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Russian Roulette Sunday: 7 Reasons Esq

Posted on January 9, 2011 in Russian Roulette Sunday | 0 comments

Men of the world, have you ever been in the company of a woman? Has that woman ever told you she used to be a gymnast? Were you wearing a scarf at the time? If you answered ‘Yes’ to all three, you need to buy the February issue of Esquire.

7 Reasons In Esquire Feb Issue 2011

Of course we wouldn’t just tell you to buy a magazine without good reason. Naturally, nor would we give you just one good reason. That is not how we operate. Except on Sundays. Because on Sundays, anything goes. And on Sundays we really can’t be bothered to think that much. So your one good reason to buy the February issue of Esquire is that we are in it. That’s right, after 15 months of web based reasoning we have moved across to printed press reasoning.

I say ‘we’, in truth I should probably say ‘Jonathan Lee’, because in a rather unfortunate episode of crediting, the name ‘Marc Fearns’ is no where to be seen. When you consider that Marc devised four of the seven reasons this is a cruel and a damning twist of fate. Marc is a fairly stoic character however, and so when I (that’s Jon) sent news of our publication and lack of credit to York, I was expecting him to take it in his stride. This was Marc’s response:

“That’s like getting an enormous, beautifully wrapped box for Christmas only to discover that it contains a brick. And a lemon. I suppose that this is some form of progress though. Well done on getting published. You know those embittered, crazy, dishevelled old men that hang around train stations and regale you with unsolicited and doubtful tales of their own accomplishments? “I devised a text-in format for Richard Bacon…I made my cat walk on foil…I used to write for Esquire…Robert De Niro stole my hat…I once met the Queen of the pigeons.” This is probably how it starts. Can you get them to put a retrospective credit in next month or should I start growing a grey beard and soiling my own trousers now?”

Now, I know exactly what word has sprung to mind. Immature. And I know immature sprung to mind because that is exactly what it did in mine. I have little time for immaturity and over-reaction in my life, so I ignored him. Which, in hindsight, was a bit like poking a big beast with a hot poker. After twenty-four hours without contact, Marc sent me a new email with ‘New Logo’ in it’s subject. Thinking that Marc had obviously mellowed overnight and was now concentrating on the design of the site, I openned the attachment with intrigue. This is what I found:

Jonathan Lee Logo

Now, I know exactly what word has sprung to mind. Petty. And I know petty has sprung to mind because that is exactly what it did in mine. I have little time for pettiness in my life, so I have continued to ignore him. Which only provoked the Yorkshire beast more. We are now in a stand-off John Wayne would have been proud of. Marc keeps firing photoshopped images at me and I keep shielding myself with my ego. Time will only tell whether 7 Reasons comes through this tricky patch, but just in case we don’t, we strongly advise you to pick up Esquire now. It may be the last time you will ever see 7 Reasons name in print. Well, Jonathan Lee’s anyway.

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