The 7 Reasons team sit down and hold a serious discussion on their website's use of imagery (in their heads).

1.  Spots.  As surely as crumpets will land butter side down or jam will spill on your new tie, it is inevitable that on the morning you’re attending a wedding, you’ll wake up with a spot on your face.  This always happens.  The size and prominence of the spot is governed by the importance of your role at the wedding, ranging from a minor blemish (your second cousin’s wedding) through a noticeable carbuncle (your brother’s wedding),...