taj Mahal, the historical examples of great works inspired by, and created out of love are almost boundless.  Essentially, if we didn’t have love, we’d still be slimy-fish creatures or animal-bothering Neanderthals living in caves or swamps or our own poo or something.  But thanks to love, most of us aren’t.

    5.  Tennis. I don’t think anything in the world explains love better than a tennis match. As I am sure you are aware, ‘love’ in tennis is the equivalent of zero. Zilch. Nothing. In other words, it is valueless. And that is what love outside of tennis is too. You can’t put a value on love. Unless you are in Amsterdam. Though between you and me I don’t think ten minutes* with a Dutch girl called Helga really counts. Love is the most valuable commodity in life and yet it is free. I have always thought that is a rather wonderful intricacy. We pay our taxes so that the NHS and the Police are there for us when we need them, but the people who are there for us when we don’t need them are free.

    6.  Popular Song.  If it weren’t for the eternally prevalent theme of love, pop music would be wholly different.  There’d be no Renée and Renato’s Save Your Love, there’d be no Yummy Yummy Yummy I Got Love in my Tummy by Ohio Express, and there’d be no When We Collide by Matt Cardle.  This might initially seem like a spectacularly good anti-love argument, but it’s quite the reverse, because when repugnant, saccharine dross like this is being played, you might just find that across a crowded room, someone else is also covering their ears with their hands and bellowing, “What is this shit!?”  And at that moment, your eyes may meet, and that’s when you’ll find true love.  And all because of love songs, which really do begat love.  However circuitously.

    7.  Emotional Intensity.  Love – and this is important in these straitened economic times – is free.  Your other half loves you because you’re you, not because of what you can give them.  Love – true love – transcends the baser human tendency toward being fiscally and materially acquisitive in favour of devotion to and acceptance of another person; no matter what their circumstances or their idiosyncrasies.  When you have found your true soul-mate you will have found unconditional acceptance.  Which is why my other half is going to love her Valentine’s Day card this year, no matter how much it cost.

    A Valentine budget card from Tesco
    She's gonna love this.

    *Okay, two and a half.**

    **This never happened.***

    ***Well, it probably did to someone exciting.

  • 7 Reasons To Join A Cult

    7 Reasons To Join A Cult

    The story of how 7 Reasons formed is not your traditional one. We won’t go into great detail other than to say we met because we were both in a cult. But don’t worry, this cult didn’t involve righteous killing or licking frozen chickens. Anything but. This cult was a friendly one. A cult where American architects sent dragons to newsreaders and people across the land turned the ferret gold. I am sure you are now seeing the light, but if you are still slightly unsure here are seven more reasons to join that cult.

    7 Reasons To Join A Cult
    Richard Bacon Was A Cultish Leader

    1.  New People. A cult is different from exclusive clubs such as The Masons because it is open to all. As a result you will meet a rich and diverse group of individuals from all walks of life. Plumbers, writers, lawyers, singers, doctors, engineers, buskers, perverts. You’ll meet the lot. And because you leave all your prejudices at the door when you enter the cult, you’ll form a bond with each and everyone of them. The most hardened Tory will find joy in conversing with the most radical Socialist. Millwall supporters will appear fluffy and cute. Formerly disgraced Blue Peter presenters will be forgiven. And that sort of thing only ever happens in a cult.

    2.  Opportunity. Unlike your place of work, there is no hierarchy in a cult. Or, if there is, you can very easily destroy it. You can be anyone you want to be in a cult. You can be a wallflower if you wish, or you can be a leader of men. And women. No one minds. If you are the type of man who has access to both foil and a cat (Marc) you may wish to see if one will walk over the other. But what if you don’t? What if you don’t have foil? Or a cat? What if you are a person in one of those moods and fancies taking the mick out of your leader (Jon)? Well you can do that too. And whats-more, whichever route you choose, whatever you decide to do, you will be celebrated. You will be held in high esteem. You may well start a website.

