Everywhere you go, celebrities are endorsing something or other. Now it’s our turn.*







*Only words and pictures have been altered and fabricated in the making of this post. Everything else is real.

Everywhere you go, celebrities are endorsing something or other. Now it’s our turn.*







*Only words and pictures have been altered and fabricated in the making of this post. Everything else is real.

Hello 7 Reasons readers! It’s Monday 23rd of May, which can only mean one thing. That the world didn’t end at 6pm on Saturday. Obviously this has affected our plans somewhat as we didn’t prepare a piece for today just on the off-chance that we would be wasting our time. This, it turns out, was an error. Anyway, somewhat belatedly, it’s time to begin the 7 Reasons working week.
Now, it would be easy to mock the poor, deluded fools who told us that the world was going to end on Saturday, so let’s do that. Here are seven reasons that it was inconvenient that the world didn’t end at six pm on Saturday.
1. Marc Fearns. “It’s Monday morning and I’m in my dining room writing. I hadn’t planned to be doing this at all. I was expecting to be hanging out by Piers Morgan’s fiery lake watching Glee while French people force-fed me raw sprouts and read the Daily Mail to me. I was expecting to be wearing Crocs and an I’m With Stupid t-shirt. I was expecting to be spending time with my brother. The rest of time. This is a right inconvenience.”
2. Robert Fitzpatrick. Robert Fitzpatrick was also inconvenienced. He’s currently a little bewildered. Asked how he felt about events (or the lack thereof) he said, “Obviously, I haven’t understood it correctly because we’re still here”.
3. Keith Bauer. Mr Bauer travelled from Maryland to California for the rapture. As a demonstration of total conviction in Mr Camping’s prediction, he took a week off work for the end of the world. Not just a few days, but a whole week, mark you. After all, it was for the end of the world. You can’t pack that into a couple of days or a long weekend. That’s a week he’ll never get back.
4. Gary Vollmer. “Judgment day has come and passed, but it was a spiritual judgment on the world”. Ah, a spiritual judgement. So it did happen then, just not in the way that it was predicted to. Not in a way that was in any sense tangible or demonstrable. Not in a way that anyone could remotely tell whether it had happened or not, except for Gary. There has been a judgement but only Gary knows about it. This is not Gary refusing to admit that he was wrong at all. No one called Gary is ever wrong and especially not this Gary who is especially not wrong about the end of the world. NOT WRONG. No.
5. Harold Camping. Harold Camping, the man that made the prediction in the first place, has not been seen since the end of the world and has “no intention to speak or issue any statement” according to a spokesman. How he communicated this to the spokesman is unclear. I prefer to imagine that it was via the medium of mime or that it took the form of an interpretative dance. Perhaps he iced it on a cake or banged it in Morse code on the desk with his forehead. We may never know. According to his wife he is “mystified” and “somewhat bewildered” at the world’s failure to end.
6. Harold Camping. And this isn’t the first time that this has happened to poor Harold. The blasted world failed to end in 1994 for him too. That’s an easy mistake to make once, but when the world doesn’t end and 97% of its occupants aren’t eternally damned for a second time, you might start to feel a tiny bit foolish. Oh well, cheer up Harold, third time lucky.
7. Everyone Else. So the world hasn’t ended and another working week has begun. There’s no chance of getting out of painting that spare bedroom, your next dental appointment or paying the gas bill. We’re also going to have to carry on with all the joy, love, bliss, wonder, gratification and whatnot that characterises our human existence on this beautiful earth. What an infernal nuisance.

