7 Reasons

Tag: Goodbye

  • Russian Roulette Sunday: 7 Reasons Esq

    Russian Roulette Sunday: 7 Reasons Esq

    Men of the world, have you ever been in the company of a woman? Has that woman ever told you she used to be a gymnast? Were you wearing a scarf at the time? If you answered ‘Yes’ to all three, you need to buy the February issue of Esquire.

    7 Reasons In Esquire Feb Issue 2011

    Of course we wouldn’t just tell you to buy a magazine without good reason. Naturally, nor would we give you just one good reason. That is not how we operate. Except on Sundays. Because on Sundays, anything goes. And on Sundays we really can’t be bothered to think that much. So your one good reason to buy the February issue of Esquire is that we are in it. That’s right, after 15 months of web based reasoning we have moved across to printed press reasoning.

    I say ‘we’, in truth I should probably say ‘Jonathan Lee’, because in a rather unfortunate episode of crediting, the name ‘Marc Fearns’ is no where to be seen. When you consider that Marc devised four of the seven reasons this is a cruel and a damning twist of fate. Marc is a fairly stoic character however, and so when I (that’s Jon) sent news of our publication and lack of credit to York, I was expecting him to take it in his stride. This was Marc’s response:

    “That’s like getting an enormous, beautifully wrapped box for Christmas only to discover that it contains a brick. And a lemon. I suppose that this is some form of progress though. Well done on getting published. You know those embittered, crazy, dishevelled old men that hang around train stations and regale you with unsolicited and doubtful tales of their own accomplishments? “I devised a text-in format for Richard Bacon…I made my cat walk on foil…I used to write for Esquire…Robert De Niro stole my hat…I once met the Queen of the pigeons.” This is probably how it starts. Can you get them to put a retrospective credit in next month or should I start growing a grey beard and soiling my own trousers now?”

    Now, I know exactly what word has sprung to mind. Immature. And I know immature sprung to mind because that is exactly what it did in mine. I have little time for immaturity and over-reaction in my life, so I ignored him. Which, in hindsight, was a bit like poking a big beast with a hot poker. After twenty-four hours without contact, Marc sent me a new email with ‘New Logo’ in it’s subject. Thinking that Marc had obviously mellowed overnight and was now concentrating on the design of the site, I openned the attachment with intrigue. This is what I found:

    Jonathan Lee Logo

    Now, I know exactly what word has sprung to mind. Petty. And I know petty has sprung to mind because that is exactly what it did in mine. I have little time for pettiness in my life, so I have continued to ignore him. Which only provoked the Yorkshire beast more. We are now in a stand-off John Wayne would have been proud of. Marc keeps firing photoshopped images at me and I keep shielding myself with my ego. Time will only tell whether 7 Reasons comes through this tricky patch, but just in case we don’t, we strongly advise you to pick up Esquire now. It may be the last time you will ever see 7 Reasons name in print. Well, Jonathan Lee’s anyway.

  • 7 Reasons To Answer The Phone By Saying ‘Goodbye’

    7 Reasons To Answer The Phone By Saying ‘Goodbye’

    There are moments in life, when you wish you had not picked up your phone. And then there are moments when you don’t answer your phone and you wish you had. Thanks to 7 Reasons, that dilemma is now over. Here are 7 Reasons to say ‘Goodbye’ as soon as you pick up that phone.

    7 Reasons To Answer The Phone By Saying 'Goodbye'

    1.  Cold-Callers. Double-glazing, health insurance, wills, bouncy castles, grandmothers. People will try and sell you anything these days. And, no matter how much you try saying it, ‘no’ just doesn’t seem to work. Get in a ‘goodbye’ straight away and while they are baffled by your audacity, hang up.

    2.  Barclays. I am using Barclays as an example as I have had first-hand experience of their call centres. I am sure, however, you could substitute the company for any other business that has it’s call centre in a foreign clime. Barclays had the foresight to base its call centre in the subcontinent. Which would have been absolutely fine if it had then employed people who could speak English adequately. Unfortunately, they failed in this pursuit. If indeed it ever was a pursuit. I’m sorry, but I simply can not understand what the hell they are talking about half the time. Actually, make that ninety percent of the time. And that is not an environment conducive to conversation. It’s like a Liverpudlian meeting a Geordie in Birmingham. Painful. Given that I am not going to understand them and they are not going to understand me, it’s worth halting the proceedings before they’ve even started.

    3.  Sanity. Some people – normal people – have a habit of talking to themselves. They can’t help it, it’s just natural. No amount of determination, threat or hypnosis can stop them. Which is where we come in. If you suffer from this narcissistic problem, call yourself. As soon as you answer, say ‘goodbye’. It will be the closure you have been searching for.

    4.  Tossers. These are the people that just love to have the last word. So, if you get the last word in first, you’ve won.*

    5.  Reverse. Given that the most important details are spoken about at the beginning of most phone conversations – and they are then forgotten once you have discussed sport/shoes, sport/the next door neighbours and sport/Eastenders – it is surely worth reversing the whole event. Start by saying ‘goodbye’, then talk about sport/rubbish, then the important item and then finish with a cheery ‘Hello’ or another form of salutation.

    6.  It’s Over. Splitting up with your partner is never a particularly joyous occasion. Even if it means moving on to better things. Finding the right words and a suitable environment to break-up in, is not a straight-forward affair. Sure, the advent of facebook and the relationship status option has made things easier if you are shallow, but what if you’re not? What if you are someone who agonizes over such a situation? Well, the next time they call, it’s time to say ‘goodbye’. And when they phone back, say it again. Repeat until they get the message. (You could also text them).

    7.  Bargains. Who knows how the person who has just called you will react when you say ‘goodbye’, but if they misunderstand what you are saying they may rattle off a load of ‘good buys’. As a result, you may end up investing in a BMW, a George Foreman Lean Mean Fat Reducing Grilling Machine or a slice of carrot cake. And no one can really complain about that, can they?

    *Sometimes I astonish myself with my own genius.