tumblr site counter

Russian Roulette Sunday: Ambient Advertising

Russian Roulette Sunday: Ambient Advertising

Hello, it’s me. (Or Mr Lee to you). Happy Sunday to you. Now, in the last few weeks you will have noticed that Marc has blown all the 7 Reasons marketing budget on a couple of films. And as good as they were, I have been left with the challenge of promoting 7 Reasons on a budget of zero. You may think that sounds like tough work? Well it would be for mere mortals, but we are talking about me here. Which is why I have come up with the...

Read More

Russian Roulette Sunday: 7 Reasons Top Trumps

Russian Roulette Sunday: 7 Reasons Top Trumps

Hello. It’s Jon here. I like your pyjamas. No, I know your not wearing them at the moment. But that’s not the point. Today I thought we’d play a game. And when I say ‘we’ I really mean ‘me’. The game I’m going to have with myself today is Top Trumps. But not just any version of Top Trumps. Oh no, sir. I shall be playing 7 Reasons Top Trumps. With myself. I have two cards. A Jonathan Lee card....

Read More

Russian Roulette Sunday: Advertising Take II

Russian Roulette Sunday: Advertising Take II

Hi!  Marc here again.  Last week, as you may recall, we blew our entire advertising budget on a film by Pearl & Dean.  To be honest, we were a bit disappointed by it.  We were so disappointed, in fact, that we thought we could probably do better ourselves.  We reasoned that with my capacity for historical perspective and Jon’s talent for understatement and his innate modesty, it wouldn’t be too difficult to put together a...

Read More

Russian Roulette Sunday : Advertising

Russian Roulette Sunday : Advertising

Hi, Marc here.  Happy Sunday.  At 7 Reasons we’re very serious about bringing a new audience to our website and we work very hard to spread the word about it.  We don’t have much of an advertising budget though – which is why we’re always delighted when people retweet our work and use the Share buttons – but we thought that, as we’ve already got our own money invested in 7 Reasons, we really should splash...

Read More

Russian Roulette Sunday: The 7 Reasons Q&A Session In Video Format

Russian Roulette Sunday: The 7 Reasons Q&A Session In Video Format

This doesn’t really need an introduction. Just press play. Or if that doesn’t work, email us and ask for a transcript. We won’t send you one, but we like to be asked. The 7 Reasons Q&A Session The winner of last week’s Eighth Reason Competition was Robert. A. Foot. Partly as he was the only one to give a reason and partly because he is already owed a badge for his Guest Post last Saturday. This just reminds me to...

Read More

Russian Roulette Sunday: Promoting Brown

Russian Roulette Sunday: Promoting Brown

The 1960s: clothes, interiors, fabrics, art – just about everything – were a riot of colour.  This wasn’t much help to the (predominantly British) manufacturers of brown dyes and paints though, which was problematic, as during that decade their production continued apace.  The result was, that by the 1970s, Britain had a huge surplus of brown colourants and needed to find a market for them to help with the balance of...

Read More