It’s the 3rd of December and, to save you wondering why that’s significant and making you worry that you’ve forgotten your birthday or Easter or something, we’ll tell you. On this day, in 1929, U.S. President, Herbert Hoover, delivered the first State of the Union Address since the Wall Street Crash to Congress. But this wasn’t your run of the mill State of the Union Address where nothing much of interest gets said. Well, it was, but in the middle of all of the traditional consciousness-bothering guff, Herbert Hoover said something so obviously, epically and unarguably wrong that he has inspired us to bring you seven of our favourite examples of wrongness.
1. Herbert Hoover. “While the crash only took place six months ago, I am convinced that we have now passed the worst and with continuity of effort we shall rapidly recover.” And following those fine, rousing, confident words, America and the rest of the world plunged into The Great Depression, which saw American production fall by 46%, foreign trade fall by 70%, unemployment rocket by 607% and shanty-towns filled with the homeless spring up around every major U.S. city. They called them Hoovervilles.
2. Dr Dionysius Lardner. “Rail travel at high speed is not possible, because passengers, unable to breathe, would die of asphyxia.” The professor of Natural Philosophy and Astronomy at University College London was wrong on two levels here. One; trains don’t actually reach high-speed in this country because there is always a poxy cow on the line, and two; if passengers unable to breathe did get on a train, they would already be dead.
3. Glenn McGrath. The great Australian bowler predicted Ashes whitewashes in 2005, 2009 & 2010/11. With England on the receiving end. He was wrong. The fact that he got it right in 2006/7 is more a testament to infinite monkey theorem than to any logical analysis*. And to the fact that England were rubbish.**
4. Sir William Preece. The chief engineer of the British Post Office said in 1876, “The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” So in Victorian Britain, not all boys were up chimneys or in the workhouse; they were carrying messages which, according to Sir William Preece, is the ideal way to have a chat with your mother who lives a hundred and fifty miles away. “Hello Mother, how are you?”, you would write, before summoning one of the multitudinous boys to bear your message to her. And when he returned, breathlessly, a mere fortnight later with the reply, “Fine, thank you,” you would send him straight back again with a note inscribed, “And how’s Father?”. In the Preecian vision of the future of communication, Americans could have a ten-minute-long conversation with their mothers while the British would have a forty-two-week-long one which would cost the lives of approximately nine urchins. Perhaps to make his idea more marketable to the communications industry he considered the slogan: The future’s bright, the future’s boys. Or perhaps not.
5. Newsweek, In an issue looking into the future of travel, Newsweek magazine carried this prediction of popular holiday destinations for the late 1960s. “And for the tourist who really wants to get away from it all, safaris in Vietnam.” Erm…yeah. Now Newsweek weren’t totally wrong here. Vietnam did receive a massive influx of American tourists with rifles in the late 1960s, it’s just that they weren’t there to safari. Or to sit by the pool.
6. Lord Kelvin. In 1883, the President of the Royal Society, said, “X-Rays will prove to be a hoax”. To this day, I bet he wishes he had said the ‘X-Files’. It’s a shame though really, because if X-Rays were a hoax then that cracked fibula I suffered could also have been a hoax. As would be the inevitable snapped fibula. And all the surgery. In fact, my whole life would have been a hoax. But it’s not. Because X-Rays are real. And so am I.***
7. Major General John Sedgewick. While directing artillery placements, Sedgewick and his corps came under fire from Confederate sharpshooters about a thousand yards away. As his officers and men ducked and scurried away, General Sedgewick loftily dismissed the notion of taking cover saying, “What? Men dodging this way for single bullets? What will you do when they open fire along the whole line? I am ashamed of you. They couldn’t hit an elephant at this dist…”. They were his last words.
*Glen McGrath is an infinite monkey. You heard it here first.
**Except Ian Bell.
***Jonathan Lee is real. You heard it here first.

1. “There are practical little things in housekeeping which no man really understands.” For use when your wife returns home from a bit of shopping, to see that you have tried to do the dusting as she asked, but you have just dusted around all the objects on the mantel piece. She doesn’t think this is a good enough effort.
2. “If life were predictable it would cease to be life, and be without flavour.” For use when your friends ask you why you don’t just settle down and get a normal job instead of being the perennial dreamer. A man who longs to catch one hundred buses in one night would fall into this category.
3. “I once had a rose named after me and I was very flattered. But I was not pleased to read the description in the catalogue: no good in a bed, but fine up against a wall.” For use when you think that to make a sex joke funny you must include crude and vulgar language or demonstrations.
4. “Autobiographies are only useful as the lives you read about and analyse may suggest to you something that you may find useful in your own journey through life.” For use when you are in Waterstones trying to work out what to buy your wife for her birthday. This should be enough to drag you away from anything that has Jordan’s face on it to something like Lance Armstrong’s It’s Not About The Bike: My Journey Back To Life.
5. “Friendship with ones self is all important, because without it one cannot be friends with anyone else in the world.” For use whenever someone suggests you may be getting a little narcissistic. Or when you are fourteen and your Mum has just found a photo of Posh Spice under the mat in the bathroom.
6. “A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” For use when you are the producer of The World’s Strongest Woman.
7. “You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I lived through this horror. I can take the next thing that comes along’.” For use whenever you switch on the TV to find one of the following filling your screen: X-Factor/Britain’s Got Talent/The Persuasionists/America’s Next Top Model/Britain’s Next Top Model/Piers Morgan/Kerry Katona/Katie Price/Harriet Harman.