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Guest Post: 7 Reasons To Create The World’s Smallest Multinational

Posted on January 8, 2011 in Guest Posts | 0 comments

We like to think 7 Reasons is a pretty big organisation. We have offices in York and somewhere in Kent. We have a website, a facebook page, half a cat each, a specially designed sofa and a presence in Jennifer Anistons ‘Most Wanted Book’. That’s pretty good going in anyone’s language. Or so we thought. Now, one man has made us reassess. That man is Sebastien Eckersley-Maslin. In just four weeks Sebastien created the world’s smallest multinational. With offices in Sydney, Japan, London, Paris, New York and San Francisco he has made us look quite stupid. And this is why he has done it:

Sebastien Eckersley-Maslin

Sebastien Eckersley-Maslin - CEO Sebastien International

1.  To Show That You Don’t Need To Be Big To Be Big. It’s that old David and Goliath story – you know, the one where the little guy in the cool minimalist leather sandals kills the big bad giant fellow using nothing but a slingshot. Well, the spindly lad with the cool footwear, that’s me that is. The Sebastien International web series is thus a timeless tale that any Friday night drunk who’s ever landed a lucky punch on a pub bouncer and got away with it can relate to.

2.  To Keep Osteopaths In Business. I visited 6 cities in 12 days to make this thing happen – Sydney, Tokyo, London, Paris, New York and San Francisco. And in a generous gesture to my osteopath (who will be manipulating my buggered back and neck from now until kingdom come), I flew economy the whole way.

3. To Take On The US Navy In A Pull-Up Contest. My visit to San Francisco coincided with Fleet Week and I somehow found myself being challenged by burly US Navy recruitment officers to show my stuff on their pull up-bar. Fearing some 21st century King’s Shilling style press gang ploy, I nevertheless gave it my all. I left with burning biceps, clutching a Navy issue Frisbee. God bless America!

4. Because Capsule Hotels Rock. Great Granddaddy Eckersley Maslin used to say: “Son, you don’t get rich by blowing cash on fancy hotels”. So on the Tokyo leg of my trip, I spurned the offers of the camera crew to join them at the Intercontinental, and instead opted for the simple joys of a capsule hotel. Having been made to shower and undress in a communal changing room and stash my belongings in a public swimming pool style locker, I made my way to my capsule. I slept like a…….cigar.

5. Because I’d Never Have Got Anywhere If I’d Stayed In London. Quite literally! The one day of meetings I had in London, a Great British tube strike brought the city to a standstill. I’m convinced all London Underground staff had actually just pulled sickies and stayed home to watch the Ryder Cup. Whatever their excuse, it was bloody inconvenient.

6. It’s A Great Way To Get On Camera. No one wants to make films about people lounging about doing nothing (apart from the French, and no one watches their movies apart from other French people taking a break from lounging around doing nothing). So if you want a great film or series made about you, you’ve got to think BIG and get on and do something BIG. Please now indulge me a quick plug for the Sebastien International web series www.smallestmultinational.com/webseries/ Trust me, you’ll like it.

7. Because You Can. The simple fact is that with the right idea and the right support, any bright-eyed Herbert can take on the world (Herbert International does have a good ring to it.) Talking of support, (another shameless plug, I know, but do bear with me) I couldn’t have set up a multinational company alone, in twelve days without my sponsor SERVCORP. These guys provide serviced and virtual offices in most major cities across the globe. You can basically get an office, a receptionist, a dedicated PA and IT infrastructure at some of the most prestigious addresses in the world, for a tiny fraction of the price of actually renting an office – and without having to deal with all the hassle of finding and renting space. If you like the sound of “International” after your name or even just need a business phone number and address in your home country, you should check them out – www.servcorp.com

For more information about Sebastien International and the project head over to www.smallestmultinational.com.

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