    3.  Reward. When you have gone out of your way to entertain those amongst your cult, it is nice to be rewarded. And nothing rewards quite like a cult. Apart from the adulation and admiration from those around you, you may also receive a badge. Or a small motorbike. But it’s usually a badge. And when I say a badge, I don’t just mean a badge, well, obviously I do, because it is a badge, but it’s also more than that. It’s more than a badge. It’s what the badge stands for. It doesn’t just say, ‘Hey, I’m in a cult’, it says, ‘Hey, I’m part of a cult’. And that’s, you know, pretty damn special.

    4.  Help. Whether you are at school trying to write your Personal Statement or in lying in bed ill, the cult is there to help you. Admittedly, you might not get it right all the time. All your advice may just confuse the lad and mean he misses out on that place at Cambridge University, but no one can accuse you of not trying. For all your failures, you will have hundreds of successes. Like I said earlier, the cult we were in helped turn the ferret gold. But while that was great, it is more the fact that people were there to help turn the ferret gold than the actual turning. And it was the ferret himself who first shared these sentiments. He was right.

    5.  Meaning. It is very easy to wander along in life, working nine to five and waiting for the weekend. There is nothing wrong with that, but joining a cult will give your life purpose. It’ll mean something to you and, more importantly, you’ll mean something to the cult. It’ll give you direction and hope and love. And let’s face it, there is very little direction, hope and love out there at the moment. Your work isn’t going to give it to you, so why not give the cult a chance?

    6.  Outside. When you join a cult, you join in trepidation. This is only natural. A cult, after all, has a reputation for being dark and evil and thus it is perfectly understandable if you are initially nervous. No one enters thinking they may leave with a new life. But many do. Many leave with new friends. Some leave with new girlfriends or boyfriends or both. Others leave with ideas. The rest just go to sleep. No one thought this would happen when they joined. No one expected their life to change. But it can. It does. Sure, not all friendships and relationships last, that’s life, but for a moment in time they were very real. And it was the cult that gave you that happiness. Without it, it would never have happened. Obviously, some relationships do last. Like 7 Reasons. A monster that will never be slayed.

    7.  Death. Eventually, sometimes for reasons outside of your control, your cult will die. You will attend the funeral (or listen to it on the radio) and be filled with deep sadness. But when you come to reflect, you realise the cult hasn’t really died. You just can’t listen to it on BBC Radio 5 Live anymore. It still lives though. In your heart. And on YouTube. You still have the memories of your leader being portrayed as Hitler. You can still listen to the music of the cult’s house band and indeed of the one you may well call T He Digger. You still have the vision of chair legs being broken by that woman who stood on a plinth for a couple of weeks. You still remember that moment when you were denied from asking Chris Evans whether his gingerness had been a help or hindrance. And these thoughts will stay with you forever. No one can take them away from you. And you’ll always be thankful that you could never get to sleep before 00:30.

    So, if there is one thing you should spread this Christmas season, it is the joy of the cult.

    Thankyou. Jonathan Lee, in the lounge, with his badge.

  • Guest Post: 7 Reasons Men Prefer Women Without Make-up

    Guest Post: 7 Reasons Men Prefer Women Without Make-up

    January seems a long time ago now, but if you can remember that far back, you may recall Emily Clifford writing one of the very first guest posts for us. It was about men and women and why they shouldn’t converse with each other. It proved ridiculously popular. Especially with women. So, back on the 7 Reasons sofa by popular demand, is Emily. And she’s writing about men and women again. If you like what you’re about to read you may be interested to know that Emily is a fashion journalist  based in Sydney. She writes for a vast array of magazines and newspapers including Vanity Fair, Vogue, Glamour and Cosmopolitan. She also likes writing for us. Apparently. Right, less of me, more of Emily. Who, incidentally, you can follow on twitter.

    7 Reasons Men Prefer Women Without Make-Up

    Despite what you may have heard, a journalist’s job is never easy. Sadly for us literary types, it’s not just a case of writing an article and picking up the cheque. Unless you can call yourself ‘famous’ of course, which, let’s be honest most of us can’t. For the rest of us, magazines have to be targeted, editors need to be wooed and research has to be compiled before us writers can actually do what we want to do; write. Sometimes you do all the hardwork and present the final draft only for the editor to change their mind. It’s standard fare in this industry and you get used to it. Recently I wrote a piece on the male attitude towards women and their facial shield, make-up. Despite being pleased with it myself, the editor wasn’t and so the article was killed. When an article is killed you retain the copyright and so can sell it to others. Like 7 Reasons! Except they haven’t paid me and instead given me some false hope of one day receiving a badge. Yeah right! The article was ripped apart especially for 7 Reasons so the original catchy title The Foundation Of The Relationship has now been changed to 7 Reasons Men Prefer Women Without Make-up. Hope you enjoy it.

