Guest Post: 7 Reasons You Need To Survey Your Employees
If you own your own business, or you manage a team of people, your days are probably filled with meetings, mountains of paperwork and trying to keep on top of your email inbox. However, if you’re responsible for a team of employees, you have a responsibility to be a good manager. You not only need to demonstrate strong leadership skills, you need to be able to track their progress, set goals and help them develop.
But how can you do that when you’re completely snowed under? Well believe it or not and employee survey is a perfect way of measuring your employees’ happiness and how they view you as their manager.
Not convinced? Well here are seven reasons why you need to regularly survey your employees.
1. You Measure Morale. By surveying your employees the first benefit you get is that you will be measuring their morale. If you have unhappy workers, you have an unproductive workforce – plain and simple. If you can measure their morale and identify the reasons why John from accounts is feeling down, you can put measures in place to improve his morale and boost his productivity.
2. You Measure Passion. On top of measuring morale, an employee survey will measure passion. Every business wants a passionate workforce which cares about its goals and objectives – whether it’s a private company out to make money or a local government organisation providing housing. If you don’t have a workforce committed to your goals you don’t have much to go on.
3. You Measure Sentiment. Employee surveys, if conducted anonymously can reveal a great deal about how your workforce feels about your business itself. Do they think you’re heading in the right direction? Do they feel your goals are realistic? Do they think they are working for a business which cares for them? By asking questions like this you could unearth some hard truths which may be hard to take at first but will be beneficial for you in the long-run
4. You Can Make More Money. This might be fourth on this list, but it’s certainly no less important. Employee surveys can actually help you to make you more money. Why? Because if your employees feel that they are listened to, that their opinions are respected, that you are a manager who cares about them and that they are working for a caring company they will be more motivated to turn up to work and perform. If you’re all about the bottom line it’s proven that more passion = more sales = more turnover.
5. You Can Save Money. Even if you’re not in the business to make money, all employee surveys can help you to save money. How? Well if your employees are asked about their welfare, their aims and their goals and monitored on their performance, they will be more likely to stay at your organisation. If someone feels like they have room to progress through promotion and identified development opportunities they won’t be hunting job websites to look for the first chance to escape. This will save you on recruiting costs and the costs through time of reading CVs and conducting interviews. When it’s put like that you can save quite a bit of money!
6. You Measure Performance. After all the interpersonal and business benefits of employee surveys, another key reason is that you can measure an employee’s performance. Anonymous employee surveys, such as 360 feedback, are a way for organisations to find out how colleagues perceive their workmates without fear of being identified. This gives an accurate reflection of your workforce’s performance, and lets you set individual goals to work on. This will not only help you track their progress it can help identify certain weak areas or parts of their jobs they need to work on
7. You Find Out About Your Management Quality! A final benefit of employee surveys is that, as a manager, you can find out about you. Think about it, if you were to ask your team for what they honestly thought about your management style do you think they’d give you an honest answer to your face? By using 360 feedback you can find out precisely what your team thinks about your leadership and management style. You may not like the results, but if it identifies some areas for you to improve on you’ll benefit your business no end.