What’s this?  You’re doubtless thinking.  A 7 Reasons post on a Sunday?  That’s never happened before.  And you’d be right (probably).  But today, history has provided us with one, in the form of an Austin Seven advert from 1933.  And...

Everywhere you go, celebrities are endorsing something or other.  Now it’s our turn.* *Only words and pictures have been altered and fabricated in the making of this post.  Everything else is real.

It’s Sunday today, so we’ve taken our traditional day away from the reasoning-mine and, as they are often wont to do, our thoughts have turned to food. Now, some time back we brought you what we considered to be the ultimate SPAM recipe – Planked SPAM...

It’s Russian Roulette Sunday again (and ordinary Sunday too) and we’ve realised something:  We’ve never given our readers a recipe before.  We’ve requested them when under pressure; we’ve offered general lifestyle advice on how to do...

Hello. It’s Sunday again. And Sundays come as Sundays do – after five days of hoping that the other 7 Reasons writer has come up with something for Sunday. They never have. Which is why Marc came to me yesterday, breathless and devoid of inspiration, and...

Hello, it’s me. (Or Mr Lee to you). Happy Sunday to you. Now, in the last few weeks you will have noticed that Marc has blown all the 7 Reasons marketing budget on a couple of films. And as good as they were, I have been left with the challenge of promoting 7...

Hi!  Marc here again.  Last week, as you may recall, we blew our entire advertising budget on a film by Pearl & Dean.  To be honest, we were a bit disappointed by it.  We were so disappointed, in fact, that we thought we could probably do better ourselves....

The 1960s: clothes, interiors, fabrics, art – just about everything – were a riot of colour.  This wasn’t much help to the (predominantly British) manufacturers of brown dyes and paints though, which was problematic, as during that decade their...

1.  Interruptions.  Let’s start with the obvious. Ads interrupt programmes. And just when you are getting into them as well. Now you have to wait five minutes to see if the bloke is dead or not. Then you find out he isn’t and curse the show for being...