    1.  The Natural Look. Research for the article showed that a staggering 75% of men preferred women without make-up. I mean none at all. Not even a little eye shadow. I don’t know about you girls, but the thought of leaving the house looking like an old sock I’ve just found down the back of the sofa terrifies the life out of me. The problem is, men really wish it would terrify the mascara out of you. They just don’t like you covering yourself up. This comes down to the fact that men are far less likely to notice imperfections than women. Ever wondered how your man can put a DVD in the player and not even raise an eyebrow at the amount of dust adorning it? Firstly it’s because he’s a man and so doesn’t see it, but more importantly it’s because he is looking at the bigger picture. What’s the film going to be like? That’s the main attraction here. Not whether the player is covered in dust or not. Women on the other hand amplify it. By as much as ten-fold. They’d sit through the film worrying about whether you noticed all the dust and are now still interested in them. Does this guy think you’re untidy? It’s a strange comparison, but it’s how we think. You wear make-up to make your face look more beautiful, believe it or not, he won’t notice.

    2.  The Tick-Tock Effect . If you want to go out with me menfolk, you need to get something straight. If we are going out for the evening, I need at least an hour to get ready. And I’m not alone. The average length of time for a 30 year-old woman to get ready for an evening on the tiles is 73 minutes. That might not even seem that long to you. Unless you’re a man. In which case it sounds like an eternity. A typical 30 year-old man takes an average of just 25 minutes to get ready. And even then I think that is a high figure. I’ve known men to take 30 seconds. And, no, I’m not with them anymore. Of the 73 minutes a women takes to get ready, 22 are spent on the make-up. That’s 22 minutes he is pacing around the lounge, scratching, complaining and thinking about opening another beer.

    3.  The Question Time. Asking men questions about your appearance is a completely pointless exercise. And in many cases is actually divisive. Yet we all do it. I am forever asking my fiance if I look good. I don’t know why. I know his answer will be, ‘Yes, you look lovely’ or some equally unimaginative and predictable answer. I actually long for the day when he says, ‘Are you fucking serious? You look like you’ve just come back from the mad-hatters tea party!’ But he won’t, because he’s a man. And men are programmed to say what they think you want to hear. And the most frustrating thing for men is that they know you know that they are just saying it because it’s what they think it’s what you want to hear. That’s why they’d love it if you just forgot all about the make-up for night so he only has to answer the questions about your dress.

    4.  The Logic Lack. Men, to give them their dues, are quite logical. Us women though, are about as logical as a chocolate tea-pot. Men see chocolate tea-pots as things that would melt when boiled water applied to them, we see chocolate tea-pots as chocolate. When we ladies were younger we wore make-up to make us look older. Now we are wearing it to make us look younger. To us, that is logic. To men, that is illogical, ‘why try and be something you are not?’

    5.  The Shopping Trip. Wearing make-up means buying make-up. Buying make-up means shopping for make-up. Shopping for make-up means testing make-up. For a man who wouldn’t notice whether you had blusher on or not, this is a form of torture. No wonder 22% of all arguments between couples happen when they are shopping.

    6.  The Removal Effect. If a woman wears a lot of make-up, a lot of the time, the sight of her without can do strange things to a man. Sweating; screaming; running out of the house. The silly thing is, you probably don’t even look unattractive. Just very different. And change scares men. It’s why they won’t let you change your hair or get a breast enlargement or sleep with Johnny Depp.

    7.  The Affection Factor. Even the most ardent of feminists wouldn’t deny that they like a bit of affection from their man. I, and I wouldn’t describe myself using the aforementioned term, love a kiss on the forehead, cheek and, of course, lips and when I’m not getting any I complain to my man. He is very keen to remind me that this morning he kissed me goodbye and I complained that he could have smudged my make-up. And he’s right, I did. That’s why men prefer you without make-up, because they know where they stand.