7 Reasons

Tag: Poke

  • Guest Post: 7 Reasons Why Facebook Is The Worst Thing To Happen To You

    Guest Post: 7 Reasons Why Facebook Is The Worst Thing To Happen To You

    Today’s 7 Reasons guest post is brought to you by Jon Potter who works for Anicca Solutions, an online marketing agency. There are, according to Facebook, over 500 million people in the world with a Facebook account. That’s rather a lot. So many, in fact, you’d struggle to fit them in…anywhere. Even a Death Star or Tardis may have to admit defeat to that kind of number. So, you might say, a stupidly large number of people use Facebook, it must be pretty good, right? Wrong. Here are seven reasons why Facebook is the worst thing to ever happen to 500 million people.

    7 Reasons Why Facebook Is The Worst Thing To Happen To You

    1.  Facebook Means Everyone Can See You. In A Creepy Way. Remember that weirdo you went on one date with and then never saw again? The one who kept a bottle of chloroform in their car and you assumed went to prison? Well, unless you’ve trawled through the complicated privacy settings on your Facebook account, they’re probably stalking you right now from their prison cell. Not a pleasant thought. But wait, it gets worse. Not only can they stalk you, but they can probably stalk your friends too. And your family. Yes folks, Facebook makes horror movies look more like documentary footage. Sure, everyone thinks they’re the plucky one who survives the entire film, but with 500 million other contenders out there, you’re almost certainly that nameless extra who dies at the beginning before the titles.

    2.  Facebook Sells Your Data. This has been said before and it might be a bit of a cheap shot. But, when it boils down to it, Facebook only exists in order to sell advertising based on the data you put in. They tell users ‘Facebook helps you connect and share with the people in your life.’ But you can detect a bit of sarcasm in that when you read their message to advertisers: ‘People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products.’

    3.  Facebook Does Not Obey The King. In 1968, the wise shaman of popular music, Elvis Presley, issued a stirring call for ‘a little less conversation, a little more action please’. The people ignored his call (though they dug his funky music) and he issued it again, from beyond the grave, in 2001. Facebook would do well to listen. By providing a stream of news items, wall posts, status updates and comments, Facebook gives users conversations in a way never seen before. Facebook demands conversation above all else. Facebook does not want you going outside, it does not want you going to see your friends, it does not want you talking to them on the phone. Facebook wants you at home, alone, ‘chatting’ over its instant messaging service, commenting on your friends’ updates, writing on their walls. This way lies idle madness. Listen to the King, go out and see your friends. Add some action to your conversation and talk over a game of soccer or a trip to the cinema.* Go forth and be social in a way which Facebook cannot comprehend. Stick it to the machine.

    4.  Facebook Is Like A Horrible Drug Addiction That Steals Your Face. No, not because it sucks up your time (which it does), or because you can’t stop checking your newsfeed (which you can’t), or because you find yourself still logging on at 3 in the morning the night before your big job interview (which you do). No, Facebook is like a horrible drug addiction because, no matter how hard you try, you can never leave. You may think you have left Facebook. You may not have gone near the site in years. But somewhere, deep within the Facebook system, there is your face. And next to your face is your name. And next to that, are all the thousands of other details you put on your profile in the first place. Y’see, like Hotel California, you can check out anytime you like, but you can never leave. Facebook will horde your details and won’t let you delete them. Even if you ask really nicely. No, really. You’re in there forever, baby.

    5.  Facebook Takes The Fun Out Of Having Friends. Imagine you didn’t know every microscopic detail of your friends’ lives. Imagine you didn’t know, for example, that Kevin ate noodles for lunch, Sandra watched the entire Godfather trilogy back to back last night, and Michael thinks Woody Allen is the best director since Edison built the first film studio. Imagine that you then go out for dinner with Kevin, Sandra, and Michael and you say ‘hey, what have you guys been up to?’ Imagine the surprise and delight you experience when you hear about their lives and you don’t know it already. This is the surprise and delight that Facebook is stealing from you. Shame on you, Facebook, shame on you.

    6.  Facebook Is Going To Lose Your Identity. Earlier this year, the Sony Playstation Network was hacked and lots of customers’ details stolen. Facebook is, to hackers after personal information, the mother ship. How much do you trust Facebook’s security? More or less than you trusted Sony’s? Yeah, thought so.

    7.  Facebook Causes Anxiety. Yes, it’s true. A recent report from psychologists at Edinburgh Napier University found that ‘there is a significant minority of users who experience considerable Facebook-related anxiety, with only very modest or tenuous rewards.’ Pressure stems from deleting unwanted contacts, pressure to be entertaining and inventive, or fears over using the correct etiquette for different ‘friends’. The question is, though, can you leave the site? Not only do Facebook keep your details, but according to the study, ‘Like gambling, Facebook keeps users in a neurotic limbo, not knowing whether they should hang on in there just in case they miss out on something good.’

    *Don’t talk over the film. No one likes that.

  • 7 Reasons I Am The New Rebecca

    7 Reasons I Am The New Rebecca

    7 Reasons I Am The New RebeccaHello. Regular readers of 7 Reasons will know that on Sundays we do things a bit differently. Well, today is very different. What you are about to read is a job application. A live job application. We have a lot to get through so I’ve broken it down for you.

    If you are a regular 7 Reasons reader head straight to (A).
    If you are a POKE employee (particularly one who is in charge of hiring me) head to (B).
    If you are the person who keeps finding our site by Googling ‘hot woman’ your day has finally arrived. Just stare at the picture.

