1.  The Name. My Mother is a traditional Mother. She takes two steps back if I say the wrong thing. And the wrong thing is Mother’s Day. “It is not Mother’s Day, Jonathan. It is Mothering Sunday.” Yes Mum. 2.  Cards. Apart from having to ignore all the cards which say Happy Mother’s Day in the search for one that says Happy [...]

The good thing about 7 Reasons – or should that be one of the good things? – is that it never gets bogged down in fact. Ninety-nine percent of the time, ninety-nine percent of all our reasons are nothing more than opinion. Which is great, because it means you get the chance to disagree with us. Or at least it [...]

1. Design. What is wrong with a picture of a robin or a Christmas tree or a snow covered church? It may be the traditional values I hold dear, but I don’t want to buy a card that has a picture of Santa with his pants around his ankles and a mince pie stuck up his backside. 2. Mother & [...]

1.  Self promotion.  Every year, Michael Winner sends out a Christmas card that promotes him, his books and his television show.  He’ll send it to any of the readers of his Winner’s Dinners column in the Sunday Times who send him their address.  Would you want Michael Winner to have your address?  What if he came to visit?  What if [...]