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7 Reasons 7 Reasons Has Been An Unmitigated Success

Posted on October 27, 2010 in Posts | 2 comments

Exactly a year ago today, 7 Reasons was born in York and Fulham. If you weren’t there – and it’s highly likely you weren’t – you will have missed our very first post, 7 Reasons This Blog Was Created. I don’t think we have ever met the high standards that piece of literary genius set, but we have certainly given it our best shot. Except on Thursdays. That day just never really happened for us. As we have somehow made it a year I think it would be useful* to look back and see if we have stuck to the principles we outlined 365 days ago.

7 Reasons Jonathan Lee Marc Fearns

1.  “People like lists. This is a well known fact. Shopping lists, to-do lists, Wedding lists, the list is endless. It adds structure to people’s lives. Structure is good. It makes people feel in control. We like control.” – We have certainly controlled a part of your life. A small part maybe, but a part none the less. For three of you, 7 Reasons has become a staple part of your daily diet. You can not remember life when you didn’t know 7 Reasons Why Lemons Would Make You Sick. And more is the point, you don’t want to. And as for the rest of you, well you may read 7 Reasons on an ad hoc basis. Even so, we have still have a presence in your mind. We are still controlling you. Just not as well as we’d wish.

2.  “Seven is one of our favourite numbers. The number seven is the only number less than fifteen which cannot be represented as the sum of the squares of three integers.  We like that (probably).” – Seven remains one of our favourite numbers. That is all that needs saying on this one. If I start talking about integers I’ll confuse my keyboard.

3.  “It gives us something to think about on the train or the bus or while walking to the post box. Instead of thinking, ‘Isn’t that woman’s blouse so last season?’ it gives us the chance to think of seven reasons why she is wearing that blouse. This tests our imagination. We like creativity.” – It could never be argued that we don’t think about 7 Reasons on the train or the bus. Indeed, such environments have inspired some of our finest pieces. And some of our worst. But that’s the beauty of 7 Reasons. The brilliant pieces only exist because there are substandard efforts mixed in. Without these everything would appear mediocre. And we already have Switzerland for that. And as for thinking about 7 Reasons whilst walking to the post box, well we’ve done that once too. A cat followed one of us back. Fifty lemons followed the other.

4.  “On average we waste seven minutes a day thinking, ‘what shall I do next’. That’s the equivalent of 42 hours a year. In 42 hours you could comfortably travel around the world or hold your breath for 2520 consecutive minutes. Both of these are highly dangerous and more often that not result in Deep Vein Thrombosis or death. This blog is an antidote to both. We like saving lives.” – As far as we are aware, in the last year no one has died because they tried to hold their breath for 2520 consecutive minutes. It would be too easy to say, ‘Well, it probably wouldn’t have happened anyway.’ Have a bit of humility and accept that 7 Reasons has saved lives. Except Paul the Octopus’. But he tried to hold his breath for his entire lifespan. We can’t help muppets.

5.  “Sometimes people take things far too seriously. Life should not be about taking things seriously. It should be about frivolity and nonsense. Seriousness gives us sensible shoes and Jeremy Paxman. They are bad. It’s time to be far more light-hearted. We like joy.” – Without 7 Reasons the world would no doubt have imploded on worry by now. Yes, so a couple of bad things have happened in the last year. ‘So what?’ That’s the 7 Reasons attitude. ‘Let’s look on the bright side’. And that’s just what we did. When we didn’t vote in a coalition Government but got one anyway, it was 7 Reasons – and 7 Reasons alone – who hailed it the greatest thing that could have happened. It was 7 Reasons – and 7 Reasons alone – who finally made it acceptable to cycle in the nude. It was 7 Reasons – and 7 Reasons alone – who encouraged the invasion of France. 7 Reasons gave joy.

6.  “Sometimes people don’t take things at all seriously. They should. Life is a serious business. Without seriousness we get Balloon Boy and Ken Dodd. They are bad. It’s time to look at things with far more thoughtfulness. We like serious.” – It’s a good job that 7 Reasons has existed in the past twelve months because without it the world would have turned into a laughing stock. It was 7 Reasons – and 7 Reasons alone – who pointed out the glaring flaws in naming Ryan Giggs as 2009 Sports Personality of the Year. It was 7 Reasons – and 7 Reasons alone – who advised against driving golf buggies up the M4. It was 7 Reasons – and 7 Reasons alone – who finally gave those who look like a horse the confidence to go out and not let it be a barrier to achieving success.** 7 Reasons gave seriousness another go.

7.  “It’s the 21st Century and in the 21st Century you have to be able to back up what you say or do. It’s no good saying, ‘I just bought a new drill’ and then shrugging when your loved one asks why. You must have a reason. Other than, ‘because it had 25% off’. So there needs to be a database to help you answer that question. This is what we will provide. We like drills.” – Ironically, or stupidly, we have never provided you with 7 Reasons I Bought A New Drill, however, we do have the biggest database of reasons anywhere in the world.*** And we only have to read the ‘keyword analysis’ of this website to see that everyone is using this site from students, to the BBC, to pregnant women looking for a place to urinate to men who are wondering if it is acceptable to shake hands after touching their penis. No one can argue that 7 Reasons isn’t the ultimate self-help website.

*Useful in the fact that it means I don’t have to think too much about today’s post.

**We take no responsibility for Sarah Jessica Parker making Sex and the City 2.

***Logic dictates this. Who else would spend a year thinking up over 2000 reasons for random things?

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  1. Happy Birthday, although I am still waiting for ’7 reasons the woman on the bus is wearing that blouse when it’s so last season’ and ’7 Reasons I Bought A New Drill’. Every morning I check your site and still no sign of the posts that were hinted at in your very first post.

  2. Thank you Simon. And as for the posts, they’re coming. Though they are travelling with the badges so who knows when we’ll ever see them.

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