    (A) Yes, so this is a live job application for the position of Social Media Copywriter. Very briefly here’s what has happened so far. On Thursday the London-based agency POKE announced they’d be running a live recruitment process via twitter on Friday. The aim was to find a new Rebecca to replace the current Rebecca who is going off to play her recorder or something. This was poor timing on POKE’s part as I was at a wedding on Friday. So, I needed a plan. I set myself up as @TheNewRebecca and then requested a bit more time. Luckily, I got it. Which is why I am able to apply today. Right, got that? Good. Ignore (B) and read my job application.

    (B) Hello future colleagues. Some of you might be here because you are following @TheNewRebecca (good choice) others might be here because you’re doing the sifting process. Whichever it is I shall try and make this as painless as possible. So, sorry I couldn’t be with you on Friday for the live application process, I was at a wedding. The good news is I have no more Friday weddings in my diary this year so I will make it into work five days a week. Hopefully you appreciate that kind of commitment. Right, that’s the formalities out of the way, here are my responses to the tasks.

    #poketask1. We have two Thor premiere tickets to give away on Orange Film Club. Think up a comp & tweet how you’d announce it.

    Quick! Help Thor save #OrangeWednesdays! Upload your most rousing speech to http://on.fb.me/oowfc. The best wins two Thor premiere tickets!”

    #poketask2. Someone complains that @PizzaExpress was too busy on Weds because of #OrangeWednesdays. Extinguish their grumpiness in a tweet.

    Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (PS: Fancy beating the queue next time? Book ahead).

    EDIT: On Wednesday 13th April, @TheNewRebecca decided she’d be clever. She tweeted, “Yet again Pizza Express is heaving because of #OrangeWednesdays. I need someone to extinguish my grumpiness.” Unfortunately this backfired substantially when some even cleverer bod hiding beneath the guise of @OrangeFilm promptly replied, “We tried to respond with your #poketask2 response, but alas, it was over 140 characters. tsk tsk. ;)”. Now, I was pretty damn sure it wasn’t. Attention to detail is something of a forte of mine. So I checked. And I was right. 139 characters. Perfect. But then it dawned on me. Not many people have a username as short as ‘@’. Not liking defeat, I replied, “My defence: Yes, my response is 139 characters leaving little/no room for a username. However, it’s a DM. More special that way.” But I knew I was pushing the boundaries. Thankfully the time was just gone 6pm. The deadline for entries wasn’t for another 24 hours. Time then to reword my #poketask2 response taking into account a 14 letter username (based on @TheNewRebecca). So, here it is. My new #poketask2 response:

    Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (Psst: The really smart ones book).”

    #poketask3. Tweet three ways you’d get people to enter your competition from task one.

    1. Pop-up video on the Orange Wednesdays website showing Thor (probably me in a Thor-like costume) urging people to act if they don’t want the darkest forces of Asgard destroying Orange Wednesdays. This would also be posted on the Orange Film Club facebook page and tweeted via the relative Orange accounts.

    2. SMS alerts sent out to Orange customers telling them that the existence of Orange Wednesdays is under threat.

    3. Regular tweeting of incoming videos throughout the contest from @orangefilm and @orangethefeed.

    #poketask4. Oops. We just wrote ‘exited’ instead of ‘excited’ on our Facebook wall & everyone’s saying we’re half-baked. What do you do?

    I write: “And when I say ‘exited’, I clearly mean ‘excited’. It’s true, I am having severe problems with my ‘c’s today. You should count yourselves lucky though, already today I’ve been asked to leave the office twice because of problems with my ‘r’s.”

    #poketask5. Someone’s posted on Orange Film Club: “Tracy, you’re an idiot”. What you would do/say?

    It depends on the context. If I feel it could be construed as ‘banter’, I would leave it and monitor the conversation. If, on the other hand, it was clearly posted with malicious intent I would delete it and write a general reminder to everyone that we are a friendly bunch and abuse won’t be tolerated. There’s a place for that type of thing and that place is ITV2.

    Of course it could have been Tracy who posted the message herself. In which case she is an idiot and I would ‘like’ the status.

    #poketask6. Think up a sticky, smart hashtag for our new project all about personalised Royal Wedding memorabilia. (Yep, you read that right).

    #DuchyUnoriginals

    #poketask7. Righty. That’s today’s tweet-a-thon over. Anything else you want to let me know?

    Well yes, there is actually. I think this would be a good point to announce that my name isn’t really Rebecca. Nor do I own a pair of orange shutter shades or a splendid moustache. The finger though, is very much mine. So who am I? Well, when I’m not being The New Rebecca, I call myself Jon and one of my side-projects is this, 7 Reasons. The premiss of 7 Reasons is simple. To give seven reasons for something, every day. And that is what my co-founder Marc and I have done since latter 2009. Topics have varied from 7 Reasons You Shouldn’t Date A Polar Bear to 7 Reasons You Should Not Kayak Across The Pacific Ocean to – just because it is mentioned in the tasks above – 7 Reasons To Have A Pizza Express Tattoo. Anyway, given that there were seven tasks, it seemed logical to use 7 Reasons. And it’ll also up our unique visitor count which will please Marc no end.

    And one final thing, just to show you I get results from innovative social media use, I met my fiancée by paraphrasing this guy.