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7 Reasons I Am The New Rebecca

Posted on April 10, 2011 in Russian Roulette Sunday | 0 comments

7 Reasons I Am The New RebeccaHello. Regular readers of 7 Reasons will know that on Sundays we do things a bit differently. Well, today is very different. What you are about to read is a job application. A live job application. We have a lot to get through so I’ve broken it down for you.

If you are a regular 7 Reasons reader head straight to (A).
If you are a POKE employee (particularly one who is in charge of hiring me) head to (B).
If you are the person who keeps finding our site by Googling ‘hot woman’ your day has finally arrived. Just stare at the picture.

(A) Yes, so this is a live job application for the position of Social Media Copywriter. Very briefly here’s what has happened so far. On Thursday the London-based agency POKE announced they’d be running a live recruitment process via twitter on Friday. The aim was to find a new Rebecca to replace the current Rebecca who is going off to play her recorder or something. This was poor timing on POKE’s part as I was at a wedding on Friday. So, I needed a plan. I set myself up as @TheNewRebecca and then requested a bit more time. Luckily, I got it. Which is why I am able to apply today. Right, got that? Good. Ignore (B) and read my job application.

(B) Hello future colleagues. Some of you might be here because you are following @TheNewRebecca (good choice) others might be here because you’re doing the sifting process. Whichever it is I shall try and make this as painless as possible. So, sorry I couldn’t be with you on Friday for the live application process, I was at a wedding. The good news is I have no more Friday weddings in my diary this year so I will make it into work five days a week. Hopefully you appreciate that kind of commitment. Right, that’s the formalities out of the way, here are my responses to the tasks.

#poketask1. We have two Thor premiere tickets to give away on Orange Film Club. Think up a comp & tweet how you’d announce it.

Quick! Help Thor save #OrangeWednesdays! Upload your most rousing speech to http://on.fb.me/oowfc. The best wins two Thor premiere tickets!”

#poketask2. Someone complains that @PizzaExpress was too busy on Weds because of #OrangeWednesdays. Extinguish their grumpiness in a tweet.

Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (PS: Fancy beating the queue next time? Book ahead).

EDIT: On Wednesday 13th April, @TheNewRebecca decided she’d be clever. She tweeted, “Yet again Pizza Express is heaving because of #OrangeWednesdays. I need someone to extinguish my grumpiness.” Unfortunately this backfired substantially when some even cleverer bod hiding beneath the guise of @OrangeFilm promptly replied, “We tried to respond with your #poketask2 response, but alas, it was over 140 characters. tsk tsk. ;)”. Now, I was pretty damn sure it wasn’t. Attention to detail is something of a forte of mine. So I checked. And I was right. 139 characters. Perfect. But then it dawned on me. Not many people have a username as short as ‘@’. Not liking defeat, I replied, “My defence: Yes, my response is 139 characters leaving little/no room for a username. However, it’s a DM. More special that way.” But I knew I was pushing the boundaries. Thankfully the time was just gone 6pm. The deadline for entries wasn’t for another 24 hours. Time then to reword my #poketask2 response taking into account a 14 letter username (based on @TheNewRebecca). So, here it is. My new #poketask2 response:

Ah, the by-product of being a genius. We all turn out on #OrangeWednesdays I’m afraid. (Psst: The really smart ones book).”

#poketask3. Tweet three ways you’d get people to enter your competition from task one.

1. Pop-up video on the Orange Wednesdays website showing Thor (probably me in a Thor-like costume) urging people to act if they don’t want the darkest forces of Asgard destroying Orange Wednesdays. This would also be posted on the Orange Film Club facebook page and tweeted via the relative Orange accounts.

2. SMS alerts sent out to Orange customers telling them that the existence of Orange Wednesdays is under threat.

3. Regular tweeting of incoming videos throughout the contest from @orangefilm and @orangethefeed.

#poketask4. Oops. We just wrote ‘exited’ instead of ‘excited’ on our Facebook wall & everyone’s saying we’re half-baked. What do you do?

I write: “And when I say ‘exited’, I clearly mean ‘excited’. It’s true, I am having severe problems with my ‘c’s today. You should count yourselves lucky though, already today I’ve been asked to leave the office twice because of problems with my ‘r’s.”

#poketask5. Someone’s posted on Orange Film Club: “Tracy, you’re an idiot”. What you would do/say?

It depends on the context. If I feel it could be construed as ‘banter’, I would leave it and monitor the conversation. If, on the other hand, it was clearly posted with malicious intent I would delete it and write a general reminder to everyone that we are a friendly bunch and abuse won’t be tolerated. There’s a place for that type of thing and that place is ITV2.

Of course it could have been Tracy who posted the message herself. In which case she is an idiot and I would ‘like’ the status.

#poketask6. Think up a sticky, smart hashtag for our new project all about personalised Royal Wedding memorabilia. (Yep, you read that right).


#poketask7. Righty. That’s today’s tweet-a-thon over. Anything else you want to let me know?

Well yes, there is actually. I think this would be a good point to announce that my name isn’t really Rebecca. Nor do I own a pair of orange shutter shades or a splendid moustache. The finger though, is very much mine. So who am I? Well, when I’m not being The New Rebecca, I call myself Jon and one of my side-projects is this, 7 Reasons. The premiss of 7 Reasons is simple. To give seven reasons for something, every day. And that is what my co-founder Marc and I have done since latter 2009. Topics have varied from 7 Reasons You Shouldn’t Date A Polar Bear to 7 Reasons You Should Not Kayak Across The Pacific Ocean to – just because it is mentioned in the tasks above – 7 Reasons To Have A Pizza Express Tattoo. Anyway, given that there were seven tasks, it seemed logical to use 7 Reasons. And it’ll also up our unique visitor count which will please Marc no end.

And one final thing, just to show you I get results from innovative social media use, I met my fiancée by paraphrasing this guy.

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  1. Is Social Media the future of recruitment? | mobagenda.com - [...] Twitter account for the purposes of the task (@ThenewRebecca) and posted his job application on his 7 Reasons page, …

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