What’s this?  You’re doubtless thinking.  A 7 Reasons post on a Sunday?  That’s never happened before.  And you’d be right (probably).  But today, history has provided us with one, in the form of an Austin Seven advert from 1933.  And...

Everywhere you go, celebrities are endorsing something or other.  Now it’s our turn.* *Only words and pictures have been altered and fabricated in the making of this post.  Everything else is real.

It’s Sunday today, so we’ve taken our traditional day away from the reasoning-mine and, as they are often wont to do, our thoughts have turned to food. Now, some time back we brought you what we considered to be the ultimate SPAM recipe – Planked SPAM...

1. Farmers. I have never been a farmer, lacking as I do the necessary sheepdog and accompanying whistle. I imagine, though, it must be tough work. Tiring work. Frustrating work. Especially if you have ploughed your field and sowed the seed only to see a flock of...

Fonts: Sometimes we don’t pay enough attention to them, but choosing the correct one is vital for your project; be it a full blown advertising campaign, a sign for your office, a Christmas card or a publicity photo. Here are seven reasons why. 1.  Playfulness....

It’s Russian Roulette Sunday again (and ordinary Sunday too) and we’ve realised something:  We’ve never given our readers a recipe before.  We’ve requested them when under pressure; we’ve offered general lifestyle advice on how to do...

Hi!  Marc here again.  Last week, as you may recall, we blew our entire advertising budget on a film by Pearl & Dean.  To be honest, we were a bit disappointed by it.  We were so disappointed, in fact, that we thought we could probably do better ourselves....

Hi, Marc here.  Happy Sunday.  At 7 Reasons we’re very serious about bringing a new audience to our website and we work very hard to spread the word about it.  We don’t have much of an advertising budget though – which is why we’re always...

  1.  The Weather. It must be quite easy to present the weather in Australia, it’s always “nice” there, so you probably don’t have to be too bright to do it.  That would explain this weatherman being outwitted by a pelican then.2....

1.  Interruptions.  Let’s start with the obvious. Ads interrupt programmes. And just when you are getting into them as well. Now you have to wait five minutes to see if the bloke is dead or not. Then you find out he isn’t and curse the show for being...