7 Reasons TV Adverts Annoy Us
1. Interruptions. Let’s start with the obvious. Ads interrupt programmes. And just when you are getting into them as well. Now you have to wait five minutes to see if the bloke is dead or not. Then you find out he isn’t and curse the show for being unrealistic. He shot him in the head for goodness sake.
2. Voiceovers. That famous bloke is doing the voiceover for a financial advert. You just can’t place the voice. You spend the whole evening trying to work out who it is. You can’t sleep. You are tired the next day. The presentation goes badly. You get fired.
3. False Advertising. Some of the claims that adverts make are quite frankly bollocks. Take Gaviscon for example. ‘Oh no! I have heartburn. I won’t be able to save the stranded hiker using my rescue helicopter. I know! I’ll have some Gaviscon. That’s much better. Now I can save lives.’
4. Michael Winner. If Michael Winner is not annoying enough, it’s his bloody stupid catchphrase, “Don’t worry dear, it’s a commercial”. Twat.
5. Dubbing. It’s an advert for some sort of grooming product. Probably a razor. Or Just For Men. The gaudy font clearly shows it’s an American advert, so why have they employed some Brits to dub over the top? And why does it never sync properly? It’s just very, very poor workmanship.
6. They’re loud. Because everyone knows we go to the kitchen during the break, the ads are 50db louder than the show you are watching. Naturally, you turn the volume down as the adverts start. When you get back in the room you forget to turn it up again though. As a result you miss the really important conversation that explains how Inspector Frost knew the murderer was the one with the wooden leg and the false eye lashes.
7. They can’t keep it real. Not all adverts are bad. The spectacularNicole and Papa ads for Renault Clio had the British public on tenterhooks. I don’t know how many Renault Clio’s were actually sold, but that is hardly the point. Nicole was fit. As this – one of the first ads in the series – proves.
As the series went on we fell in love. With Nicole, Papa and the Clios. So much so that 23 million of us tuned in for this – the final outing. But, of course, the advertising agency just had to ruin it for us didn’t they?
Reeves and Mortimer? What the hell were they thinking? A nation mourned and Nicole ended up working for Rover. She was made redundant in 2004 and now sells ice-cream from the back of a burger van.*
*This is not true.
I feel much better now. Amazing to think I used to be in advertising really