The good thing about 7 Reasons – or should that be one of the good things? – is that it never gets bogged down in fact. Ninety-nine percent of the time, ninety-nine percent of all our reasons are nothing more than opinion. Which is great, because it means you get the chance to disagree with us. Or at least it would if our opinions weren’t so well thought out and presented. However, just occassionally we do get proved wrong. And...

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1.  Name. You can change it. To anything you like. Banksy. Hotelsy. Police Stationsy. No one cares. They just think you are cool and will queue up for hours to see your latest graffiti on the toilet wall. 2.  It’s A Con. You can do anything and call it art. Take Tracey Emin for instance. No, actually don’t bother. No one is quite sure where she has been. Instead take a look above. That’s Emin’s artwork. My Bed...

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